Retail Technology Show 2026
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About this event
Retail Technology Expo 2026
Event type: Retail technology, retail operations, store innovation, eCommerce enablement, point-of-sale, payments, customer experience, AI, automation, logistics, and retail analytics.
Estimated attendance: Typically expected to draw a strong mix of retail decision-makers, technology buyers, operations leaders, digital commerce teams, and solution providers. A reasonable planning range for a major retail technology expo is 8,000 to 20,000+ attendees depending on venue scale, show maturity, and co-located programs.
Audience quality: Very strong for B2B attendee-list sales because the event attracts commercial buyers with direct influence over technology selection, store systems, omnichannel strategy, and retail modernization.
1️⃣ Who attends: Buyers / attendees
This event is best viewed as a buyer-heavy retail technology marketplace. The attendee base is usually made up of professionals responsible for improving store performance, customer experience, checkout efficiency, inventory visibility, workforce productivity, and digital commerce operations.
The strongest buyer groups typically include:
- Retail CIOs, CTOs, and IT directors
- Heads of digital transformation and retail innovation
- Omnichannel and eCommerce leaders
- Store operations directors and regional operations managers
- Merchandising and category management leaders
- Loss prevention and fraud prevention executives
- Supply chain, inventory, and fulfillment leaders
- Payments, POS, and checkout technology buyers
- CRM, loyalty, personalization, and customer experience teams
- Retail HR and workforce technology managers
- Store design, fixtures, and in-store technology decision-makers
- Solution providers, integrators, consultants, and implementation partners
This is not just a generic retail audience. It is a commercially valuable crowd because many attendees are actively evaluating tools such as POS systems, retail analytics platforms, RFID, computer vision, retail media tech, scheduling tools, self-checkout, mobile commerce, and customer engagement solutions.
2️⃣ Where the show is happening + attendee geographic origin
Event location: If the show is hosted in a major retail hub such as London, Las Vegas, Chicago, Amsterdam, or another global business city, the geographic profile usually becomes highly attractive for exhibitors and list buyers. The exact value depends on venue and organizer, but retail technology expos generally concentrate senior buyers from metropolitan retail headquarters and innovation centers.
Attendee geographic origin:
- Local: A meaningful share of attendees often comes from the host city and surrounding region, especially retailers, agencies, and technology vendors.
- National: Large participation usually comes from across the host country, especially from major retail chains and solution providers.
- Global: Strong international participation is common because retail technology is a global buying category and many exhibitors/attendees travel across borders.
For a retail technology expo, the most valuable attendee geography is often concentrated in:
- Retail headquarters cities
- Financial and commerce centers
- Major omnichannel retail markets
- Regions with dense store networks and distribution operations
3️⃣ Audience reach: Local / National / Global
Reach type: Usually National to Global
If the event is positioned as a large retail technology conference and exhibition, the audience normally extends well beyond a single market. Retail technology is one of the most internationally connected B2B sectors because solution providers, retail chains, payment companies, logistics firms, and software vendors all operate cross-border.
That said, the buyer concentration is often strongest in the host region. For example, if the expo is in the UK, it will be strongest across the UK and Europe; if in the USA, it will likely pull North American retail buyers with some international attendance as well.
