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About this event
Monaco Yacht Show (MYS) — International superyacht event
The Monaco Yacht Show is an international luxury yachting exhibition focused on superyachts for charter and sale, as well as tenders and the specialist ecosystem that supports modern yachting. The show positions Monaco’s Port Hercule as the backdrop for meetings, product discovery, and conversations about innovation and more responsible yachting.
Event essentials (from official source)
- Event dates: 23 - 26 September 2026
- Venue / city: Port Hercule, Monaco
- Country: Monaco
- Official event focus: superyachts (purchase, charter, and exclusive visits), tenders, nautical gadgets, nautical equipment suppliers
- Organized as part of: Informa Markets (Informa PLC division)
1️⃣ Who attends (buyers / attendees)
Monaco Yacht Show is not a single-industry “trade-only” environment. It is a high-touch luxury marketplace where the most valuable participants typically include:
Primary buyer-type attendees
- Superyacht owners and potential owners exploring purchase options, upgrades, and new build opportunities.
- Charter buyers and charter operators evaluating vessels for seasonal programs, inventory growth, and premium guest experiences.
- Prospective buyers through visit experiences (the show highlights “exclusive visits,” which indicates decision-making through in-person inspection).
- Yacht services decision-makers such as brokers and agents facilitating transactions, often acting as intermediaries.
Enabling ecosystem attendees (buyers, decision-influencers, and procurement stakeholders)
- Maritime supply chain and equipment suppliers showcasing nautical gadgets and equipment solutions.
- Design and innovation stakeholders connected to the “Yacht Design & Innovation Hub.”
- Industry experts participating in discussions shaping the future of more responsible yachting.
- Exhibitors and sponsor organizations supporting visibility and partnership discussions (the official site states “over 560 expert exhibitors”).
- VIP and experience participants connected to show programming such as Grand Opening Night and VIP programming.
Best buyer fit, in practice: organizations whose commercial goals are to win new clients for yachts (sale or charter) or to sell high-end equipment and services that are purchased to build, refurbish, or operate premium vessels.
2️⃣ Where the show is happening + attendee geographic origin
Location: Port Hercule in Monaco.
Attendee geographic origin: the event is described as an “international superyacht exhibition” and as a key destination for luxury yachting. While the official page does not list specific country-by-country attendee shares, the positioning (“world’s premier destination for luxury yachting” and “international”) strongly indicates a globally distributed audience across major yachting markets.
How to interpret geographic origin for targeting
- Core concentration likely follows major superyacht demand centers (Europe-first, with meaningful North America, Middle East, and other international hubs depending on yacht owners’ seasonal cruising patterns).
- Monaco’s location supports cross-border participation because it is a luxury and logistics node for Mediterranean yachting and international travel.
3️⃣ Audience reach (local / national / global)
The Monaco Yacht Show is best categorized as global in reach. The official messaging emphasizes “international superyacht exhibition” and frames Monaco as a premier destination for luxury yachting.
- Local presence: Monaco and the wider Côte d’Azur region (high relevance for maritime services and local event operations).
- National presence: Monaco participates as a host market, but the event’s content and positioning strongly exceed local/national boundaries.
- Global presence: international buyers, charter operators, exhibitors, and yachting experts connecting in one destination.
4️⃣ Sample buyer company names (buyers only) + websites
Below are buyer-fit targets—companies that typically act as buyers, commercial operators, or high-value decision-makers for yacht acquisition and/or charter programs, plus organizations that purchase or specify luxury maritime solutions for operations. (These should be validated against current exhibitor/attendee participation using the show’s exhibitor/superyacht/tender lists.)
| Priority | Company | Website | Best Title to Target | Why this is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Feadship | https://www.feadship.com/ | Business Development Director / Sales Director (Superyachts) | Directly aligns to superyacht sale and long-term ownership/partnership discussions. |
| 2 | Benetti | https://www.benettiyachts.com/ | Head of Sales / Director of Charter & Newbuilding (Superyachts) | Strong fit for buyers evaluating new builds and high-value procurement decisions. |
| 3 | Lürssen Yachts | https://www.luersen.com/ | Director of Sales / Client Relations Director | Superyacht-focused buyer environment where client relations and purchase intent are central. |
| 4 | Sunseeker | https://www.sunseeker.com/ | Sales Director / Yacht Sales & Partnerships Manager | Likely to engage high-intent buyers for purchase and charter-adjacent market needs. |
| 5 | Princess Yachts | https://www.princessyachts.com/ | Head of Sales / International Sales Manager | Buyer-focused commercial leadership aligned with high-end yacht acquisition journeys. |
| 6 | Gulf Craft | https://www.gulfcraft.com/ | Head of Sales / Charter & Dealer Partnerships Manager | Often supports international client acquisition and premium fleet expansion pathways. |
| 7 | Oceanco | https://www.oceancoyachts.com/ | Director of Sales / New Build Client Manager | High relevance for sale/newbuilding discussions in a luxury superyacht setting. |
| 8 | Damen Yachting | https://www.damen.com/en/yachting | Yachting Sales Director / Partnership Manager | Strong fit for procurement and partnership discussions for advanced yachting builds. |
| 9 | Rossinavi | https://www.rossinavi.com/ | Sales Director / Client Services Director | Buyer-heavy environment where luxury client acquisition is a direct business goal. |
| 10 | Baglietto | https://www.baglietto.com/ | Head of Sales / Client Relationship Manager | Superyacht brand with buyers seeking purchase, refurbishment planning, and partnerships. |
| 11 | Sunreef Yachts | https://www.sunreefyachts.com/ | Business Development Director / Charter Partnerships Lead | Aligned with modern yacht experiences and buyer evaluation through show discovery. |
| 12 | YachtFocus | https://www.yachtfocus.com/ | Brokerage Director / Yacht Brokerage Sales Lead | Brokerages act as buyer enablers; they influence purchase pathways and client introductions. |
| 13 | Superyacht Group | https://www.superyachtgroup.com/ | Charter Sales Director / Fleet Sales Manager | Directly tied to charter demand and fleet buying decisions. |
| 14 | Feast of Marine (Marine equipment & services providers) | Procurement / Business Development (Marine Equipment) | Often relevant because MYS includes nautical gadgets and equipment suppliers; buyers specify solutions for yachts and tenders. | |
| 15 | Sanlorenzo | https://www.sanlorenzoyachts.com/ | Sales Director / Client Acquisition Manager | Superyacht brand engaging clients for purchase and construction project conversations. |
| 16 | Dartmouth Yacht Company (DYC) / similar yacht management operators | Fleet Director / Yacht Management Sales Lead | Yacht management operators often participate where charter buyers and owners need services planning. | |
| 17 | Princess Privilege & large dealer networks (dealer/distribution buyers) | Dealer Principal / Regional Sales Director | Distribution partners can be major decision-makers for high-value yacht procurement and customer onboarding. | |
| 18 | Yachting advisory / luxury maritime brokerage groups | Head of Advisory / Managing Director | Advisors broker purchases, refits, tender acquisitions, and connect buyers to manufacturers and specialists. | |
| 19 | Marinas & superyacht facilities (Mediterranean hubs) | Business Development Director / Marina Operations Director | Facilities often influence vessel movement, berth planning, and service packages for visiting fleets. | |
| 20 | Marine tender builders (tender-focused buyers of sub-systems) | Sales Manager / Procurement & Partnerships Lead (Tenders) | The show highlights “50 luxury tenders,” making tender ecosystem stakeholders highly relevant. |
Important note: The official page confirms “over 560 expert exhibitors,” “120 superyachts,” and “50 luxury tenders,” but it does not list specific buyer organizations. For the cleanest “buyers only” list, we should align targets with the show’s own exhibitor list, superyacht list, and tender list for 2026 and then map decision-maker job titles.
Top 5 buyer-fit samples to start outreach (high intent categories)
- Feadship — https://www.feadship.com/
- Benetti — https://www.benettiyachts.com/
- Lürssen Yachts — https://www.luersen.com/
- Sunseeker — https://www.sunseeker.com/
- Oceanco — https://www.oceancoyachts.com/
5️⃣ Job profiles, industries & event type
Best job profiles to target
- Sales & client acquisition
- Director of Sales / Head of Sales (Superyachts)
- Business Development Director / International Sales Manager
- Client Relations Director / New Build Client Manager
- Charter & fleet growth
- Charter Sales Director
- Fleet Sales Manager
- Partnerships Lead (Charter / Dealer / Agent networks)
- Transaction enablement / brokerage
- Brokerage Director / Yacht Brokerage Sales Lead
- Managing Director (Advisory / Brokerage)
- Luxury design & innovation leadership
- Head of Yacht Design & Innovation (or Design Strategy lead)
- Innovation Program Lead (where applicable)
Industries to use (from the provided Apollo industry list)
- Maritime
- Leisure, Travel & Tourism
- Luxury Goods & Jewelry
- Events Services (for sponsor/partner ecosystem stakeholders)
- Design (for yacht design, innovation, and design-led suppliers)
- Transportation/Trucking/Railroad (only if targeting broader marine mobility & logistics stakeholders—use selectively)
Event type classification
- Luxury superyacht exhibition (for purchase and charter)
- Tender showcase (luxury tenders for next-sea adventures)
- Nautical equipment & specialty supplier discovery (nautical gadgets and equipment suppliers)
- Innovation + responsibility positioning (Blue Wake™ and responsible yachting conversations)
- Design & innovation programming (Yacht Design & Innovation Hub, VIP experiences)
6️⃣ Estimated attendance (expected total footfall)
The official website content provided does not state total expected attendance or footfall for 2026. Estimated attendance: (not specified on the provided official page content).
7️⃣ Key focus areas & buyer engagement
Key focus areas (what buyers come to evaluate)
- Superyachts for charter and sale: buyers exploring purchase decisions and charter inventory expansion.
- Tenders and yacht-adjacent mobility: buyers evaluating tender fit, performance, and guest experience.
- Nautical gadgets and premium equipment: suppliers present solutions that help yachts operate and deliver premium onboard value.
- Innovation and design: the show highlights a Yacht Design & Innovation Hub.
- More responsible yachting: the official page emphasizes discussions shaping the future of responsible yachting and references eco-sustainable solutions (e.g., Blue Wake™ updates).
- Exclusivity and experiences: VIP programming, lounge areas, and opening events create high-quality buyer engagement contexts.
How buyer engagement typically happens
- In-person product discovery via the superyacht and tender displays and “exclusive visits.”
- Solution matching between buyers and supplier specialists across yacht systems and premium equipment categories.
- Relationship building through high-end venue presence in Monaco and curated show experiences.
- Innovation networking around design, modernization, and responsible yachting initiatives.
8️⃣ Client-product fit & buyer recommendation (we need your client website)
To identify the best-fit buyers for your client requirement (based on who is most likely to buy or partner in the MYS ecosystem), we need one key input: please share your client website URL (and, if possible, a short note on product type—e.g., yacht equipment, tender systems, marine services, software/platform, interior design, propulsion tech, sustainability solutions, etc.).
What we will do once you share the website
- Map your product category to the show’s MYS areas (e.g., Adventure Area, Dockside Area, Sailing Yacht Area, Blue Wake™, Yacht Design & Innovation Hub).
- Select the most relevant buyer segments:
- Superyacht buyers for sale/purchase
- Charter buyers/operators
- Brokerage/advisory decision-makers
- Equipment/innovation procurement leaders
- Produce a refined priority-ordered buyer list (15–20 targets) with:
- Company
- Website
- Best job title to target
- Why this fit matters for your specific product
9️⃣ Final recommendation
Yes—Monaco Yacht Show is a strong event for high-intent luxury maritime targeting. The show’s structure (superyachts for purchase/charter, tenders, equipment suppliers, and an innovation/responsibility theme) indicates that buyers and decision-makers are actively present with clear evaluation goals.
We recommend positioning outreach around:
- Ownership and purchase decisions (new build, upgrades, acquisition evaluation)
- Charter fleet growth (inventory sourcing and premium guest experience)
- Innovation + responsibility (especially if your product relates to sustainability, design innovation, or next-gen maritime solutions)
- Dockside readiness (equipment and tenders that directly affect usability and onboard performance)
To finalize the most accurate “best buyers” list for your client requirement, please send: 1) client website URL and 2) what your product specifically does (one paragraph is enough).
Data sheet
Monaco Yacht Show – Event Attendee & Buyer Profile Analysis
Event Date: 23–26 September 2026
Location: Port Hercule, Monte Carlo, Monaco
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Monaco Yacht Show |
| Event Date | 23–26 September 2026 |
| Event Status | Upcoming |
| Venue | Port Hercule |
| City | Monte Carlo |
| State / Region | Monaco |
| Country | Monaco |
| Organizer | Monaco Yacht Show S.A.M. / Informa Markets Division of Informa PLC |
| Official Event Website | monacoyachtshow.com/en |
| Event Type | International superyacht exhibition, luxury marine marketplace, B2B/B2C hybrid event |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Logistics & Transportation; Business Services; Auto & Automotive; Industrial Engineering |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official site confirms over 560 exhibitors, 120 superyachts, and 50 tenders on display. |
| Attendance Data Reliability | High for exhibitor and display counts; low for total visitor count because it is not publicly confirmed on the official site. |
| Main Purpose of Event | To showcase superyachts for purchase and charter, connect buyers with builders and suppliers, and present design, technology, sustainability, tender, and onboard equipment innovations. |
About the Event
The Monaco Yacht Show is one of the world’s premier superyacht exhibitions, staged at Port Hercule in Monaco and positioned at the high end of the luxury marine market. The official event messaging emphasizes superyachts for charter and sale, tenders, nautical gadgets, equipment suppliers, and a strong innovation and sustainability angle through zones such as Blue Wake™ and the Yacht Design & Innovation Hub.
The event matters because it concentrates ultra-high-value purchase intent in one location: yacht owners, prospective buyers, charter clients, brokers, shipyards, marine suppliers, designers, technical specialists, and marine service providers. It is highly relevant for lead generation, partnership development, premium B2B outreach, and supplier discovery across luxury yachting, marine technology, vessel construction, and onboard outfitting.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Prospective superyacht owners | Private owners, family offices, UHNW individuals | Final purchase decision-maker | Highest-value buyers for yacht builders, refit firms, interiors, tender suppliers, and onboard systems providers |
| Yacht brokers and brokerage teams | Luxury yacht brokerage firms | Specifies and introduces buyers; controls deal flow | Key channel for yacht sales, charter inventory, and premium service referrals |
| Charter managers and charter brokers | Charter management companies, brokers | Influences vessel selection, outfitting, and guest experience upgrades | Relevant for ship systems, amenities, maintenance, guest comfort, and operational services |
| Yacht management companies | Fleet management, technical management, compliance providers | Operational authority for procurement and vendor selection | Strong buyers for marine equipment, digital tools, compliance, logistics, and service contracts |
| Shipyards and yacht builders | Superyacht constructors, refit yards | Specifies systems, materials, subcontractors, and technology suppliers | Core target for marine engineering, interiors, hardware, coatings, fabrication, and supply-chain support |
| Naval architects and design studios | Yacht design firms, exterior/interior designers | Influences specification and supplier shortlists | Important for innovation, materials, sustainability, and onboard experience vendors |
| Marine equipment distributors / chandlers | Luxury marine distributors, chandlery groups | Purchasing and resale decision-maker | Relevant for sourcing, distribution, and exclusive product launches |
| Marina operators and port authorities | Luxury marinas, port operators, docking service firms | Procurement and service contracting influence | Strong for infrastructure, docking, security, guest services, and operational solutions |
| Onboard technology and sustainability decision-makers | Marine tech firms, yacht engineers, ESG solution teams | Evaluates technical upgrades and compliance solutions | Relevant for Blue Wake™, propulsion, energy efficiency, water treatment, and digital systems |
| Press, media, and luxury content teams | Yachting publications, luxury media, broadcast teams | Influence brand reach and market awareness | Useful for visibility, launches, and thought leadership, not direct procurement |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Monte Carlo / Monaco | Local and regional marine executives, port stakeholders, service providers | High | Immediate luxury-yachting ecosystem and premium hospitality base |
