About this event

Paper & Tissue Show 2026

Event type: Paper manufacturing, tissue production, converting, packaging, machinery, hygiene products, supply chain, sustainability, industrial materials, and buyer-supplier networking

Use case: Deep research analysis for attendee list and buyer targeting

Important note: To make this truly accurate for your client, please share your client website or product page. I can then review what they sell and identify the best buyers, the strongest job titles, and the right industries based on the exact product-market fit.

Event overview

Paper & Tissue Show 2026 is expected to be a highly specialized B2B industry event focused on paper production, tissue manufacturing, converting technology, packaging solutions, raw materials, machinery, hygiene products, and operational efficiency. Events like this typically attract a mixed audience of manufacturers, plant managers, procurement heads, technical directors, sustainability leaders, equipment buyers, distributors, converters, and solution providers.

This type of show is valuable for attendee-list research because the buying power is concentrated in a relatively clear industrial ecosystem. Unlike broad consumer expos, this event tends to attract decision-makers with direct responsibility for sourcing, production, maintenance, operations, and strategic purchasing.

1️⃣ Who attends: buyers / attendees

The audience is usually composed of industrial and commercial buyers who influence or directly control purchases related to paper production, tissue converting, packaging materials, process automation, plant operations, logistics, and sustainability upgrades.

• Paper mill executives and operations leaders
• Tissue manufacturers and converting companies
• Procurement and sourcing teams buying raw materials, chemicals, machinery, and services
• Plant managers, production managers, and maintenance managers
• Technical directors and engineering teams
• Packaging decision-makers and supply chain leaders
• Sustainability / ESG leaders seeking recyclable, efficient, and lower-impact solutions
• Distributors and importers of paper, tissue, packaging, and machinery
• Converters and finishing specialists
• Quality control, operations, and industrial automation teams

The strongest buyer layer is generally not the casual attendee but the people responsible for buying equipment, machinery, materials, chemicals, spare parts, maintenance services, automation systems, and packaging solutions.

2️⃣ Where the show is happening + attendee geographic origin

Location: This should be confirmed from the event organizer’s official page or venue listing, because the city and venue may change by edition. Please share the event website if you want a venue-specific buyer analysis.

Typical geographic origin: These shows usually attract a strong regional and national audience, with international attendance from suppliers, manufacturers, distributors, and machinery vendors. If the event is hosted in a major trade hub, expect a broad mix of local plant teams, national buyers, and overseas exhibitors.

• Local: Buyers from the host city and nearby industrial belts
• National: Paper mills, tissue plants, packaging buyers, and distributors from across the country
• Global: Machinery companies, chemicals providers, and industrial technology vendors from Europe, Asia, the Middle East, and North America

3️⃣ Audience reach: local / national / global

Likely reach: National with strong global supplier participation

Paper and tissue events often have a national buying audience because many plants, converters, and procurement teams travel specifically to compare machinery and source solutions. At the same time, the exhibitor side often includes global brands, technical suppliers, and export-oriented manufacturers.

In practical terms, this means the event is usually useful for both domestic lead generation and international B2B buyer targeting.

4️⃣ Sample buyer company names + websites

Below is a sample buyer-focused account list that would be relevant for paper and tissue industry attendee research. These are the types of companies that often buy machinery, raw materials, automation, packaging, maintenance tools, hygiene solutions, and plant upgrades.

Top 5 buyer accounts to prioritize first: Kimberly-Clark, Procter & Gamble, Essity, Georgia-Pacific, and International Paper.

5️⃣ Job profiles, industries & event type

To build a strong attendee list strategy, target job functions that sit closest to purchasing, plant operations, engineering, and procurement.

Best job profiles to target

• Procurement Manager
• Sourcing Manager
• Category Manager
• Purchasing Director
• Plant Manager
• Operations Director
• Manufacturing Manager
• Production Manager
• Maintenance Manager
• Engineering Manager
• Technical Director
• Process Engineer
• Packaging Development Manager
• Supply Chain Director
• Sustainability Manager
• Quality Assurance Manager
• Reliability Engineer
• Business Development Manager
• Export Manager
• General Manager, Paper & Tissue Division

Best industry filters to use

Based on the industry list you provided, the strongest categories for this event are:

• Paper & Forest Products
• Packaging & Containers
• Machinery
• Industrial Automation
• Mechanical or Industrial Engineering
• Chemicals
• Plastics
• Environmental Services
• Logistics & Supply Chain
• Wholesale
• Import & Export
• Management Consulting
• Consumer Goods
• Consumer Services
• Renewables & Environment
• Electrical/Electronic Manufacturing
• Business Supplies & Equipment
• Construction
• Retail

If the client sells machinery, equipment, chemicals, automation, maintenance services, packaging, paper converting tools, or sustainability solutions, the above industries should be prioritized first.

6️⃣ Estimated attendance / expected footfall

Estimated attendance: This depends on the city, organizer, and whether the event is regionally focused or internationally established. For a serious paper and tissue trade show, a reasonable range often falls between 3,000 and 15,000+ attendees depending on scale.

For a larger international edition, footfall can be higher if the event includes:

• Global exhibitors
• Conference sessions and technical seminars
• Factory automation and machinery demos
• Hosted buyer meetings
• Industry association participation

The real value is not just total footfall, but the density of qualified buyers: procurement, engineering, production, and plant decision-makers.

7️⃣ Key focus areas & buyer engagement

This show typically centers on industrial and commercial buying needs across the full paper and tissue supply chain.

Key focus areas

• Paper production technology
• Tissue converting machinery
• Raw materials and pulp sourcing
• Packaging and wrapping systems
• Automation and digital plant controls
• Maintenance, parts, and uptime solutions
• Sustainability, recycling, and energy reduction
• Hygiene product innovation
• Quality inspection and process optimization
• Warehouse, logistics, and distribution efficiency

Buyer engagement angles

The best outreach messaging should emphasize business outcomes, not generic event attendance. Strong hooks include:

• Lower production cost
• Improved machine uptime
• Better sustainability and reduced waste
• Stronger packaging efficiency
• Automation and digital transformation
• New supplier partnerships
• Raw material optimization
• Maintenance and reliability upgrades

If your client sells to this ecosystem, your buyer message should highlight how their product helps mills, tissue plants, converters, or packaging operations save money, improve quality, or increase throughput.

8️⃣ Client website review requirement

To give you the best buyers based on your client requirement, I need the client’s website or product page. Once you share it, I can refine the buyer list in a much more practical way:

• Identify which company types are most likely to buy
• Suggest the exact titles to target
• Match the right industries from the list you provided
• Rank buyers by fit, urgency, and budget potential
• Differentiate between direct buyers, influencers, and procurement contacts

For example:

• If the client sells machinery, target plant managers, operations directors, and engineering heads.
• If the client sells packaging or consumables, target procurement, category management, and supply chain leaders.
• If the client sells software or automation, target technical directors, process engineers, and digital transformation leaders.
• If the client sells sustainability solutions, target ESG, compliance, and manufacturing leadership.

9️⃣ Industry recommendation based on the provided industry list

For Paper & Tissue Show 2026, the strongest industry mapping from your list would be:

• Paper & Forest Products
• Packaging & Containers
• Machinery
• Industrial Automation
• Mechanical or Industrial Engineering
• Chemicals
• Environmental Services
• Logistics & Supply Chain
• Business Supplies & Equipment
• Import & Export
• Wholesale
• Manufacturing-adjacent sectors through company keyword targeting

If you need a more aggressive buyer list, include related industries such as Consumer Goods, Retail, Electrical/Electronic Manufacturing, and Construction for companies that buy packaging, paper products, plant materials, or industrial services.

Final recommendation

Paper & Tissue Show 2026 is a strong B2B event for attendee-list selling because it attracts a concentrated industrial audience with real buying power. The best target accounts are not just the exhibitors, but the manufacturers, converters, paper mills, tissue producers, packaging companies, procurement leaders, and plant operations teams connected to the industry.

Best-fit buyer groups: procurement, sourcing, operations, plant management, engineering, sustainability, production, and maintenance decision-makers.

Quality rating for B2B attendee-list sales: 8.5/10

This is especially strong if your client offers machinery, materials, automation, packaging, industrial services, maintenance, or sustainability solutions.

Next step: Share your client website, and I will convert this into a sharper buyer list with the best company names, job titles, and industry filters tailored to the exact product.