4️⃣ Sample buyer company names + websites
Below is a sample buyer list built around companies that are likely to attend, sponsor, exhibit, or send decision-makers to a retail technology expo. These are the types of organizations you would typically want in a high-value attendee database. They are not just exhibitors; they are also likely technology buyers, implementation teams, or retail leaders with budget influence.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Walmart | walmart.com | Director of Retail Technology, VP Store Operations, Head of Omnichannel | Massive retail footprint, continuous investment in store tech, checkout, supply chain, and customer experience. |
| 2 | Target | target.com | Retail Innovation Manager, Technology Partnerships Lead, Store Systems Director | Strong omnichannel and store innovation focus; highly relevant for AI, POS, fulfillment, and digital retail tools. |
| 3 | Amazon | amazon.com | Retail Tech Partnerships Manager, Program Manager, Store Experience Lead | Major buyer of automation, checkout, analytics, fulfillment, and customer experience technology. |
| 4 | Best Buy | bestbuy.com | Director of Store Technology, Omnichannel Operations Manager | Electronics retail is highly dependent on in-store systems, data, and customer engagement technology. |
| 5 | Home Depot | homedepot.com | VP Store Operations, Retail Systems Manager, Supply Chain Technology Director | Excellent fit for store automation, inventory visibility, mobile tools, and associate productivity solutions. |
| 6 | Lowe's | lowes.com | Retail Operations Director, Store Innovation Lead | Large retail enterprise with strong needs in store systems, self-service, and operational efficiency. |
| 7 | Marks & Spencer | marksandspencer.com | Digital Transformation Director, Retail IT Manager | Strong omnichannel retail use case; likely buyer for customer experience and retail modernization tools. |
| 8 | Carrefour | carrefour.com | Retail Technology Director, E-commerce Operations Manager | Global retail group with strong interest in store digitization, retail analytics, and supply chain tech. |
| 9 | Tesco | tesco.com | Head of Retail Systems, Customer Experience Manager | Very strong fit for payments, loyalty, in-store technology, and omnichannel retail innovation. |
| 10 | Nike | nike.com | Retail Experience Director, Digital Commerce Manager | Premium retail brand with strong focus on customer journey, personalization, and retail tech stack. |
| 11 | Sephora | sephora.com | Store Experience Manager, Omnichannel Technology Lead | Beauty retail has high demand for personalization, loyalty, mobile commerce, and in-store engagement tools. |
| 12 | Costco Wholesale | costco.com | Director of Operations Technology, Store Systems Lead | Large-scale retail operations with strong need for efficiency, checkout, inventory, and member experience solutions. |
| 13 | Kroger | kroger.com | VP Retail Technology, Digital Shopping Experience Director | Food retail is highly active in self-checkout, loyalty, analytics, and supply chain modernization. |
| 14 | adidas | adidas.com | Retail Innovation Manager, Store Operations Director | Sportswear retail brand with omnichannel, store experience, and consumer engagement needs. |
| 15 | IKEA | ikea.com | Retail Systems Director, Customer Journey Lead | Highly relevant for store technology, experience design, digital self-service, and operational systems. |
| 16 | 7-Eleven | 7-eleven.com | Convenience Retail Technology Lead, POS Systems Manager | Strong buyer for checkout technology, loyalty, mobile ordering, and franchise store systems. |
| 17 | Metro AG | metroag.de | Head of Retail IT, Commercial Digital Transformation Manager | Wholesale and food retail hybrid model makes technology adoption highly important. |
| 18 | CVS Health | cvshealth.com | Retail Pharmacy Technology Director, Customer Solutions Manager | Pharmacy retail combines consumer experience, compliance, and store operations technology. |
Top 5 buyer samples to lead with: Walmart, Target, Amazon, Home Depot, and Tesco. These are strong because they represent a mix of scale, innovation, omnichannel complexity, and budget power.
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Chief Information Officer
- Chief Technology Officer
- VP Retail Technology
- Director of Store Operations
- Head of Digital Transformation
- Retail Innovation Director
- Omnichannel Strategy Lead
- eCommerce Director
- Customer Experience Director
- Payments and POS Director
- Retail Analytics Manager
- Supply Chain Technology Manager
- Loss Prevention Director
- Retail IT Manager
- Implementation and Integration Manager
- Merchandising Technology Lead
- Retail Media Manager
- Workforce Technology Manager
Best industry filters to use:
- Retail
- Information Technology & Services
- Computer Software
- Internet
- Consumer Goods
- E-Learning
- Marketing & Advertising
- Financial Services
- Logistics & Supply Chain
- Transportation/Trucking/Railroad
- Telecommunications
- Management Consulting
- Market Research
- Electrical/Electronic Manufacturing
- Computer Networking
- Security & Investigations
- Warehousing
- Wholesale
Event type positioning: This is a strong B2B technology exhibition with conference content, vendor showcases, product demos, networking, and buyer-seller interaction. It is ideal for capturing companies that are actively budgeting for retail modernization and digital transformation.
6️⃣ Estimated attendance / expected footfall
For a major retail technology expo, expected attendance commonly falls in the range of 8,000 to 20,000+, depending on market, location, and sponsor strength. If the event is established and co-located with other retail programs, total footfall can exceed this range.
The most important point is not only the raw attendance number, but the quality of decision-makers. Retail technology events often have fewer casual visitors than consumer shows and a higher proportion of business-focused attendees. That makes them especially useful for list sales and targeted outreach.
Expected attendee mix usually includes:
- Retail enterprise buyers
- Technology vendors and partners
- Consultants and implementation specialists
- Retail operations leaders
- Digital commerce and payments teams
- Solution evaluators and procurement influencers
7️⃣ Key focus areas & buyer engagement
The strongest value of this event is its focus on practical retail problems. Buyers attend because they want solutions that improve revenue, reduce friction, and increase operational control.
Key focus areas usually include:
- Point of sale and checkout innovation
- Self-checkout and cashierless store concepts
- Inventory visibility and RFID
- Retail AI and predictive analytics
- Personalization and customer engagement
- Loyalty programs and CRM
- Store associate productivity tools
- Loss prevention and shrink reduction
- Retail media and customer data platforms
- Fulfillment, last-mile, and omnichannel logistics
- Cloud systems and integration platforms
- Cybersecurity and payment security
- Store design, signage, and digital displays
Buyer engagement angle: The best way to position the attendee list is around decision-maker access. For example:
“We can help you target retail CIOs, store operations directors, digital commerce leads, POS and payments managers, retail innovation teams, and omnichannel decision-makers attending Retail Technology Expo 2026.”
That kind of language is much more valuable than broad retail attendance language because it speaks to actual budget holders and solution buyers.
8️⃣ Client-product fit note
Before finalizing the exact buyer list, please share your client’s website. The best buyer accounts depend heavily on the product being sold.
Examples:
- If the client sells POS, checkout, or payment solutions, target retail IT leaders, store systems heads, and payments directors.
- If the client sells AI, analytics, or retail software, target digital transformation teams, eCommerce leads, and data/insights managers.
- If the client sells fixtures, signage, kiosks, or in-store hardware, target store design, merchandising, and operations teams.
- If the client sells logistics, fulfillment, or inventory tools, target supply chain and operations decision-makers.
- If the client sells security, fraud, or loss prevention solutions, target LP directors and payment security teams.
Once I review the client website, I can narrow the buyer list to the most relevant companies, titles, and industries for better conversion.
9️⃣ Recommended industry filters based on the provided industry list
For a retail technology event, the strongest industry categories to prioritize are:
- Retail
- Computer Software
- Information Technology & Services
- Internet
- Consumer Goods
- Financial Services
- Market Research
- Marketing & Advertising
- Logistics & Supply Chain
- Warehousing
- Wholesale
- Telecommunications
- Security & Investigations
- Management Consulting
- Electrical/Electronic Manufacturing
- Computer Networking
For deeper targeting, it is also useful to combine industry filters with company keywords such as retail chain, omnichannel, POS, store systems, customer experience, payments, supply chain, inventory, and digital commerce.
Final recommendation
Retail Technology Expo 2026 is a highly attractive event for attendee-list sales because it typically contains a strong concentration of qualified B2B buyers, especially in retail operations, IT, digital commerce, payments, analytics, and store innovation.
Best buyer segments to focus on:
- Retail CIOs and CTOs
- Digital transformation leaders
- Store operations and retail technology directors
- Omnichannel and eCommerce decision-makers
- Payments, POS, and checkout buyers
- Supply chain and inventory leaders
- Retail innovation and customer experience teams
Overall B2B quality rating for attendee-list sales: 9/10
This is a strong event for commercial outreach because retail buyers usually attend with active implementation goals. The main success factor is filtering by the client’s product category so the outreach list is not too broad.
Next step: Please share your client website, and I will refine this into the best-fit buyer list, top buyer companies, target job titles, and the most relevant industry categories for your specific product.
Data sheet
| Event Name | Retail Technology Show 2026 |
| Event Date | 26 May 2026 – 27 May 2026 |
| Event Status | Upcoming |
| Venue | Kistamässan Exhibition & Congress Centre |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Not independently verified in this draft; confirm via official event website |
| Official Event Website | Not independently verified in this draft |
| Event Type | Retail technology expo / conference / buyer-supplier marketplace |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Retail; Logistics & Transportation; Business Services; Home & Office |
| Audience Reach | Regional with national and Nordic buying relevance; international supplier participation likely |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; planning estimate only until official current-year registration data is published |
| Main Purpose of Event | To connect retail decision-makers with technology, automation, payments, store operations, eCommerce, data, and omnichannel solution providers |
Retail Technology Show 2026 is positioned as a retail innovation and technology marketplace focused on the systems, tools, and partnerships that improve store performance, omnichannel execution, customer experience, and commercial productivity. Based on the event theme provided, the show should attract retail technology buyers, operational leaders, digital commerce teams, and solution providers looking to modernize the retail stack across physical stores and online channels.
This type of event is highly relevant for B2B prospecting because it typically concentrates decision-makers who influence purchasing across POS, payments, inventory, analytics, AI, automation, logistics, store equipment, and customer engagement. For suppliers, it is a strong venue for lead generation, account targeting, partnerships, and pipeline creation across retail, distribution, and retail-adjacent technology use cases.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail CIOs / CTOs / IT Directors | Multi-site retailers, grocery chains, specialty retail, department stores | Technology strategy, vendor shortlisting, architecture and integration approval | Very high for software, hardware, cybersecurity, cloud, data, POS, and integration vendors |
| Head of Digital Transformation / Innovation | Retail groups, consumer brands with retail channels, marketplaces | Influences modernization roadmaps, pilots, and business case evaluation | Strong fit for AI, automation, analytics, and omnichannel platforms |
| Retail Operations Directors / Store Operations Leaders | Chains with physical store networks, franchise operators | Decision input on store systems, labor tools, compliance, workflow improvement | High for store tech, workforce management, and operational efficiency solutions |
| eCommerce / Omnichannel Leaders | Retailers, DTC brands, omnichannel commerce teams | Own online growth, channel integration, and customer journey optimization | Very high for commerce platforms, order orchestration, and analytics vendors |
| Procurement / Sourcing Teams | Retail HQs, sourcing offices, buying groups | Commercial negotiation, vendor selection, RFP coordination | High for technology suppliers and service providers seeking account entry |
| Merchandising / Category Managers | Retailers, wholesalers, brand-led retail operators | Influence assortment, pricing, shelf execution, promotional tools | Relevant for pricing, planogram, analytics, and merchandising software |
| Payments / POS / Checkout Leaders | Retail chains, hospitality retail hybrids, grocery, convenience | Selects transaction infrastructure and checkout modernization tools | Very high for POS, payment security, self-checkout, and fintech vendors |
| Supply Chain / Inventory / Fulfillment Leaders | Retailers, wholesalers, omnichannel distributors | Controls inventory visibility, replenishment, and fulfillment performance | High for inventory systems, warehouse tech, forecasting, and logistics solutions |
| Loss Prevention / Fraud / Security Leaders | Retailers, grocers, pharmacy chains, convenience operators | Evaluates theft reduction, fraud controls, surveillance, and risk systems | Strong for security, analytics, computer vision, and compliance suppliers |
| Finance / Commercial Leaders | Retail HQs, franchises, multi-brand retail groups | Budget approval, ROI review, capital allocation | Important for enterprise sales cycles and strategic technology purchases |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | High | High | Strong concentration of retail HQs, tech buyers, and regional offices |
| Host region: Stockholm County | High | High | Local decision-makers and vendor ecosystem are likely to attend |
| Nearby business hubs | Mälardalen, Gothenburg, Malmö, Helsinki, Oslo, Copenhagen | Medium to High | Nordic retail and technology buyers may travel for sourcing and networking |
| National reach: Sweden | High | High | Retail chains and systems integrators across Sweden are likely targets |
| International / Nordic reach | Medium | Medium | Likely participation from Scandinavia and selected European suppliers |
| Global supplier interest | Medium | Medium | Retail technology vendors may attend to reach Nordic buyers and channel partners |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: Regional | Regional | Stockholm is a strong Nordic business hub, making the event most relevant to Sweden and neighboring markets. |
| Secondary reach | National / Nordic | Retail and technology buyers from across Sweden and nearby Nordic countries are likely to attend. |
| International supplier reach | Moderate | Foreign solution providers may use the event to access Nordic retail accounts. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| ICA Gruppen | Retailer / Grocery operator | Large retail group with store, digital, and supply chain technology needs | ica.se | CIO, IT Director, Digital Transformation Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| H&M Group | Retailer / Fashion operator | Omnichannel, store technology, analytics, and customer experience relevance | hmgroup.com | CTO, Head of Retail Technology, eCommerce Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Axfood | Retailer / Grocery operator | Relevant for POS, inventory, loyalty, and store operations technology | axfood.se | IT Director, Supply Chain Director, Operations Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Coop Sweden | Retailer / Grocery cooperative | Buyer for digital retail systems, checkout, and store productivity tools | coop.se | IT Director, Procurement Manager, Store Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Systembolaget | Government-owned retail operator | Public-sector retail buyer with procurement and digital transformation needs | systembolaget.se | Procurement Director, CIO, Operations Manager, Digital Lead | Strong Market Fit, Attendance Not Confirmed |
| Elgiganten | Retailer / Consumer electronics | Strong fit for POS, CRM, loyalty, eCommerce, and store systems vendors | elgiganten.se | IT Director, Digital Commerce Lead, Category Manager, Buying Director | Strong Market Fit, Attendance Not Confirmed |
| ICA Maxi / ICA Retailers | Retailer / Franchise network | Store technology, workforce tools, payments, and inventory visibility are key needs | ica.se | Operations Manager, IT Manager, Store Technology Lead | Strong Market Fit, Attendance Not Confirmed |
| Lindex | Retailer / Fashion | Omnichannel and store systems buyer with customer experience focus | lindex.com | eCommerce Director, IT Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Stadium | Retailer / Sporting goods | Good fit for retail analytics, omnichannel, and store execution tools | stadium.se | Digital Director, IT Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Apotek Hjärtat | Retailer / Pharmacy | Retail operations and regulated checkout/process technology buyer | apotekhjartat.se | Procurement Manager, IT Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Axel Johnson Group | Retail / Distribution holding company | Portfolio-level retail and distribution technology and procurement relevance | axeljohnson.se | CIO, Procurement Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| PostNord Strålfors | Logistics / communications / retail enablement | Supports retail fulfillment, communications, and transactional services | stralfors.se | Partnerships Director, Sales Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Nelly.com | eCommerce retailer | Pure-play digital commerce buyer for platform, analytics, and fulfillment solutions | nelly.com | eCommerce Director, CTO, Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Åhléns | Department store / retailer | Relevant for store systems, payments, merchandising, and customer experience tech | ahlens.se | IT Director, Retail Operations Director, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer (CIO) | IT | C-Level | Owns enterprise technology roadmap and major platform investment decisions |
| 2 | Chief Technology Officer (CTO) | Technology | C-Level | Evaluates architecture, integrations, and innovation priorities |
| 3 | Director of Procurement | Procurement | Director | Controls vendor evaluation, sourcing events, and commercial negotiation |
| 4 | Procurement Manager | Procurement | Manager | Sources technology and services; often manages RFPs and supplier selection |
| 5 | Retail Operations Director | Operations | Director | Influences store systems, labor productivity, and operational rollouts |
| 6 | Head of eCommerce / Omnichannel | Digital Commerce | Head / Director | Owns online revenue, customer journey, and cross-channel integration |
| 7 | Supply Chain Director | Supply Chain | Director | Key buyer for inventory, forecasting, fulfillment, and logistics solutions |
| 8 | Category Manager / Buying Manager | Merchandising | Manager | Influences assortment, pricing, and category-specific technology needs |
| 9 | Payments Director / POS Manager | Finance / IT | Director / Manager | Evaluates checkout technology, payments, fraud controls, and uptime |
| 10 | Loss Prevention Manager | Security / Operations | Manager | Buyer for security analytics, surveillance, and risk mitigation tools |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core buyer segment for store tech, omnichannel, and operations tools | Retail HQ decision-makers and store operations teams |
| 2 | Computer Software | Strong match for SaaS, analytics, POS, and commerce platforms | Software buyers and innovation leaders |
| 3 | Information Technology & Services | Relevant for IT buyers, integrators, and transformation teams | Enterprise IT decision-makers |
| 4 | Logistics & Supply Chain | Retail fulfillment, inventory, and delivery optimization relevance | Supply chain and operations leaders |
| 5 | Consumer Goods | Brands with direct-to-consumer and retail channel needs | Brand commerce and channel teams |
| 6 | Wholesale | Relevant for distributors and trade buyers using retail tech | Wholesalers, distributors, and channel operators |
| 7 | Financial Services | Payments, embedded finance, fraud, and loyalty solutions | Payments and fintech buyers |
| 8 | Computer Networking | Store connectivity, infrastructure, and network management | IT infrastructure and deployment teams |
| 9 | Consumer Services | Retail-adjacent service businesses and customer experience tools | Service operations and customer experience buyers |
| 10 | Marketing & Advertising | Useful for retail media, personalization, and customer engagement tools | Brand, CRM, and retail media buyers |
| 11 | Facilities Services | Store operations, maintenance, and facility tech relevance | Facilities and operations managers |
| 12 | Security & Investigations | Loss prevention, fraud, surveillance, and physical security needs | Security decision-makers |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 8,000–20,000+ planning range | Estimated | User-supplied reference description; not independently confirmed | Use only as a planning range until organizer publishes official data |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No verified current-year exhibitor directory available in this draft | Check official exhibitor list before prospecting by company name |
| Buyer count | Not publicly confirmed | Unconfirmed | Attendance breakdown not verified | Likely to be buyer-heavy based on event theme |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda not independently verified in this draft | Speaker list would improve targeting quality substantially |
| Sponsor count | Not publicly confirmed | Unconfirmed | No verified sponsor pack available in this draft | Sponsor roster often reveals strong buyer and channel accounts |
| Historical attendance | Not verified | Unavailable | No confirmed prior-year official figures reviewed here | Attendance figure not publicly confirmed by the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Retail technology | Upgrade store and HQ systems | Product demos and ROI-led conversations | Retail software, systems integration, managed services |
| POS and payments | Faster checkout and lower transaction friction | Checkout modernization and payment security pitch | POS, payment gateways, self-checkout, fraud tools |
| AI and analytics | Demand forecasting, personalization, reporting | Use-case driven executive meetings | BI, AI platforms, retail analytics, predictive tools |
| Omnichannel commerce | Unify store, web, and fulfillment operations | Strategy meetings with digital leaders | Commerce platforms, OMS, CRM, CDP |
| Automation | Reduce labor cost and improve throughput | Operational efficiency demonstrations | Workflow automation, robotics, self-service tools |
| Inventory and supply chain | Visibility and replenishment accuracy | Operational KPI and savings discussion | WMS, forecasting, RFID, supplier collaboration tools |
| Customer experience | Improve loyalty, personalization, and service | Experience-led marketing and executive briefings | CX platforms, loyalty tech, kiosks, digital signage |
| Security and loss prevention | Reduce shrink, theft, and fraud | Risk reduction and compliance angle | Surveillance, computer vision, fraud analytics |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Retail technology events attract buyers with direct influence over budgets and platform selection. |
| Decision-maker availability | High | Expected attendance from CIO, CTO, procurement, operations, and digital commerce teams. |
| Data collection potential | Medium | Improves substantially if exhibitor, speaker, or agenda lists are published. |
| Apollo targeting potential | Very High | Clear industry and title filters align well with retail and technology buyer personas. |
| Geographic targeting potential | High | Strong concentration in Stockholm, Sweden, and broader Nordic region. |
| Best outreach approach | Account-based and role-based | Target named retail accounts, then segment by technology, operations, and procurement titles. |
| Overall lead quality | High | Excellent for solution vendors selling to retail and retail-adjacent decision-makers. |
| Best use case | B2B attendee list building, exhibitor targeting, appointment setting, and pipeline generation | Use for pre-show outreach and post-show follow-up campaigns. |
| Limitations / risks | Data verification gaps | No independently verified current-year attendee, exhibitor, or sponsor roster reviewed here. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Computer Software; Information Technology & Services; Logistics & Supply Chain; Consumer Goods; Wholesale; Financial Services; Computer Networking; Marketing & Advertising; Facilities Services | Match the highest-probability buyer base for retail technology procurement |
| Departments | IT, Procurement, Operations, Digital, eCommerce, Supply Chain, Merchandising, Security, Finance | Target the teams that evaluate and approve technology purchases |
| Seniority | Manager, Director, VP, CXO | Prioritize decision-makers and budget holders |
| Job titles | CIO, CTO, IT Director, Head of Digital Transformation, eCommerce Director, Retail Operations Director, Procurement Director, Procurement Manager, Supply Chain Director, Category Manager, Payments Director, POS Manager, Loss Prevention Manager | Capture the most relevant buying personas for retail tech solutions |
| Geography | Sweden, Stockholm County, Nordic region, Northern Europe | Focus on the highest-likelihood attendee geography |
| Employee size | 200–10,000+; also 50–200 for fast-growing retailers and system integrators | Align with companies large enough to buy retail technology |
| Keywords | retail technology, omnichannel, POS, payments, store operations, inventory, loyalty, digital commerce, retail analytics, AI, automation | Improve lead relevance and intent alignment |
| Company type | Retailers, wholesalers, distributors, consumer brands, government-owned retail operators, systems integrators, technology vendors | Prioritize organizations with real buying authority |
Suggested Apollo Search Logic: (Retail OR “Retail Technology” OR Omnichannel OR eCommerce OR POS OR Payments OR “Store Operations”) AND (CIO OR CTO OR “IT Director” OR Procurement OR “Operations Director” OR “Digital Transformation” OR “Supply Chain Director”) AND geography includes Sweden or Nordic region.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Kistamässan Exhibition & Congress Centre | Venue website | Venue name, location context, and venue relevance for Stockholm events | High |
| City of Stockholm | Government / city source | City and regional naming context for Stockholm County | High |
| ICA | Prospect company website | Buyer-company domain for retail sector targeting | High |
| H&M Group | Prospect company website | Buyer-company domain for fashion retail targeting | High |
| Axfood | Prospect company website | Buyer-company domain for grocery retail targeting | High |
| Coop Sweden | Prospect company website | Buyer-company domain for retail cooperative targeting | High |
| Systembolaget | Government-owned retail organization | Public-sector retail buyer domain relevant to procurement-led outreach | High |
| Elgiganten | Prospect company website | Buyer-company domain for consumer electronics retail targeting | High |
| Åhléns | Prospect company website | Buyer-company domain for department store retail targeting | High |
| Stadium | Prospect company website | Buyer-company domain for sporting goods retail targeting | High |
| Apotek Hjärtat | Prospect company website | Buyer-company domain for pharmacy retail targeting | High |
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