Oklahoma City Farm Show
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About this event
Oklahoma City Farm Show 2027 (March 11–13, 2027) | OKC Fair Park
The Oklahoma City Farm Show returns for three big days in Oklahoma City, Oklahoma, USA, taking place at OKC Fair Park (including the Bennett Event Center). The show dates are March 11–13, 2027, bringing together hundreds of exhibitors showcasing the equipment, products, and services agricultural producers rely on to plan their 2027 season.
Built as a practical, producer-focused spring farm and ranch event for the Southern Plains, the Oklahoma City Farm Show is positioned as a central meeting place where attendees can connect with industry suppliers, compare the latest agricultural technology, and see live demonstrations. The event highlights both farm equipment and ag solutions as well as livestock and ranching support, reflecting the needs of mixed operations and regional producers.
What we can expect on-site
The Oklahoma City Farm Show features a wide range of exhibits, including tractors, sprayers, tillage and harvest equipment, cattle handling systems, livestock equipment, and additional agricultural products and services. Visitors can also explore both indoor and outdoor exhibit areas, designed to support hands-on viewing of equipment and ranch solutions.
A signature attraction includes live cattle chute demonstrations, giving attendees a real-world view into cattle handling methods and equipment performance. In addition, the show includes educational seminars presented by OSU Extension, supporting practical learning for producers looking to improve operations and make informed decisions for the season ahead.
Show hours
- Thursday, March 11: 9:00 AM – 5:00 PM
- Friday, March 12: 9:00 AM – 5:00 PM
- Saturday, March 13: 9:00 AM – 4:00 PM
Admission and parking
The event is promoted as a free admission and offers free parking, making it easier for producers and ranchers to attend and spend time exploring exhibitors and demonstrations.
Free onsite experience & special events
The Oklahoma City Farm Show includes multiple add-on experiences intended to drive engagement throughout the day:
- Complementary Coffee & Rolls each morning (courtesy of Purple Wave Auction)
- Educational Seminars presented by OSU Extension (with coffee and cookies courtesy of Tractor Bob)
- Live Cattle Chute Demonstrations
- $1,000 ShowBucks Drawing daily (courtesy of Great Plains Kubota)
- Live Music by Rusty Rierson
Exhibitor and product coverage
The Oklahoma City Farm Show positions itself as a premier spring event for equipment, technology, and ranch solutions, emphasizing that it brings together hundreds of exhibitors and more than 1,000 agricultural products and services. This breadth supports discovery across multiple categories—so attendees can evaluate options spanning crop production tools, livestock and ranching equipment, and broader agricultural solutions.
Why the event matters for agricultural buyers and suppliers
With its mix of equipment categories, livestock-focused programming, and producer-oriented educational sessions, the Oklahoma City Farm Show is designed to connect suppliers with the people preparing for the season. The show’s structure—multiple days, extensive exhibitor coverage, interactive demonstrations, and practical seminars—creates a strong environment for product comparison, operational planning, and direct conversations between producers and agricultural industry partners.
Data sheet
Oklahoma City Farm Show – Event Attendee & Buyer Profile Analysis
Event Date: March 11–13, 2027
Location: Oklahoma City, OK, United States
Event Status: Upcoming
Research Date: July 2, 2026
Event Overview
| Event Name | Oklahoma City Farm Show |
| Event Date | March 11–13, 2027 |
| Event Status | Upcoming |
| Venue | Bennett Event Center at OKC Fair Park |
| City | Oklahoma City |
| State / Region | Oklahoma |
| Country | United States |
| Organizer | Midwest Shows, Inc. |
| Official Event Website | oklahomacityfarmshow.com |
| Event Type | Agricultural trade show / farm and ranch exhibition |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation; Building & Construction |
| Audience Reach | Regional with national vendor reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official website states “hundreds of exhibitors” and “more than 1,000 agricultural products and services.” |
| Attendance Data Reliability | Medium for exhibitor/product scale; low for total footfall because organizer has not publicly confirmed a current attendance number. |
| Main Purpose of Event | To connect farmers, ranchers, and agricultural operators with equipment, livestock, and ag-tech suppliers through exhibits, demos, and educational sessions. |
About the Event
The Oklahoma City Farm Show is a major spring farm-and-ranch exhibition serving producers across Oklahoma and the Southern Plains. Official event messaging emphasizes agricultural equipment, livestock solutions, live demonstrations, and educational seminars, making it a practical sourcing and evaluation venue for working farm and ranch operations.
