Southeast Building Conference (SEBC) 2026

📅 29 Jul – 30 Jul 2026 📍 Orange County Convention Center, Orlando, United States 🏢 0 exhibitors 👥 0 attendees

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About this event

SEBC 2026 - Southeast Building Conference

Event type: Building materials, construction, homebuilding, remodeling, architectural products, trades, and real estate development

Estimated attendance: Expected footfall is typically in the multi-thousand range, with a strong concentration of builders, remodelers, developers, suppliers, architects, engineers, contractors, and construction-related service providers.

1) Who attends: buyers / attendees

SEBC is a strong business event for the construction and building-products ecosystem. The core audience is not general public traffic; it is made up of decision-makers, specifiers, influencers, and purchasing teams connected to residential and commercial construction. The best buyer profiles usually include builders, general contractors, remodelers, developers, design professionals, purchasing managers, sales leaders, product managers, and channel partners.

Typical attendee groups include:

  • Homebuilders and production builders
  • Custom home builders and remodelers
  • General contractors and subcontractors
  • Architects, designers, and building consultants
  • Developers and real estate project teams
  • Manufacturers and distributors of building materials
  • Sales, marketing, and business development teams from construction brands
  • Trade association leaders and industry educators
  • Technology providers serving construction and building operations

2) Where the show is happening + attendee geographic origin

SEBC is a Southeast-focused event, so the strongest attendee base is usually from Florida and neighboring states across the broader Southeastern United States. The show location is important because it attracts regional buyers who are actively involved in building, development, and supply-chain decisions for the Southeast market.

Geographic origin pattern: Primarily regional, with strong local and multi-state draw from the Southeast. Some national brands participate as exhibitors or sponsors, but the attendee core is usually concentrated in the surrounding construction and housing markets.

Best targeting geography: Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee, Mississippi, Louisiana, and nearby growth markets in the broader U.S. South.

3) Audience reach: local / national / global

This event is best classified as regional with strong national commercial value. It is not a global trade show, but it has significant reach within the Southeast building industry and can attract national suppliers, manufacturers, and service providers that want access to regional purchasing power.

If your client sells into residential construction, remodeling, building materials, home improvement, or contractor services, this event can be a very relevant target. It is especially useful for companies looking to reach buyers with immediate project needs and active procurement cycles.

4) Sample buyer company names + websites

Below are sample buyer-style accounts that fit the SEBC audience well. These are the types of companies and organizations likely to make purchasing decisions, specify products, influence builds, or buy construction-related services. The goal is to prioritize organizations that match the event’s buyer profile, not just random attendee names.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 Lennar lennar.com Director of Purchasing / VP of Construction / Vendor Relations Manager Large homebuilder with strong product sourcing and supplier relationships.
2 D.R. Horton dhrhorton.com Purchasing Manager / Construction Operations Manager Major production builder with ongoing demand for materials and construction services.
3 PulteGroup pultegroup.com Director of Procurement / Division Construction Manager Strong builder audience for new-home materials and vendor partnerships.
4 Toll Brothers tollbrothers.com Purchasing Director / Design Studio Manager High-value residential projects create demand for premium building products.
5 Meritage Homes meritagehomes.com VP of Purchasing / Construction Director Relevant for energy-efficient building materials and residential development needs.
6 NVR, Inc. nvrinc.com Purchasing Manager / Vendor Program Manager Active homebuilder with repeat sourcing and supplier engagement.
7 KB Home kbhome.com Director of Procurement / Construction Operations Director Strong fit for products tied to residential construction cycles.
8 Ryan Homes / NVR brands ryanhomes.com Regional Purchasing Manager / Division President Buyer-focused homebuilding organization with recurring supplier needs.
9 BuildX / Regional building supply chains regional-builder.example Owner / Procurement Lead / Supply Chain Manager Regional suppliers attending to find new contractors and product lines.
10 84 Lumber 84lumber.com Category Manager / Regional Sales Director Direct connection to building materials, distribution, and contractor reach.
11 Home Depot Pro homedepot.com Pro Sales Manager / Category Merchandising Manager Relevant for contractor supply, pro services, and product category buyers.
12 Lowe’s Pro Supply lowes.com Pro Sales Director / Channel Marketing Manager Strong fit for trade-focused product sourcing and contractor engagement.
13 Masco Corporation masco.com Channel Sales Manager / Product Marketing Manager Brand portfolio overlaps with building products, fixtures, and home systems.
14 James Hardie jameshardie.com Regional Sales Manager / Builder Relations Manager Excellent fit for siding, exterior solutions, and builder outreach.
15 Simpson Strong-Tie strongtie.com Technical Sales Manager / Builder Account Manager Highly relevant to structural connectors, fasteners, and contractor adoption.
16 Milwaukee Tool milwaukeetool.com Trade Marketing Manager / Contractor Sales Manager Strong fit for contractor tools, jobsite solutions, and field demos.
17 Owens Corning owenscorning.com Regional Sales Manager / Product Training Manager Relevant for insulation, roofing, and residential building products.
18 GAF gaf.com Builder Channel Manager / Roofing Sales Director Excellent for roof systems and contractor-facing sales programs.
19 Trane Technologies tranetechnologies.com HVAC Commercial Sales Manager / Builder Partnerships Manager Strong fit for HVAC, mechanical systems, and construction partnerships.
20 Carrier carrier.com Regional Sales Manager / Distribution Channel Manager Relevant for HVAC, residential systems, and contractor distribution.

Top buyer priorities to start with: Lennar, D.R. Horton, PulteGroup, Toll Brothers, Meritage Homes, James Hardie, Simpson Strong-Tie, Milwaukee Tool, Owens Corning, and Carrier. These accounts represent strong buyer intent and are highly aligned to the building and construction audience.

5) Job profiles, industries & event type

The most valuable job profiles are those tied to purchasing, product specification, construction operations, channel sales, and project delivery. For a buyer list, the best contacts are usually not entry-level attendees but senior and mid-senior decision-makers.

Best job titles to target:

  • Vice President of Construction
  • Director of Purchasing
  • Procurement Manager
  • Supplier Relations Manager
  • Construction Operations Manager
  • Project Executive
  • Division President
  • Builder Relations Manager
  • Regional Sales Manager
  • Channel Sales Manager
  • Trade Marketing Manager
  • Product Marketing Manager
  • Specification Manager
  • Design Studio Manager
  • Estimating Manager
  • Sales Director, Building Products
  • Business Development Manager, Construction
  • Technical Services Manager

Best industries to use:

  • Construction
  • Building Materials
  • Architecture & Planning
  • Civil Engineering
  • Commercial Real Estate
  • Real Estate
  • Furniture
  • Glass, Ceramics & Concrete
  • Mechanical or Industrial Engineering
  • Electrical/Electronic Manufacturing
  • Facilities Services
  • Wholesale
  • Retail
  • Industrial Automation
  • Design
  • Logistics & Supply Chain
  • Management Consulting

Event type classification: Construction trade show, building conference, residential housing industry event, builder-supplier networking, product showcase, and regional business development conference.

6) Estimated attendance / expected footfall

SEBC generally attracts a meaningful regional audience and is well-suited for companies seeking high-quality, trade-focused contacts rather than mass consumer traffic. Estimated footfall is usually in the thousands, with strong concentration in buyer-heavy categories such as builders, remodelers, contractors, and suppliers.

A practical working estimate for planning purposes would be:

  • Expected attendance: several thousand attendees
  • Buyer density: high among construction and product-specification roles
  • Lead quality: strong for regional sales, account-based marketing, and supplier outreach

7) Key focus areas & buyer engagement

The most important focus areas at SEBC usually revolve around the needs of the building industry: product sourcing, cost efficiency, durability, code compliance, sustainability, homebuilding trends, construction innovation, and contractor relationships.

Key focus areas:

  • Residential construction and homebuilding
  • Remodeling and renovation
  • Builder-supplier partnerships
  • Energy-efficient materials and systems
  • HVAC, roofing, siding, windows, doors, and interiors
  • Construction tools and jobsite productivity
  • Code-compliant and resilient building solutions
  • Design, specification, and product education
  • Distribution, dealer networks, and channel strategy
  • Labor shortages, training, and workforce development

Buyer engagement angle: The strongest outreach message is one that positions your offer as a solution for builders, contractors, distributors, and specification professionals. The attendee list is most valuable when filtered for real decision-makers: purchasing, operations, sales, product, and business development teams.

8) Client-fit note

To refine the best buyers for this event, I need your client website before finalizing the shortlist. The right target accounts depend heavily on what your client sells.

For example:

  • If your client sells building materials, target builders, remodelers, distributors, and procurement teams.
  • If your client sells software or technology, target construction operations leaders, estimating teams, and project management buyers.
  • If your client sells tools or equipment, target contractors, trade buyers, fleet managers, and jobsite procurement teams.
  • If your client sells services, target developers, builders, and regional construction firms with active project pipelines.

Please share the client website so I can review it and identify the best buyers based on the exact product, service, and market fit.

9) Final recommendation

SEBC 2026 is a strong event for attendee-list marketing if your focus is construction, building products, homebuilding, renovation, and trade services. It is especially useful for reaching regional decision-makers who influence purchasing and specification decisions.

Best buyer segments: builders, remodelers, contractors, purchasing teams, product managers, channel sales leaders, and supplier relations contacts.

Quality rating for B2B attendee-list sales: 8.5/10

The event is highly relevant for building-industry targeting, and the strongest value comes from filtering toward buyer titles rather than broad attendee categories.

Data sheet

Southeast Building Conference (SEBC) 2026 – Event Attendee & Buyer Profile Analysis
Event date: July 29–30, 2026
Location: Orange County Convention Center, Orlando, United States
Event status: Upcoming
Research date: June 23, 2026
Event Overview
Event Name Southeast Building Conference (SEBC) 2026
Event Date July 29–30, 2026
Event Status Upcoming
Venue Orange County Convention Center
City Orlando
State / Region Florida / Southeast U.S.
Country United States
Organizer Florida Home Builders Association (confirmed historical organizer positioning; verify final 2026 organizer wording on official event materials)
Official Event Website sebcshow.com
Event Type Construction and building-products trade show and conference
Primary Category Building & Construction
Secondary Applicable Categories Business Services; Home & Office; Industrial Engineering
Audience Reach Regional to national, with strongest pull across Florida and the Southeast U.S.
Estimated Attendance / Expected Footfall Multi-thousand range based on historical market positioning; exact 2026 attendance figure not publicly confirmed by the organizer.
Attendance Data Reliability Estimated / historical positioning; current-year final figure not publicly confirmed
Main Purpose of Event To connect builders, remodelers, developers, contractors, architects, distributors, manufacturers, and construction service providers for sourcing, networking, education, partnership development, and product discovery.
About the Event

Southeast Building Conference (SEBC) is a construction-sector trade event focused on building materials, homebuilding, remodeling, architectural products, construction services, and related project delivery solutions. Based on the official branding historically associated with the event, it serves as a business platform for manufacturers, distributors, builders, design professionals, and contractor-side decision-makers rather than a consumer-facing home show audience.

The event matters because it sits at the intersection of product specification, purchasing, field operations, channel partnerships, and industry education. For suppliers, SEBC is relevant for lead generation among builder organizations, purchasing teams, subcontractors, dealer networks, and project stakeholders across residential and light commercial construction. It is also a practical environment for market-entry conversations, dealer recruitment, product launch visibility, and regional relationship building across the Southeast U.S.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Homebuilders and production builders Regional and state-based homebuilding firms Direct purchasing, product selection, vendor approval, model-home specification High-value buyers for building products, fixtures, systems, and site services
Custom builders and remodelers Design-build firms, remodeling contractors, boutique builders Brand/spec preference, project-level procurement, installation partner selection Strong fit for premium products, specialty materials, and service-based solutions
General contractors and subcontractors Residential and light commercial contractors; trade specialists Field adoption, install recommendations, product substitution, crew-level influence Important for trial, conversion, and recurring project demand
Developers and project ownership teams Land developers, master-planned community operators, real estate development groups Program-level vendor selection, long-cycle procurement, standards setting High strategic value for large multi-phase supply relationships
Architects, designers, and specifiers Architecture firms, interior design firms, consultants Specification influence, code-fit review, design-stage recommendation Key upstream influencers for products requiring early design adoption
Purchasing and sourcing managers Builder purchasing departments, material sourcing teams, supply-chain leaders Price negotiation, approved vendor lists, contract awards, volume commitments Core target audience for B2B supplier outreach
Manufacturers and product managers Building product manufacturers, system suppliers, technology vendors Channel strategy, distributor recruitment, alliance building Relevant for partnership, OEM, and co-selling opportunities
Distributors, dealers, and wholesalers Construction supply distributors, dealer networks, wholesale building supply groups Regional channel purchasing, line-card expansion, stocking decisions High relevance for suppliers selling through distribution
Operations and field leadership Construction operations teams, superintendents, project leaders Usability feedback, implementation approval, vendor performance influence Important for adoption of software, tools, and workflow-improvement solutions
Association leaders and industry educators Home builder associations, training bodies, industry consultants Network influence, market access, credibility building Useful for referrals, thought leadership, and community penetration
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: Orlando Local metro contractors, builders, design firms, suppliers, and branch teams High Orlando is a major convention destination with strong accessibility for statewide construction audiences.
Florida statewide Builders, remodelers, suppliers, distributors, developers, and association members from across Florida Very High Historically the strongest attendee concentration is expected from Florida due to organizer alignment and event positioning.
Southeast U.S. Attendees from Georgia, Alabama, the Carolinas, Tennessee, and nearby regional markets High The event brand itself signals Southeast regional relevance for building products and construction services.
National U.S. suppliers National manufacturers, software vendors, distributors, and channel sales teams Medium to High National vendors often use Florida events for Southeast channel development and buyer access.
International Limited but possible participation from global manufacturers or export-oriented suppliers Low to Medium International reach appears secondary to the event’s U.S. regional construction focus.
3. Audience Reach
Reach Level Assessment Explanation
Regional Primary classification SEBC is best classified as a regional Southeast U.S. construction event with strong Florida concentration and meaningful national supplier participation.
National Secondary reach descriptor Some national manufacturers and solution providers are likely to attend for channel expansion and market visibility, but the core buyer pull is regional rather than global.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Official current-year buyer or attendee company list Not publicly released at time of research The organizer has not publicly confirmed a 2026 attendee roster in the reviewed source set. sebcshow.com Purchasing Manager; Director of Purchasing; VP Operations; Builder Principal Confirmed organizer source reviewed; attendee company list unavailable
Official current-year exhibitor directory Potential source of buyer-adjacent market intelligence Useful for identifying supplier-side categories and cross-channel partnerships, but not a buyer list. sebcshow.com Channel Sales Director; Distribution Manager; Partnerships Director Confirmed organizer source reviewed; buyer companies not directly published
Practical note: A verified 2026 buyer-company table cannot be completed without a current-year official attendee list, hosted buyer list, sponsor list tied to buyer organizations, speaker-company list, or prior-year official participation directory. To avoid unsupported claims, no unverified company names are inserted here. SEBC appears commercially relevant for B2B attendee list building and buyer profiling, but organizer-published participant evidence is required before naming confirmed target organizations.
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Director of Purchasing Procurement / Purchasing Director Often controls supplier evaluation, approved vendor lists, and volume negotiations.
2 Purchasing Manager Procurement / Purchasing Manager Key operational buyer for materials, finishes, fixtures, and recurring project inputs.
3 VP Operations Operations VP Influences standardization, rollout decisions, and project execution priorities.
4 Construction Operations Director Operations / Construction Director Relevant for field adoption, vendor performance, and implementation fit.
5 Builder Principal / Owner Executive Office Owner / C-Level Common final approver in custom building and remodeling firms.
6 Director of Construction Construction Director Strong influence on system selection, installation methods, and supplier consistency.
7 Project Manager Project Delivery Manager Important for product usability, scheduling, and project-level substitutions.
8 Architect / Principal Architect Design Manager / Director / Partner Critical for specification-driven products and compliance-sensitive systems.
9 Category Manager Merchandising / Product / Procurement Manager Useful for distributors, dealers, and channel buyers evaluating new product lines.
10 Business Development Director Business Development Director Relevant for partnerships, channel expansion, and strategic supplier relationships.
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Construction Primary fit for builders, remodelers, general contractors, and specialty contractors. Material buyers, contractor sales, project-spec outreach
2 Building Materials Strong fit for manufacturers, fabricators, and suppliers of construction inputs. Supplier partnerships, channel recruitment, OEM opportunities
3 Architecture & Planning Relevant where product selection is driven by specification and design-stage influence. Specifier targeting, design approval, premium product adoption
4 Real Estate Applies to developer-side and project ownership decision-makers. Development pipeline access, standards-setting conversations
5 Wholesale Useful for stocking distributors and dealer networks serving the builder channel. Distributor targeting, regional channel penetration
6 Business Supplies & Equipment Relevant for tools, jobsite equipment, business support products, and operating inputs. Operational purchasing, fleet or site support solutions
7 Mechanical or Industrial Engineering Useful for engineered systems, technical construction solutions, and specialty installation products. Technical spec-selling and engineered product outreach
8 Facilities Services Relevant for maintenance, post-build services, and operational building support. Service contracts, retrofit and maintenance positioning
9 Information Technology & Services Applies to construction software, project workflow, field productivity, and digital operations tools. Construction tech selling, digital transformation outreach
10 Environmental Services Relevant for waste handling, sustainability, compliance, and site environmental solutions. Sustainability-focused contractor and developer outreach
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Multi-thousand range Estimated User-provided context and historical event positioning Attendance figure not publicly confirmed by the organizer.
Exhibitor count Not publicly confirmed in reviewed source set Unconfirmed Official event site review required for final current-year count Do not treat any third-party listing count as official unless published by organizer.
Buyer count Not publicly confirmed Unconfirmed No hosted buyer or attendee breakdown located in the reviewed source set Buyer density appears commercially relevant, but no numeric organizer disclosure is confirmed.
Speaker count Not publicly confirmed Unconfirmed Agenda review required Education programming is typical, but final numbers require official agenda verification.
Sponsor count Not publicly confirmed Unconfirmed Sponsorship pages or prospectus needed Useful for market mapping once official sponsor list is available.
Historical attendance Prior-year evidence not quantified in reviewed source set Historical / prior-year evidence limited Official archive or prospectus needed Should be verified from event prospectus before using in sales material.
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Building materials sourcing Reliable supply, code-compliant products, pricing stability Meet purchasing teams and builder decision-makers at specification or renewal stage Core materials, finishes, assemblies, components, stocked supply programs
Residential construction efficiency Faster build cycles, fewer callbacks, predictable install performance Demonstrate cost, time, and labor savings Prefabrication, labor-saving systems, installation support, jobsite tools
Remodeling and renovation Differentiated products, premium aesthetics, retrofit simplicity Target remodelers, custom builders, and design professionals Interior finishes, specialty fixtures, energy upgrades, retrofit-ready systems
Project design and specification Code fit, design compatibility, performance documentation Engage architects and specifiers early in project cycles Technical sheets, BIM/CAD support, specification packages, continuing education
Construction technology Scheduling visibility, field coordination, procurement workflow improvement Target operations leaders, project managers, and owner-operators Project management software, estimating tools, CRM, jobsite communication platforms
Distribution and channel expansion Regional stocking partners and market coverage Build relationships with dealers, wholesalers, and builder distributors Dealer programs, reseller agreements, exclusive territory or co-marketing support
Sustainability and performance Durability, energy efficiency, waste reduction, code responsiveness Position around lifecycle cost and performance outcomes Efficient systems, sustainable materials, environmental services, compliance support
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance High The event is closely aligned with builder, remodeler, contractor, developer, and specification-side audiences.
Decision-maker availability High Construction trade events typically attract owners, purchasing leaders, operations heads, and specifiers with real influence.
Data collection potential Medium Commercially useful, but current-year public attendee transparency appears limited.
Apollo targeting potential Very High Builder, contractor, architecture, distributor, and developer ICPs are well suited to Apollo filtering by industry, size, geography, and title.
Geographic targeting potential Very High Florida and Southeast U.S. targeting can be tightly defined for practical outreach campaigns.
Best outreach approach High-fit ABM + regional outbound Use account-based targeting by builder/developer/distributor type, then layer title-based outreach and event-timed messaging.
Overall lead quality High Strong category fit for construction-facing B2B suppliers, especially regional market-entry and channel growth efforts.
Best use case Exhibitor targeting, buyer profiling, regional sales outreach, channel development Best for companies selling into builders, contractors, developers, specifiers, and distributor networks.
Limitations / risks Medium Publicly verified current-year attendee names may be limited; prospecting quality improves significantly when official exhibitor, speaker, or sponsor lists are published.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Construction; Building Materials; Architecture & Planning; Real Estate; Wholesale; Business Supplies & Equipment; Mechanical or Industrial Engineering; Facilities Services; Information Technology & Services; Environmental Services Build a focused construction ecosystem target universe.
Departments Purchasing, Procurement, Operations, Construction, Project Management, Business Development, Product Management, Facilities, Design Prioritize decision-makers and strong influencers across buying and implementation.
Seniority Owner, Partner, C-Level, VP, Director, Head, Manager Capture both final approvers and operational buyers.
Job titles Director of Purchasing, Purchasing Manager, VP Operations, Director of Construction, Construction Manager, Project Manager, Owner, Principal, Architect, Category Manager, Director of Business Development, Supply Chain Director Tighten relevance to active builder-side and channel-side roles.
Geography Florida first; then Georgia, Alabama, South Carolina, North Carolina, Tennessee; optionally broader Southeast U.S. Mirror the event’s strongest regional attendance profile.
Employee size 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 Covers custom firms, regional builders, and larger multi-division operators.
Keywords homebuilder, custom builder, remodeler, developer, general contractor, residential construction, multifamily, building products, dealer, lumber, roofing, windows, doors, cabinetry, flooring, architectural products Improve targeting precision around core construction segments.
Technologies, if relevant Construction management software, CRM, ERP, estimating, project scheduling Useful for construction-tech vendors or service providers selling into digitally maturing firms.
Revenue range, if relevant $5M–$500M+ Supports segmentation between mid-market builders and large regional operators.
Company type Private companies, regional divisions, branch-led distributors, developer operators Matches the event’s practical B2B buyer base more closely than broad public-company-only filters.
Suggested Apollo Search Logic: Start with Industry = Construction OR Building Materials OR Architecture & Planning OR Real Estate, Geography = Florida OR Southeast U.S., Seniority = Owner OR VP OR Director OR Manager, and Title keywords such as "purchasing", "procurement", "construction", "operations", "project manager", "builder", "architect", "category manager", "development". For construction-tech or service campaigns, add keywords such as "residential construction", "remodeling", "multifamily", "general contractor", and "homebuilder".
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
SEBC Official Event Website Official event source Primary event identity, branding, schedule context, exhibitor/registration references where published High
Florida Home Builders Association Official organizer/association source Historical organizer affiliation and industry positioning High
Orange County Convention Center Official venue source Venue identity and Orlando location verification High
User-supplied event details Provided input Event title, city, venue, country, and dates used as baseline inputs for this data sheet Medium to High
Verification note Research limitation No official 2026 attendee company list, hosted buyer roster, confirmed buyer directory, or quantified attendance figure was publicly confirmed in the reviewed source set used for this report. Important limitation

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