SBF - Saude Business Forum
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About this event
Data sheet
SBF - Saude Business Forum – Event Attendee & Buyer Profile Analysis
Event Date: 04–07 August 2026
Location: Sol Grand Premium, Costa do Sauípe, Bahia, Brazil
Event Status: Upcoming
Research Date: 02 July 2026
Event Overview
| Event Name | SBF - Saúde Business Fórum |
| Event Date | 04–07 August 2026 |
| Event Status | Upcoming |
| Venue | Sol Grand Premium |
| City | Costa do Sauípe |
| State / Region | Bahia |
| Country | Brazil |
| Organizer | Informa Markets / Informa PLC |
| Official Event Website | forum.saudebusiness.com/pt/home.html |
| Event Type | Invitation-only executive forum / leadership networking event |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | Business Services; Wellness, Health & Fitness |
| Audience Reach | National, with selective international visibility through the Informa healthcare portfolio |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for format and audience type; low for exact attendance because no current public figure is disclosed. |
| Main Purpose of Event | Executive-level networking, business development, content exchange, and relationship-building among senior healthcare decision-makers. |
About the Event
Saúde Business Fórum (SBF) is a long-running healthcare leadership forum organized by Informa Markets. According to the official event page, the 2026 edition is scheduled for 04–07 August 2026 at Sol Grand Premium in Costa do Sauípe, Bahia, Brazil. The event is positioned as an invitation-only gathering for CEOs, presidents, and directors from hospitals, health insurers, and laboratories.
The forum matters because it concentrates senior buyers and influencers who shape strategic purchasing, partnerships, operations, and innovation in Brazil’s healthcare ecosystem. Its format combines content sessions, business meetings, and relationship-focused networking, making it relevant for suppliers selling into hospital groups, operators, diagnostics, pharma-related service ecosystems, and healthcare technology providers. For B2B lead generation, SBF is especially strong where access to executive decision-makers is the priority.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hospital executives | Private hospital groups, multi-site health systems, specialty hospitals | CEO, president, director, COO, medical operations leader | High-value decision-makers for capital equipment, services, technology, and strategic partnerships |
| Health plan / operator leadership | Insurance operators, managed care organizations, health maintenance organizations | President, director, operations, network and provider relations | Relevant for digital health, claims, care coordination, analytics, and provider engagement vendors |
| Laboratory and diagnostics executives | Clinical labs, diagnostic networks, pathology groups | CEO, operations director, lab director, procurement lead | Strong fit for lab equipment, reagents, software, automation, logistics, and service partners |
| Procurement and sourcing teams | Hospitals, health systems, lab networks, health operators | Chief procurement officer, sourcing manager, category manager | Directly relevant for supplier qualification, contracting, and category development |
| Clinical operations leaders | Hospitals, ambulatory centers, specialty care groups | Director of operations, care delivery director, nursing leadership | Relevant for workflow, patient experience, and operational efficiency solutions |
| Technology and digital transformation leaders | Healthcare providers, payers, diagnostics, health-tech-enabled groups | CIO, CTO, IT director, digital transformation lead | Key targets for software, cyber, data, analytics, interoperability, and automation vendors |
| Strategy and business development teams | Healthcare groups, corporate service providers, health-tech firms | VP strategy, partnerships director, business development director | Good fit for alliances, channel partnerships, and growth-stage offerings |
| Investors and advisors | Private equity, venture capital, healthcare consultants, advisors | Investment principal, partner, consultant, advisory lead | Useful for market intelligence, partnership introductions, and M&A-related sourcing |
| Association and sector leaders | Healthcare associations, professional bodies, industry groups | President, executive director, policy lead | Useful for advocacy, sponsorship, education, and ecosystem positioning |
| Media and content stakeholders | Healthcare publishers, sector media, content producers | Editor, journalist, content director | Relevant for visibility, thought leadership, and event amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city / venue area | Costa do Sauípe, Bahia | Medium | Destination-format event location favors senior attendees traveling specifically for the forum. |
| Host state / region | Bahia and broader Northeast Brazil | Medium | Regional healthcare groups and providers are likely due to travel convenience and executive networking value. |
| Major business hubs | São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Recife, Salvador | High | Executive healthcare decision-makers from the largest Brazilian markets are the most probable audience. |
| National reach | Brazil-wide healthcare leaders | High | Official site states the forum is for the country’s main hospital, operator, and laboratory decision-makers. |
| International reach | Selective global healthcare stakeholders via Informa’s portfolio | Low to Medium | International exposure exists through Informa’s network, but the forum is primarily Brazil-focused. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official positioning highlights Brazil’s leading healthcare executives, with strong national buyer concentration. |
| Regional | Secondary | The Bahia venue strengthens Northeast Brazil participation while still attracting leadership from major hubs. |
| Global | Secondary visibility | Informa’s healthcare portfolio provides broader brand visibility, but the event remains mainly Brazil-centric. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Hospital Israelita Albert Einstein | Hospital group | Major Brazilian healthcare decision-maker with high procurement and innovation relevance | einstein.br | CEO, CIO, procurement director, supply chain director | Strong Market Fit, Attendance Not Confirmed |
| Hapvida NotreDame Intermédica | Health operator / insurer | Large-scale operator with strategic buying influence across Brazil | hapvida.com.br | President, operations director, procurement leader, digital transformation lead | Strong Market Fit, Attendance Not Confirmed |
| Dasa | Diagnostics network | Diagnostics and lab operations leader; relevant for lab automation and digital solutions | dasa.com.br | CEO, lab operations director, CIO, category manager | Strong Market Fit, Attendance Not Confirmed |
| Rede D'Or São Luiz | Hospital network | One of Brazil’s most influential hospital buyers and partnership targets | rededor.com.br | Procurement director, hospital operations director, CIO, finance director | Strong Market Fit, Attendance Not Confirmed |
| Unimed | Health cooperative / operator | Large network of regional operators and hospital buyers | unimed.coop.br | President, medical director, procurement manager, operations director | Strong Market Fit, Attendance Not Confirmed |
| Fleury | Diagnostics / healthcare services | Strategic buyer for services, technology, and lab workflow optimization | grupofleury.com.br | CEO, procurement head, operations leader, innovation director | Strong Market Fit, Attendance Not Confirmed |
| Amil | Health insurer / operator | Influential payer and operator with high-value vendor requirements | amil.com.br | Procurement leader, operations director, IT director, network relations head | Strong Market Fit, Attendance Not Confirmed |
| Hospital Sírio-Libanês | Hospital / clinical institution | High-prestige buyer for clinical, digital, and operational suppliers | hospitalsiriolibanes.org.br | CEO, procurement director, medical director, CIO | Strong Market Fit, Attendance Not Confirmed |
| Hospital Moinhos de Vento | Hospital | Nationally recognized hospital with procurement and innovation priorities | hmv.org.br | Procurement manager, facilities director, IT director, operations director | Strong Market Fit, Attendance Not Confirmed |
| Grupo Notre Dame Intermédica | Health operator | Large health plan and care delivery buyer profile | notredameintermedica.com.br | Operations director, procurement manager, CIO, network strategy lead | Strong Market Fit, Attendance Not Confirmed |
| Hospital das Clínicas da FMUSP | Public hospital / academic medical center | Public-sector healthcare buyer with procurement and innovation needs | hc.fm.usp.br | Procurement officer, facilities director, IT director, operations manager | Strong Market Fit, Attendance Not Confirmed |
| Sírio-Libanês Institute | Healthcare education / innovation organization | Relevant for education, training, research, and digital health collaboration | hospitalsiriolibanes.org.br/instituto | Program director, partnerships director, research lead | Strong Market Fit, Attendance Not Confirmed |
| Santa Casa de São Paulo | Hospital / charitable health institution | Buyer for services, facilities, equipment, and healthcare technology | santacasasp.org.br | Procurement manager, operations director, facilities director, CIO | Strong Market Fit, Attendance Not Confirmed |
| Bradesco Saúde | Health insurer | Relevant payer-side decision-maker for partnerships, provider networks, and digital solutions | bradescosaude.com.br | Medical director, operations director, procurement leader, partnerships manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CEO / President | Executive Office | C-level | Primary audience for invitation-only leadership networking and strategic vendor partnerships |
| 2 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Controls supplier selection, contracting, and category strategy |
| 3 | Hospital Operations Director / COO | Operations | Director / C-level | Owns operational improvement, efficiency, and service delivery priorities |
| 4 | CIO / IT Director / Digital Transformation Lead | IT / Digital | Director / C-level | Relevant for software, data, cybersecurity, automation, and interoperability solutions |
| 5 | Laboratory Director / Diagnostics Director | Laboratory / Clinical Operations | Director | Key buyer for automation, reagents, instruments, LIS, and workflow tools |
| 6 | Category Manager / Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Responsible for supplier evaluation and category performance |
| 7 | Partnerships Director / Business Development Director | Strategy / BD | Director | Open to commercial alliances and ecosystem partnerships |
| 8 | Facilities Director / Biomedical Engineering Manager | Facilities / Engineering | Director / Manager | Important for infrastructure, maintenance, equipment, and service vendors |
| 9 | Program Manager / Innovation Manager | Innovation / PMO | Manager | Connects event content to pilots, digital transformation, and strategic projects |
| 10 | Medical Director / Clinical Director | Clinical Leadership | Director | Influences clinical purchasing, standards, and adoption |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core attendee sector | Hospitals, health systems, clinical operations, executive buyers |
| 2 | Medical Devices | Relevant for capital equipment and clinical supply vendors | Equipment, devices, service contracts, lifecycle support |
| 3 | Pharmaceuticals | Healthcare ecosystem adjacency and strategic buying relevance | Pharma partnerships, distribution, healthcare access programs |
| 4 | Biotechnology | Research and innovation stakeholders may attend or partner | Diagnostics, R&D, collaboration opportunities |
| 5 | Information Technology & Services | Digital transformation is highly relevant to healthcare leadership | Healthcare software, integration, analytics, managed services |
| 6 | Computer Software | Strong for hospital systems, ERP, EHR, and data platforms | Workflow, interoperability, automation, patient engagement |
| 7 | Management Consulting | Strategy and operating model advisory fits executive forum format | Transformation, benchmarking, procurement optimization |
| 8 | Financial Services | Relevant for payer organizations and healthcare finance stakeholders | Claims, payments, financing, risk, revenue cycle |
| 9 | Logistics & Supply Chain | Healthcare supply chains and lab logistics are relevant purchase areas | Distribution, last-mile, cold chain, inventory optimization |
| 10 | Facilities Services | Hospitals and labs rely on outsourced facilities and support services | FM, cleaning, maintenance, patient environment services |
| 11 | Security & Investigations | Healthcare organizations buy physical and digital security solutions | Access control, surveillance, compliance, loss prevention |
| 12 | Events Services | Useful for sponsorship, venue services, and event production stakeholders | Event tech, experience design, executive hospitality |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not disclose attendance total | Use lead-generation assumptions only; do not treat as a verified count |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Forum format appears executive-led rather than exhibition-led | No public exhibitor directory found in the provided official content |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official copy describes invited leadership audience, but no count is posted | High-value target list quality, but exact volume is unknown |
| Speaker count | Not publicly confirmed | Confirmed unavailable | No verified speaker roster included in supplied source text | Agenda exists, but roster should be verified on the official program page before list use |
| Historical attendance | Attendance figure not publicly confirmed by the organizer. | Historical / prior-year evidence only | Official site states 23 years of history and executive audience positioning | Useful for qualitative qualification, not for quantitative claims |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier consolidation, savings, contract quality, resilience | Direct access to sourcing leaders and executive decision-makers | Procurement software, sourcing services, category management support |
| Digital transformation | Workflow modernization, integration, data visibility | Executive networking with CIOs and innovation leaders | Software, automation, systems integration, analytics |
| Healthcare operations | Efficiency, patient flow, service quality | Position against COOs and operations directors | Operations consulting, workflow tools, service optimization |
| Diagnostics and laboratories | Automation, accuracy, throughput, logistics | Access to lab directors and diagnostic network leaders | Lab instruments, reagents, LIS, cold chain, service contracts |
| Partnerships and alliances | Commercial collaboration, referrals, ecosystem access | Use the forum for high-level relationship building | Channel programs, strategic alliance services, co-marketing |
| Facilities and infrastructure | Maintenance, reliability, compliance, patient environment | Target facilities and biomedical engineering leaders | Facilities services, equipment maintenance, infrastructure solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Official positioning confirms senior healthcare executives and strategic decision-makers. |
| Decision-maker availability | Very High | Attendance is restricted to leadership-level invited guests, increasing seniority density. |
| Data collection potential | Medium | Public audience data is limited, so event-list extraction may be more constrained than at exhibition-style shows. |
| Apollo targeting potential | Very High | Clear vertical and title targeting is possible across hospitals, payers, labs, and healthcare service providers. |
| Geographic targeting potential | High | Strong Brazil focus enables state, city, and national filters, especially São Paulo and Southeast Brazil. |
| Best outreach approach | High-touch executive outreach | Use concise, outcome-driven messaging aimed at partnership, procurement, and leadership priorities. |
| Overall lead quality | Very High | Strong fit for B2B attendee list building focused on executive healthcare buyers. |
| Best use case | Account targeting, executive sponsorship, partnership sales | Ideal for vendor teams selling into healthcare leadership, procurement, IT, and operations. |
| Limitations / risks | Private / invitation-only format | Public attendee lists may be incomplete; confirmed current-year participant data is limited on the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Medical Devices; Pharmaceuticals; Biotechnology; Information Technology & Services; Computer Software; Logistics & Supply Chain; Facilities Services; Management Consulting | Capture the most relevant healthcare buyer universe |
| Departments | Executive; Procurement; Operations; IT; Clinical; Strategy; Partnerships; Facilities | Focus on decision-makers and budget owners |
| Seniority | C-level; VP; Director; Head; Senior Manager | Match the forum’s executive-only profile |
| Job titles | CEO OR President OR COO OR CIO OR CTO OR “Procurement Director” OR “Supply Chain Director” OR “Operations Director” OR “Medical Director” OR “Partnerships Director” | Prioritize executives likely to attend leadership forums |
| Geography | Brazil; São Paulo; Rio de Janeiro; Minas Gerais; Bahia; Pernambuco; Federal District | Target core Brazilian healthcare buying centers |
| Employee size | 201–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,000+ | Align with large providers and operator groups |
| Keywords | healthcare, hospital, lab, diagnostics, payer, operator, procurement, sourcing, digital transformation, clinical operations, partnerships | Improve relevance within broader healthcare databases |
| Company type | Private; Public; Enterprise; Multi-location provider groups | Focus on sizable budget holders and operationally complex buyers |
Suggested Apollo Search Logic: (“hospital” OR “healthcare” OR “diagnostics” OR “health plan” OR “operator”) AND (“CEO” OR “President” OR “CIO” OR “COO” OR “Procurement Director” OR “Operations Director” OR “Medical Director”) AND Brazil.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| SBF Official Website | Official organizer website | Event name, dates, venue, location, leadership-only positioning, agenda format, organizer identity | High |
| Informa PLC | Organizer / parent company website | Organizer corporate identity and event ownership context | High |
| SBF Official Website – event copy and agenda sections | Official event copy | Audience profile, invitation-only format, business/networking objectives, current edition status | High |
| SBF Official Website – global healthcare portfolio references | Official brand page content | Broader Informa healthcare ecosystem and event brand context | Medium |
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