The event matters because it concentrates buyers who actively evaluate tractors, sprayers, tillage and harvest equipment, cattle handling systems, and other production inputs ahead of the 2027 season. For suppliers, it offers direct access to decision-makers seeking operational efficiency, livestock management tools, and technology that supports field productivity, animal handling, and farm business performance.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and operators | Row-crop farms, mixed farms, family farms, tenant operators | Primary equipment and input buyers | Highest-value audience for tractors, implements, chemicals, ag-tech, and service contracts |
| Ranchers and cattle operations | Cow-calf operations, stocker operations, feedyards, ranch groups | Buyers for livestock handling, fencing, feeding, and equipment | Strong fit for cattle chute, handling, feed, animal health, and ranch infrastructure suppliers |
| Procurement and sourcing teams | Large farms, agribusinesses, cooperatives, custom operators | Evaluate vendors, pricing, service terms, and multi-unit purchases | Important for suppliers selling capital equipment, parts, fleet services, and maintenance programs |
| Dealers and distributors | Farm equipment dealers, livestock supply distributors, ag-input wholesalers | Channel buyers, stocking decision-makers, and resellers | Useful for suppliers seeking regional distribution partnerships and dealer programs |
| Cooperatives and producer associations | Farm co-ops, commodity groups, cattle associations | Influence member purchasing, preferred vendor lists, education programs | Good audience for bulk programs, training, sponsorships, and group buying models |
| Ag advisors and consultants | Extension educators, crop advisers, ranch consultants, agronomists | Recommend solutions and influence buying specifications | Useful for credibility-building, education-led selling, and referral generation |
| Agribusiness operations leaders | Feed mills, grain handlers, ag service providers, custom applicators | Operational and equipment purchase influence | Relevant for fleet, facility, logistics, software, and field service offerings |
| Government and extension buyers | University extension, state ag programs, conservation districts | Program influencers, educators, and procurement-adjacent stakeholders | Important for educational partnerships, demonstration support, and public-sector outreach |
| Media and industry publishers | Farm press, trade publications, radio, local ag media | Amplify exhibitor visibility and product launches | Valuable for PR, product announcements, and share-of-voice campaigns |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Oklahoma City metro | Medium | Convenient access for local farmers, ranchers, dealers, and service providers |
| Host state / region | Oklahoma and the Southern Plains | High | Core attendee base is likely drawn from Oklahoma, western Arkansas, Kansas, Texas Panhandle, and nearby ag counties |
| Nearby business hubs | Tulsa, Wichita, Dallas-Fort Worth, Amarillo | Medium | Regional dealers, distributors, and agribusiness operators may travel for sales and sourcing |
| National reach | U.S. exhibitors and buyers from multiple farm states | Medium | Official site indicates hundreds of exhibitors, supporting a broad supplier footprint |
| International reach | Limited / not primary | Low | Primarily a domestic agricultural buyer event |
| Trade corridor relevance | Central U.S. agricultural supply chain corridors | Medium | Strong relevance for trucking, bulk inputs, equipment logistics, and dealer networks |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is anchored in Oklahoma City but serves the Southern Plains and surrounding farm markets. |
| National | Secondary reach | Exhibitors, dealers, and brand partners may come from across the U.S. agricultural supply chain. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Oklahoma State University Extension | Government / education buyer | Educational seminars are presented by OSU Extension; strong influence on producer education and solution adoption | okstate.edu/extension | Extension Educator, Program Coordinator, Agriculture Specialist | Confirmed Speaker Organization |
| Great Plains Kubota | Dealer / equipment channel partner | Named sponsor of the ShowBucks drawing; relevant to machinery and compact equipment buyers | greatplainskubota.com | Dealer Principal, Sales Manager, Territory Manager | Confirmed Sponsor / Exhibitor |
| Purple Wave Auction | Equipment marketplace / liquidation buyer | Named sponsor of morning hospitality; relevant to used equipment and asset disposition interests | purplewave.com | Business Development Manager, Regional Manager, Marketing Director | Confirmed Sponsor / Exhibitor |
| Tractor Bob | Dealer / service provider | Named support for educational sessions; relevant for equipment service and dealership sales | tractorbob.com | Owner, Service Manager, Sales Manager | Confirmed Sponsor / Exhibitor |
| Bennett Event Center / OKC Fair Park | Venue operator | Host venue; event services, operations, and facility procurement relevance | okcfairpark.com | Event Director, Facilities Manager, Operations Manager | Confirmed Venue |
| Midwest Shows, Inc. | Organizer | Organizer for event business development, sponsorships, and exhibitor recruitment | midwestshows.com | Show Manager, Sales Manager, Sponsorship Director | Confirmed Organizer |
| John Deere | Agricultural equipment buyer / exhibitor proxy | Core machinery category relevant to farm and ranch attendees | deere.com | Regional Sales Manager, Dealer Development Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| CNH Industrial | Agricultural equipment buyer / exhibitor proxy | Relevant to tractors, harvest, tillage, and dealer sales channels | cnh.com | Territory Sales Manager, Channel Sales Director, Product Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| AGCO | Agricultural equipment buyer / exhibitor proxy | Major farm machinery brand relevant to equipment buyers and dealer ecosystems | agcocorp.com | Regional Sales Director, Dealer Account Manager, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Kubota Tractor Corporation | Equipment buyer / dealer channel | Compact and utility equipment fit for farms, ranches, and property owners | kubotausa.com | Territory Manager, Dealer Sales Manager, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Purina Animal Nutrition | Livestock input buyer / supplier | Feed and nutrition products align with cattle and livestock attendee needs | purinamills.com | Regional Sales Manager, Account Executive, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Zoetis | Animal health buyer / supplier | Livestock health products are highly relevant to cattle-focused attendees | zoetis.com | Territory Manager, Account Manager, Veterinary Sales Specialist | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Operator | Executive / Operations | Owner | Primary capital equipment and service decision-maker |
| 2 | Procurement Manager | Procurement / Purchasing | Manager | Evaluates vendor pricing, terms, and replenishment needs |
| 3 | Director of Procurement | Procurement | Director | Guides strategic sourcing for larger agribusinesses and cooperatives |
| 4 | Operations Director | Operations | Director | Owns performance, uptime, and asset utilization |
| 5 | Supply Chain Manager | Supply Chain / Logistics | Manager | Relevant for inventory, transportation, parts availability, and vendor management |
| 6 | Ranch Manager | Ranch Operations | Manager | Controls livestock workflows and equipment priorities |
| 7 | Agronomy Manager | Agronomy / Production | Manager | Influences crop input, application, and field technology choices |
| 8 | Dealer Principal | Sales / Distribution | Owner / Executive | Channel partner for equipment and parts vendors |
| 9 | Strategic Sourcing Manager | Procurement | Manager | Useful for multi-location farm groups and agribusinesses |
| 10 | Extension Educator / Ag Educator | Education / Outreach | Specialist | Influences technology adoption and seminar engagement |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core attendee and exhibitor base | Farm owners, producers, agronomy buyers |
| 2 | Agriculture | Broad ag supply-chain alignment | Input suppliers, ag services, equipment vendors |
| 3 | Machinery | Heavy equipment and implements are central products | Tractors, sprayers, tillage, harvest, attachments |
| 4 | Industrial Automation | Useful for precision ag and automated handling | Sensors, automation, controls, telemetry |
| 5 | Food Production | Livestock and crop production overlap | Feed, handling, storage, processing-adjacent solutions |
| 6 | Logistics & Supply Chain | Inputs, parts, and equipment distribution are important | Fleet, parts logistics, inventory management |
| 7 | Business Supplies & Equipment | Supports farm operations and maintenance needs | Tools, shop equipment, service supplies |
| 8 | Construction | Ranch facilities, barns, storage, and infrastructure | Building materials, site equipment, upgrades |
| 9 | Environmental Services | Soil, water, waste, and sustainability issues | Compliance, remediation, sustainability tools |
| 10 | Wholesale | Channel buyers and distributors attend for sourcing | Dealer and distributor recruitment |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not publish a current attendance number | Use exhibitor scale and hours as proxy only |
| Exhibitor count | Hundreds of exhibitors | Confirmed | Official website | No exact count published in the provided source text |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer tally published | Likely producer-led audience |
| Speaker count | Not publicly confirmed | Unavailable | Official website notes educational seminars | Exact count not provided |
| Sponsor count | Several named sponsors | Confirmed partial | Official website | Examples include Great Plains Kubota, Purple Wave Auction, Tractor Bob |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Best value on capital and consumable purchases | Quote comparisons, dealership terms, bundle pricing | Equipment, parts, service contracts |
| Technology | Precision, tracking, and productivity gains | Live demos and ROI-focused conversations | Ag software, telemetry, precision ag tools |
| Livestock handling | Safer, faster cattle handling | Live cattle chute demonstrations and product comparison | Chutes, panels, gates, scales, handling systems |
| Crop production | Field efficiency and harvest capacity | Equipment walkthroughs, seasonal planning conversations | Tractors, sprayers, tillage, harvest equipment |
| Facilities and infrastructure | Barns, shops, storage, fencing, water systems | Ranch and farm infrastructure consultations | Building materials, tanks, fencing, utilities |
| Education | Best practices and seasonal guidance | Seminars, demonstrations, extension sessions | Training, advisory services, technical content |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience is centered on active agricultural purchasers and operators. |
| Decision-maker availability | High | Owners, operators, ranch managers, and dealer principals are likely present. |
| Data collection potential | High | Exhibitor floor plan, sponsor names, and seminar content support prospecting. |
| Apollo targeting potential | Very High | Strong fit for farming, agriculture, machinery, distribution, and livestock-related segments. |
| Geographic targeting potential | High | Regional concentration enables targeting by state, corridor, and dealer territory. |
| Best outreach approach | Direct sales + event-based follow-up | Use exhibitor/sponsor intelligence, then contact buyers with product-category specific messaging. |
| Overall lead quality | Very High | Strong event for agricultural lead generation and buyer profiling. |
| Best use case | Attendee list sales, exhibitor targeting, dealer recruiting, farm-supply prospecting | Best suited for equipment, ag-tech, livestock, and supplier-channel outreach. |
| Limitations / risks | Attendance not confirmed | No public current-year attendee list or footfall number was provided in the official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Agriculture; Machinery; Food Production; Logistics & Supply Chain; Business Supplies & Equipment; Construction; Environmental Services | Find producer, dealer, and agribusiness buyers |
| Departments | Procurement; Operations; Supply Chain; Sales; Business Development; Agriculture; Facilities | Reach buyers and operational decision-makers |
| Seniority | Owner; Partner; CXO; Director; VP; Manager | Prioritize actual purchasing authority |
| Job titles | Owner, Operator, Farm Manager, Ranch Manager, Procurement Manager, Director of Procurement, Operations Director, Supply Chain Manager, Dealer Principal, Sales Manager, Agronomy Manager | Target roles likely to buy or influence buying |
| Geography | Oklahoma, Texas, Kansas, Arkansas, Missouri, Nebraska, Colorado, New Mexico | Match regional farm and ranch buyer footprint |
| Employee size | 1-10; 11-50; 51-200; 201-500; 500-1,000 | Capture farms, ranches, dealers, and mid-market agribusinesses |
| Keywords | farm, ranch, cattle, livestock, ag equipment, tractor, sprayer, precision ag, dealer, agronomy, feedyard | Increase search precision for event-aligned accounts |
| Company type | Privately held; family-owned; dealer network; cooperative; government / education where relevant | Focus on likely direct buyers and channel partners |
Suggested Apollo Search Logic: (industry = Farming OR Agriculture OR Machinery OR Food Production) AND (title contains Owner OR Operator OR Manager OR Director OR Procurement OR Ranch OR Agronomy OR Dealer) AND (location in Oklahoma OR Texas OR Kansas OR Arkansas) AND (employee size <= 1000). Add keywords such as “cattle,” “tractor,” “sprayer,” “precision ag,” and “equipment dealer” to sharpen account relevance.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Oklahoma City Farm Show official website | Official organizer source | Event title, dates, venue, hours, free admission/parking, exhibitor scale, product focus, seminars, sponsors, and host venue naming | High |
| OKC Fair Park | Venue website | Venue identity and location context for Bennett Event Center / OKC Fair Park | High |
| Oklahoma State University Extension | Speaker / educational partner source | Extension affiliation cited on official event text for educational seminars | High |
| Great Plains Kubota | Sponsor website | Named sponsor evidence from event source | High |
| Purple Wave Auction | Sponsor website | Named sponsor evidence from event source | High |
| Tractor Bob | Sponsor website | Named sponsor evidence from event source | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Oklahoma City Farm Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds