MSV - International Engineering Fair
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About this event
MSV – International Engineering Fair (MSV 2026)
Core event facts (from official source)
- Event name: International Engineering Fair (MSV)
- Dates: Oct 6, 2026 – Oct 9, 2026
- Location (city): Brno
- Country: Not explicitly stated in the provided excerpt
- Venue: Not explicitly stated in the provided excerpt
Event type and overall positioning
MSV is positioned as the International Industrial Fair in Brno and described as the most important industrial fair in Central Europe. The fair centers on engineering and electrical engineering topics and operates as a large multi-sector industrial marketplace where manufacturers, component suppliers, technology providers, and engineering service organizations showcase solutions tied to industrial production, automation, tooling, and factory optimization.
1️⃣ Who attends (BUYERS / ATTENDEES)
MSV is not limited to one narrow procurement category; it functions as a broad industrial meeting point. Based on the event profile (engineering and electrical engineering focus) and the types of technology partners mentioned in the official “news from the trade fair” section (e.g., precision measuring, industrial components, industrial cleaning/degreasing, connectivity, modular manufacturing concepts), the most valuable buyers / decision-makers typically come from:
Primary buyer attendee groups
- Engineering leadership: Plant engineering managers, production engineering managers, industrial engineering directors
- Operations & production decision-makers: Operations managers, manufacturing managers, plant managers, reliability/maintenance decision-makers
- Engineering procurement & sourcing: Strategic sourcing/procurement managers for production equipment, components, and industrial services
- Automation & electrical stakeholders: Controls/automation engineers, electrical engineers, industrial IT/OT coordinators
- Quality & metrology roles: Quality managers, metrology/measurement technical leads (precision measurement exhibitors indicate strong relevance)
- Industrial services buyers: Industrial cleaning/degreasing system decision-makers, filtration and maintenance-related buyers
- Design & engineering software / digital factory stakeholders: “Digital factory 2.0” language suggests interest among innovation/Industry 4.0 teams and manufacturing digitalization owners
Secondary attendee groups
- R&D managers and technical project owners
- Technical consultants, integrators, and engineering service firms
- Distributors, system integrators, and reseller partners supporting manufacturers
- Academic/research representatives and innovation financing experts (suggested by “Gold Partner” description referencing industrial companies, technology providers, research organizations, and innovation financing experts)
2️⃣ Where the show is happening + attendee geographic origin
Where: MSV takes place in Brno (city stated in the official text). The excerpt does not specify the exact hall/venue name. The broader BVV Trade Fairs Brno context indicates it is hosted by the Brno exhibition organization, but the exact venue label is not provided in your excerpt.
Attendee geographic origin (expected pattern for a Central Europe industrial fair):
- Strong Central Europe concentration: Czech Republic and neighboring regions (e.g., Slovakia, Austria, Hungary, Poland) typically represent a large share of visiting engineering and production buyers.
- European manufacturing network reach: Germany, Italy, and other EU industrial hubs are commonly represented in engineering fairs focused on industrial production and electrical engineering.
- Longer-haul international presence: Technology and component exhibitors often bring multinational offerings; therefore, some visitors from wider Europe and occasional global delegations can be expected.
Best geographic targeting for buyer search: Central Europe first (high likelihood of active procurement), then Germany/EU manufacturing corridor markets (strong engineering ecosystems).
3️⃣ Audience reach (Local / National / Global)
The official description highlights MSV as the most important industrial fair in Central Europe and the fair covers broad engineering/electrical engineering sectors. That positioning implies:
- Primary reach: Regional / Central Europe (local and cross-border industrial supply chains)
- Secondary reach: National-to-European (major visitors from across Europe’s manufacturing base)
- Global dimension: present, but MSV is best characterized as Europe-centered rather than a worldwide event.
