NACS Show - National Association of Convenience Stores
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About this event
NACS Show (National Association of Convenience Stores) — Deep Research Buyer Analysis
Event Snapshot (Confirmed From Official Website)
- Event name: NACS Show (National Association of Convenience Stores)
- Venue: Las Vegas Convention Center
- City/State/Country: Las Vegas, NV, United States
- Conference dates: October 6–9, 2026
- Expo dates: October 7–9, 2026
- Event format: Conference + Expo with education sessions and industry-focused expo floor (as reflected in the schedule overview)
Why This Event Matters
The NACS Show is positioned by the organizer as the “only global convenience store trade show,” bringing together professionals across convenience and fuel retail. It’s designed for companies that serve store operators and fuel retailers—covering day-to-day retail operations, store formats, fueling experiences, merchandising, technology, foodservice, payments, loyalty, labor, compliance, and supply chain.
For buyer research purposes, this is a high-intent event: attendees typically include decision-makers tied directly to store performance and retail execution, plus technology and supplier stakeholders who sell into convenience/fuel operations. The expo and education sessions create multiple entry points for engagement: education sessions for strategic learning and adoption plans, and the Expo floor for product and supplier evaluation.
1️⃣ Who Attends (Buyers / Attendees)
The NACS Show attendee mix is best understood as a blend of convenience and fuel retail operators and industry suppliers/partners. While the official site text provided doesn’t enumerate attendee categories explicitly, the event structure (conference + expo for convenience and fuel retail professionals) strongly indicates the “buyer” core includes the people who influence or own purchasing, rollouts, vendor selection, and retail operations improvements.
Primary buyer-attendee groups (highest likelihood)
- Convenience store chain decision-makers (multi-site planning, sourcing, retail strategy)
- Fuel retail leaders (fuel site operations, fleet fueling, fuel equipment/vendor planning)
- Merchandising & category leaders (c-store assortment planning, foodservice category performance)
- Foodservice / QSR operations leaders (hot foods, prepared meals, beverage programs)
- Technology & payments decision-makers (POS, payments acceptance, loyalty, integrations)
- Operations, compliance, and risk leaders (safety, compliance, audit readiness)
- Store planning & facility leadership (build-outs, renovations, equipment procurement)
Secondary attendee groups (still valuable)
- Service providers and consultants supporting c-store operations, procurement, and training
- Suppliers/exhibitors meeting existing accounts and building new retailer relationships
- Procurement and vendor management stakeholders involved in contracting and ongoing vendor selection
2️⃣ Where the Show Is Happening + Attendee Geographic Origin
The official website confirms the event is held at the Las Vegas Convention Center in Las Vegas, NV, United States.
Attendee geographic origin (research-based expectation)
NACS serves a national U.S. convenience and fuel retail community and is also described as global. In practice, the strongest concentration typically comes from the United States, with additional participation from international convenience/fuel stakeholders who attend for benchmarking, supplier discovery, and networking.
Best geographic targeting approach
- United States (primary): retail chain owners, operator leadership, operations and procurement teams
- Global (secondary but meaningful): international retail groups and supplier partners looking to align with convenience/fuel retail standards
- Travel-driven buyer concentration: major retail regions with large operator footprints (multi-state operators are especially likely)
3️⃣ Audience Reach (Local / National / Global)
Based on the organizer’s framing as the “only global convenience store trade show,” the NACS Show should be treated as a global reach event. For buyer engagement, however, the most monetizable buyer density typically comes from national U.S. decision-makers because convenience/fuel retail networks are heavily U.S.-based and vendor evaluation often maps directly to U.S. store operations.
- Reach level: Global (with strong U.S. national dominance)
- Buyer impact: High intent across retail operations, merchandising, technology, foodservice, and fuel-related systems
4️⃣ Sample Buyer Company Names (Buyers Only) + Websites
Below is a curated buyer-oriented sample list. These are the kinds of buyer organizations that typically participate through retailer leadership, store operations teams, and corporate procurement/strategy roles. (If a company is part of the broader convenience/fuel ecosystem, we still bias toward buyer-style organizations.)
Important: We should confirm exact buyer attendance profiles once we have your client’s website. Your product determines which buyer roles matter most (for example: fuel equipment vs. POS/loyalty vs. foodservice vs. loyalty/CRM vs. procurement services).
15–20 buyer samples (for prospecting research and title targeting)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | 7-Eleven | https://www.7-eleven.com/ | VP / Director of Store Operations; Category Manager (Food & Beverage); Technology Procurement Lead | Large-scale convenience operator with ongoing initiatives across store operations, merchandising, and technology rollouts. |
| 2 | Circle K | https://www.circlek.com/ | SVP/VP Convenience Operations; Director of Merchandising; VP Fuel Operations | Convenience and fuel network with enterprise-level purchasing and rollout responsibility across regions. |
| 3 | Casey’s | https://www.caseys.com/ | Director of Merchandising; VP Store Operations; VP Technology (POS/Payments) | Strong focus on convenience and foodservice; buyer roles align closely with category and systems improvements. |
| 4 | Cumberland Farms | https://www.cumberlandfarms.com/ | Director of Store Operations; Procurement Manager; Foodservice Operations Lead | Operator with multi-site operational procurement needs, especially for daily retail execution and foodservice programs. |
| 5 | Wawa | https://www.wawa.com/ | VP Operations; Director of Merchandising; Technology & Systems Manager | Convenience leader known for experiential retail; strong alignment with technology, merchandising, and operational excellence. |
| 6 | Sheetz | https://www.sheetz.com/ | Director of Store Operations; Category Manager; Foodservice & Prepared Foods Leader | High-volume operator with frequent improvements in product offering and store-level operations. |
| 7 | Thorntons | https://www.thorntons.com/ | Director of Retail Operations; Merchandising Manager; Procurement Lead | Convenience retailer with buying influence across assortment, store equipment, and operational vendor relationships. |
| 8 | Speedway (Marathon Petroleum) | https://www.speedway.com/ | Director of Retail Operations; Fuel & Site Operations Manager; VP Procurement | Fuel-forward operator with procurement and operations decision centers for site systems and retail execution. |
| 9 | Valero (Convenience/Brand-aligned retail ecosystem) | https://www.valero.com/ | Retail Partnerships Lead; Strategic Accounts Manager; Business Development for Retail | Often supports retail fueling partnerships and programs that align with convenience store performance initiatives. |
| 10 | Alimentation Couche-Tard (Circle K) | https://www.couchetard.com/ | Director of Procurement; VP Convenience Strategy; Technology Partnerships Lead | Large retailer group with centralized buying/strategy influence across convenience networks. |
| 11 | Yesway | https://yesway.com/ | Director of Operations; VP Merchandising; Procurement/Category Buyer | Regional convenience operator; buyer roles are typically hands-on for category and vendor selection. |
| 12 | Spar Group (U.S. convenience retail footprint) | https://www.spar-international.com/ | Retail Operations Manager; Category/Procurement Manager; Store Development Lead | Involved in convenience/retail operations where supplier adoption and rollout decisions are required. |
| 13 | Rutter’s | https://www.rutters.com/ | VP Operations; Director of Merchandising; IT/Systems Manager | Operator with clear alignment to retail operations, assortment management, and enabling technologies. |
| 14 | Maple Leaf Farms (retail-aligned foodservice supply ecosystem) | https://www.mapleleaffarms.com/ | Strategic Retail Accounts Manager; Channel Partnerships Lead | Food supply organizations aligned with c-store foodservice programs—strong for retailer account building and supply adoption. |
| 15 | Fresh Ideas (c-store kitchen/foodservice solutions ecosystem) | https://www.freshideas.com/ | VP Retail Partnerships; Director of QSR/C-Store Solutions; Business Development Manager | Foodservice solutions vendor oriented toward convenience operators; high relevance for NACS buyer meetings. |
| 16 | EG America (industry-aligned retail tech ecosystem) | https://www.egamerica.com/ | Strategic Accounts Director; Convenience Retail Partnerships Lead | Often supports retail-scale technology and service programs that convenience operators evaluate during industry events. |
| 17 | Global Payments (payments infrastructure) | https://www.globalpayments.com/ | VP Retail Partnerships; Head of Vertical Sales (Convenience/Fuel); Customer Success Director | Convenience retailers are payments-heavy; buyers evaluate processing, loyalty, and integrations at industry conferences. |
| 18 | Cardtronics (ATM networks serving retail) | https://cardtronics.com/ | VP Retail Channel; Partnerships Manager; Retail Development Lead | Retail locations rely on ATM and cash services; decision makers influence placement and vendor contracts. |
Top 5 best sample targets to kick off buyer research (from the table): 7-Eleven, Circle K, Wawa, Casey’s, Sheetz. These consistently map to high buying power across merchandising, technology, store operations, and foodservice programs.
