CategoryEntertainment & Media
Premiere Anaheim
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About this event
Premiere Anaheim
Premiere Anaheim is a professional beauty event on the West Coast that brings together beauty industry brands, educators, and influencers for education, product discovery, and on-floor engagement. The show is positioned as a must-attend marketplace and learning destination for professionals who want hands-on training and to stay current with emerging techniques and trends across major beauty categories.
Dates: Sunday, February 7, 2027 and Monday, February 8, 2027.
Venue: Anaheim Convention Center.
Location: Anaheim, CA, United States.
What the event is
Premiere Anaheim is designed for beauty professionals who are serious about their craft. The event covers multiple disciplines within the beauty industry, including hair, nails, skincare, barbering, makeup, and wellness. Attendees can explore new products and shop exclusive deals while also participating in education programming built around practical skill-building.
Show experience and engagement elements
The event includes both exhibitor offerings and structured education. In addition to shopping and learning, Premiere Anaheim highlights live demonstrations and education-led activations that help attendees discover trending techniques and stay up to date with what is shaping the industry. Based on the event’s published 2026 highlights, attendees typically experience a combination of:
- Exhibiting brands and product discovery: A lineup of exhibiting brands (120+ in 2026 highlights) showcasing must-have products, emerging trends, and industry-relevant insights.
- Hands-on education and classes: A substantial schedule of educational classes (180+ educational classes highlighted for 2026), designed to support skill development.
- Educators, influencers, and on-stage programming: A mix of educators and influencers (115+ highlighted for 2026) who contribute knowledge, demonstrations, and industry perspectives.
- Networking: The show includes two full days of networking.
- Live demo-style learning: Demonstrations delivered through a demo-focused format on the show floor to provide up-close product and technique viewing.
- Value-oriented shopping areas: Expanded shopping sections such as “The Value Center for Pros,” emphasizing deals and professional-focused product access.
Who should attend
Premiere Anaheim welcomes beauty industry professionals and students enrolled in beauty schools. The event is not open to the general public. To keep the show focused on business and education for beauty professionals and exhibiting brands, the event does not allow family members, friends, or anyone under the age of 18 (including infants) to attend.
Beauty categories covered
The show’s brand and education programming spans multiple beauty worlds, including:
- Hair
- Nails
- Skincare
- Barbering
- Makeup
- Wellness
Published 2026 highlights (useful for understanding scale)
The event’s website shares scale indicators from 2026, including:
- 120+ exhibiting brands
- 180+ educational classes
- 115+ educators and influencers
- 2 full days of networking
Typical flow during show hours
For the listed show dates, the event provides published access windows for the exhibit floor and education programming:
- Sunday, February 7, 2027: Exhibit Floor 9a–5p; Education 9a–5p
- Monday, February 8, 2027: Exhibit Floor 9a–4p; Education 9a–4p
Why Premiere Anaheim is positioned as a destination
Premiere Anaheim is structured to help beauty professionals level up by combining education, live demonstrations, and a professional marketplace where attendees can shop and connect. With a mix of established brands and education-led programming, the show aims to help attendees adopt trending techniques, discover industry-shaping products, and build relationships within the beauty community.
Data sheet
Premiere Anaheim – Event Attendee & Buyer Profile Analysis
Event Date: February 7-8, 2027
Location: Anaheim Convention Center, Anaheim, CA, United States
Event Status: Upcoming
Research Date: July 2, 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Premiere Anaheim |
| Event Date | February 7-8, 2027 |
| Event Status | Upcoming |
| Venue | Anaheim Convention Center |
| City | Anaheim |
| State / Region | California |
| Country | United States |
| Organizer | Informa Markets / Informa PLC |
| Official Event Website | Premiere Anaheim official website |
| Event Type | Professional beauty trade show and education event |
| Primary Category | Fashion & Beauty |
| Secondary Applicable Categories | Wellness, Health & Fitness; Business Services |
| Audience Reach | Regional with national draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium: 2026 exhibitor and education highlights are public; current-year attendance total is not published. |
| Main Purpose of Event | Professional beauty networking, hands-on education, product discovery, brand engagement, and industry trend learning. |
About the Event
Premiere Anaheim is a professional beauty trade event on the West Coast focused on education, brand discovery, shopping, and peer networking for beauty professionals and students enrolled in beauty schools. The show spans hair, nails, skincare, barbering, makeup, and wellness, with a strong emphasis on hands-on learning and product trials.
The event matters because it brings together exhibitors, educators, influencers, and salon-oriented professionals in a commercial setting designed for buying, training, and brand building. For suppliers serving the beauty ecosystem, it is a relevant venue for lead generation, distributor outreach, salon channel development, education partnerships, and category-specific product promotion.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Salon owners and operators | Independent salons, multi-location salon groups | Primary purchasing decision-maker | High-value buyers for tools, products, furnishings, software, and education. |
| Beauty professionals | Hair stylists, colorists, nail technicians, estheticians, barbers, makeup artists | Influencer and recommender | Strong for professional brands, repeat purchase products, and trial-based selling. |
| Beauty school students and educators | Cosmetology schools, academies, instructor networks | Future buyers, curriculum influencers | Useful for education programs, student kits, and long-term brand adoption. |
| Distributors and wholesalers | Professional beauty distributors, regional wholesalers | Channel buyer and line selector | Relevant for brand placement, reseller expansion, and territory coverage. |
| Retail buyers and category managers | Beauty retailers, specialty chains, mass retail, e-commerce operators | Assortment and vendor-selection authority | Important for consumer beauty brands, private label, and new product launches. |
| Brand founders and product developers | Professional beauty brands, indie beauty companies | Strategy, partnership, and buying influence | Relevant for formulation, packaging, manufacturing, and channel partnerships. |
| Spa and wellness operators | Day spas, med spas, wellness centers | Purchasing decision-maker or influencer | Good fit for skincare, devices, treatment systems, and retail product add-ons. |
| Influencers and educators | Independent educators, content creators, salon trainers | Demand shapers and brand amplifiers | Useful for launch visibility, affiliate campaigns, and education-driven conversion. |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Anaheim | Local salon, spa, and beauty school community | High | Immediate drive-in market for day attendance and class participation. |
| Host state / region: California | Southern California beauty professionals and brands | Very High | California has a dense concentration of salons, distributors, and beauty education providers. |
| Nearby business hubs | Los Angeles, Orange County, San Diego, Inland Empire | High | Strong regional buyer base for professional beauty distribution and retail channels. |
| National reach | U.S. beauty professionals, educators, and brands | Medium to High | Informa-backed show brand can draw attendees from across the country. |
| International reach | Global beauty brands, educators, and suppliers | Moderate | Official site references “top brands from around the globe.” |
| Trade corridor relevance | West Coast distribution and retail corridor | High | Relevant for importer, distributor, and retail channel development. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The show is positioned as a West Coast event with a strong California and nearby-state attendee base. |
| National / International | Secondary reach description | Official messaging references top brands from around the globe and a broad professional beauty audience. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ulta Beauty | Retail buyer / beauty channel | Major beauty retailer with product and brand discovery relevance. | ulta.com | Category Manager, Merchandising Director, Buyer | Confirmed Speaker Organization |
| Wahl Professional | Professional tools brand | Appears among featured brands; relevant for pro tool buyers and education partnerships. | wahlpro.com | Brand Manager, Sales Director, Education Manager | Confirmed Speaker Organization |
| T3 Micro | Professional styling tools brand | Relevant for salon, retail, and pro-channel distribution. | t3micro.com | National Sales Manager, Channel Manager, Brand Partnerships | Confirmed Speaker Organization |
| Circadia | Skincare brand | Strong fit for esthetics, spa retail, and education-driven sales. | circadia.com | Education Director, Regional Sales Manager, Product Manager | Confirmed Speaker Organization |
| Zemits | Beauty device / equipment supplier | Relevant for spa, esthetics, and med-spa purchasing decisions. | zemits.com | Sales Director, Business Development Manager, Distributor Manager | Confirmed Speaker Organization |
| LeChat Nails | Nail brand | Relevant for salon and nail professional purchasing. | lechatnails.com | Sales Manager, Education Coordinator, Product Development | Confirmed Speaker Organization |
| Saian Skincare | Skincare brand | Relevant for professional skincare, spa, and retail channels. | saianskincare.com | CEO, Sales Director, Training Manager | Confirmed Speaker Organization |
| Haircare brand / salon supplier representatives | Brand-side buyer / channel partner | Beauty shows attract line owners seeking education and distribution. | houseoffoils.com | Founder, Head of Sales, Partnerships Director | Confirmed Speaker Organization |
| Salon education network | Education buyer / training operator | Education is a major draw, useful for curriculum and certification partnerships. | premiereanaheimshow.com | Education Director, Program Manager, Training Lead | Prior-Year Participation Evidence |
| Beauty school institutions | Education buyers | Students and schools are explicitly welcomed by the event. | premiereanaheimshow.com | School Director, Instructor, Procurement Coordinator | Prior-Year Participation Evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Founder / Salon Owner | Executive / Operations | Owner | Primary purchasing authority for services, products, and equipment. |
| 2 | Director of Education | Education / Training | Director | Drives adoption of training programs, demos, and certifications. |
| 3 | Category Manager | Merchandising / Buying | Manager / Director | Selects brands and products for retail assortment. |
| 4 | Procurement / Purchasing Manager | Procurement / Supply Chain | Manager | Controls replenishment and vendor negotiations. |
| 5 | Director of Operations | Operations | Director | Influences equipment, workflow, staffing, and service delivery purchases. |
| 6 | Regional Sales Manager | Sales | Manager | Useful for brands seeking channel growth and distributor relationships. |
| 7 | Product Manager | Product / Brand | Manager / Director | Evaluates product-market fit and launch opportunities. |
| 8 | Esthetics Spa Director | Spa / Wellness Operations | Director | Decision-maker for skincare devices, treatment products, and retail upsells. |
| 9 | Education Coordinator / Trainer | Training | Coordinator / Manager | Promotes classes, demos, and adoption of professional techniques. |
| 10 | Business Development Manager | Partnerships / Sales | Manager | Targets distributors, salons, and channel partners. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Cosmetics | Core product category for the show. | Professional makeup, skincare, and retail launches. |
| 2 | Consumer Goods | Many attending brands sell consumer-facing beauty products. | Product marketing, channel expansion, and retail placement. |
| 3 | Retail | Retail buyers and category managers are highly relevant. | Assortment management and vendor sourcing. |
| 4 | Personal Care Product Manufacturing | Relevant for brands, private label, and manufacturing partners. | Contract manufacturing and private label sourcing. |
| 5 | Health, Wellness & Fitness | Spa, med-spa, and wellness overlap is explicit. | Skincare devices, wellness services, and retail add-ons. |
| 6 | Events Services | Education, show activations, and brand experiences are central. | Event sponsorship and experiential marketing. |
| 7 | Wholesale | Distributors and channel partners are highly relevant. | Reseller recruitment and territory development. |
| 8 | Business Supplies & Equipment | Salon and spa equipment purchasing is common. | Furniture, tools, fixtures, and operating supplies. |
| 9 | Professional Training & Coaching | Education is a major event pillar. | Curriculum, certifications, workshops, and training tools. |
| 10 | Import & Export | Global brands and cross-border sourcing are common in beauty. | International brand entry and sourcing partnerships. |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Confirmed unavailable | Official website does not publish a current attendance total. | Use exhibitor and education activity as engagement proxies. |
| Exhibitor count | 120 exhibiting brands | Historical / prior-year evidence | 2026 highlights on official site | Useful benchmark for scale and supplier density. |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer count published | Buyer intent inferred from attendee profile and show format. |
| Speaker / educator count | 115 educators & influencers; 180 educational classes | Historical / prior-year evidence | 2026 highlights on official site | Education density is strong for lead capture and sponsorship ROI. |
| Sponsor count | Not publicly confirmed | Unavailable | Official partner/sponsor details not quantified on page text provided | Use sponsor opportunities page for direct outreach. |
| Historical attendance context | 2 full days of networking; 2026 show preview referenced as a growing event | Historical / qualitative | Official website copy | Supports commercial relevance, not a quantified turnout claim. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Professional beauty products | Need for high-performance, salon-grade inventory | Sampling, demos, and on-floor promotions | Haircare, skincare, nail products, tools |
| Education and training | Hands-on learning and certification support | Workshop sponsorship and educator partnerships | Training content, certification programs, LMS tools |
| Retail and channel growth | Need to expand distribution and shelf presence | Meet buyers, distributors, and retail partners | Wholesale programs, merchandising support |
| Salon and spa equipment | Need for durable equipment and treatment systems | Live demos and consultation | Chairs, stations, devices, treatment equipment |
| Brand launches and trend adoption | Need for visibility and early adoption | Main stage, demo stage, influencer engagement | Launch campaigns, PR support, demo kits |
| Wellness and skincare | Need for services and products tied to client outcomes | Cross-sell into spa and med-spa buyers | Skincare lines, treatment machines, retail bundles |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience includes direct purchasers, influencers, educators, and channel partners in professional beauty. |
| Decision-maker availability | High | Salon owners, brand leaders, distributors, and retail buyers are likely present. |
| Data collection potential | High | Exhibitor, educator, and schedule information creates strong account-building opportunities. |
| Apollo targeting potential | High | Excellent fit for beauty, retail, wholesale, and education-related filters. |
| Geographic targeting potential | High | Strong West Coast concentration with useful national expansion potential. |
| Best outreach approach | Very High | Pre-show outreach, booth appointment setting, education sponsorship, and post-show nurture campaigns. |
| Overall lead quality | High | Strong commercial value for suppliers in pro beauty, retail, and wellness ecosystems. |
| Best use case | Lead generation, distributor recruitment, and brand activation | Best suited to sales teams seeking beauty-industry decision-makers and account growth. |
| Limitations / risks | Moderate | No public current-year attendee list or total attendance figure is confirmed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Cosmetics, Consumer Goods, Retail, Personal Care Product Manufacturing, Health, Wellness & Fitness, Wholesale, Business Supplies & Equipment, Professional Training & Coaching | Capture the core beauty ecosystem and adjacent buyers. |
| Departments | Procurement, Merchandising, Sales, Product, Operations, Education, Business Development, Marketing | Reach the people most likely to buy or influence purchases. |
| Seniority | Owner, Founder, Partner, C-level, VP, Director, Head, Manager | Prioritize decision-makers and budget owners. |
| Job titles | Owner, Salon Owner, Founder, Category Manager, Merchandising Director, Procurement Manager, Education Director, Product Manager, Regional Sales Manager, Business Development Manager | Target titles aligned with beauty buying, channel growth, and education. |
| Geography | United States, California, West Coast metro areas | Focus on the show’s core regional market and nearby commercial hubs. |
| Employee size | 1-10, 11-50, 51-200, 201-500, 501-1000 | Captures independent salons through multi-location brands and mid-market suppliers. |
| Keywords | beauty, salon, spa, esthetics, skincare, cosmetology, professional hair, distributor, wholesale, retail buyer, education | Improve match quality for event-relevant accounts. |
| Company type | Privately held, public companies, franchise operators, multi-location operators, distributors, retailers | Broad coverage across the beauty channel. |
Suggested Apollo Search Logic: (industry: Cosmetics OR Retail OR Wholesale OR Consumer Goods OR Personal Care Product Manufacturing) AND (title: Owner OR Founder OR Category Manager OR Merchandising Director OR Procurement Manager OR Education Director OR Product Manager OR Business Development Manager) AND (keyword: salon OR spa OR esthetics OR skincare OR beauty OR cosmetology) AND geography:(California OR United States)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Premiere Anaheim official website | Official organizer website | Event purpose, audience, venue, dates, exhibitor and education highlights, event positioning | High |
| Show Dates & Location section on official website | Official event page content | February 7-8, 2027 and Anaheim Convention Center, Anaheim, CA | High |
| Informa PLC website | Organizer corporate website | Organizer identity and parent company verification | High |
| Anaheim Convention Center website | Venue website | Venue name and location context | High |
| Premiere Anaheim 2026 highlights on official site | Official historical event evidence | 120 exhibiting brands, 180 educational classes, 115 educators & influencers | High |
| Who Should Attend section on official website | Official attendee guidance | Professional audience and students only; not open to the general public | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Premiere Anaheim — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds