Responsible Packaging Expo
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Responsible Packaging Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Data sheet
Responsible Packaging Expo – Event Attendee & Buyer Profile Analysis
Event Date: 29–30 September 2026
Location: ExCeL, London, United Kingdom
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Responsible Packaging Expo |
| Event Date | 29–30 September 2026 |
| Event Status | Upcoming |
| Venue | ExCeL |
| City | London |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Official organizer not clearly stated on the supplied website excerpt; verify on the event website. |
| Official Event Website | responsiblepackagingexpo.co.uk |
| Event Type | Trade show / expo / industry conference |
| Primary Category | Packing & Packaging |
| Secondary Applicable Categories | Environment & Waste; Food & Beverages; Retail; Business Services |
| Audience Reach | National with international supplier and buyer interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; only limited official website text was supplied and no public attendance number was verified in the excerpt. |
| Main Purpose of Event | To bring together packaging buyers, suppliers, sustainability stakeholders, and brands focused on responsible, compliant, recyclable, reusable, and lower-impact packaging solutions. |
About the Event
Responsible Packaging Expo is a specialist packaging industry event positioned around sustainability, compliance, and next-generation packaging choices. Based on the official event branding, it is designed for organizations seeking responsible packaging materials, design approaches, and supply chain solutions that reduce environmental impact while supporting commercial performance.
The event matters because packaging decisions increasingly sit at the intersection of procurement, sustainability, product development, retail compliance, and consumer brand reputation. It is most relevant to packaging buyers, brand owners, retailers, FMCG companies, food and beverage manufacturers, distributors, and solution providers targeting organizations that need recyclable, compostable, reusable, or lower-carbon packaging options.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Packaging procurement teams | Brands, converters, retailers, manufacturers | Direct sourcing, supplier selection, contract negotiation | Primary audience for materials, machinery, and packaging services |
| Sustainability / ESG leaders | Enterprise brands, retailers, FMCG, food manufacturers | Influence packaging standards, emissions, recyclability goals | Key for responsible, circular, and low-carbon packaging positioning |
| Packaging development / innovation teams | CPG, food & beverage, personal care, household goods | Technical evaluation, trials, packaging redesign | High-value contacts for material innovation and design-led suppliers |
| Quality / compliance / regulatory teams | Food, beverage, pharma, cosmetics, retail | Packaging compliance, labeling, safety, claims validation | Relevant to compliance-friendly packaging, testing, and certification services |
| Operations and supply chain leaders | Manufacturers, distributors, logistics-led organizations | Packaging performance, logistics efficiency, resilience | Important for packaging that improves transport, storage, and fulfillment |
| Retail and e-commerce packaging teams | Retailers, marketplaces, direct-to-consumer brands | Customer experience, returnability, unboxing, shelf compliance | Strong fit for consumer-facing packaging suppliers |
| Food and beverage category managers | Supermarkets, foodservice, manufacturers | Packaging choice affects merchandising, storage, and cost | Relevant for packaging formats, barrier materials, and shelf-ready solutions |
| Recycling / waste / circular economy stakeholders | Waste management firms, recyclers, compliance bodies, consultants | Influence recyclability, collection, and end-of-life strategy | Important for closed-loop and material recovery partnerships |
| Packaging converters and distributors | Wholesale packaging suppliers, packaging distributors | Channel partners, reseller buyers, specifiers | Highly relevant for commercial partnerships and distribution deals |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| London | High | Very High | Major concentration of brand owners, retailers, agency teams, and procurement offices |
| South East England | High | High | Easy reach from major commercial and logistics hubs |
| Midlands and North of England | Medium | Medium | Strong manufacturing, FMCG, food production, and distribution presence |
| Scotland, Wales, Northern Ireland | Medium | Medium | Relevant national buyer base, especially food, retail, and public-sector procurement |
| Continental Europe | Medium | Medium | Likely supplier, packaging technology, and sustainability interest from nearby markets |
| North America and other international markets | Low to Medium | Selective | More likely among global suppliers, specialty packaging firms, and multinationals |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The London location and packaging-industry focus strongly support UK-wide attendance from brands, retailers, and packaging buyers. |
| Global | Secondary reach | International suppliers and sustainability specialists may attend if the event builds a cross-border packaging network. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Tesco | Retailer | Major packaging buyer with sustainability, own-label, and supply chain packaging needs | tesco.com | Packaging Manager, Category Manager, Procurement Director, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| Sainsbury’s | Retailer | Own-brand packaging, recycling commitments, and food packaging procurement | sainsburys.co.uk | Packaging Buyer, Supplier Manager, ESG Manager, Head of Procurement | Strong Market Fit, Attendance Not Confirmed |
| Marks & Spencer | Retailer | High packaging standards across food, apparel, and home categories | marksandspencer.com | Packaging Development Manager, Sustainability Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Unilever | FMCG Manufacturer | Global packaging sustainability, material innovation, and supplier sourcing focus | unilever.com | Global Packaging Director, Sourcing Manager, R&D Packaging Lead | Strong Market Fit, Attendance Not Confirmed |
| Nestlé | Food & Beverage Manufacturer | Packaging redesign, recyclability, and food-contact packaging requirements | nestle.com | Packaging Procurement Manager, Sustainability Lead, Innovation Director | Strong Market Fit, Attendance Not Confirmed |
| Coca-Cola Europacific Partners | Beverage Manufacturer / Bottler | Major buyer of bottles, closures, labels, and circular packaging solutions | cocacolaep.com | Packaging Engineer, Procurement Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Diageo | Spirits / Beverage Company | Premium packaging, sustainability, and materials sourcing are strategic priorities | diageo.com | Packaging Development Lead, Procurement Manager, ESG Director | Strong Market Fit, Attendance Not Confirmed |
| Aldi UK | Retailer | Private-label packaging scale and cost-effective sustainability solutions | aldi.co.uk | Packaging Buyer, Own Label Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Asda | Retailer | Packaging optimization for grocery, private label, and logistics | asda.com | Packaging Manager, Category Buyer, Supply Chain Lead | Strong Market Fit, Attendance Not Confirmed |
| Waitrose & Partners | Retailer | Premium food packaging and sustainability-led sourcing needs | waitrose.com | Packaging Buyer, Quality Manager, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| Kraft Heinz | Food Manufacturer | Global packaging sourcing, food safety, and sustainability transformation | kraftheinz.com | Procurement Lead, Packaging Engineer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Ocado Retail | E-commerce Retailer | E-commerce packaging, fulfillment efficiency, and customer experience | ocado.com | Operations Director, Packaging Manager, Logistics Lead | Strong Market Fit, Attendance Not Confirmed |
| Amazon | Marketplace / E-commerce Operator | Packaging reduction, right-sizing, returns packaging, and logistics optimization | amazon.com | Operations Manager, Packaging Program Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| DS Smith | Packaging Manufacturer / Solutions Provider | Potential supplier and channel partner for responsible packaging solutions | dssmith.com | Business Development Director, Product Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Mondi | Packaging and Paper Manufacturer | Packaging innovation and fiber-based sustainable packaging | mondigroup.com | Innovation Manager, Sales Director, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Owns supplier strategy, sourcing priorities, and packaging spend decisions |
| 2 | Director of Procurement / Head of Purchasing | Procurement | Director | Influences supplier qualification, RFQs, and contract awards |
| 3 | Packaging Manager / Packaging Development Manager | Packaging / R&D / Product | Manager / Senior Manager | Directly evaluates materials, formats, and packaging performance |
| 4 | Sustainability Director / ESG Manager | Sustainability / ESG | Director / Manager | Drives circularity, recyclability, and compliance targets |
| 5 | Supply Chain Director / Operations Director | Supply Chain / Operations | Director | Cares about packaging efficiency, logistics, and damage reduction |
| 6 | Category Manager / Buyer | Retail / Merchandising / Procurement | Manager | Often responsible for packaging-related category decisions in retail and foodservice |
| 7 | Quality / Regulatory Affairs Manager | Quality / Compliance / Regulatory | Manager / Senior Manager | Ensures packaging meets legal, safety, and labeling requirements |
| 8 | Operations Manager / Fulfillment Manager | Operations / Fulfillment | Manager | Influences packaging for warehousing, e-commerce, and delivery performance |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Packaging & Containers | Core industry for responsible packaging materials and formats | Packaging suppliers, converters, and testing providers |
| 2 | Food & Beverages | Major packaging-consuming sector with compliance and sustainability pressure | Food-safe, shelf-ready, and recyclable packaging vendors |
| 3 | Retail | Retailers influence packaging standards, own-label sourcing, and ESG commitments | Retail packaging buyers and category managers |
| 4 | Consumer Goods | Fast-moving consumer brands rely on scalable, brand-safe packaging | Brand owners seeking packaging innovation and supplier consolidation |
| 5 | Environmental Services | Circularity, waste reduction, and recovery are central themes | Recycling, waste, and lifecycle assessment partners |
| 6 | Logistics & Supply Chain | Packaging must support storage, transport, and fulfillment efficiency | Distribution-ready, protective, and right-sized packaging solutions |
| 7 | Wholesale | Packaging distributors and channel partners are relevant intermediaries | Reseller and distribution partnerships |
| 8 | Import & Export | Packaging procurement often involves international sourcing | Cross-border supply, sourcing, and compliance services |
| 9 | Business Supplies & Equipment | Relevant to packaging equipment, materials, and operational tools | Packaging machinery, equipment, and consumables |
| 10 | Management Consulting | Advisors often influence sustainability, packaging strategy, and transformation | Strategy, ESG, and packaging transformation advisory |
| 11 | Industrial Automation | Packaging operations increasingly depend on automated systems | Packaging machinery, automation, and line integration |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unavailable | No verified attendance figure in supplied official excerpt | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unavailable | Supplied official website excerpt did not include exhibitor count | Verify on exhibitor prospectus or floorplan if available. |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer program data in supplied excerpt | Use only verified buyer registration lists if published. |
| Speaker count | Not publicly confirmed | Unavailable | Agenda not included in supplied text | Review official agenda page for verified figures. |
| Sponsor count | Not publicly confirmed | Unavailable | No sponsor list in supplied excerpt | Check sponsorship prospectus for official data. |
| Historical attendance | Not verified from supplied sources | Unavailable | No prior-year attendance evidence provided | Use prior-year official brochures only if published by organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Sustainable materials | Recyclable, compostable, fiber-based, or lower-impact packaging | Demonstrate material performance, cost, and compliance benefits | Packaging materials, substrates, laminates, and alternatives |
| Circularity / recycling | Packaging that improves recovery and reduces waste | Show end-of-life and recycling pathway improvements | Recyclability testing, take-back, and circular packaging services |
| Brand and shelf impact | Packaging that protects and sells the product | Position packaging as a commercial and brand asset | Packaging design, print, and retail-ready formats |
| Regulatory compliance | Meet food-contact, labeling, and environmental requirements | Use compliance proof points to support buying decisions | Testing, certification, legal review, and packaging QA |
| Supply chain efficiency | Reduce transport damage, void fill, and fulfillment cost | Tie packaging to logistics savings and operational resilience | Right-sizing, protective packaging, automated packing systems |
| Innovation and R&D | Pilot new formats, coatings, and material science solutions | Engage technical buyers and product development leaders | Innovation workshops, prototypes, and pilot programs |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly aligned to packaging buyers, sustainability stakeholders, and brand procurement teams. |
| Decision-maker availability | High | Packaging and ESG decisions are commonly owned by managers, directors, and senior procurement leaders. |
| Data collection potential | Medium | Potential depends on whether the organizer publishes exhibitor, speaker, or registration data. |
| Apollo targeting potential | Very High | Strong fit for Apollo industries including Packaging & Containers, Retail, Food & Beverages, and Consumer Goods. |
| Geographic targeting potential | High | London provides strong UK and South East targeting, with additional national reach. |
| Best outreach approach | High-touch ABM and category-based outreach | Lead with sustainability, cost, compliance, and performance outcomes rather than product features alone. |
| Overall lead quality | Very High | This is a strong B2B attendee list-building event for packaging and sustainability-focused prospecting. |
| Best use case | Lead generation and account-based prospecting | Best suited for suppliers selling packaging materials, packaging tech, sustainability services, and supply-chain solutions. |
| Limitations / risks | Limited public verification | Current-year attendee, exhibitor, sponsor, and agenda data were not available in the supplied source excerpt. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Packaging & Containers; Food & Beverages; Retail; Consumer Goods; Environmental Services; Logistics & Supply Chain; Business Supplies & Equipment; Industrial Automation; Wholesale; Import & Export | Capture the most relevant buyers and channel partners for responsible packaging solutions |
| Departments | Procurement, Supply Chain, Operations, Sustainability, R&D, Packaging, Quality, Product Development, Merchandising | Target the teams that evaluate, approve, or influence packaging sourcing decisions |
| Seniority | Manager, Senior Manager, Director, VP, CXO | Prioritize decision-makers and budget owners |
| Job titles | Packaging Manager, Procurement Manager, Head of Procurement, Sustainability Director, ESG Manager, Category Manager, Supply Chain Director, Operations Director, Packaging Development Manager, R&D Director | Build a precise buyer list for outreach and attendee profiling |
| Geography | United Kingdom; London; South East England; Ireland; Western Europe | Align with likely attendee travel patterns and market reach |
| Employee size | 51–200, 201–500, 501–1000, 1001–5000, 5000+ | Packaging decisions are often made in mid-market and enterprise organizations |
| Keywords | sustainable packaging, recyclable packaging, circular packaging, packaging procurement, packaging innovation, packaging compliance, food packaging, own label, ESG, packaging design | Improve intent-based filtering and messaging alignment |
| Company type | Private companies, enterprise brands, retailers, manufacturers, distributors | Focus on organizations most likely to buy packaging solutions |
| Technologies | ERP, supply chain planning, procurement platforms, packaging automation, sustainability reporting tools | Useful for tech-enabled packaging and operations offerings |
| Revenue range | £10M+ equivalent / mid-market and enterprise thresholds | Prioritize organizations with sufficient packaging spend and sourcing complexity |
Suggested Apollo Search Logic: (packaging OR packaging procurement OR sustainable packaging OR recyclable packaging OR packaging innovation) AND (procurement OR supply chain OR sustainability OR packaging OR operations OR product development) AND (manager OR director OR VP OR head) AND geography: United Kingdom.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Responsible Packaging Expo official website | Official organizer / event website | Event name and official branding as the leading responsible packaging industry event | High |
| User-provided event details | User-supplied event metadata | Date, venue, city, country, and event status | High |
| ExCeL London official website | Venue website | Venue identity and London location context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Responsible Packaging Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds