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About this event
Data sheet
Romics – Event Attendee & Buyer Profile Analysis
Event date: 2026-10-01 to 2026-10-04
Location: Rome, Italy
Event status: Upcoming
Research date: 2026-07-02
Event Overview
| Event Name | Romics |
|---|---|
| Event Date | 2026-10-01 to 2026-10-04 |
| Event Status | Upcoming |
| Venue | Fiera Roma |
| City | Rome |
| State / Region | Lazio |
| Country | Italy |
| Organizer | Fiera Roma Srl and Mens Nova Srl |
| Official Event Website | romics.it/en |
| Event Type | International festival / trade event for comics, animation, cosplay, cinema, games, and storytelling |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Arts & Crafts; IT & Technology; Education & Training; Miscellaneous |
| Audience Reach | Global audience profile with strong national and pan-European attendance potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2026 edition. Organizer website states the festival receives over 400,000 visitors annually. |
| Attendance Data Reliability | Medium: annual visitor claim is official, but current-edition footfall is not separately confirmed |
| Main Purpose of Event | A business and fan-facing platform for comics, animation, cosplay, gaming, film, IP discovery, community engagement, and creative-industry promotion |
About the Event
Romics is Rome’s international festival for comics, animation, cosplay, cinema, games, and storytelling. The official site positions it as a recurring event held twice a year in Rome, with a very large consumer and creator audience and a strong focus on content discovery, exhibition, education, and entertainment culture.
From a B2B perspective, Romics matters because it brings together publishers, studios, creative suppliers, IP owners, licensors, retailers, distributors, production teams, educators, and fan-community organizations in one high-visibility environment. It is relevant for business development, partnerships, product launches, licensing, audience acquisition, merchandising, and lead generation in the creative economy.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Publishers and comic brands | Comic publishers, manga publishers, graphic novel imprints | Content acquisition, licensing, booth purchasing, distribution decisions | High-value for licensing, printing, merchandising, and event partnerships |
| Animation and production studios | Animation houses, post-production studios, content producers | Vendor selection, co-production, promotion, recruitment | Relevant for software, services, outsourcing, and creative tools |
| Games and interactive entertainment buyers | Game publishers, studios, indie developers, platforms | Licensing, channel partnerships, marketing, platform acquisition | Good fit for game tech, peripherals, and distribution partners |
| Retail buyers and merchandisers | Toy stores, pop-culture retailers, e-commerce sellers, specialty shops | Assortment planning, category purchasing, inventory buys | Important for merchandise, collectibles, apparel, and consumer products |
| Distributors and wholesalers | Importers, wholesalers, licensing distributors | Channel expansion, sourcing, terms negotiation | Useful for brands seeking retail and regional market access |
| Cosplay and costume creators | Independent creators, studios, fabric and prop suppliers | Purchasing for materials, tools, and content activation | Strong fit for craft, apparel, printing, and accessory suppliers |
| Education and school groups | Schools, museums, training programs, youth organizations | Program selection, educational bookings, cultural partnerships | Relevant for educational content, workshops, and outreach services |
| Media and content partners | Entertainment media, publishers, broadcasters, digital creators | Coverage, sponsorship, collaboration, audience building | High visibility for promotional, PR, and content-tech suppliers |
| Event and exhibition service providers | Staging, print, AV, booth design, logistics, ticketing | Vendor sourcing, event delivery, contract execution | Practical buyer segment for event services and venue support |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Rome | Local attendees, exhibitors, students, creators, media | High | Core audience base and strongest walk-in density |
| Host region: Lazio | Regional trade visitors, schools, creators, retail buyers | High | Short-haul attendance from the metropolitan area and surrounding provinces |
| Nearby business hubs | Milan, Naples, Florence, Bologna, Turin, central Italy creative firms | Medium to High | Supports domestic business visitation and partnerships |
| National reach | Italian publishers, retailers, schools, licensors, media | High | Strong national pull due to Rome location and broad pop-culture scope |
| International reach | European comics, animation, gaming, cosplay, and licensing professionals | Medium | International positioning is supported by the official “international festival” description |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is described officially as an international festival and covers globally traded entertainment and creative-industry categories. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Panini S.p.A. | Publisher / licensing buyer | Major comics and collectibles ecosystem participant in Italy | panini.it | Licensing Director, Brand Manager, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| The Walt Disney Company Italia | Media / IP owner | Key buyer for licensing, promotions, consumer products, and fan activations | disney.it | Licensing Manager, Partnerships Director, Brand Director | Strong Market Fit, Attendance Not Confirmed |
| Sergio Bonelli Editore | Publisher / content buyer | Relevant for comics publishing, artist relations, and retail partnerships | sergiobonelli.it | Editorial Director, Publishing Manager, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Star Comics S.r.l. | Publisher / distributor | High relevance for manga, graphic novels, retail and event marketing | starcomics.com | Publisher, Sales Manager, Trade Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Games Workshop Ltd | Retail / hobby brand | Pop-culture retail buyer with strong fan-event fit | games-workshop.com | Retail Director, Regional Manager, Trade Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
| Nintendo Co., Ltd. | Gaming / entertainment brand | Relevant for games showcases, sponsorships, and fan engagement | nintendo.com | Marketing Director, Brand Manager, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Bandai Namco Entertainment Europe | Gaming / IP licensing buyer | Strong overlap with anime, gaming, collectibles, and licensing | bandainamcoent.eu | Licensing Manager, Business Development Director, Community Manager | Strong Market Fit, Attendance Not Confirmed |
| Crunchyroll, LLC | Streaming / media buyer | Relevant for anime content promotion, partnerships, and community acquisition | crunchyroll.com | Partnerships Director, Marketing Lead, Events Manager | Strong Market Fit, Attendance Not Confirmed |
| Rai Com S.p.A. | Media / broadcaster | Potential buyer for content rights, promotion, and branded activations | raicom.rai.it | Acquisitions Manager, Editorial Director, Promotions Manager | Strong Market Fit, Attendance Not Confirmed |
| Fandango S.p.A. | Film / TV / publishing | Potential buyer for IP, animation, storytelling, and media partnerships | fandango.it | Content Acquisition Lead, Business Development Director, Producer | Strong Market Fit, Attendance Not Confirmed |
| Lucca Comics & Games | Event organizer / peer buyer | Relevant for event partnerships, exhibitor strategy, and cross-promotion | luccacomicsandgames.com | Event Director, Sponsorship Manager, Exhibition Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Einaudi Ragazzi / editoria scolastica | Education / publishing | Relevant to Romics per school, literacy, and storytelling programs | einaudi.it | Education Partnerships Lead, Editorial Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Licensing Director | Licensing / IP | Director / VP | Key decision-maker for IP collaboration, brand placements, and rights deals |
| 2 | Partnerships Director | Business Development | Director / VP | Owns sponsorships, co-marketing, and strategic alliances |
| 3 | Marketing Director | Marketing | Director / VP | Drives audience growth, event promotion, and product launches |
| 4 | Publishing Director / Editor-in-Chief | Editorial | Director / C-level | Relevant for content rights, creator discovery, and retail partnerships |
| 5 | Category Manager | Merchandising / Retail | Manager / Director | Purchases merchandise, collectibles, books, toys, and licensed products |
| 6 | Retail Buyer | Buying / Merchandising | Manager | Targets product sourcing and stocking opportunities at the show |
| 7 | Business Development Director | Commercial | Director / VP | Seeks partnerships, distribution, and growth opportunities |
| 8 | Events Manager | Events / Experiential | Manager / Director | Coordinates activations, speaking, booths, and fan engagement |
| 9 | Community Manager | Community / Social | Manager | Important for fandom activation, creator relations, and audience engagement |
| 10 | Education Partnerships Lead | Education / CSR | Manager / Director | Relevant for school programs, workshops, and learning activations |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Entertainment | Core fit for comics, cosplay, film, and fan events | Licensing, sponsorship, events, media partnerships |
| 2 | Media Production | Relevant for animation, film, and content studios | Production services, post, creative tools |
| 3 | Publishing | Strong relevance for comic and book publishers | Editorial, printing, distribution, rights |
| 4 | Internet | Digital platforms, fan communities, and creator ecosystems | Audience growth, SaaS, creator platforms |
| 5 | Computer Games | Gaming is a named pillar of the event | Game launches, hardware, community activations |
| 6 | Retail | Retail buyers are relevant for collectibles and merchandise | Category management, assortment, wholesale |
| 7 | Wholesale | Distribution and trade buying opportunities are strong | Channel sales, distributor outreach |
| 8 | Apparel & Fashion | Cosplay and licensed apparel overlap materially | Merch, licensed apparel, sourcing |
| 9 | Design | Visual identity, illustration, and production design are central | Creative services, branding, exhibit design |
| 10 | Education Management | Romics for the school expands educational relevance | School programs, workshops, edutainment |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed for 2026 | Confirmed limitation | Organizer website | Official site states over 400,000 annual visitors, but not a separate current-edition footfall figure |
| Annual visitor reference | Over 400,000 visitors annually | Confirmed | Official meta description on romics.it/en | Annual statement, not necessarily identical to 2026 edition attendance |
| Exhibitor count | Not publicly confirmed | Unavailable | Official website navigation references exhibitors and kit, but no count found in provided source text | Use verified exhibitor directory if available for list-building |
| Buyer count | Not publicly confirmed | Unavailable | Organizer website | No verified hosted buyer or matchmaking count in provided source text |
| Speaker count | Not publicly confirmed | Unavailable | Organizer website | No official speaker total in provided source text |
| Sponsor count | Not publicly confirmed | Unavailable | Organizer website | Partners are listed, but not quantified in the provided source text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Licensing / IP | Need to secure rights, extend brands, and monetize characters | Meet licensing teams, rights owners, and retail partners | Rights management, licensing platforms, contract services |
| Merchandising | Need high-demand collectibles and licensed goods | Target retail buyers and distributors on the floor | Licensed products, packaging, fulfillment, wholesale programs |
| Gaming | Need launches, community activation, and audience growth | Engage publishers, studios, streamers, and platform teams | Game marketing tools, hardware, esports services |
| Cosplay / costume | Need materials, tools, accessories, and display services | Connect with creators and specialty retailers | Fabric, printing, props, tailoring, DIY supplies |
| Education / school programs | Need curriculum-linked cultural content and workshops | Approach education buyers and school coordinators | Educational content, workshop services, youth engagement |
| Events and sponsorship | Need experiential reach and brand visibility | Pitch exhibitors, sponsors, and media partners | Stands, signage, AV, activation, lead capture |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong concentration of content, retail, licensing, gaming, and experiential buyers. |
| Decision-maker availability | Medium | Likely presence of senior commercial leaders, though current-year official attendee list is not confirmed. |
| Data collection potential | Medium | Strong public audience appeal, but buyer-level data is limited without official directories. |
| Apollo targeting potential | High | Good fit for entertainment, publishing, media, retail, wholesale, and gaming filters. |
| Geographic targeting potential | High | Strong Rome, Italy, and European segmentation opportunities. |
| Best outreach approach | Multi-threaded email + LinkedIn + event-specific content | Target rights, marketing, merchandising, and partnerships contacts with event-relevant messaging. |
| Overall lead quality | High | Excellent for creative-industry supplier prospecting and audience-based lead generation. |
| Best use case | B2B attendee list building and account targeting | Useful for sponsorship sales, exhibitor outreach, and buyer-side account mapping. |
| Limitations / risks | Current-year attendee list not confirmed publicly | Prospecting should rely on official company profiles, exhibitor pages, and historical evidence where available. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment; Media Production; Publishing; Retail; Wholesale; Computer Games; Internet; Design; Education Management; Events Services | Capture the highest-fit buyer ecosystem around Romics |
| Departments | Marketing; Business Development; Partnerships; Licensing; Merchandising; Editorial; Events; Sales | Reach decision-makers with direct commercial relevance |
| Seniority | Manager; Director; VP; C-level | Prioritize budget holders and partnership owners |
| Job titles | Licensing Director, Partnerships Director, Marketing Director, Business Development Director, Category Manager, Retail Buyer, Publishing Director, Events Manager, Community Manager, Editorial Director | Build targeted contact lists for outreach and list sales |
| Geography | Italy; Rome; Lazio; European Union; United Kingdom | Focus on local and cross-border buyer ecosystems |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1000+ | Covers indie studios through enterprise licensors and retailers |
| Keywords | comic, manga, anime, licensing, cosplay, merchandising, animation, gaming, IP, publisher, retail, wholesale, fan engagement | Refine searches to the exact event ecosystem |
| Company type | Public companies; privately held creative brands; event companies; retailers; distributors | Prioritize organizations with commercial buying power |
| Revenue range | Relevant across small to large firms; use higher thresholds for national licensors and retailers | Align offer size to buyer scale |
Suggested Apollo Search Logic: (licensing OR partnerships OR merchandising OR category manager OR retail buyer OR publishing director OR events manager OR community manager OR business development) AND (comic OR manga OR anime OR gaming OR cosplay OR entertainment) AND (Italy OR Rome OR Europe)
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Romics Official Website | Official organizer source | Event identity, international scope, organizer names, annual visitor claim, content focus, 37th edition references | High |
| Fiera Roma | Venue / organizer website | Venue context and Rome event infrastructure | High |
| Mens Nova Srl | Organizer company website | Organizer relationship and event production context | Medium |
| Romics Exhibitors Section | Official event directory / exhibitor area | Exhibitor ecosystem reference and list-building potential | Medium |
| Romics News | Official news / announcements | 2026 edition activity, self-area, pro area, artist alley, school visits | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Romics — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds