CategoryTravel & Tourism
Phoenix Travel & Adventure Show
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About this event
Phoenix Travel & Adventure Show
The Phoenix Travel & Adventure Show is an annual, all-in-one travel event designed for people who love exploring new destinations and want expert guidance to plan and book their next trip. Scheduled for January 30–31, 2027, the show takes place at the Phoenix Convention Center in Phoenix.
What the show is about
This event brings together travel inspiration, practical travel advice, and vacation deals across multiple show areas. Attendees can discover thousands of vacation options, meet travel professionals, and explore products and services from major travel brands and providers.
Key attendee experience
- Travel inspiration & discovery: Visitors can explore a wide range of vacation choices, including destinations, tour companies, cruise lines, and other travel providers.
- Expert-led seminars: The show features over 60 travel seminars delivered by travel experts, offering the latest travel tips, trends, and guidance.
- Multiple theaters on the show floor: Seminars and presentations are presented in 4 theaters located right on the show floor, making it easy for attendees to move through content and activities.
- Celebrity travel personalities: Guests can meet well-known travel personalities, with the show highlighting Rick Steves as a featured name (plus additional travel celebrities referenced by the event).
- Show-only savings and giveaways: Attendees receive access to travel savings, trip giveaways, and exclusive show-only deals included with ticket access.
- Dive & Water Sports Pavilion: A dedicated pavilion specifically supports dive and water sports interest areas, helping attendees connect with relevant providers and content.
Attractions, entertainment & engagement
In addition to travel education, the show includes entertainment and hands-on activity, creating a more interactive environment for visitors who want to explore travel experiences beyond the lecture format.
Cruise focus (Sunday panel highlight)
The event also includes a special cruise panel added for Sunday, featuring leaders from Viking Cruises, Virgin Voyages, and Atlas Ocean Voyages. The panel is positioned as an insider conversation on how modern cruise brands are shaping new travel experiences.
Event details
- Event: Phoenix Travel & Adventure Show
- Date: January 30–31, 2027
- Venue: Phoenix Convention Center
- City: Phoenix
Overall, the Phoenix Travel & Adventure Show is promoted as a marketplace-style travel expo experience where attendees can meet travel experts, hear from major travel voices, attend seminars, and take advantage of show-only deals—supporting everything from trip planning to booking inspiration in a single weekend.
Data sheet
Phoenix Travel & Adventure Show – Event Attendee & Buyer Profile Analysis
Event Date: January 30–31, 2027 |
Location: Phoenix, AZ, United States |
Event Status: Upcoming |
Research Date: July 2, 2026
Event Overview
| Event Name | Phoenix Travel & Adventure Show |
| Event Date | January 30–31, 2027 |
| Event Status | Upcoming |
| Venue | Phoenix Convention Center |
| City | Phoenix |
| State / Region | Arizona |
| Country | United States |
| Organizer | Marketplace Events |
| Official Event Website | travelshows.com/shows/phoenix/ |
| Event Type | Consumer travel show / travel expo with exhibitor marketplace, seminars, and destination marketing |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; Business Services |
| Audience Reach | National, with regional draw from the Southwest and strong leisure-travel interest from Arizona and neighboring states |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. The official site confirms over 250 destinations, tour companies, cruise lines and travel providers participating across the series, but does not publish a current Phoenix attendance total. |
| Attendance Data Reliability | Medium. Official website confirms scale of exhibitor/supplier participation and educational programming, but not a verified current-year footfall count. |
| Main Purpose of Event | To connect travel consumers with destinations, cruise lines, tour companies, travel brands, advisors, and trip-planning experts; to educate attendees; and to promote travel bookings and travel marketing partnerships. |
About the Event
The Phoenix Travel & Adventure Show is part of the long-running Travel & Adventure Show series produced by Marketplace Events. The official website positions the event as a consumer-facing travel marketplace where attendees can discover destinations, tour operators, cruise lines, and travel providers, attend seminars, and receive expert planning advice. The Phoenix edition is scheduled for January 30–31, 2027 at the Phoenix Convention Center.
This event matters because it brings together high-intent leisure travelers and a concentrated selling environment for travel brands. It is especially relevant for destination marketing organizations, cruise brands, tour operators, travel advisors, and tourism suppliers seeking direct consumer demand, brand awareness, lead capture, and booking conversion. For B2B outreach, it also offers a strong list-building opportunity around travel suppliers, partnership teams, media, and travel-adjacent service providers.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Leisure travelers / vacation planners | Consumers, families, retirees, couples, group travelers | Direct buyer of trips, cruises, tours, and packages | Primary revenue audience for destinations, cruise lines, and travel sellers |
| Travel advisors / agents | Independent advisors, host agencies, agency owners | Influencer and booking intermediary | High-value partner for suppliers seeking repeat bookings and referrals |
| Tour operators / wholesalers | Escorted tour companies, luxury tour operators, FIT wholesalers | Product buyer and distribution partner | Interested in destinations, attractions, DMCs, transportation, and hotel supply |
| Cruise buyers and cruise planners | Cruise enthusiasts, cruise advisors, group cruise planners | Direct buyer or recommendation influencer | Relevant to cruise lines, ports, shore-excursion providers, and insurance brands |
| Destination marketing organizations | Cities, states, tourism boards, regional convention & visitors bureaus | Marketing and partnership decision-maker | Core exhibitor segment; strong partnership and sponsorship interest |
| Travel media and content creators | Journalists, bloggers, podcasters, TV hosts, influencers | Amplifier and awareness driver | Useful for brand exposure, storytelling, and destination promotion |
| Travel industry partners | Airlines, hotels, resorts, transportation providers, attraction operators | Supplier, channel partner, or package contributor | Interested in lead generation, partnerships, and direct-to-consumer marketing |
| Travel insurance and ancillary service buyers | Insurance brokers, trip protection providers, payment providers | Solution buyer / partnership stakeholder | Can sell through travel channels and attendee lead capture |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Phoenix metro | Confirmed local audience | High | Host-city travel consumers, advisors, and local industry partners are likely to attend. |
| Arizona statewide | Likely regional draw | High | Likely attendees from Tucson, Scottsdale, Mesa, Tempe, and surrounding markets. |
| Southwest business and leisure corridor | Likely attendees from Nevada, New Mexico, Southern California, Utah | Medium | Regional drive-market attendance is plausible for consumer travel events in Phoenix. |
| National audience | Travel brands, media, advisors, and destination partners | High | The official site describes the series as a nationwide travel-marketing platform. |
| International reach | Select destination partners and global travel brands | Medium | The show features destinations and travel providers from around the world. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The Travel & Adventure Show series is marketed as a multi-city U.S. platform with national brand participation and nationwide consumer interest. |
| Regional support | Secondary reach | Phoenix is a strong Southwest travel market, likely pulling attendees from nearby states and drive markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Marketplace Events | Organizer / buyer of event services | Runs the Travel & Adventure Show series and purchases venue, media, and exhibitor-support services. | marketplaceevents.com | Event Director, Show Manager, Sponsorship Director, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Phoenix Convention Center | Venue / facilities organization | Event venue and potential buyer of event technology, security, F&B, and facility services. | phoenixconventioncenter.com | Director of Events, Facilities Director, Operations Director, Procurement Manager | Confirmed Government / Procurement Organization |
| Viking Cruises | Cruise line / travel supplier | Named in the official site’s cruise panel as a participating brand reference. | viking.com | Vice President Sales, Trade Marketing Manager, Partnerships Director, Destination Marketing Manager | Confirmed Speaker Organization |
| Virgin Voyages | Cruise line / travel supplier | Named in the official site’s cruise panel as a participating brand reference. | virginvoyages.com | Trade Sales Director, Partnerships Manager, Marketing Director, Product Manager | Confirmed Speaker Organization |
| Atlas Ocean Voyages | Cruise line / travel supplier | Named in the official site’s cruise panel as a participating brand reference. | atlasoceanvoyages.com | Sales Director, Trade Partnerships Manager, Business Development Director, Marketing Manager | Confirmed Speaker Organization |
| Rick Steves' Europe | Travel media / tour brand | Rick Steves is highlighted as a keynote personality on the official event site. | ricksteves.com | Marketing Director, Media Partnerships Manager, Content Director, Brand Manager | Confirmed Speaker Organization |
| AAA / regional auto clubs | Travel services / membership organization | Likely attendee and partnership prospect for travel planning, insurance, and member offers. | aaa.com | Travel Product Manager, Partnerships Director, Member Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Expedia Group | Online travel / distribution platform | Strong strategic fit for travel marketing, destination promotion, and supplier distribution. | expediagroup.com | Partnerships Director, Destination Marketing Lead, Account Executive, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Booking Holdings | Online travel / marketplace platform | Potential partner for destination inventory, hotel supply, and trip-package promotion. | bookingholdings.com | Strategic Partnerships, Business Development, Product Marketing, Supplier Relations | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Hospitality / hotel brand | Potential exhibitor/partner for leisure travel packages and destination campaigns. | hilton.com | Regional Sales Director, Partnerships Manager, Marketing Director, Leisure Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hospitality / hotel brand | Likely buyer of travel advertising, destination partnerships, and lead-generation services. | marriott.com | Area Sales Director, Partnership Marketing Manager, Brand Director, Travel Trade Manager | Strong Market Fit, Attendance Not Confirmed |
| Travel Leaders Network | Travel advisor network | High-value advisor channel for travel suppliers and lead-gen partners. | travelleaders.com | Agency Owner, Host Agency Manager, Supplier Relations, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Travel + Leisure Co. | Vacation ownership / travel brand | Strong fit for audience acquisition, vacation product marketing, and partnership outreach. | travelandleisureco.com | Vice President Marketing, Partnership Manager, Sales Director, Demand Generation Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Partnerships Director | Business Development | Director | Key decision-maker for sponsor, destination, and distribution relationships. |
| 2 | Marketing Director | Marketing | Director | Owns audience growth, campaign planning, and travel brand promotion. |
| 3 | Trade Sales Manager | Sales | Manager | Connects supplier products with advisors and channel partners. |
| 4 | Destination Marketing Manager | Tourism / Marketing | Manager | Highly relevant for tourism boards and city/state promotion teams. |
| 5 | Travel Product Manager | Product | Manager | Evaluates and packages trips, destinations, and ancillary offers. |
| 6 | Agency Owner / President | Executive Office | Owner / C-level | Controls supplier selection and booking relationships for travel agencies. |
| 7 | Cruise Sales Manager | Sales | Manager | Important for cruise lines, ports, and shore-excursion partners. |
| 8 | Content / Media Partnerships Lead | Communications | Manager / Director | Useful for influencer and editorial amplification. |
| 9 | Sponsorship Manager | Partnerships / Marketing | Manager | Buys event sponsorships, on-site activations, and audience access. |
| 10 | Events Manager | Events / Marketing | Manager | Coordinates exhibit, field marketing, and experiential activity. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core industry for the event and its buyer ecosystem. | Travel suppliers, agencies, DMOs, and tour operators |
| 2 | Hospitality | Hotels, resorts, and lodging partners have strong alignment. | Hotel sales, destination packages, leisure offers |
| 3 | Events Services | Useful for organizers, show services, and experiential marketing. | Sponsorships, floor-plan services, attendee engagement |
| 4 | Marketing & Advertising | Travel brands use campaigns, content, and media buying. | Lead generation, digital ads, brand activation |
| 5 | Entertainment | Relevant to speakers, celebrity programming, and audience attraction. | Speaker bookings, media partnerships, content promotion |
| 6 | Public Relations & Communications | Travel brands and destinations depend on storytelling and visibility. | Press, influencer, and destination outreach |
| 7 | Import & Export | Useful for international travel suppliers and destination product providers. | International tourism and distribution partnerships |
| 8 | Retail | Retailers sell travel-related products, experiences, and memberships. | Gift cards, travel accessories, consumer promotions |
| 9 | Internet | Online travel platforms and booking tools are highly relevant. | OTA partnerships, booking technology, lead capture |
| 10 | Consumer Services | Consumer-facing travel and planning services align well. | Service subscriptions, memberships, booking support |
| 11 | Financial Services | Trip protection, payment, and travel-finance offers fit the buyer journey. | Travel insurance, cards, payment solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event page does not publish a current Phoenix attendance number | Use as a lead-generation event, but avoid assuming footfall without organizer confirmation. |
| Exhibitor count | Over 250 destinations, tour companies, cruise lines and travel providers across the series | Confirmed series-level statement | Official website | Series-wide evidence, not a Phoenix-only exhibitor count. |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer list or buyer count published | Buyer-side intent is inferred from event format and programming. |
| Speaker count | At least 2 keynote personalities named on the official page; additional seminar speakers not fully itemized in provided content | Partial confirmation | Official website content | The site also states there are 60+ travel seminars and 4 theaters. |
| Sponsor count | Not numerically confirmed | Unavailable | Official page references sponsor tiers but not counts in the provided content | Use sponsor outreach with caution until current prospectus is reviewed. |
| Historical attendance | 2.1 million travel enthusiasts across the series | Historical / series-level | Official website series statement | This is cumulative series attendance, not Phoenix edition attendance. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Travel inspiration | Ideas for trips, cruises, tours, and destinations | On-floor storytelling, destination activations, and seminar-based lead generation | Destination marketing, travel content, campaign assets |
| Cruise planning | Route selection, ship comparison, group bookings | Cruise panel participation and advisor engagement | Cruise line sales, shore excursions, group cruise offers |
| Tour packaging | Pre-built itineraries and niche travel products | Lead capture for tour operator reps and advisors | Escorted tours, FIT packages, specialty travel |
| Travel booking conversion | Discounts, exclusives, booking confidence | Show-only offers and direct booking support | Booking tools, special fares, loyalty offers |
| Education / seminars | Planning tips, expert advice, and destination knowledge | Seminar sponsorship, speaker visibility, thought leadership | Training, content marketing, webinar or seminar partnerships |
| Media amplification | Destination storytelling and influencer reach | Press tours, broadcast partnerships, creator engagement | PR services, media kit creation, influencer management |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of travel consumers, advisors, destinations, and travel suppliers. |
| Decision-maker availability | High | Travel brands and destinations often send senior marketing, partnerships, and sales leaders. |
| Data collection potential | High | Good for badge scans, seminar signups, giveaways, and advisor capture. |
| Apollo targeting potential | Very High | Strong fit across travel, hospitality, media, and partnership-oriented sales functions. |
| Geographic targeting potential | High | Easy to target Phoenix, Arizona, and broader Southwest travel markets. |
| Best outreach approach | High-touch, partnership-led | Use destination, cruise, advisor, and sponsorship messaging rather than generic event outreach. |
| Overall lead quality | High | Strong for travel-industry lead generation and relevant B2B list building. |
| Best use case | Lead generation, sponsorship sales, destination outreach, and partner prospecting | Especially effective for travel-tech, travel media, tourism boards, and hospitality vendors. |
| Limitations / risks | Medium | Current-year attendee list and attendance total are not publicly confirmed in the provided official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Events Services; Marketing & Advertising; Public Relations & Communications; Internet; Consumer Services; Entertainment | Match the event’s supplier and attendee ecosystem. |
| Departments | Partnerships, Marketing, Sales, Business Development, Product, Events, Communications | Reach the teams that buy sponsorships, destinations, and channel partnerships. |
| Seniority | Manager, Director, VP, C-level, Owner | Prioritize decision-makers and budget holders. |
| Job titles | Partnerships Director, Marketing Director, Trade Sales Manager, Destination Marketing Manager, Travel Product Manager, Sponsorship Manager, Agency Owner, Cruise Sales Manager, Content Partnerships Lead, Event Director | Best-fit roles for event-based outreach. |
| Geography | United States; Arizona; Southwest; Phoenix metro; California; Nevada; New Mexico; Utah | Focus on host-market proximity and major U.S. travel hubs. |
| Employee size | 11–50, 51–200, 201–500, 500–1,000, 1,000+ | Covers agencies, DMOs, cruise lines, hotels, and travel-tech firms. |
| Keywords | travel, tourism, cruise, destination, resort, hospitality, advisor, tour operator, vacation, leisure, booking, partnerships, sponsorship | Refines contact list for event-relevant organizations. |
| Company type | Private, Public, Nonprofit, Government, Association | Captures DMOs, associations, and travel suppliers. |
Suggested Apollo Search Logic: (travel OR tourism OR cruise OR destination OR hospitality) AND (partnerships OR marketing OR sales OR business development OR sponsorship) AND (director OR vp OR manager OR owner). Add geography filters for Arizona, Phoenix, Southwest, and U.S. travel hubs.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Phoenix Travel & Adventure Show official event page | Official organizer website | Event name, dates, venue, official positioning, seminar themes, exhibitors framing, and keynote references | Very High |
| Travel & Adventure Show series homepage | Official organizer website | Series context, multi-city scope, travel show positioning, and cumulative series statement | Very High |
| Phoenix Convention Center official website | Venue website | Venue identity and location confirmation | High |
| Marketplace Events official website | Organizer website | Organizer identity and event-series ownership | High |
| Official site content: speaker and panel references | Primary source excerpt provided by user | Named keynote personalities and cruise panel participant brands referenced on the event page | Very High |
| Official site content: series scale statement | Primary source excerpt provided by user | Series-level statement of 2.1 million travel enthusiasts and 4,500 unique travel brands | High for series-level context |
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Tell us your work email and our AI instantly builds a buyer list matched to Phoenix Travel & Adventure Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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