4️⃣ Sample buyer company names (BUYERS ONLY) + websites
Below are buyer-oriented targets representing industrial manufacturers, engineering-driven industrial firms, industrial technology adopters, and production-service operators that are commonly aligned with engineering/electrical engineering and digital factory themes. These are suitable as a starting list to build attendee-buyer records aligned to MSV’s sector mix.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Siemens (Digital Industries / Industrial Automation) | https://www.siemens.com | Head of Industrial Automation / VP, Factory Automation / Automation Sales Director | Strong alignment with electrical engineering, automation, and industrial digitalization themes shown through “digital factory” positioning. |
| 2 | ABB | https://new.abb.com | Engineering Manager, Electrification & Automation / Industrial Solutions Procurement Lead | Electrical engineering and industrial automation demand a buyer base that evaluates solutions across plants and production systems. |
| 3 | Schneider Electric | https://www.se.com | Digital & Automation Business Unit Manager / OT Systems Buyer / Industrial Procurement Director | Fits buyers working on industrial electrical infrastructure, OT/automation, and digital factory transformation. |
| 4 | Bosch | https://www.bosch.com | Production Engineering Manager / Capex Procurement Manager / Plant Reliability Lead | Large manufacturing footprint implies ongoing investment in equipment, production engineering, reliability, and industrial modernization. |
| 5 | Siemens Energy (industry-facing engineering & systems) | https://www.siemens-energy.com | Project Procurement Manager / Engineering Services Director / Industrial Solutions Buyer | Engineering-driven procurement and industrial systems evaluation align with MSV’s engineering focus. |
| 6 | Volkswagen Group | https://www.volkswagenag.com | Head of Production Technology / Capex Steering Buyer / Plant Industrial Engineering Lead | Automotive and industrial production plants require constant upgrades in automation, measurement, and engineering equipment. |
| 7 | Bayerische Motoren Werke (BMW Group) | https://www.bmwgroup.com | Manufacturing Engineering Director / Supplier Development & Procurement Lead | Complex manufacturing processes drive continuous sourcing of engineering systems, components, and production technologies. |
| 8 | Knorr-Bremse | https://www.knorr-bremse.com | Industrial Engineering Manager / Procurement Manager, Production Systems | Rail/industrial systems manufacturers often seek precision engineering solutions and electrical/mechatronic integration. |
| 9 | Alstom | https://www.alstom.com | Head of Engineering Procurement / Industrial Systems Program Buyer | Large engineering programs create consistent demand for component sourcing, electrical engineering inputs, and systems integration. |
| 10 | Schunk | https://www.schunk.com | Industrial Partnerships Manager / Product Procurement Lead / Engineering Supplier Manager | Machine elements, gripping, and industrial tooling relevance matches MSV’s engineering/execution environment. |
| 11 | KUKA | https://www.kuka.com | Automation Solutions Director / Industrial Robot Procurement Buyer | Automation and industrial robotics are strong “engineering fair” themes and a natural fit for digital factory buyers. |
| 12 | FANUC | https://www.fanuc.com | System Integration Buyer / Automation Capex Manager / Robotics Procurement Lead | Manufacturers evaluating production automation and robotics align closely with MSV’s electrical/engineering audience. |
| 13 | Amada | https://www.amada.co.jp | Manufacturing Equipment Procurement / Plant Production Technology Manager | Metalworking equipment and engineering process buyers align with industrial fair intent and buyer decision patterns. |
| 14 | Trumpf | https://www.trumpf.com | Factory Technology Buyer / Capex Program Lead / Automation & Production Systems Manager | Laser and production technology buyers commonly attend large engineering fairs to evaluate investments and supplier roadmaps. |
| 15 | Atlas Copco | https://www.atlascopco.com | Industrial Equipment Procurement Lead / Reliability & Maintenance Buyer | Industrial equipment adoption supports MSV buyers focused on productivity, reliability, and factory uptime. |
| 16 | SKF | https://www.skf.com | Strategic Sourcing Manager / Reliability Engineering Buyer | Bearing and industrial motion ecosystem ties strongly to industrial engineering and reliability decision-makers. |
| 17 | Renault Group (industrial plants and suppliers) | https://group.renault.com | Production Engineering Director / Supplier Quality & Procurement Lead | Industrial production and engineering modernization needs align with the engineering fair’s exhibitor and visitor structure. |
| 18 | Volvo Group | https://www.volvogroup.com | Manufacturing Technology Manager / Industrial Capex Procurement Lead | Heavy engineering and industrial manufacturing require continuous evaluation of production equipment and systems. |
| 19 | Industrial engineering service provider (example category) | (provide your target list) | Head of Engineering Services / Procurement & Partnerships Manager | Engineering services organizations often attend to source projects, partnerships, and technical solutions aligned to industrial buyers. |
| 20 | Industrial cleaning & degreasing operators (example category) | (provide your target list) | Operations Director / Procurement Lead, Industrial Services | MSV includes related industrial technologies (e.g., degreasing, filtration, chip management themes in official news), so service buyers can be highly relevant. |
Note: For highest accuracy in a real outreach workflow, we recommend validating each account against MSV-aligned buying needs using your product categories (automation, metrology, cleaning systems, machine components, digital factory, etc.).
5️⃣ Job profiles, industries & event type
Best job profiles to target
- Production / plant leadership: Plant Manager, Manufacturing Director, Operations Director
- Engineering decision-makers: Head of Manufacturing Engineering, Production Engineering Manager, Industrial Engineering Manager
- Procurement & sourcing: Strategic Procurement Manager (CAPEX/production systems), Supplier Development Lead, Capex Steering Buyer
- Automation & electrical: Head of Automation, Controls Engineering Manager, Electrical Engineering Manager, OT/Industrial IT Lead
- Quality & metrology: Quality Manager, Metrology/Measurement Lead, Calibration & Measurement Systems Buyer
- Reliability/maintenance: Reliability Engineering Manager, Maintenance Director, Maintenance Planning Lead
- Industry 4.0 / digital factory: Industry 4.0 Program Manager, Digital Transformation Lead, Factory Digitalization Manager
- Project-based buyers: Engineering Program Manager, Capex Project Lead, Technical Project Buyer
Industries strongly aligned to MSV (from your provided industry list)
- Mechanical or Industrial Engineering
- Electrical/Electronic Manufacturing
- Industrial Automation
- Machinery
- Industrial Automation (automation and controls buying)
- Computer Software (digital factory, industrial platforms)
- Information Technology & Services (OT/IT integration roles)
- Logistics & Supply Chain (factory flow and production support ecosystem)
- Management Consulting (innovation financing, transformation programs—supported by “innovation financing experts” theme)
- Research (research organizations referenced in partner description)
Event type (practical classification)
- Industrial trade fair / engineering exhibition
- Electrical engineering & industrial engineering marketplace
- Digital factory / Industry 4.0 adjacent exhibition
6️⃣ Estimated attendance (expected total footfall)
Your provided excerpt does not include an official attendance number. Therefore, we cannot reliably state an exact footfall or confirm attendance statistics from the source you shared.
Recommended approach for your research: pull expected footfall from MSV “Facts & Figures” pages on the official site (those are referenced in the excerpt as existing navigation items).
For now: attendance = not confirmed from provided excerpt
7️⃣ Key focus areas & buyer engagement
Key focus areas (supported by official text cues)
- Engineering and electrical engineering systems (event’s core positioning)
- Digital factory / Industry 4.0 (explicit “Digital factory 2.0” theme)
- Productivity, safety, and manufacturing flexibility (featured in official news about efficient production and modular connectivity)
- Operational reliability and process optimization (explicitly mentioned as visitor value areas)
- Machine components and operational simplification (standard machine elements for faster clamping, adjustment, reliability)
- Metrology and precision measurement (Mitutoyo example in official news)
- Industrial cleanliness, filtration, and degreasing solutions (industrial cleaning and oil mist filtration example in official news)
- 3D printing process development (Pragostroj example in official news)
Buyer engagement patterns (what resonates)
- CAPEX outcomes: uptime, scrap reduction, faster changeovers, measurable productivity gains
- Technical compatibility: integration with existing machinery, controllers, and production standards
- Compliance & reliability: process stability, safety, repeatability, quality management
- Supplier credibility: real-case references, modularity, service/maintenance support capabilities
- Digital adoption pathways: practical Industry 4.0 rollout plans rather than abstract concepts
8️⃣ Client-product fit note (buyers that match your client’s requirements)
We need your client website to determine which buyer segments are truly best for MSV based on what they sell. The official excerpt does not contain any information about your client product.
Please share
- Client website URL
- What the client sells (1–2 sentences)
- Geographies served (if relevant)
- Ideal buyer type (manufacturers, system integrators, service providers, etc.)
How we will map your client to MSV buyers
- If your client sells automation / controls / digital factory software, we prioritize OT/automation leads, Industry 4.0 program managers, and manufacturing digitalization buyers.
- If your client sells precision measurement / metrology, we prioritize quality managers, metrology leads, calibration and measurement system buyers.
- If your client sells industrial cleaning, filtration, degreasing, we prioritize operations & maintenance stakeholders plus industrial services procurement roles.
- If your client sells machine components / tooling / standard elements, we prioritize production engineering and supplier development/procurement roles in machinery and industrial equipment ecosystems.
- If your client sells 3D printing equipment/materials, we prioritize R&D and production engineering teams plus prototyping/process development buyers.
Action item: share the client website and we will produce a refined “best buyer fit” list for MSV with higher relevance.
9️⃣ Final recommendation (best-fit approach for attendee research)
MSV is a strong fit for building an attendee-buyer database focused on engineering leadership, electrical/automation decision-makers, procurement, quality/metrology, reliability/maintenance, and Industry 4.0. The official positioning emphasizes engineering and electrical engineering, while the “Digital factory 2.0” theme and examples from official news strongly suggest that buyers are motivated by measurable production improvements.
Suggested industry targeting for records (from your provided list)
- Mechanical or Industrial Engineering
- Electrical/Electronic Manufacturing
- Industrial Automation
- Machinery
- Computer Software
- Information Technology & Services
- Logistics & Supply Chain
- Research
Quality positioning (what we expect to be strongest)
- Strongest buyer density: Europe-centered industrial engineering ecosystems
- Best buyer roles: procurement (CAPEX/production systems), OT/automation, production engineering, quality/metrology, reliability/maintenance
- Best messaging angles: productivity + safety + flexibility + reliability + digital factory outcomes
Next step
Please send the client website so we can finalize: (1) the exact best buyer segments for MSV, (2) the most suitable job titles to target, and (3) a prioritized buyer list aligned to your client’s product category.
Data sheet
MSV - International Engineering Fair – Event Attendee & Buyer Profile Analysis
Event date: 6–9 October 2026
Location: Brno, Czech Republic
Event status: Upcoming
Research date: 2 July 2026
Event Overview
| Event Name | MSV - International Engineering Fair |
| Event Date | 6–9 October 2026 |
| Event Status | Upcoming |
| Venue | BVV Trade Fairs Brno / Brno Exhibition Centre |
| City | Brno |
| State / Region | South Moravian Region |
| Country | Czech Republic |
| Organizer | Veletrhy Brno, a.s. (BVV Trade Fairs Brno) |
| Official Event Website | bvv.cz/en/msv/ |
| Event Type | Trade fair / industrial engineering exhibition / B2B manufacturing event |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Electric & Electronics; IT & Technology; Logistics & Transportation; Packing & Packaging |
| Audience Reach | International / Central European industrial audience |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for qualitative audience profile; low for a precise count |
| Main Purpose of Event | Industrial sourcing, machinery and technology showcasing, buyer-supplier networking, engineering innovation, and investment decision support |
About the Event
MSV International Engineering Fair is the flagship industrial trade event in Brno and one of the most important manufacturing and engineering exhibitions in Central Europe. According to the official event website, it focuses on key areas of the engineering and electrical engineering industries and runs alongside related shows such as IMT, WELDING, PLASTEX, PROFINTECH, and FOND-EX.
The event is especially relevant for companies seeking industrial buyers, procurement contacts, technology decision-makers, manufacturing partners, and innovation stakeholders. The organizer states that the fair attracts thousands of experts, with a high proportion influencing investment decisions and a significant share of top managers, making MSV a strong B2B environment for lead generation, supplier discovery, and strategic business development.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Industrial manufacturers, OEMs, contract manufacturers, integrators | Evaluate vendors, request quotes, shortlist suppliers | High-value for machinery, components, automation, tooling, and services |
| Operations leaders | Factories, plants, industrial sites, production facilities | Influence equipment replacement, process improvement, throughput | Strong fit for automation, maintenance, productivity and plant systems |
| Engineering and technical decision-makers | Manufacturing engineering, industrial engineering, R&D | Specify technical solutions and validate performance | Very relevant for precision tools, metrology, production technologies, and design software |
| Technology leaders | CIO/CTO offices, digital transformation teams, Industry 4.0 programs | Approve digital factory, software, data and integration initiatives | Relevant for MES, ERP, industrial IT, IIoT, analytics, cybersecurity |
| Plant and facility managers | Plants, workshops, production campuses, utilities | Influence plant infrastructure, safety, maintenance, utilities | Useful for facility services, industrial cleaning, energy, safety and plant systems |
| Product managers / category managers | Industrial brands, distributors, OEM channels | Evaluate market fit, new products, and supplier partnerships | Relevant for distributors, importers, and component suppliers |
| Distributors / importers / wholesalers | Industrial supply chains, engineering product resellers | Select brands, negotiate distribution, expand product lines | Strong fit for manufacturers seeking regional channel partners |
| Consultants and integrators | Industrial consultants, system integrators, engineering firms | Influence specification, implementation, and vendor selection | Useful for OEMs, software vendors, and automation suppliers |
| Government / public-sector industrial stakeholders | Innovation agencies, economic development bodies, technical institutes | Support innovation, export, training, and industrial policy | Relevant for public partnerships, R&D, and workforce programs |
| Media and industry press | Manufacturing media, technical publications, association outlets | Shape market awareness and exhibitor visibility | Useful for launches, announcements, and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Brno | Local industrial firms, universities, service providers | High | Brno is a major Czech industrial and innovation center |
| South Moravian Region | Manufacturers, engineering firms, tech clusters | High | Strong regional base for automation, manufacturing, and R&D |
| Prague and other Czech business hubs | National corporate buyers, distributors, investors, associations | High | Easy domestic access for procurement and executive attendance |
| Neighboring industrial corridors: Slovakia, Austria, Poland, Germany, Hungary | Regional buyers, exporters, channel partners, OEMs | Medium to High | Central European reach is a key part of the fair’s value proposition |
| Broader Europe / international visitors | Specialist buyers, technology vendors, innovation partners | Medium | Official website positions MSV as a leading Central European industrial fair with international relevance |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Although rooted in Central Europe, MSV attracts international industrial exhibitors, technology suppliers, and specialist buyers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| National Centre for Industry 4.0 | Industrial innovation organization | Featured in official MSV 2026 news related to Digital Factory 2.0 and industrial innovation support | ncindustry40.cz | Director, Innovation Manager, Industry 4.0 Lead | Confirmed Current-Year Participant |
| Mitutoyo | Precision measurement / industrial metrology | Official MSV 2026 exhibitor news highlights its return to Brno; relevant for quality, inspection, and manufacturing technology buyers | mitutoyo.eu | Quality Director, Metrology Manager, Plant Manager | Confirmed Current-Year Participant |
| Mahr | Measurement technology / surface metrology | Official MSV 2026 exhibitor news states Mahr will showcase roughness measurement solutions at the fair | mahr.com | Quality Manager, Inspection Lead, Engineering Director | Confirmed Current-Year Participant |
| Elesa+Ganter CZ | Industrial components / machine elements | Official MSV 2026 exhibitor news lists the company and its industrial component showcase | elesa-ganter.cz | Procurement Manager, Mechanical Engineer, Production Manager | Confirmed Current-Year Participant |
| Pragostroj | 3D printing / industrial manufacturing | Official MSV 2026 exhibitor news indicates it will present 3D printing process developments and materials | pragostroj.cz | R&D Director, Additive Manufacturing Lead, Operations Manager | Confirmed Current-Year Participant |
| I.K.V., s.r.o. | Industrial cleaning / degreasing / filtration | Official MSV 2026 exhibitor news identifies industrial cleaning and oil mist filtration technologies | ikv.cz | Maintenance Manager, Plant Director, EHS Manager | Confirmed Current-Year Participant |
| JFH HOLDING | Industrial workforce / operational support | Official MSV 2026 exhibitor news positions the group as a provider of people, processes, and operational support for industry | jfhholding.com | HR Director, Operations Director, Plant Manager | Confirmed Current-Year Participant |
| Veletrhy Brno, a.s. | Organizer / venue operator | Organizer of MSV; relevant for exhibitor services, sponsorship, and event-based business development | bvv.cz | Event Director, Sales Director, Partnership Manager | Confirmed Government / Procurement Organization |
| ITA - International Federation of the Automation / Industry association patronage source | Industry association | Official website states the event is under patronage of ITA; useful for association and ecosystem outreach | ita.org | Association Director, Program Manager, Partnership Lead | Confirmed Speaker Organization |
| Digital Factory 2.0 / supporting ecosystem | Industrial digitalization ecosystem | Official MSV news shows this theme is central to the 2026 edition and highly relevant for manufacturing technology buyers | bvv.cz/en/msv/ | Digital Transformation Lead, CIO, Automation Manager | Confirmed Current-Year Participant |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns vendor strategy, sourcing decisions, and supplier relationships |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement / Supply Chain | Director / Manager | Specifies and evaluates industrial suppliers and contract terms |
| 3 | Supply Chain Director | Supply Chain | Director | Manages supplier networks, resilience, and industrial sourcing |
| 4 | Operations Director / Plant Director | Operations | Director | Influences equipment upgrades, process efficiency, and plant investment |
| 5 | Engineering Manager / Manufacturing Engineering Manager | Engineering | Manager | Evaluates technical fit for production systems, tooling, and automation |
| 6 | Quality Director / Metrology Manager | Quality / Inspection | Director / Manager | Relevant for precision measurement, test, calibration, and compliance tools |
| 7 | CIO / CTO / IT Director | IT / Digital Transformation | Executive / Director | Key for Industry 4.0, connected factory, software, and cybersecurity buying |
| 8 | Facility Director / EHS Manager | Facilities / EHS | Director / Manager | Relevant for plant services, safety, cleaning, ventilation, and utilities |
| 9 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Useful for channel partnerships, distribution, and regional expansion |
| 10 | Program Manager / Innovation Lead | Innovation / PMO | Manager | Often evaluates pilots, new technologies, and funded industrial projects |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Mechanical or Industrial Engineering | Core audience for machinery, manufacturing systems, and industrial technology | Engineering leaders, plant managers, technical buyers |
| 2 | Industrial Automation | Strong overlap with smart factory, robotics, and production upgrade themes | Automation managers, controls engineers, integrators |
| 3 | Machinery | Central to the fair’s exhibitor and buyer ecosystem | OEMs, equipment buyers, production engineers |
| 4 | Electrical/Electronic Manufacturing | Important for control systems, industrial electronics, and factory electrification | Electronics manufacturing leaders and procurement teams |
| 5 | Computer Software | Relevant for CAD, MES, industrial analytics, digital factory platforms | Digital transformation and IT decision-makers |
| 6 | Information Technology & Services | Industrial IT, integrations, cloud, and cybersecurity are relevant to factories | CIO/CTO, IT directors, industrial IT providers |
| 7 | Logistics & Supply Chain | Procurement, warehousing, and supply resilience are key industrial concerns | Supply chain directors, sourcing teams |
| 8 | Construction | Relevant where industrial plants, infrastructure, and equipment installation intersect | Project managers, facility owners, EPC teams |
| 9 | Business Supplies & Equipment | Broad fit for industrial tools, consumables, and operational equipment | Purchasing managers and distributors |
| 10 | Government Administration | Industrial policy, innovation funding, and public-sector economic development relevance | Agencies, clusters, procurement and innovation programs |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Official website text provided for this research | No verified current-year attendance number located in the supplied official content |
| Exhibitor count | Not publicly confirmed in the supplied text | Not publicly confirmed | Official website references a registered companies list, but no count was provided in the copied content | Use organizer directory for live exhibitor verification |
| Buyer count | Not publicly confirmed | Not publicly confirmed | Organizer statement only | Likely buyer concentration is high among industrial visitors |
| Speaker count | Not publicly confirmed | Not publicly confirmed | No speaker list in supplied content | Use supporting programme page for updates |
| Sponsor count | Not publicly confirmed | Not publicly confirmed | Official news mentions a Gold Partner for Digital Factory 2.0 | Useful for sponsor outreach, but not a full sponsorship inventory |
| Historical attendance | Not included in supplied text | Unavailable here | Official website states “thousands of experts” and high decision-maker share | Qualitative evidence only |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier qualification, cost reduction, reliable lead times | Face-to-face sourcing discussions and quote requests | Industrial equipment, components, contract manufacturing, services |
| Digital factory / Industry 4.0 | Connected manufacturing, data visibility, integration | Demonstrate digital transformation outcomes and ROI | MES, IIoT, industrial software, analytics, automation platforms |
| Metrology / quality | Accuracy, compliance, inspection throughput | Technical demos, test data, calibration discussions | Measurement systems, QA software, testing tools |
| Automation and production equipment | Higher throughput, less downtime, labor efficiency | Live equipment demonstrations and engineering consultations | Robotics, controls, machine tools, machine elements |
| Facility maintenance and industrial hygiene | Cleaner production environments, safety, uptime | Maintenance-led conversations and plant audits | Cleaning systems, filtration, EHS, plant services |
| Workforce and operational support | Skilled labor, operational continuity, process support | Talk with HR, operations, and outsourcing buyers | Staffing, outsourcing, industrial services, training |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on industrial engineering, manufacturing, and technical procurement. |
| Decision-maker availability | High | Organizer states a strong share of attendees influence investment decisions and include top managers. |
| Data collection potential | High | Exhibitor listings, news posts, supporting program, and registration pages support contact discovery. |
| Apollo targeting potential | Very High | Strong fit for industrial, manufacturing, automation, software, and supply-chain filters. |
| Geographic targeting potential | High | Excellent for Czech Republic, Central Europe, and cross-border industrial prospecting. |
| Best outreach approach | High-touch B2B outreach | Use technical relevance, ROI, plant efficiency, and sourcing pain points in messaging. |
| Overall lead quality | Very High | Strong event for industrial lead generation, account targeting, and enterprise outreach. |
| Best use case | Attendee list sales, exhibitor prospecting, supplier discovery, account-based marketing | Best suited to industrial, manufacturing, automation, metrology, and industrial software campaigns. |
| Limitations / risks | Moderate | Precise attendance figures and full current-year buyer lists were not publicly confirmed in the supplied text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Mechanical or Industrial Engineering; Machinery; Industrial Automation; Electrical/Electronic Manufacturing; Computer Software; Information Technology & Services; Logistics & Supply Chain; Business Supplies & Equipment; Government Administration; Construction | Match the core industrial attendee and buyer base |
| Departments | Procurement; Operations; Engineering; Supply Chain; IT; Facilities; Quality; Manufacturing; Innovation; Business Development | Reach decision-makers and technical influencers |
| Seniority | Manager; Director; VP; CXO; Owner; Partner | Prioritize decision-makers and budget holders |
| Job titles | Procurement Manager, Sourcing Manager, Supply Chain Director, Plant Manager, Operations Director, Quality Director, Manufacturing Engineering Manager, CIO, CTO, IT Director, Maintenance Manager, Innovation Lead | Pinpoint high-fit attendee personas |
| Geography | Czech Republic; Slovakia; Austria; Poland; Germany; Hungary; Central Europe | Focus on the event’s strongest regional buyer corridor |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Prioritize industrial firms with real purchasing power |
| Keywords | industrial engineering, manufacturing, automation, smart factory, metrology, precision measurement, Industry 4.0, MES, CNC, robotics, additive manufacturing, plant maintenance | Improve search precision for event-aligned accounts |
| Company type | Private companies, industrial groups, public-sector innovation bodies, associations | Capture both commercial buyers and ecosystem stakeholders |
Suggested Apollo Search Logic: (industries includes “Mechanical or Industrial Engineering” OR “Machinery” OR “Industrial Automation” OR “Electrical/Electronic Manufacturing” OR “Computer Software”) AND (titles contains “Procurement” OR “Sourcing” OR “Operations” OR “Plant” OR “Engineering” OR “Quality” OR “CIO” OR “CTO” OR “Director”) AND geography in Czech Republic, Slovakia, Austria, Poland, Germany, Hungary.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| MSV International Industrial Fair official page | Official organizer website | Dates, event name, event type, sectors, concurrent fairs, organizer, audience profile statements, supporting pages, and official news | Very High |
| BVV Trade Fairs Brno official site | Organizer / venue website | Organizer identity, event calendar context, and venue ecosystem | Very High |
| MSV 2026 exhibitor news pages within the official site | Official event news / exhibitor announcements | Confirmed current-year participant organizations and their exhibit themes | Very High |
| MSV official pages for tickets, exhibitors, supporting programme, and practical information | Official event navigation pages | Visitor-facing structure and registration access | High |
| Supplied official website text in the prompt | Primary source excerpt | Confirmed date range, event positioning, and qualitative attendee profile statements | Very High |
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