
IOFM Fall Conference & Expo
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to IOFM Fall Conference & Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
IOFM Fall Conference & Expo (Accounts Payable & Procure-to-Pay)
IOFM Fall Conference & Expo is a focused, practitioner-driven event dedicated to Accounts Payable (AP) and Procure-to-Pay (P2P) professionals. The conference is designed as a three-day learning experience that blends expert-led sessions, networking, and an expo floor where organizations and technology providers can connect with AP/P2P decision-makers actively looking for solutions.
Event dates: November 2–4, 2026
Venue: JW Marriott Austin
Location: Austin, TX, United States
1️⃣ Who attends (BUYERS / ATTENDEES)
This event is purpose-built for AP and P2P practitioners and leaders, meaning the attendee mix typically includes both experienced operators and strategic decision-makers who oversee processes, controls, compliance, automation, and technology outcomes within finance and procurement workflows.
Primary attendee groups include:
- Accounts Payable professionals (AP managers, AP supervisors, and AP operations leaders)
- Procure-to-Pay professionals (P2P program owners, procurement-to-pay managers, and workflow leads)
- Finance operations leaders focused on operational efficiency and process improvement
- Compliance and controls stakeholders involved in policies, audit readiness, and risk reduction
- Technology evaluators and transformation leaders exploring solutions for automation, fraud prevention, and modern AP reporting
- Certification candidates and certification-track attendees preparing for on-site professional credentialing
Buyer intent dynamic: While many attendees are practitioners, the expo and session themes signal a strong concentration of people evaluating or influencing AP/P2P technology and process improvements. The most valuable buyer profiles tend to be those responsible for AP/P2P performance outcomes, governance, and vendor selection.
2️⃣ Where the show is happening + attendee geographic origin
The conference takes place at the JW Marriott Austin in Austin, TX, United States. Based on the event’s AP/P2P positioning and the IOFM Fall Conference format, the audience is expected to draw primarily from the United States, with attendees coming from organizations across states who share similar AP/P2P operational and compliance challenges.
Geographic origin (reliable level):
The official site confirms the venue city and country (Austin, TX, United States), and the event is presented as an IOFM conference for AP/P2P professionals.
However, the provided source text does not list attendee-by-attendee geographic breakdowns (e.g., exact percentages by region).
As a result, the origin can be described confidently at the country level, with the understanding that IOFM programming typically attracts a broad U.S. audience.
Best geographic targeting (practical interpretation):
We would prioritize U.S.-based AP/P2P stakeholders and organizations with finance operations teams supporting multi-state or national operations,
since the event is located in the U.S. and framed for accounts payable and procure-to-pay professionals.
3️⃣ Audience reach (Local / National / Global)
Reach type: National (U.S.-focused), with content and attendee roles that align to broadly recurring AP/P2P needs across industries.
The official page emphasizes “the most comprehensive event dedicated to Accounts Payable and Procure-to-Pay Professionals,” and it positions the conference as an established three-day learning experience with networking and an expo component. From the provided source text alone, there is no explicit statement of global reach (international visitor percentages or non-U.S. attendee counts), so we keep the reach classification conservative and aligned to the event’s confirmed U.S. location and professional audience framing.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
We align buyer targeting to the event’s core AP and P2P decision-making focus: organizations that operate AP/P2P processes at scale and have internal finance operations leadership, AP automation initiatives, invoice processing governance, fraud prevention needs, and procure-to-pay workflow management.
Important note: The official page does not provide a “Connect with attendees from companies like…” list beyond a partial snippet, and it does not include a verified exhibitor/buyer roster in the provided text. For accuracy, we recommend building the buyer list directly from IOFM-attendee buying roles after client product fit review (see Point 8).
Below is a sample starting set of buyer-company targets (15–20 entries) that we would typically validate further against your specific client requirement. These are companies likely to have internal AP/P2P transformation initiatives where buyer roles are commonly concentrated.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Walmart | https://corporate.walmart.com/ | VP, Finance Operations / AP & P2P Transformation Leader | Large-scale AP and invoice volume demands process automation, controls, and improved procure-to-pay workflows. |
| 2 | Amazon | https://www.aboutamazon.com/ | Senior Program Manager, AP Automation / Procure-to-Pay | High-volume purchasing and supplier networks typically drive continuous AP/P2P modernization. |
| 3 | Home Depot | https://corporate.homedepot.com/ | Director of Accounts Payable / Procure-to-Pay Operations | Multisite operations and vendor management make AP/P2P process improvement a recurring priority. |
| 4 | Target | https://corporate.target.com/ | AP Operations Manager / P2P Process Owner | Strong need for invoice processing efficiency, exception management, and compliance readiness. |
| 5 | CVS Health | https://www.cvshealth.com/ | Finance Transformation Leader (AP/P2P) / Head of Procure-to-Pay | Complex supplier and procurement ecosystems align closely with AP control and automation initiatives. |
| 6 | United Parcel Service (UPS) | https://www.ups.com/ | AP & P2P Program Manager / Finance Operations Lead | Large vendor and spend footprint requires scalable AP workflows and risk mitigation. |
| 7 | Ford Motor Company | https://corporate.ford.com/ | Procure-to-Pay Manager / AP Process Excellence Lead | Procurement complexity and supplier networks typically require mature AP/P2P governance. |
| 8 | General Motors | https://www.gm.com/ | Director, Accounts Payable Operations / AP Automation | Scale and global supply chains require process controls, fraud prevention, and automation. |
| 9 | ExxonMobil | https://corporate.exxonmobil.com/ | AP/P2P Controls & Compliance Manager / Finance Governance Lead | High governance standards and audit readiness needs align strongly with AP controls and process excellence. |
| 10 | Chevron | https://www.chevron.com/ | Procure-to-Pay Transformation Manager | Large procurement activity supports ongoing modernization of invoice and payment workflows. |
| 11 | Procter & Gamble (P&G) | https://us.pg.com/ | Director, AP Operations / Procure-to-Pay Strategy | Complex supplier relationships and high invoice throughput create a strong driver for AP efficiency. |
| 12 | Johnson & Johnson | https://www.jnj.com/ | Finance Ops Manager (AP/P2P) / Vendor Payment Process Owner | Compliance and controls needs often require mature AP/P2P operations and technology enablement. |
| 13 | Microsoft | https://www.microsoft.com/ | AP Automation Lead / Procure-to-Pay Program Owner | Scaling procurement workflows across vendors commonly drives AP automation and reporting modernization. |
| 14 | IBM | https://www.ibm.com/ | Procure-to-Pay Transformation Manager / Finance Operations Lead | Large-scale enterprise procurement typically requires process optimization and exception handling systems. |
| 15 | Oracle | https://www.oracle.com/ | AP/P2P Operations Manager / Finance Transformation Leader | Enterprise purchasing volume supports initiatives around efficiency, compliance, and fraud prevention. |
| 16 | ServiceNow | https://www.servicenow.com/ | Finance Operations Leader (AP/P2P) | Process-driven organizations often invest in automation and workflow governance across AP and P2P. |
| 17 | Dell Technologies | https://www.delltechnologies.com/ | AP Transformation / Procure-to-Pay Program Manager | Vendor complexity and large procurement spend drive demand for scalable invoice processing and controls. |
| 18 | GE Aerospace | https://www.geaerospace.com/ | AP/P2P Process Excellence Manager / Finance Controls Lead | High compliance standards and complex supplier networks make AP/P2P optimization a strategic need. |
| 19 | Siemens | https://www.siemens.com/ | Procure-to-Pay Operations Manager / AP Automation Lead | Global procurement and supplier governance creates recurring value for invoice processing efficiency and risk reduction. |
| 20 | MetLife | https://www.metlife.com/ | Finance Operations Manager (AP/P2P) / AP Process Owner | Financial services firms require strong process discipline for invoice workflows, controls, and governance. |
5️⃣ Job profiles, industries & event type
Event type: AP/P2P professional conference + expo with education sessions and certification opportunities. The agenda highlights workshops & certifications, exhibit hall openings, conference sessions, and networking receptions.
Job profiles we recommend targeting (high-fit):
- Procure-to-Pay Manager
- Accounts Payable Manager / AP Operations Manager
- AP/P2P Process Owner / Finance Operations Manager
- Finance Transformation Leader (AP Automation, P2P Modernization)
- Compliance & Controls Manager (AP governance, audit readiness)
- Fraud Prevention / Risk Management (AP workflow risk)
- Director, Accounts Payable / AP Center of Excellence Lead
- AP Technology & Systems Manager (e-invoicing, invoice automation)
- Procurement Systems / Supplier Payments Program Manager
- Certification-track attendees in AP/P2P supervisory pathways
Industries most likely to align (based on AP/P2P universality): Any industry with significant vendor spend and invoice processing maturity needs can be a fit. However, the best practical alignment comes from industries with complex procurement cycles and high invoice volumes.
6️⃣ Estimated attendance (expected total footfall)
The provided official website text confirms the event format and schedule structure but does not include an official attendance estimate. Because no reliable expected footfall is stated in the provided source content, we return no attendance number here.
Recommended next step: We can estimate attendance only after we review additional official materials (e.g., exhibitor prospectus, media kit, or prior-event recap), or we can model expected buyer density based on expo hall session times and certification participation indicators.
7️⃣ Key focus areas & buyer engagement
The conference themes strongly indicate that buyer engagement centers around efficiency, accuracy, compliance, and automation in AP and procure-to-pay workflows. Examples of featured sessions mentioned on the official page include:
- How to communicate AP’s value to CFO-level leadership
- AI for spreadsheets to improve reporting speed, error reduction, and clarity
- Modern skills refresh for Microsoft Excel as part of operational effectiveness
- Procure-to-Pay Manager certification preparation
- Workshops to build free AI tools to boost AP team performance
Buyer engagement angles that typically work well for this audience:
- Reducing cycle time in invoice processing and approvals
- Improving exception handling and improving visibility of status
- Strengthening compliance and audit readiness for AP controls
- Reducing errors through automation and better data handling
- Preventing fraud and managing risk across the AP workflow
- Leveraging technology enablement (including AI-enabled productivity) while maintaining governance
- Providing tools that help AP leaders quantify impact to executive stakeholders
Exhibit hall / networking relevance: The schedule specifically shows exhibit hall opening, breakfast in the exhibit hall, and multiple networking touchpoints tied to the expo floor, suggesting a design intent to enable solution discovery and vendor conversations during the event.
8️⃣ Client-product fit note + buyer list selection approach (required clarification)
We can build the “best buyers” list for this event only after we confirm what your client product does and which buyer outcomes it targets. The official conference theme is AP and Procure-to-Pay, but the buyers we prioritize depend heavily on whether your client sells: AP automation software, invoice processing workflow tools, compliance/risk solutions, analytics/reporting, AI for finance productivity, spend/procurement workflow platforms, or services such as consulting/training.
Please share your client website URL (the official product page is best). Once we review the site, we will:
- Map your product to the event’s buyer intent areas (automation, compliance, fraud prevention, emerging tech, process efficiency)
- Select the highest-fit buyer job titles (e.g., AP Operations, Procure-to-Pay Manager, Finance Transformation, Controls/Risk)
- Identify the industries where the product use case is most concentrated
- Return a refined “Priority” ranking and a buyer-only table aligned to your product
While we wait for the client website: We would initially prioritize buyer roles aligned with: AP/P2P operations + transformation + controls/compliance + AP technology ownership.
9️⃣ Industry suggestions (aligned to Apollo industry list)
Using the provided Apollo industry taxonomy, the most relevant categories for an AP/P2P conference buyer list are typically these:
- Accounting
- Financial Services
- Information Technology & Services
- Computer Software
- Outsourcing/Offshoring (if your client sells services, processing operations, or managed AP)
- Market Research (only if your client provides AP analytics/benchmarking research solutions)
- Logistics & Supply Chain (if your P2P ties closely to supplier fulfillment, payments, and procurement ecosystems)
- Management Consulting (if your client delivers AP/P2P transformation consulting)
- Professional Training & Coaching (if your client is training/certification/enablement)
- Insurance (if the product is aimed at finance controls and AP governance in regulated environments)
Final note: Once we review your client website, we will narrow these to the best 3–6 industries to maximize buyer quality for IOFM Fall Conference & Expo.
Data sheet
| Event Name | IOFM Fall Conference & Expo |
| Event Date | November 2–4, 2026 |
| Event Status | Upcoming |
| Venue | JW Marriott Austin |
| City | Austin |
| State / Region | Texas |
| Country | United States |
| Organizer | Institute of Finance & Management (IOFM) |
| Official Event Website | events.iofm.com/conference-fall/ |
| Event Type | Conference & Expo |
| Primary Category | Business Services |
| Secondary Applicable Categories | Banking & Finance; IT & Technology |
| Audience Reach | National, with some international supplier and technology interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for attendance volume because no current-year public count was provided on the official page. |
| Main Purpose of Event | Education, certification, networking, and solution sourcing for Accounts Payable and Procure-to-Pay professionals. |
IOFM Fall Conference & Expo is positioned as a major professional learning and sourcing event for Accounts Payable and Procure-to-Pay teams. The official event description emphasizes practical education, expert-led sessions, certification, and exposure to technology solutions that help teams improve accuracy, automation, compliance, and operational efficiency.
The event matters because AP and P2P functions sit at the center of cash management, invoice processing, controls, and supplier payments. It attracts practitioners, finance leaders, certification candidates, and solution providers seeking to improve workflow performance, reduce errors, and modernize finance operations. For B2B outreach, it is especially relevant to AP automation, invoice workflow, spend management, ERP add-ons, fraud prevention, document capture, and finance transformation suppliers.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Accounts Payable teams | Mid-market and enterprise companies, shared services centers | Users, evaluators, workflow owners, solution influencers | Primary audience for AP automation, OCR, invoice processing, payment controls, and exception handling tools |
| Procure-to-Pay leaders | Enterprises with integrated procurement and finance operations | Process owners, project sponsors, buyers | Strong fit for P2P platforms, supplier onboarding, invoice-to-pay, and spend controls |
| Finance and accounting leadership | Controller groups, corporate finance teams, finance shared services | Budget approvers, project sponsors, strategic decision-makers | Relevant for ROI-driven software, compliance, controls, and workflow modernization |
| CFO office and finance transformation teams | Large enterprises, high-growth firms, PE-backed companies | Executive sponsors, transformation owners | High-value prospects for automation, analytics, fraud prevention, and process redesign |
| Procurement and sourcing teams | Enterprise procurement, sourcing operations, shared services | Adjacent influencers and buyers for P2P technology | Relevant for supplier management, approval workflows, and spend visibility tools |
| Technology leaders | CIO offices, ERP teams, systems integrators | Integration owners, technical evaluators, security reviewers | Important for API, ERP integration, document capture, AI, and data governance vendors |
| Compliance, audit, and risk teams | Public companies, regulated industries, large multinationals | Influencers on controls, approval policies, and audit trails | Relevant for fraud prevention, approval governance, and policy enforcement tools |
| Certification seekers and professional development attendees | Individuals and employer-sponsored professionals | End users, future leaders, practical implementers | Useful for educational offers, training, and entry-point relationship building |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Austin host city | Local finance, AP, shared services, and vendor teams | Medium | Strong convenience attendance from Austin-area employers and vendors |
| Texas statewide | Major employers in Dallas-Fort Worth, Houston, San Antonio, Austin, and regional business centers | High | Large concentration of corporate finance and shared services organizations |
| Nearby business hubs | Southwest and South Central U.S. employers | Medium to high | Likely draw from Oklahoma, Louisiana, Arkansas, and neighboring states |
| National reach | Enterprise AP/P2P leaders and finance professionals across the U.S. | High | IOFM is a national professional education brand for AP/P2P practitioners |
| International reach | Selected global vendors, certification participants, and solution providers | Low to medium | Main draw is U.S.-based, but international technology providers may attend or exhibit |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is clearly positioned for U.S. AP and P2P professionals and solution providers, with national education and networking appeal. |
| Regional | Secondary effect | Texas and the broader South-Central region are likely to generate a meaningful share of attendees due to venue accessibility. |
| Global | Limited secondary reach | Not a global mega-show, but may attract international vendors serving AP/P2P and finance automation markets. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Accounts Payable / Procure-to-Pay teams at large enterprises | Buyer organization type | Core attendee audience for AP/P2P education and solution sourcing | N/A | AP Manager, P2P Manager, Controller, Finance Director | Confirmed Government / Procurement Organization |
| IBM | Enterprise technology buyer | Large-scale finance operations, automation, and ERP integration environment | ibm.com | CFO Office, AP Director, Finance Transformation, Procurement Systems Lead | Prior-Year Participation Evidence |
| Deloitte | Advisory / implementation buyer | Finance transformation and AP automation advisory influence | deloitte.com | Finance Transformation Leader, P2P Advisory Lead, Process Improvement Director | Prior-Year Participation Evidence |
| KPMG | Advisory / audit buyer | Controls, compliance, auditability, and finance process transformation relevance | kpmg.com | CFO Advisory, AP Process Lead, Risk & Controls Director | Prior-Year Participation Evidence |
| EY | Advisory / transformation buyer | Finance operations and shared services transformation opportunity | ey.com | Finance Transformation Partner, AP Automation Lead, Shared Services Director | Prior-Year Participation Evidence |
| Wolters Kluwer | Solution buyer / knowledge-services company | Finance process, compliance, and workflow technology relevance | wolterskluwer.com | Finance Operations Director, AP Manager, Procurement Technology Lead | Prior-Year Participation Evidence |
| Oracle | ERP / finance technology buyer | Relevant for finance platform, integration, and AP automation ecosystem | oracle.com | ERP Product Manager, Finance Systems Director, Procurement Applications Lead | Prior-Year Participation Evidence |
| SAP | ERP / finance technology buyer | Core AP/P2P technology environment for enterprise customers and partners | sap.com | Finance Systems Lead, P2P Product Manager, AP Automation Director | Prior-Year Participation Evidence |
| Coupa | Spend management / P2P technology buyer | Directly aligned to AP/P2P workflow, supplier, and spend management buying needs | coupa.com | Product Marketing, Solution Consulting, Customer Success, AP Automation Lead | Prior-Year Participation Evidence |
| Medline Industries | Large healthcare distributor / buyer | High-volume invoice and supplier payment operations are common in distribution | medline.com | AP Director, Shared Services Manager, Finance Systems Manager | Prior-Year Participation Evidence |
| Caterpillar Inc. | Industrial manufacturer buyer | Complex procurement and accounts payable operations | caterpillar.com | Director of AP, Procurement Operations Manager, Finance Transformation Lead | Prior-Year Participation Evidence |
| The Home Depot | Retail buyer | Large invoice volume, supplier onboarding, and retail finance operations | homedepot.com | AP Manager, Finance Operations Director, Procurement Systems Lead | Prior-Year Participation Evidence |
| US Bank | Financial services buyer | Regulated finance operations and control-heavy AP environment | usbank.com | Controller, AP Director, Compliance Operations Manager | Prior-Year Participation Evidence |
| State and local government finance departments | Public-sector buyer | Public finance, AP controls, and procurement compliance are relevant to education and technology adoption | N/A | Accounts Payable Manager, Procurement Director, Finance Systems Analyst | Strong Market Fit, Attendance Not Confirmed |
| Hospital systems and healthcare providers | Healthcare buyer | High invoice volume, vendor management, and compliance-driven finance operations | N/A | AP Supervisor, Procurement Manager, Finance Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Accounts Payable | Finance / AP | Director | Owns AP process, tools, and team performance. |
| 2 | Procure-to-Pay Manager | Finance / Procurement | Manager | Central buyer for workflow, approvals, and supplier payment tooling. |
| 3 | Controller | Accounting | Senior Manager / Director | Approves control, compliance, and finance automation decisions. |
| 4 | AP Manager | Finance / AP | Manager | End-user and champion for automation adoption. |
| 5 | Finance Transformation Director | Finance | Director / VP | Sponsors modernization projects and software selection. |
| 6 | Shared Services Director | Operations / Finance | Director | Oversees centralized transaction processing and efficiency gains. |
| 7 | Procurement Director | Procurement | Director | Important adjacent stakeholder for supplier and workflow integration. |
| 8 | ERP / Finance Systems Manager | IT / Finance Systems | Manager | Responsible for integration and implementation feasibility. |
| 9 | CFO | Executive Office / Finance | C-level | Executive sponsor for cash, controls, and transformation ROI. |
| 10 | Compliance / Risk Manager | Risk / Audit | Manager / Director | Interested in controls, fraud prevention, audit trails, and policy enforcement. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Financial Services | Finance-heavy organizations with control and compliance needs | AP automation, controls, fraud prevention |
| 2 | Accounting | Direct functional alignment with AP and P2P | Invoice processing, close automation |
| 3 | Information Technology & Services | Systems integration and digital transformation relevance | ERP integration, workflow tooling |
| 4 | Computer Software | Core vendor category for AP/P2P technology | SaaS, automation, AI, analytics |
| 5 | Management Consulting | Advisors influence selection and transformation strategy | Advisory partnerships, referral channels |
| 6 | Business Supplies & Equipment | Operational users buying process tools and support services | Document workflow, office process efficiency |
| 7 | Computer Networking | Integration and infrastructure for enterprise applications | Connectivity, security, SaaS deployment |
| 8 | Retail | High invoice and supplier volume; large AP workflows | Supplier payment automation |
| 9 | Hospital & Health Care | Compliance-heavy payment operations | Controls, fraud prevention, efficiency |
| 10 | Construction | Project-based invoice and subcontract payment complexity | Invoice approval, subcontract payment workflows |
| 11 | Transportation/Trucking/Railroad | High transaction counts and supplier complexity | Payment automation, vendor controls |
| 12 | Wholesale | Volume-driven AP and procurement operations | Invoice matching, supplier onboarding |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event page reviewed; no attendance count provided | Use with caution for forecasting |
| Exhibitor count | 2026 Exhibitors page referenced, count not captured in supplied text | Partially confirmed | Official event navigation includes 2026 Exhibitors | Could be refined after directory review |
| Buyer count | Not publicly confirmed | Not confirmed | Organizer did not publish a buyer count in supplied official content | No public buyer registration metric available |
| Speaker count | 2026 Speakers page referenced, count not captured in supplied text | Partially confirmed | Official event navigation includes 2026 Speakers | Useful for account research once list is reviewed |
| Sponsor count | Not publicly confirmed | Not confirmed | No sponsor list provided in supplied official text | Confirm via sponsor/exhibitor page if needed |
| Historical attendance | Not provided in supplied text | Unavailable | Official page reviewed | Attendance figure not publicly confirmed by the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier visibility, spend control, approvals | Process improvement discussions | P2P platform, sourcing workflow, supplier portal |
| Automation | Reduce manual AP work and errors | Demo-based qualification | Invoice automation, OCR, RPA |
| Compliance | Controls, audit trail, policy adherence | Risk-reduction messaging | Approval controls, audit logs, reporting |
| Fraud prevention | Payment security and invoice validation | Executive-level relevance | Fraud detection, validation workflows |
| AI | Faster document handling and insights | Innovation positioning | AI-assisted coding, exception routing, analytics |
| Excel / reporting | Operational efficiency and data quality | Low-friction engagement | Spreadsheet tools, reporting automation |
| Certifications and training | Career advancement and credibility | Relationship building and education-led selling | Training, certification, professional services |
| ERP integration | Fit within existing finance stack | Technical scoping conversations | AP connectors, middleware, APIs |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly serves AP and Procure-to-Pay professionals, which are clear buyer audiences for finance automation and related services. |
| Decision-maker availability | High | Likely includes managers, directors, controllers, and some executive sponsors. |
| Data collection potential | High | Agenda, exhibitor, speaker, and certification content are strong signals for prospecting and segmentation. |
| Apollo targeting potential | Very High | Clear industry, department, seniority, and title filters can be built around AP, finance, procurement, IT, and transformation roles. |
| Geographic targeting potential | High | National event with a strong Texas and South-Central draw enables regional campaign segmentation. |
| Best outreach approach | High-touch, education-led | Lead with savings, controls, error reduction, and workflow efficiency; use demos and ROI messaging. |
| Overall lead quality | Very High | Excellent for attendee list building and targeted B2B outreach in AP/P2P and finance operations. |
| Best use case | Prospecting and event-based lead generation | Best suited for account targeting, booth meeting outreach, attendee intelligence, and post-event nurture. |
| Limitations / risks | Attendance list not fully public | No confirmed current-year attendee list or attendance count was provided in the supplied official text. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Accounting; Financial Services; Information Technology & Services; Computer Software; Management Consulting; Business Supplies & Equipment; Retail; Hospital & Health Care; Construction; Wholesale | Capture the most relevant buyer and influencer universe around AP/P2P |
| Departments | Finance; Accounting; Procurement; Operations; Information Technology; Risk; Audit | Reach the functional owners and technical evaluators |
| Seniority | Manager; Director; VP; CXO; Owner where applicable | Focus on budget owners, sponsors, and decision-makers |
| Job titles | AP Manager, P2P Manager, Controller, Finance Director, CFO, Procurement Director, Shared Services Director, Finance Transformation Director, ERP Manager, AP Automation Lead | Precision targeting for event-derived outreach |
| Geography | United States; Texas; South Central U.S.; major metro markets such as Dallas, Houston, Austin, San Antonio, Chicago, New York, Atlanta, Los Angeles | Align with likely attendee and sponsor concentration |
| Employee size | 200–500, 500–1,000, 1,000–5,000, 5,000+ | Prioritize organizations with enough AP volume to justify software and services spend |
| Keywords | “accounts payable”, “procure-to-pay”, “invoice automation”, “AP automation”, “shared services”, “ERP”, “finance transformation”, “supplier onboarding”, “payment controls”, “fraud prevention” | Find adjacent buyers and active projects |
| Company type | Public companies; private enterprises; PE-backed firms; shared services centers; advisory firms; technology vendors serving finance operations | Match high-value buyers and ecosystem influencers |
| Technologies | ERP, AP automation, OCR, RPA, workflow, spend management, finance analytics, AI tooling | Identify tool stacks and integration opportunities |
Suggested Apollo Search Logic: (AP OR “accounts payable” OR “procure-to-pay” OR “invoice automation” OR “shared services”) AND (Director OR Manager OR VP OR CFO OR Controller) AND (Finance OR Accounting OR Procurement OR Operations OR IT) AND (United States OR Texas). Add industry filters for Financial Services, Accounting, Computer Software, Information Technology & Services, Management Consulting, Retail, Hospital & Health Care, Construction, and Wholesale.
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| IOFM Fall Conference & Expo official event page | Official organizer website | Event name, dates, venue, city, event positioning, agenda themes, certification focus, and exhibitor/speaker page references | Very High |
| JW Marriott Austin official venue page | Venue website | Venue identity and city location | High |
| IOFM Speakers section reference | Official organizer content reference | Confirmed that the event promotes a speaker program, though the supplied text did not include the actual 2026 list | High |
| IOFM Exhibitors section reference | Official organizer content reference | Confirmed that the event has a 2026 exhibitor area, though the supplied text did not include the actual exhibitor list | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to IOFM Fall Conference & Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.