| French Riviera and Mediterranean hubs | Nice, Cannes, Antibes, Marseille, Genoa, Milan, Barcelona, Palma | Very High | Core superyacht operating corridor with dense brokerage, refit, and service networks |
| Western Europe | UK, France, Italy, Spain, Germany, Netherlands, Switzerland | High | Major concentration of brokers, shipyards, designers, finance, and luxury buyers |
| North America | U.S. East Coast, Florida, California, Canada | High | Strong pool of yacht owners, charter clients, brokers, and luxury service providers |
| Middle East | UAE, Saudi Arabia, Qatar, Bahrain | High | Strong luxury ownership, charter, and marina development interest |
| Global luxury marine market | International buyers, builders, suppliers, advisers, and media | Very High | Monaco’s positioning attracts global deal-making and premium networking |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The Monaco Yacht Show attracts a worldwide luxury marine audience, with cross-border participation from Europe, North America, the Middle East, and other yacht-owning regions. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Burgess | Yacht brokerage / charter buyer influence | Directly involved in yacht sales, charter, and client advisory across the superyacht market. | burgessyachts.com | Sales Broker, Charter Broker, Managing Director, Head of Brokerage | Strong Market Fit, Attendance Not Confirmed |
| Fraser | Yacht brokerage / advisory | High-value buyer introductions and transaction support for superyachts. | fraseryachts.com | Broker, Senior Yacht Consultant, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Northrop & Johnson | Yacht brokerage / charter | Represents buyers and charter clients in luxury yacht transactions. | northropandjohnson.com | Broker, Charter Manager, Sales Executive | Strong Market Fit, Attendance Not Confirmed |
| Camper & Nicholsons | Brokerage / charter / management | Major superyacht market participant with client advisory, brokerage, and management services. | camperandnicholsons.com | Broker, Charter Director, Fleet Manager | Strong Market Fit, Attendance Not Confirmed |
| Edmiston | Yacht brokerage / charter | Relevant for buyer advisory, sales, and charter positioning at the premium end of the market. | edmiston.com | Sales Broker, Charter Specialist, Managing Partner | Strong Market Fit, Attendance Not Confirmed |
| Y.CO | Yacht management / charter / brokerage | Manages and supports yachts through ownership, operation, and charter lifecycle. | y.co | Yacht Manager, Brokerage Director, Charter Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Ocean Independence | Brokerage / charter / management | Superyacht marketplace activity aligns with the show’s sales and charter focus. | oceanindependence.com | Broker, Charter Consultant, Fleet Director | Strong Market Fit, Attendance Not Confirmed |
| IYC | Yacht brokerage / charter / management | Purchasing influence for clients seeking acquisition, charter, and technical support. | iyc.com | Sales Broker, Charter Manager, Yacht Consultant | Strong Market Fit, Attendance Not Confirmed |
| Denison Yachting | Brokerage / charter | Potential buyer and advisor channel for yacht transactions and charter demand. | denisonyachtsales.com | Broker, Charter Sales, President | Strong Market Fit, Attendance Not Confirmed |
| Princess Yachts | Yacht manufacturer | Potential purchaser of components, technologies, and marketing partnerships; also a major market brand at luxury shows. | princessyachts.com | Procurement Manager, Product Director, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Sunseeker | Yacht manufacturer | Relevant to luxury vessel sourcing, brand visibility, and buyer engagement. | sunseeker.com | Procurement Lead, Sales Director, Brand Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Ferretti Group | Yacht manufacturer / group | Large-scale buyer and supplier ecosystem participant in luxury yacht construction and sales. | ferrettigroup.com | Purchasing Director, Sales VP, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Lürssen | Superyacht builder | High-end construction and refit requirements make it a strong supplier and partnership target. | lurssen.com | Project Director, Procurement Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Feadship | Superyacht builder | Top-tier builder with deep purchasing influence across design, engineering, and premium systems. | feadship.nl | Procurement Director, Design Manager, Engineering Lead | Strong Market Fit, Attendance Not Confirmed |
| Oceanco | Superyacht builder | Likely buyer for advanced onboard technologies, design solutions, and premium supply partners. | oceancoyacht.com | Head of Procurement, Project Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-Level / VP | Owns supplier strategy and high-value purchasing decisions for marine equipment and services. |
| 2 | Director of Procurement / Purchasing Director | Procurement | Director | Evaluates vendors for yacht build, refit, interiors, systems, and logistics. |
| 3 | Yacht Broker / Sales Broker | Sales / Brokerage | Senior IC / Manager | Directly influences buyer introductions and product specification. |
| 4 | Charter Director / Charter Manager | Charter Operations | Director / Manager | Represents charter demand and selects vessels and onboard services. |
| 5 | Yacht Manager / Fleet Manager | Operations / Technical | Manager / Director | Controls maintenance, supplier performance, and service contracts. |
| 6 | Technical Director / Engineering Director | Engineering | Director | Specifies systems, performance upgrades, and technical vendors. |
| 7 | Project Manager / New Build Manager | Project Delivery | Manager | Coordinates shipyard execution, vendor selection, and milestone delivery. |
| 8 | Design Director / Interior Designer | Design | Director / Senior Manager | Influences premium finishes, onboard experience, and product selection. |
| 9 | Marina Director / Port Operations Director | Facilities / Operations | Director | Procures services, infrastructure, guest amenities, and security solutions. |
| 10 | Sustainability Manager / ESG Lead | Sustainability / Compliance | Manager / Director | Relevant to Blue Wake™ and responsible yachting initiatives. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core luxury charter, destination, and hospitality ecosystem. | Charter brokers, luxury travel advisors, marina partners |
| 2 | Maritime | Directly aligned with yacht operations, construction, and service. | Shipyards, yacht managers, marine services |
| 3 | Luxury Goods & Jewelry | Matches high-net-worth buyer behavior and premium accessory ecosystems. | Luxury brand partnerships, onboard luxury suppliers |
| 4 | Consumer Goods | High-end consumer purchasing and product sourcing environment. | Premium onboard products, lifestyle products |
| 5 | Industrial Automation | Relevant to ship systems, control, monitoring, and automation. | Navigation, onboard systems, monitoring solutions |
| 6 | Mechanical or Industrial Engineering | Important for vessel design, fabrication, propulsion, and refit. | Engineering suppliers, components, technical services |
| 7 | Business Services | Includes brokerage, advisory, compliance, and management services. | Consulting, outsourcing, operations support |
| 8 | Management Consulting | Relevant to ownership structuring, portfolio strategy, and operations optimization. | Advisory, family office, and strategic services |
| 9 | Information Technology & Services | Relevant for yacht management software, digital tracking, and guest services. | Digital platforms, CRM, onboard connectivity |
| 10 | Environmental Services | Supports the event’s sustainability and responsible yachting content. | Water treatment, emissions reduction, waste management |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not publish attendance total in the supplied content | Use exhibitor and display counts as the most reliable current public indicators |
| Exhibitor count | Over 560 | Confirmed | Official website event homepage | Strong proxy for market density and supplier participation |
| Superyacht count | 120 | Confirmed | Official website event homepage | Indicates strong buyer and broker pull |
| Tender count | 50 | Confirmed | Official website event homepage | Relevant for accessory, technology, and marina buyers |
| Speaker count | Not publicly confirmed in supplied content | Unavailable | Official website content provided | Use agenda and sessions page if precise speaker intelligence is needed |
| Sponsor count | Not publicly confirmed in supplied content | Unavailable | Official website content provided | Official sponsor is referenced, but count not specified |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Yacht acquisition | Purchase decision support, inventory visibility, deal flow | Direct introductions to brokers, builders, and acquisition advisors | Brokerage, advisory, financing, legal support |
| Charter | Premium charter inventory and client experience | Lead capture from charter brokers and operators | Charter management, concierge, guest services |
| Build and refit | Materials, engineering, project delivery, vendor quality | Meeting shipyards and project teams during show floor networking | Fabrication, components, interiors, technical services |
| Sustainability | Lower emissions, cleaner operations, responsible yachting | Blue Wake™-aligned outreach to environmentally focused buyers | Green propulsion, water treatment, waste reduction, ESG |
| Design and innovation | Premium aesthetics, onboard comfort, differentiation | Engage designers and innovation hubs with new concepts | Materials, interiors, digital design tools, smart systems |
| Tender and toys | Support craft for leisure, transfer, and operations | Upsell accessory and equipment suppliers to yacht teams | Tenders, marine toys, safety gear, fittings |
| Operations and logistics | Reliable supply chain and technical uptime | Connect with yacht managers and marina operators | Logistics, warehousing, maintenance, crew support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on high-value yacht purchase, charter, build, and supply decisions. |
| Decision-maker availability | High | Brokerage, shipyard, management, and ownership stakeholders are strongly represented. |
| Data collection potential | Medium | Official exhibitor and yacht lists are useful, but total visitor data is not publicly confirmed. |
| Apollo targeting potential | High | Strong fit for luxury, maritime, travel, services, and engineering segments. |
| Geographic targeting potential | High | Excellent for Europe, Mediterranean, UK, U.S., and Middle East targeting. |
| Best outreach approach | High-touch ABM | Personalized outreach to brokerage, management, shipyard, and luxury service decision-makers. |
| Overall lead quality | Very High | A premium, concentrated buyer environment with strong commercial intent. |
| Best use case | Attendee list sales, premium supplier prospecting, partnership outreach, and yacht-industry ABM | Best suited for luxury marine vendors, service providers, and high-value relationship selling. |
| Limitations / risks | Buyer identities are not fully public | Many owners and final buyers are private individuals; confirmed attendee data may be limited. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Maritime; Luxury Goods & Jewelry; Business Services; Mechanical or Industrial Engineering; Information Technology & Services; Environmental Services; Management Consulting | Covers the main buyer, operator, and supplier ecosystem for the show |
| Departments | Procurement; Operations; Engineering; Sales; Partnerships; Sustainability; Executive Office; Product | Targets decision-makers and influencers most likely to buy or specify services |
| Seniority | Owner; C-Level; VP; Director; Head; Manager | Focus on buyers with budget and influence |
| Job titles | Chief Procurement Officer, Procurement Director, Yacht Manager, Brokerage Director, Charter Manager, Technical Director, Project Director, Marina Director, Sustainability Manager, Sales Broker | High-intent target titles aligned to event buying behavior |
| Geography | Monaco; France; Italy; Spain; UK; Switzerland; UAE; United States; Canada | Matches the event’s main buyer corridors and luxury marine hubs |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Covers boutique brokerage firms through large shipyards and groups |
| Keywords | superyacht, yacht charter, yacht brokerage, yacht management, marina, refit, marine engineering, luxury travel, naval architecture, Blue Wake | Improves search precision for event-relevant accounts and contacts |
| Company type | Privately held; public company; family office-adjacent; premium service provider; manufacturing; brokerage; management | Supports a mix of direct buyers and strategic influencers |
| Technologies | CRM, ERP, marina management software, fleet management, onboard connectivity, sustainability tech | Useful for tech vendors and digital transformation outreach |
Suggested Apollo Search Logic: ("superyacht" OR "yacht charter" OR "yacht brokerage" OR "yacht management" OR marina OR refit) AND (Procurement OR Operations OR Engineering OR Sales OR Partnerships OR Sustainability) AND (Director OR VP OR Head OR Manager OR C-Level).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Monaco Yacht Show Official Website | Official organizer website | Dates, venue context, city/country, organizer, event purpose, exhibitor/superyacht/tender counts, event zones, and participation pathways | Very High |
| Visitor Information Page | Official event information page | Visitor-facing event structure, entry points, and attendance-facing context | Very High |
| MYS Areas Page | Official event content | Confirmed event zones including Adventure Area, Dockside Area, Sailing Yacht Area, Blue Wake™, and Yacht Design & Innovation Hub | Very High |
| Exhibitor List Page | Official directory page | Current-year exhibitor directory availability and participant discovery pathway | High |
| Press Releases | Official news / press page | Public announcements, event themes, and topical focus areas such as sustainability and innovation | High |
| Informa PLC / Informa Markets | Organizer parent company site | Organizer corporate ownership and division context | High |
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