SBC Summit Americas 2026

Event focus: Sports betting, iGaming, casino, lottery, affiliate marketing, payment solutions, compliance, platform technology, media, data, and customer acquisition across the Americas.

Why this event matters for attendee-list research: This is a highly commercial, decision-maker-heavy conference where the buyer value sits in operators, suppliers, affiliates, technology vendors, payment providers, legal/compliance teams, media buyers, and market expansion leaders. It is one of the stronger events for B2B list monetization because the audience is made up of industry professionals rather than general visitors.

1️⃣ Who attends: buyers / attendees

This event is primarily attended by professionals from the betting, gaming, and digital acquisition ecosystem. The strongest buyer groups are not casual attendees; they are companies actively spending on customer acquisition, platforms, compliance, payments, risk, data, and partnerships.

Main attendee groups:

• Sports betting operators and online casino operators
• Land-based casino executives exploring digital expansion
• Lottery operators and iLottery technology teams
• Affiliate marketers, SEO teams, media buyers, and lead generation firms
• Payment processors, fintech vendors, and fraud prevention companies
• Game studios, platform providers, sportsbook software vendors, and odds/data firms
• Regulatory, legal, compliance, and responsible gaming specialists
• Marketing, CRM, retention, and user acquisition teams
• Investors, consultants, and business development leaders

This is a strong event for commercial targeting because most attendees are directly tied to revenue growth, regulatory readiness, technology purchasing, or market entry strategy.

2️⃣ Where the show is happening + attendee geographic origin

Show location: The summit is positioned as a pan-Americas event and is typically centered in a major business/travel hub in the Americas. Final venue details should be checked on the event website when you are preparing the final list strategy.

Attendee geographic origin: The audience is expected to be a mix of North America, Latin America, and international companies with expansion interests in the region. The strongest representation usually comes from:

• United States
• Canada
• Brazil
• Mexico
• Colombia
• Argentina
• Chile
• Peru
• Other LATAM regulated or emerging market participants

This geographic mix makes the event especially valuable for companies looking to reach buyers across both mature and emerging gaming markets in the Americas.

3️⃣ Audience reach: local / national / global

Reach type: Regional with global industry participation

Although the event is centered on the Americas, the audience is not limited to one country. It draws decision-makers from across North America and Latin America, with global suppliers and service providers participating because the betting and gaming sector is internationally interconnected.

For targeting purposes, think of it as:

• Local: Local host-city participation and nearby regional buyers
• National: Strong U.S., Canadian, and Latin American business audience
• Global: International vendors and platforms seeking Americas market entry

4️⃣ Sample buyer company names + websites

Below are sample buyer accounts that are highly relevant for list building and outreach. These are not random companies; they represent the kinds of organizations that are likely to attend, sponsor, exhibit, buy services, or actively scout partnerships at this summit.

Best first outreach priorities: DraftKings, FanDuel, BetMGM, Caesars Sportsbook, Rush Street Interactive, Sportradar, Kambi, Playtech, Evolution, and Pragmatic Play. These companies are the most commercially useful because they typically have active budgets for growth, software, content, affiliates, and regional expansion.

5️⃣ Job profiles, industries & event type

Best job titles to target:

• Chief Marketing Officer
• VP of Growth
• VP of Acquisition
• Director of Marketing
• Head of CRM
• Affiliate Manager
• Partnerships Director
• Business Development Director
• Country Manager
• Commercial Director
• Product Director
• Payments Manager
• Risk & Fraud Manager
• Compliance Director
• Responsible Gaming Manager
• Data & Analytics Lead
• Retention Manager
• Media Buying Manager
• Regional Expansion Lead

Best industries to target from the industry list you shared:

• Gambling & Casinos
• Sports
• Media Production
• Online Media
• Marketing & Advertising
• Information Technology & Services
• Computer Software
• Internet
• Financial Services
• Investment Management
• Public Relations & Communications
• Legal Services
• Management Consulting
• Retail
• Telecommunications

Event type: B2B conference, trade summit, networking event, business development marketplace, and industry education platform.

6️⃣ Estimated attendance / expected footfall

Estimated attendance: Likely several thousand attendees, with strong concentration of qualified industry professionals rather than mass public visitors.

For attendee-list sales, the most valuable segment is the business layer, not just total footfall. A large portion of the attendees are expected to be:

• Operators with budget authority
• Affiliate and media buying specialists
• Technology and platform vendors
• Payments and compliance leaders
• Consultants, investors, and business development teams

Even if the overall footfall is not as large as a consumer exhibition, the commercial quality is usually much higher. That makes the event strong for B2B lead generation and account-based targeting.

7️⃣ Key focus areas & buyer engagement

Core focus areas:

• Sports betting market growth
• Casino and iGaming expansion
• Affiliate marketing and user acquisition
• Payments, banking, and fraud prevention
• Compliance, regulation, and responsible gaming
• Platform and product technology
• Game content, live casino, and sportsbook solutions
• Data, analytics, odds, and trading tools
• CRM, retention, and loyalty programs
• Media, sponsorships, and partnerships

Buyer engagement angle: This event works best when outreach is framed around commercial intent and industry pain points. The strongest message is not just “we have an attendee list,” but rather:

“We can help you identify and engage sportsbook operators, gaming executives, affiliate marketers, platform vendors, payments teams, and compliance leaders attending SBC Summit Americas 2026.”

That positioning is much stronger because it speaks directly to who buys, who influences, and who controls budget.

8️⃣ Client-product fit note

Very important: Before finalizing the best buyers, please share your client’s website. The best target list changes depending on what the client sells.

Examples of how the buyer list changes by product:

• If the client sells marketing or lead generation services: target acquisition heads, affiliate managers, growth directors, CRM leaders, and media buyers.
• If the client sells software or platform solutions: target product leaders, technology directors, operations managers, and business development teams.
• If the client sells payments or fraud tools: target payments directors, risk managers, compliance teams, and finance leaders.
• If the client sells content, data, or odds solutions: target sportsbook operators, trading teams, product heads, and analytics leaders.
• If the client sells services to operators: target partnerships directors, vendor managers, procurement, and regional expansion leads.

If you send the client website, I can refine this into a much sharper buyer list with company fit, title fit, and buying intent fit.

9️⃣ Final recommendation

Overall quality for attendee-list sales: 9/10

This is a strong event for B2B list research because it brings together serious commercial buyers in a high-value industry. The audience is not broad or casual; it is focused, specialized, and highly monetizable. The most valuable contacts are operator-side decision-makers, platform vendors, affiliate and acquisition teams, and compliance/payment leaders.

Best buyer segments to prioritize:

• Sports betting and casino operators
• Affiliate and performance marketing teams
• Payment and fraud prevention companies
• Platform and software vendors
• Compliance, risk, and legal professionals
• Media, data, and sponsorship buyers

Best geographic strategy: Focus on the Americas first, then expand to international vendors with regional expansion goals.

Best industry filters: Gambling & Casinos, Sports, Marketing & Advertising, Information Technology & Services, Computer Software, Internet, Financial Services, Media Production, Online Media, Legal Services.

If you share the client website, I can now turn this into a precise buyer recommendation list based on their product, including the top companies, best job titles, and the strongest reason each account should be targeted.