5️⃣ Job Profiles, Industries & Event Type
Best buyer job profiles to target
- C-store Operations Leadership: VP/Director of Store Operations, Operations Director, Multi-Unit Operations Leader
- Fuel / Site Operations: VP Fuel Operations, Director of Fuel Operations, Site Operations Manager
- Merchandising & Category: Director of Merchandising, Category Manager (Food/Bev), Retail Category Buyer
- Foodservice / Prepared Foods: VP Foodservice, Director of Foodservice Operations, Head of Prepared Foods
- Procurement: VP Procurement, Strategic Sourcing Manager, Vendor Management Director
- Technology & Payments: CIO/CTO (for IT initiatives), Director of Retail Technology, POS/Payments Program Manager
- Loyalty & Customer Engagement: Loyalty Program Director, CRM Lead, Director of Customer Experience
- Compliance & Risk: Safety/Compliance Director, Risk Manager, Regulatory Affairs (where applicable)
- Store Development: Director of Store Development, Renovation Program Manager, Facilities/CapEx lead
Event type (how to position for buyers)
The NACS Show is best classified as a retail industry trade show with a conference/education program and an expo floor. For outreach messaging, we should emphasize convenience and fuel retail operations, vendor evaluation, and strategic adoption.
Industries to use (based on provided “industry list” style categories)
Since we don’t have your client product category yet, we recommend using a combined targeting approach. Common industry filters that typically map well to NACS buyer types include:
- Retail
- Food & Beverages
- Food Production (for supply/food manufacturers selling into foodservice)
- Transportation/Trucking/Railroad (where fuel logistics intersects)
- Oil & Energy (for fueling/site systems and fuel-related services)
- Information Technology & Services (for POS, integrations, analytics)
- Marketing & Advertising / Public Relations & Communications (for loyalty, CRM, promotions)
- Packaging & Containers (for store-ready packaging and merchandising supplies)
- Warehousing / Logistics & Supply Chain (for supply chain enablement)
- Facilities Services (for maintenance and store facilities vendors)
6️⃣ Estimated Attendance (Expected Total Footfall)
The official website content provided includes schedule and venue/date information, but it does not include an official attendance figure. Therefore, we will not state a specific number here to avoid introducing unverified data.
How we handle attendance estimation in our process: we can estimate based on venue scale, expo floor activity, and historically consistent event cadence, but for the safest next step we should align on your requirements. If you want, we can add a “range” estimate only after you confirm whether you prefer conservative (lower) or aggressive (higher) planning ranges.
7️⃣ Key Focus Areas & Buyer Engagement
The provided official schedule overview shows key engagement touchpoints like Education Sessions, General Session, and a Expo, plus “Cool New Products Preview Room” segments (including buyer/retailer language shown in the schedule). This indicates the event prioritizes both learning (education) and product discovery (preview/expo).
Likely top focus areas for buyers
- Convenience retail performance: assortment, merchandising, store execution
- Fuel experience & site operations: fueling workflows, equipment and operations efficiency
- Foodservice innovation: prepared foods, hot foods, beverage programs, kitchen execution support
- Technology adoption: POS, payments, inventory/supply visibility, loyalty platforms, analytics
- Customer engagement: loyalty programs, personalized offers, in-store experience
- Compliance & risk readiness: safety, standards, operational governance
- Vendor evaluation: comparing solutions, contracting, and scaling across store networks
Best buyer engagement approach at this event
- Education-to-demo pathway: position your solution as directly connected to an education theme, then lead into expo conversations
- Retail-operator outcomes: emphasize measurable outcomes (speed of service, margin improvement, shrink reduction, conversion lift, uptime)
- Multi-site scalability: speak to rollout readiness for regional/national operators
- Proof artifacts: case studies, deployment timelines, integration plans, and references
8️⃣ Client Product Fit: Buyer Match Based on Your Website (Required)
To identify the best buyers for your specific offering (and to ensure the titles and industries are truly aligned), we need to review the client product website.
Please share your client website URL so we can:
- Map your product to the most relevant buyer functions (operations, merchandising, foodservice, payments, loyalty, fuel/site, procurement, etc.)
- Prioritize buyer companies most likely to evaluate/implement your solution
- Recommend the exact “Best Title to Target” list based on real buyer decision pathways for your category
- Improve quality scoring and reduce irrelevant buyer noise
Provisional guidance (until we see your website): If your product is tied to payments/POS/loyalty/CRM, we will prioritize technology and customer engagement titles. If it’s tied to foodservice, we’ll prioritize foodservice ops and merchandising. If it’s tied to fuel/site systems, we’ll prioritize fuel operations and facilities/site leadership. If it’s tied to procurement or supply chain, we’ll prioritize procurement and logistics/sourcing leadership.
9️⃣ Final Recommendations (What We Should Do Next)
Recommended first actions
- Share your client website (or 2–3 target pages) so we can match buyer roles with precision.
- Confirm your target market geography preference:
- U.S.-only
- U.S. + select global accounts
- Global prioritization for international buyers
- Confirm the buyer type we should emphasize:
- Large national chains
- Regional operators
- Independent/consolidated group buyers
Quality fit expectation (event + buyer density)
The NACS Show is a strong buyer-fit event for convenience/fuel retail solutions because the programming structure (conference + expo + preview/product discovery) concentrates decision-makers and solution evaluators in one place during a defined window.
Quality rating (directional): High for categories aligned to convenience store operations, foodservice, merchandising, payments/technology, and fuel/site systems. After we review your client website, we’ll tighten this into a precise buyer-fit score and provide a ranked list of best buyer targets.
Client Question (Answer to Complete Buyer Shortlist)
To recommend the best buyers for your needs, please paste:
- Your client website URL
- Which product line you want to sell at NACS Show (1–2 lines)
- Target buyer category (operator vs. supplier vs. technology buyer) if you have a preference
Data sheet
NACS Show - National Association of Convenience Stores – Event Attendee & Buyer Profile Analysis
Event Date: October 6–9, 2026
Location: Las Vegas Convention Center, Las Vegas, NV, United States
Event Status: Upcoming
Research Date: July 2, 2026
Event Overview
| Event Name | NACS Show - National Association of Convenience Stores |
| Event Date | October 6–9, 2026 |
| Event Status | Upcoming |
| Venue | Las Vegas Convention Center |
| City | Las Vegas |
| State / Region | NV |
| Country | United States |
| Organizer | NACS (National Association of Convenience Stores) |
| Official Event Website | nacsshow.com |
| Event Type | Trade show, conference, exposition, buyer-focused industry event |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Retail; Logistics & Transportation; Business Services; Hospitality; IT & Technology |
| Audience Reach | Global, with strong North American retail and convenience-fuel buyer concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for date, venue, and agenda details; low for attendance count because no public organizer figure was located in the provided source text. |
| Main Purpose of Event | To connect convenience and fuel retail professionals with suppliers, new products, education, networking, and commercial buying opportunities. |
About the Event
The NACS Show is the leading trade event for convenience and fuel retail, bringing together store operators, category buyers, retail decision-makers, and supplier partners. The official event positioning describes it as the “only global convenience store trade show,” which places it at the center of the convenience retail supply chain and merchandising calendar.
This event matters because convenience retail is a high-frequency, operationally complex channel that depends on fast replenishment, product innovation, payments, fuel services, store equipment, technology, and consumer experience. The show is highly relevant for suppliers seeking retail buyers, procurement contacts, distributors, and operator-side decision-makers responsible for product selection, supplier consolidation, store operations, and innovation adoption.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail procurement and sourcing teams | Convenience store chains, fuel retailers, multi-site operators | Category selection, supplier negotiations, contract awards | Primary target for packaged goods, equipment, services, and technology vendors |
| Merchandising and category management | Retailers, c-store banners, franchise systems | Assortment planning, shelf allocation, product launches | High-value audience for beverage, snack, foodservice, and impulse categories |
| Operations leaders | Store operations, regional operations, field management | Operational standards, rollout decisions, productivity improvements | Relevant for store tech, labor optimization, maintenance, and service providers |
| Foodservice and prepared food buyers | C-store foodservice programs, commissaries, menu teams | Menu innovation, supplier approvals, equipment selection | Strong fit for food, packaging, kitchen equipment, and cold-chain suppliers |
| Fuel and energy decision-makers | Fuel retail operators, convenience fuel brands | Fuel operations, site upgrade decisions, energy sourcing | Relevant for forecourt, EV charging, energy, and site infrastructure suppliers |
| Technology leaders | C-store IT teams, POS vendors, digital commerce teams | Technology selection, integrations, cybersecurity, analytics | Important for POS, loyalty, payments, data, and retail software vendors |
| Franchise owners and independent operators | Single-site and small-chain operators | Purchase authority, local buying, vendor evaluation | Useful for SMB suppliers, services, and turnkey solutions |
| Distributors and wholesalers | Regional distribution, food and beverage wholesalers | Channel access, product placement, logistics partnerships | Key for brand expansion and route-to-market partnerships |
| Retail consultants and advisors | Strategy firms, merchandising consultants, channel advisors | Influence on buying roadmaps, RFPs, and transformation projects | Valuable for service providers and enterprise solution sellers |
| Association leaders and media | Industry associations, trade media, publishers | Market visibility, networking, agenda shaping | Useful for PR, sponsorships, partnerships, and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Las Vegas | Local hospitality, venue services, regional retail and service providers | Medium | Convenient for Western U.S. participation and event logistics |
| Host state / region: Nevada and Southwest U.S. | Regional operators, franchise groups, suppliers, distributors | High | Strong travel access for Arizona, California, Utah, Nevada, and nearby markets |
| Nearby business hubs | Los Angeles, Phoenix, Salt Lake City, San Diego, Denver | High | Major retail, distribution, and consumer goods hubs with strong c-store presence |
| National reach | U.S. convenience retailers, fuel marketers, brands, vendors, distributors | Very High | The event is structurally national in scope due to the industry footprint |
| International reach | Global convenience retail brands, suppliers, and solution providers | Medium | Official site describes the show as global; cross-border supplier interest is likely. |
| Key trade corridors | West Coast freight, Southwest distribution, consumer packaged goods routes | High | Relevant for logistics, warehousing, replenishment, and channel strategy |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official site positions the NACS Show as a global convenience store trade show, with a buyer and supplier audience that extends beyond the U.S. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| 7-Eleven, Inc. | Convenience retailer | Large-format c-store operator with merchandising, fuel, foodservice, and technology buying needs | 7-eleven.com | VP Procurement, Category Manager, Director of Merchandising, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Circle K | Convenience retailer | Major global convenience and fuel brand likely to evaluate retail systems and supplier partnerships | circlek.com | Procurement Manager, Category Manager, Operations Director, Digital Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Casey’s | Convenience retailer | Large U.S. convenience chain with foodservice, merchandise, and store operations buying needs | caseys.com | Director of Procurement, Merchandising Director, Foodservice Manager, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Sheetz | Convenience retailer | High-innovation c-store operator with strong foodservice and technology adoption appetite | sheetz.com | Procurement Lead, Operations Director, Category Manager, Director of Foodservice | Strong Market Fit, Attendance Not Confirmed |
| Wawa | Convenience retailer | Convenience and foodservice operator with recurring needs in merchandising, store tech, and operations | wawa.com | Category Manager, VP Operations, Procurement Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| QuikTrip | Convenience retailer | Large operator with fuels, food, equipment, and supply-chain decision-making needs | quiktrip.com | Director of Procurement, Supply Chain Director, Store Operations Leader, Technology Director | Strong Market Fit, Attendance Not Confirmed |
| RaceTrac | Convenience retailer | Fuel and convenience retailer with broad purchasing needs across stores and forecourts | racetrac.com | Procurement Manager, Category Manager, Operations Director, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Pilot Company | Fuel and convenience operator | Multi-site travel center and c-store operator with equipment, fuel, and services purchasing needs | pilotcompany.com | VP Procurement, Supply Chain Director, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Murphy USA | Fuel and convenience operator | Fuel retail and convenience chain with strong vendor and category management needs | murphyusa.com | Director of Merchandising, Procurement Manager, Supply Chain Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Alimentation Couche-Tard | Global convenience retailer | International convenience operator with scale purchasing, digital, and fuel-related buying interests | couchetard.com | Global Procurement, Category Director, Operations VP, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| EG America | Convenience retailer | Large retail and fuel platform with operational, foodservice, and technology procurement needs | eg-america.com | Procurement Director, Category Manager, Operations Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Love’s Travel Stops | Travel center and convenience operator | High-volume buyer for foodservice, equipment, maintenance, fuel-site solutions, and technology | loves.com | VP Procurement, Category Manager, Facilities Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| BP/Amoco retail network | Fuel and convenience operator | Fuel retail and convenience channel decision-makers evaluate site, forecourt, and retail solutions | bp.com | Category Lead, Retail Operations Director, Procurement Manager, Technology Manager | Strong Market Fit, Attendance Not Confirmed |
| Shell retail network | Fuel and convenience operator | Convenience forecourt operator with interest in merchandising, retail tech, and operational services | shell.com | Retail Operations Director, Procurement Manager, Category Director, Digital Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-Level | Owns supplier strategy, sourcing governance, and major contract approvals |
| 2 | VP Procurement / VP Supply Chain | Procurement / Supply Chain | VP | Controls sourcing priorities across merchandise, equipment, and service categories |
| 3 | Director of Procurement / Strategic Sourcing Manager | Procurement | Director / Manager | Most likely to evaluate vendors, pricing, and commercial terms at the show |
| 4 | Category Manager / Merchandising Director | Merchandising | Director / Manager | Directly evaluates product assortment, supplier performance, and shelf strategy |
| 5 | Director of Foodservice / Foodservice Manager | Foodservice | Director / Manager | Critical for prepared food, equipment, packaging, and menu innovation suppliers |
| 6 | Operations Director / Regional Operations Manager | Operations | Director / Manager | Influences rollout, store standards, and adoption of operational solutions |
| 7 | IT Director / CIO / CTO | IT / Digital | Director / Executive | Evaluates POS, payments, data, loyalty, digital commerce, and cybersecurity |
| 8 | Facilities Director / Store Development Director | Facilities / Development | Director | Relevant for store build-out, maintenance, equipment, and site services |
| 9 | Partnerships Director / Business Development Director | Partnerships / Business Development | Director | Important for channel partnerships, co-marketing, and distribution deals |
| 10 | Program Manager / Project Manager | Operations / Program Management | Manager | Supports implementation, pilots, and multi-site rollout decisions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core industry for convenience store and fuel retail operators | Store merchandising, category management, retail systems, and multi-site operations |
| 2 | Food & Beverages | Major product category for convenience stores | Snack, beverage, grocery, and prepared-food buyers |
| 3 | Wholesale | Important for distribution and channel supply relationships | Distributor partnerships and route-to-market expansion |
| 4 | Logistics & Supply Chain | Convenience retail depends on efficient replenishment and vendor logistics | Inventory, warehousing, last-mile distribution, route optimization |
| 5 | Business Supplies & Equipment | Store fixtures, display systems, maintenance, and operational equipment | Back-office systems, fixtures, shelving, and store operations products |
| 6 | Information Technology & Services | Relevant for POS, payments, analytics, loyalty, and digital retail systems | IT decision-makers and digital transformation stakeholders |
| 7 | Computer Software | Strong fit for retail software, loyalty, and analytics vendors | Omnichannel tools, ERP, CRM, forecasting, and reporting solutions |
| 8 | Computer Hardware | Relevant for POS terminals, devices, kiosks, and retail equipment | Store hardware, scanners, kiosks, and forecourt technology |
| 9 | Commercial Real Estate | Store development, site acquisition, and forecourt expansion relevance | Development, leasing, and site infrastructure solutions |
| 10 | Facilities Services | Store maintenance and operational support are key needs | Cleaning, maintenance, repair, and site support vendors |
| 11 | Construction | New store builds and remodels are common in this sector | Contractors, fixture suppliers, and project delivery teams |
| 12 | Energy / Utilities | Fuel, site power, EV charging, and energy transition opportunities | Forecourt services, charging infrastructure, and energy management |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website content provided; no attendance figure stated | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official exhibitor directory exists, but count not provided in supplied source text | Use exhibitor directory for current verification if needed. |
| Buyer count | Not publicly confirmed | Unconfirmed | Buyers-only preview room noted on schedule; no aggregate count supplied | Signals a meaningful buyer presence, but not quantified. |
| Speaker count | Not publicly confirmed | Unconfirmed | Official sessions and speakers pages listed on site navigation; count not included in supplied text | Education sessions are clearly part of the event mix. |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor tally provided in supplied source text | Sponsorship activity likely exists but was not verified numerically. |
| Historical attendance | Not used here | Not applied | No prior-year official figure supplied in the prompt text | Kept blank to avoid unsupported claims. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier consolidation, pricing, and contract management | Meet buying teams who can evaluate direct vendor proposals and new supplier programs | Sourcing platforms, supplier programs, category-specific products |
| Retail technology | POS, payments, loyalty, digital ordering, analytics | Demonstrate speed, integration, and store-level ROI | Retail software, hardware, payment solutions |
| Foodservice innovation | Prepared foods, menu design, kitchen efficiency | Engage category teams seeking higher-margin foodservice growth | Equipment, packaging, ingredients, cold chain solutions |
| Fuel / forecourt | Site upgrades, fuel systems, EV readiness | Pitch infrastructure modernization and service reliability | Energy equipment, forecourt tech, EV charging infrastructure |
| Logistics and replenishment | Inventory availability and route optimization | Target supply-chain leaders responsible for in-stock performance | Distribution, warehousing, inventory software, transport services |
| Store development and facilities | Remodels, maintenance, fixture and equipment needs | Connect with multi-site operations and facilities leaders | Construction, fixtures, maintenance, facilities services |
| Brand partnerships | Distribution, co-marketing, and launch support | Create partnership conversations with operators and vendors | Channel development, loyalty, and promotion services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around convenience retail buyers, operators, and suppliers, making attendee intent highly commercial. |
| Decision-maker availability | High | Likely access to procurement, category, operations, IT, and foodservice leaders. |
| Data collection potential | High | Strong show-navigation structure, exhibitor directory, education sessions, and buyer-oriented programming. |
| Apollo targeting potential | Very High | Clear industry and title alignment for Apollo filters across retail, foodservice, logistics, IT, and procurement. |
| Geographic targeting potential | High | National and global reach with strong U.S. regional concentration in major retail hubs. |
| Best outreach approach | High | Target account-based outreach to operators, retailers, distributors, and tech buyers; supplement with event-intent messaging. |
| Overall lead quality | Very High | One of the stronger retail-channel events for buyer profiling and lead generation. |
| Best use case | Very High | Attendee list building, sponsorship prospecting, retail account mapping, and buyer outreach. |
| Limitations / risks | Medium | No current-year attendee list or public attendance figure was confirmed in the supplied official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Food & Beverages; Wholesale; Logistics & Supply Chain; Information Technology & Services; Computer Software; Business Supplies & Equipment; Facilities Services; Construction; Energy / Utilities | Capture the core buyer ecosystem around convenience retail and fuels |
| Departments | Procurement; Supply Chain; Merchandising; Operations; Foodservice; IT; Facilities; Business Development | Prioritize the teams most likely to evaluate products, services, and vendor partnerships |
| Seniority | Manager, Director, VP, CXO | Focus on decision-makers and budget holders |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Category Manager, Merchandising Director, VP Supply Chain, Operations Director, IT Director, CIO, CTO, Facilities Director, Foodservice Director, Business Development Director | Target the most commercially relevant roles for event ROI |
| Geography | United States; Canada; select global markets with convenience retail presence | Reflect the event’s North American core and global positioning |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Covers independents, regional chains, and enterprise operators |
| Keywords | convenience, c-store, fuel retail, forecourt, foodservice, category manager, procurement, merchandising, store operations, POS, loyalty, payments | Refine account and contact searches to event-relevant intent |
| Company type | Retailers; franchise groups; distributors; wholesalers; technology vendors; service providers | Align with the attendee ecosystem and procurement chain |
Suggested Apollo Search Logic: (convenience OR "c-store" OR "fuel retail" OR forecourt OR "foodservice") AND (procurement OR sourcing OR category OR merchandising OR operations OR IT OR facilities) AND (director OR VP OR manager OR chief OR head)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| NACS Show official website | Official organizer site | Event identity, global positioning, 2026 show dates, Las Vegas Convention Center location, conference and expo schedule elements | High |
| NACS Show “About the Show” page | Official organizer page | Event purpose, audience context, education and expo structure | High |
| NACS Show Exhibitor Directory | Official event directory | Exhibitor ecosystem reference and buyer-supplier mapping opportunity | High |
| NACS Show Speakers page | Official agenda page | Confirmed speaker programming exists, supporting education and decision-maker attendance relevance | High |
| NACS Show “The Expo Experience” page | Official event page | Expo-focused attendee value proposition and buyer engagement context | High |
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