
IFDA Solutions Conference
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About this event
IFDA Solutions Conference (Expo) — Event Research & Buyer Targeting Brief
Official event basics (from the event website)
- Event name: IFDA Solutions Conference (Expo)
- Dates: September 13–15, 2026
- Venue (city/state): San Antonio, TX, USA
- Expo scale indicators (from the event website):
- 170+ exhibitors
- 40,000+ square feet of expo footprint
- Expo hours (from the event website):
- September 14: 11:30 AM – 2:30 PM
- September 15: 8:00 AM – 9:45 AM, 12:15 PM – 2:00 PM
- Special event timing (from the event website): The Boot(h) Crawl — September 14, 5:00 PM – 6:00 PM
1️⃣ Who attends (BUYERS / ATTENDEES)
IFDA Solutions is positioned as an industry solution event within foodservice distribution, organized by the International Foodservice Distributors Association (IFDA). The event website highlights “Executive Leadership” and “Critical Functions,” which implies a buyer audience dominated by decision-makers across distribution operations and commercial leadership—not a general consumer audience.
Primary buyer/attendee groups highlighted on the official page:
- Executive Leadership
- Operations + Supply Chain
- Sales + Marketing
- Critical Functions
How to interpret these for buyer targeting:
- Distribution leaders are likely to attend to evaluate vendor solutions (technology, logistics, safety, merchandising, procurement strategy, fleet optimization, and customer service enablement).
- Operations and supply chain leaders are likely to attend to assess performance improvements, routing/logistics, warehousing efficiencies, inventory visibility, and labor productivity.
- Commercial leaders (Sales + Marketing) are likely to attend for distributor growth strategy: customer acquisition/retention, sales tools, category management enablement, and go-to-market enablement.
For attendee-list research, the “best buyer density” typically appears in executive, operations, supply chain, and commercial leadership roles at foodservice distribution companies and adjacent B2B suppliers.
2️⃣ Where the show is happening + attendee geographic origin
Show location: San Antonio, TX, USA (city/state provided on the official page).
The official text provided does not explicitly list attendee geographic origin breakdowns (e.g., “all states,” “regional concentration,” or “percentage international”). Because that detail is not included in the source text we received, we recommend treating this as a U.S.-centric industry event until further confirmation is obtained from the organizer or additional official pages.
Practical targeting implication for research:
- We should prioritize U.S. foodservice distributors and U.S. foodservice distribution suppliers because IFDA’s role and advocacy focus is in the U.S. foodservice distribution ecosystem.
- We should also include national vendors that serve multi-region distribution networks, since “Solutions Expo” is designed to connect attendees with scalable tools and partners.
3️⃣ Audience reach (Local / National / Global)
Based on the provided official page text, we can confirm the event is an industry event for IFDA and that it includes 170+ exhibitors and 40,000+ sq ft of solutions-focused expo programming. However, the source text provided does not explicitly label it as “local,” “national,” or “global.”
Reliable conclusion from available text:
- The event is best categorized as a national U.S. industry gathering for foodservice distribution (even though “national” is not explicitly stated in the excerpt).
Confidence note: This classification is an inference from the organizer scope and typical IFDA industry reach; if we need an exact stated category (Local/National/Global), we should validate using additional official event marketing pages or past exhibitor/attendance summaries.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are buyer-style examples: companies that are strongly aligned with the IFDA foodservice distribution channel and that would typically send executive/operations/supply chain/sales leaders to industry solutions expos. These are buyer targets (distributors and distribution-adjacent operators) rather than generic exhibitors.
Next step (to improve precision): we should map your product offering to the most relevant “buyer lane” (operations/supply chain vs. sales/marketing vs. executive leadership). That mapping is essential for producing the “best buyer” shortlist, because the highest-match role and company type depends on what your client sells.
5️⃣ Job profiles, industries & event type
Event type
- Industry association solutions conference + expo focused on foodservice distribution
- Includes Executive Leadership, networking, and an expo hall
Job profiles to target (based on the event’s “Who Attends” categories)
- Executive Leadership
- Chief Executive Officer (CEO)
- President / Managing Partner
- Chief Operating Officer (COO)
- Chief Commercial Officer (CCO)
- Operations + Supply Chain
- Chief Supply Chain Officer
- Vice President, Operations
- Director of Supply Chain
- Director of Logistics / Transportation
- Warehouse Operations Director
- Inventory Control Director / Inventory & Planning Manager
- Distribution Center Manager
- Sales + Marketing
- Chief Sales Officer / VP Sales
- Vice President, Marketing
- Director of Sales (Regional/Strategic Accounts)
- Sales Operations Manager
- Customer Experience / Retention leadership
- Critical Functions (cross-functional buyer roles)
- CFO / VP Finance (procurement-related initiatives and ROI justification)
- IT Director / Technology Strategy (if the solutions are tech-enabled)
- Procurement / Sourcing leadership
- Quality, Food Safety, and Compliance (if included in expo solutions)
- Labor & Workforce leadership (if labor optimization is a buyer need)
Industries & Apollo-aligned filters (from your provided Apollo industry list)
The event is firmly in foodservice distribution and adjacent B2B solution categories, so the best Apollo industries to use are:
- Logistics & Supply Chain
- Food & Beverages
- Wholesale
- Transportation/Trucking/Railroad (if sourcing logistics/transport optimization suppliers)
- Marketing & Advertising (if targeting sales/marketing leaders)
- Information Technology & Services or Computer Software (if targeting tech solutions sold at expo)
- Security & Investigations (if the expo includes facility or cyber-security solutions)
- Events Services (only if you are researching sponsor/vendor participation; the core buyer remains distribution)
6️⃣ Estimated attendance (expected total footfall)
The official page excerpt provided does not state an overall attendance number (total footfall) or attendee count. What we can confirm from the source text is:
- 170+ exhibitors
- 40,000+ square feet expo footprint
Estimated attendance: Not provided in the supplied official text.
If you want, we can produce an attendance range using external sources (if allowed) or using IFDA post-event summaries—however, that would require additional verified input beyond the excerpt.
7️⃣ Key focus areas & buyer engagement
Key focus areas (what buyers are likely seeking)
The event website frames the expo as “solutions and strategies” that make a measurable business impact, with a strong emphasis on executive and functional leadership. In a foodservice distribution setting, the following themes commonly dominate:
- Operations efficiency (warehouse/dc execution, throughput, workflow optimization)
- Supply chain performance (routing/logistics, inventory accuracy, planning)
- Sales growth enablement (sales tools, data-driven account management)
- Technology and process modernization (IT and automation solutions tied to distribution outcomes)
- Strategic networking among distributors and solution providers
Buyer engagement angle (what your outreach should emphasize)
- We should position our research as a way to identify leadership decision-makers in operations/supply chain and sales/marketing—because those are the roles named by the event itself.
- We should align the value proposition to measurable impact, not generic networking—matching the expo’s “Forward in Focus—connecting you with exactly what you need” messaging.
- We should emphasize that the expo is designed to bring attendees to “game-changing solutions,” so buyers are actively evaluating vendor partners.
8️⃣ Client-product fit note (we need your client website to finalize “best buyers”)
To deliver the most accurate “best buyers” shortlist for this specific event, we need your client product context. Please share:
- Your client website URL
- What the client sells (1–2 sentences)
- Primary buyer problem (e.g., reduce logistics costs, improve inventory accuracy, increase sales conversion, cyber/facility security, etc.)
What we will do immediately once we have the website:
- Map the product to the most relevant attendee lanes: Executive Leadership, Operations + Supply Chain, or Sales + Marketing.
- Use Apollo industry filters (from your provided list) aligned to your client’s category (e.g., Logistics & Supply Chain, Wholesale, Computer Software, etc.).
- Return a prioritized buyer list (15–20+), and we’ll clearly label the best title to target for your client’s use case.
Important note: Since the supplied event excerpt does not include a buyer profile list beyond functional categories, the “best buyers” determination must be anchored to your client’s product.
9️⃣ Final recommendation for buyer research quality
IFDA Solutions Conference (Expo) is a strong event for buyer targeting in the foodservice distribution ecosystem because:
- It explicitly names functional leadership tracks (Executive Leadership; Operations + Supply Chain; Sales + Marketing; Critical Functions).
- It has meaningful expo capacity (170+ exhibitors and a large expo footprint of 40,000+ sq ft), indicating a dense vendor/buyer environment.
- It is tightly aligned to the industry channel (foodservice distribution), improving buyer relevance versus broader trade events.
With your client website, we can produce an optimized buyer list that matches your solution category and the most appropriate leadership roles attending the conference.
Sample buyer targets (BUYERS ONLY) — 15 to 20 company examples
The table below is a starting sample for distributor/buyer-style targeting in the foodservice distribution channel. We will refine this further once we have your client website and solution category (Point #8).
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Sysco | https://www.sysco.com | VP, Supply Chain / Director of Logistics | Large-scale distributor with complex logistics and warehouse operations—strong alignment with operations and supply chain solutions. |
| 2 | US Foods | https://www.usfoods.com | SVP/VP, Operations or Supply Chain | National foodservice distribution leader that typically evaluates measurable operational improvements and technology enablement. |
| 3 | Performance Food Group (PFG) | https://www.pfgc.com | Chief Supply Chain Officer / VP Operations | Operations and distribution execution are core priorities—solutions expo fits naturally with execution and cost efficiency goals. |
| 4 | McLane Foodservice | https://www.mclanefoodservice.com | Director of Logistics / Transportation Manager | Transportation and logistics leaders are key decision-makers in distributor environments with high routing and service demands. |
| 5 | Gordon Food Service | https://www.gfs.com | VP Operations / DC Operations Leadership | Distribution center performance and operational excellence initiatives align with the event’s Operations + Supply Chain track. |
| 6 | Santa Fe Foods (Foodservice Distribution brand) | https://www.santafefoods.com | VP Sales / Director of Strategic Accounts | Sales leadership aligns with Sales + Marketing focus areas and distributor growth initiatives. |
| 7 | Bunzl (Foodservice distribution supply chain presence) | https://www.bunzl.com | Global/Regional Operations Lead | If the client sells B2B operational improvements, large distribution-adjacent operators often evaluate cross-network process wins. |
| 8 | Sysco Solutions Partners (business units vary) | https://www.sysco.com | Technology Strategy / IT Director | If the client sells tech solutions for distribution, IT and transformation leadership are the strongest functional buyers. |
| 9 | Core-Mark (if attending as a channel participant) | https://www.coremark.com | VP Supply Chain / VP Operations | Strong channel operations focus—best fit for logistics/supply chain decision-makers searching for measurable improvements. |
| 10 | Martin Brower (foodservice supply chain operator) | https://www.martinbrower.com | Director of Logistics / Distribution Center VP | Distribution execution is a core competency; expo solutions often target routing, throughput, and operational performance. |
| 11 | H.E. Butt Grocery / Foodservice distribution presence (regionally) | https://www.heb.com | Director, Foodservice Operations | Regional operational leadership can be a strong fit if the client sells labor, warehouse, or customer enablement solutions. |
| 12 | Phoenix Distribution (foodservice distributor example) | https://www.phoenixdistributing.com | President / COO | Executive leadership is commonly engaged in solution selection when initiatives are budget/strategy driven. |
| 13 | KeHE Distributors (if attending) | https://www.kehe.com | VP Operations / Supply Chain Director | Distribution operations and supply chain performance are central for multi-category distributors with complex inventory needs. |
| 14 | SpartanNash (food distribution) | https://www.spartannash.com | SVP Supply Chain / VP Logistics | Operations and logistics leadership is a strong buyer lane for cost, accuracy, and service-level improvements. |
| 15 | Dash’s (foodservice distribution example) | https://www.dashs.com | Director of Distribution / VP Operations | Distributor operations teams align well with the event’s Operations + Supply Chain track. |
| 16 | Stater Bros. / regional distribution footprint | https://www.staterbros.com | Operations Leadership (Distribution/Logistics) | Regional distribution leadership often evaluates scalable operational solutions at industry expos. |
| 17 | Performance Food Group (PFG) — regional leadership | https://www.pfgc.com | Director, Transportation / Route Optimization | Transportation decision-makers are typically active in solutions conferences focused on logistics performance. |
| 18 | US Foods — sales leadership | https://www.usfoods.com | VP Sales / Director of Sales Operations | Sales enablement and go-to-market strategy align to Sales + Marketing attendee groups. |
| 19 | Gordon Food Service — customer/account leadership | https://www.gfs.com | Director, Strategic Accounts / Customer Experience | If the client’s solution improves customer acquisition/retention or sales performance, these roles are high intent buyers. |
| 20 | McLane Foodservice — IT/Transformation (if relevant) | https://www.mclanefoodservice.com | IT Director / Enterprise Transformation Lead | For tech-enabled solutions, IT and transformation leaders are often key approvers and evaluators at large distributors. |
Note on accuracy: The event excerpt does not provide a named exhibitor/buyer list. The companies above are buyer-aligned distribution targets for the IFDA ecosystem. Once we receive your client website, we will tighten the list to the companies and titles that are most likely to have the specific budget/need your solution addresses.
What we need from you to finalize the “best buyers” shortlist (Point #8)
- Please share your client website URL.
- Tell us the top 1–2 solution categories (e.g., logistics software, food safety compliance, warehouse automation, sales enablement, cyber security, workforce/labor optimization, etc.).
Once we have that, we will return: (a) a refined “best buyer fit” buyer list for IFDA Solutions Conference 2026, (b) the best matching job titles by lane (Executive Leadership / Operations+Supply Chain / Sales+Marketing / Critical Functions), and (c) the highest-priority company subset for outreach.
Data sheet
| Event Name | IFDA Solutions Conference |
| Event Date | September 13–15, 2026 |
| Event Status | Upcoming |
| Venue | Henry B. González Convention Center |
| City | San Antonio |
| State / Region | Texas (TX) |
| Country | United States |
| Organizer | International Foodservice Distributors Association (IFDA) |
| Official Event Website | IFDA Solutions Conference / Expo page |
| Event Type | Trade conference + expo for foodservice distribution |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Logistics & Transportation; Business Services; Industrial Engineering; Hospitality |
| Audience Reach | National, with selective regional and supplier-side participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Expo indicators show 170+ exhibitors and 40,000+ square feet of expo footprint. |
| Attendance Data Reliability | High for event dates, venue, and expo scale indicators; low for attendance count because no official attendee total was published in the provided source text. |
| Main Purpose of Event | To connect foodservice distribution leaders with solutions, strategies, and exhibitors that improve operations, supply chain performance, sales, marketing, and critical business functions. |
The IFDA Solutions Conference is the flagship annual event of the International Foodservice Distributors Association, designed for the foodservice distribution ecosystem. The official event page positions the expo as a working solutions environment for executive leadership, operations and supply chain, sales and marketing, and critical functions. The expo footprint of 170+ exhibitors across 40,000+ square feet indicates a concentrated business-to-business sourcing and partnership opportunity rather than a general attendance event.
This event matters because foodservice distribution is a large, operationally complex sector with active buying needs in technology, logistics, fleet, safety, warehousing, supply chain, and customer-facing enablement. For suppliers, the conference offers access to decision-makers who influence vendor selection, procurement, implementation, and strategic partnerships. It is especially valuable for companies seeking distribution-side buyers, channel partners, and category-specific operational stakeholders.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Executive leadership | Foodservice distributors, multi-unit operators, logistics-focused businesses | Sets strategy, approves vendor relationships, funds transformation initiatives | High-value meetings for enterprise deals and strategic partnerships |
| Operations and supply chain leaders | Distributors, warehouses, fulfillment networks, route-delivery operations | Influence systems, labor, routing, warehouse, and process buying | Strong fit for logistics, automation, WMS, telematics, and workflow suppliers |
| Sales and marketing leaders | Distributors, manufacturer partners, channel-sales organizations | Own revenue growth, customer engagement, and demand generation tools | Relevant for CRM, digital commerce, marketing automation, and account intelligence vendors |
| Procurement and sourcing teams | Distribution companies, buying groups, foodservice channel partners | Select suppliers, negotiate contracts, manage spend categories | Direct relevance for suppliers of operations, packaging, fleet, software, and services |
| Critical functions leaders | Finance, HR, IT, compliance, safety, facilities, legal, training teams | Influence functional buying and implementation decisions | Useful for cybersecurity, HR tech, compliance, training, and facilities services vendors |
| Technology leaders | Foodservice distributors, software-integrated operations, channel businesses | Evaluate ERP, WMS, analytics, automation, integration, and cybersecurity tools | High-value audience for IT and digital transformation suppliers |
| Manufacturer and allied partners | Food manufacturers, service providers, solution vendors, consulting firms | Partnering, channel development, and account expansion influence | Relevant for B2B partner recruitment and reseller/channel sales |
| Association and industry leaders | IFDA members, industry associations, standards organizations | Influence networking, advocacy, education, and member engagement | Useful for sponsorship, education, and thought leadership opportunities |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: San Antonio | Local executives, suppliers, vendors, and regional distributors | Medium | Convenient for Texas-based companies and South/Central U.S. travel |
| Host state: Texas | Texas distributors, logistics firms, foodservice operators, and solution vendors | High | Texas is a major logistics and foodservice distribution market |
| Nearby business hubs | Dallas–Fort Worth, Houston, Austin, Corpus Christi, San Marcos, El Paso | High | Strong regional concentration of distribution, warehousing, and enterprise buyers |
| National reach | Foodservice distributors from across the United States | Very High | IFDA is a national trade association serving U.S. foodservice distribution |
| International reach | Selective international supplier and partner participation | Low to Medium | Primarily U.S.-focused, with some supplier-side global relevance |
| Trade corridor relevance | South, Southwest, Gulf Coast, Midwest distribution networks | High | Logistics, fleet, warehousing, and food supply routes are especially relevant |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | IFDA serves the U.S. foodservice distribution industry and the event is positioned as a national industry meeting. |
| Regional | Secondary reach | Texas and surrounding states are likely to be overrepresented because of proximity and industry density. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Sysco Corporation | Foodservice distributor | Large-scale distributor with broad buying needs in operations, technology, logistics, and supplier management | sysco.com | VP Procurement, Director Supply Chain, CIO, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| US Foods | Foodservice distributor | Key national distributor with likely interest in innovation, logistics, and commercial enablement | usfoods.com | SVP Operations, Director Procurement, VP Technology, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Performance Food Group | Foodservice distributor | Distribution-led buying organization with ongoing needs in fleet, routing, warehouse, and supplier solutions | pfgc.com | Chief Procurement Officer, Director Logistics, Operations VP, IT Director | Strong Market Fit, Attendance Not Confirmed |
| C&S Wholesale Grocers | Wholesale distributor | Major wholesaler with buying influence in supply chain, fulfillment, and distribution operations | cswg.com | VP Supply Chain, Procurement Director, Facilities Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| McLane Company | Distribution and logistics company | Distribution network and logistics priorities align strongly with solutions showcased at IFDA | mclaneco.com | Director Logistics, SVP Operations, IT Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Gordon Food Service | Foodservice distributor | Distributor with strong interest in sourcing, operations, and customer-service technologies | gfs.com | VP Procurement, Operations Director, Supply Chain Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Dot Foods | Foodservice and specialty distribution | Broad distribution model makes it relevant for supply chain, analytics, and partner solutions | dotfoods.com | Director Operations, Procurement Lead, IT Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Golden State Foods | Foodservice supplier / distributor | Operationally sophisticated buyer with needs across logistics, food safety, and enterprise systems | gsfoods.com | VP Supply Chain, Director Food Safety, Operations Director, CIO | Strong Market Fit, Attendance Not Confirmed |
| Reinhart Foodservice | Foodservice distributor | Distributor-side decision makers are relevant for operational and sourcing solutions | reinhartfoodservice.com | Director Procurement, Operations Manager, Supply Chain Director, Regional VP | Strong Market Fit, Attendance Not Confirmed |
| USDA Food and Nutrition Service | Government / public-sector food programs | Relevant for procurement, standards, distribution policy, and food program stakeholders | fns.usda.gov | Contracting Officer, Program Manager, Procurement Analyst, Policy Director | Strong Market Fit, Attendance Not Confirmed |
| U.S. Department of Defense / Defense Logistics Agency | Government buyer / logistics procurement | Large-scale logistics and sourcing organization; relevant to supply chain and distribution innovation | dla.mil | Contracting Officer, Logistics Director, Procurement Chief, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Costco Wholesale | Retailer / wholesale operator | Large-scale procurement and supply chain organization with food and distribution overlap | costco.com | Buying Manager, Category Manager, Supply Chain Director, Operations VP | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retailer / distribution buyer | Massive procurement and logistics organization with supplier and distribution interests | walmart.com | Director Procurement, Category Manager, Supply Chain VP, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy, supplier selection, and enterprise spend priorities. |
| 2 | VP Procurement | Procurement | VP | Controls vendor programs, contract evaluation, and category strategy. |
| 3 | Director of Procurement | Procurement | Director | Key decision-maker for supplier onboarding and cost optimization. |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers, bids, and contracting opportunities. |
| 5 | Supply Chain Director | Supply Chain | Director | Influences logistics, planning, inventory, and network optimization tools. |
| 6 | Operations Director | Operations | Director | Evaluates operational efficiency, automation, and process improvement solutions. |
| 7 | Logistics Director | Logistics / Transportation | Director | Relevant for routing, fleet, visibility, and freight-related vendors. |
| 8 | IT Director / CIO / CTO | Information Technology | Director / C-level | Owns software, integration, cybersecurity, and digital infrastructure decisions. |
| 9 | Facilities Director | Facilities | Director | Manages warehouse and site infrastructure, maintenance, and safety needs. |
| 10 | Sales Operations / Marketing Director | Sales & Marketing | Director | Relevant for customer engagement, analytics, and revenue tools. |
| 11 | Program Manager | Operations / IT / Transformation | Manager | Often manages implementation, process improvement, or enterprise change projects. |
| 12 | Category Manager / Buying Manager | Merchandising / Procurement | Manager | Direct buying authority for products and supplier programs. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry of IFDA member distributors and suppliers | Distributors, manufacturers, foodservice channel partners |
| 2 | Logistics & Supply Chain | Central to the event’s operational and distribution focus | Routing, warehouse, freight, visibility, optimization tools |
| 3 | Wholesale | Relevant for distributor, wholesaler, and channel buying teams | Wholesale buyers and trade channel operators |
| 4 | Transportation/Trucking/Railroad | Fleet, delivery, and line-haul issues are highly relevant | Fleet services, telematics, last-mile, logistics tech |
| 5 | Information Technology & Services | Digital transformation, ERP, analytics, and cybersecurity are buying priorities | Enterprise software, integration, security, data platforms |
| 6 | Warehousing | Warehouse operations and automation are highly relevant | WMS, robotics, material handling, safety systems |
| 7 | Business Supplies & Equipment | Operational vendors and services align with attendee needs | Facility, fleet, packaging, and operational suppliers |
| 8 | Industrial Automation | Automation is a growing priority in distribution and warehousing | Automation, robotics, conveyor, controls |
| 9 | Government Administration | Relevant where public procurement, food programs, and policy stakeholders participate | Public-sector buying and contracting opportunities |
| 10 | Facilities Services | Distribution sites need maintenance, sanitation, and facility support | Facilities, cleaning, maintenance, and safety vendors |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer page did not publish an attendance total in the provided source text | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | 170+ exhibitors | Confirmed | Official event website | Strong indicator of buying-market density |
| Expo footprint | 40,000+ square feet | Confirmed | Official event website | Indicates a meaningful expo environment for lead generation |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer count in provided source text | Use attendee segment profiling instead of numeric buyer estimates |
| Speaker count | Not publicly confirmed in provided text | Unavailable | Agenda exists, but speaker total not stated in the provided text | Could be refined from agenda page if needed |
| Sponsor count | Not publicly confirmed in provided text | Unavailable | No sponsor total stated in provided text | Sponsorship opportunities are listed, but count not confirmed |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Operations | Efficiency, reliability, labor productivity, process control | Operational workflow demos and ROI-driven discussions | Automation, workflow software, consulting, maintenance services |
| Supply chain | Visibility, resilience, forecasting, inventory control | Solution-selling to distribution and procurement leaders | Planning tools, analytics, supply chain platforms |
| Logistics and fleet | Route optimization, tracking, fuel efficiency, delivery performance | Fleet technology and logistics conversations | Telematics, routing software, fleet services |
| Technology | ERP, integration, data quality, cybersecurity, visibility | IT leader meetings, product demos, and integrations discussions | ERP, WMS, BI, cybersecurity, cloud, API integration |
| Sales and marketing | Customer acquisition, retention, digital engagement, account management | Revenue enablement and data-driven selling | CRM, marketing automation, sales intelligence |
| Safety and compliance | Food safety, workplace safety, regulatory compliance | Compliance-focused networking and education | Safety systems, training, audit and compliance tools |
| Facilities and warehouse | Uptime, sanitation, maintenance, storage optimization | Facility-side value propositions and site audits | Facilities services, material handling, shelving, cleaning |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned to foodservice distribution buyers and influencers. |
| Decision-maker availability | High | Executive leadership, operations, supply chain, and critical-function leaders are explicitly targeted. |
| Data collection potential | High | Expo scale and category focus support list building, account profiling, and lead capture. |
| Apollo targeting potential | Very High | Clear industry, department, seniority, and title signals are available for targeting. |
| Geographic targeting potential | High | Strong national U.S. fit with especially strong Texas and regional corridor relevance. |
| Best outreach approach | High-touch ABM | Target account-based outreach to distribution leaders, then expand by function and category. |
| Overall lead quality | Very High | Strong event for B2B attendee list building, sponsorship targeting, and enterprise lead generation. |
| Best use case | Buyer profiling and account targeting | Best suited for suppliers selling into foodservice distribution operations, logistics, technology, and services. |
| Limitations / risks | Moderate | Confirmed attendee list not provided in the official source text; some targets are fit-based rather than confirmed participants. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Logistics & Supply Chain; Wholesale; Information Technology & Services; Warehousing; Transportation/Trucking/Railroad; Business Supplies & Equipment; Industrial Automation | Capture distributors and their core solution-buying ecosystem |
| Departments | Procurement; Operations; Supply Chain; Information Technology; Logistics; Sales; Marketing; Facilities | Focus on functional buyers and influencers |
| Seniority | Manager; Director; VP; CXO | Prioritize decision-makers and budget owners |
| Job titles | Chief Procurement Officer; VP Procurement; Director of Procurement; Strategic Sourcing Manager; Supply Chain Director; Operations Director; Logistics Director; IT Director; CIO; CTO; Category Manager; Buying Manager; Program Manager | Match titles to high-intent buyers and implementations owners |
| Geography | United States; Texas; Southwest; Gulf Coast; Midwest | Reflect event attendance footprint and likely travel patterns |
| Employee size | 200–10,000+ employees | Best for established distributors, wholesalers, and enterprise suppliers |
| Keywords | foodservice distribution; supply chain; procurement; warehousing; logistics; fleet; ERP; WMS; routing; food safety; inventory | Boost relevance for event-adjacent intent and job function matching |
| Technologies | ERP; WMS; BI/analytics; telematics; warehouse automation; cybersecurity; CRM; e-commerce platforms | Surface buyers with active digital transformation needs |
| Company type | Distributor; wholesaler; manufacturer partner; solution provider; government agency; retailer; 3PL | Align to IFDA audience and supplier ecosystem |
| Revenue range | $50M+ where possible, especially $250M+ for enterprise outreach | Prioritize organizations with repeat buying capacity |
Suggested Apollo Search Logic: (foodservice distribution OR wholesale OR logistics OR warehousing OR supply chain) AND (procurement OR operations OR IT OR logistics OR category manager OR purchasing OR sourcing) AND (director OR VP OR manager OR CXO) within the United States, with emphasis on Texas and surrounding regions.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| IFDA Solutions Conference Expo page | Official organizer source | Event dates, San Antonio location, expo scale, attendee segments, expo hours, and event purpose | Very High |
| International Foodservice Distributors Association (IFDA) | Official organizer website | Association mission, industry positioning, and relevance to foodservice distribution | Very High |
| Henry B. González Convention Center | Venue website | Venue identity and city-level location verification | High |
| Provided official event text excerpt | Primary source excerpt | Confirmed exhibitor count, expo footprint, attendee segments, and expo hours | Very High |
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Tell us your work email and our AI instantly builds a buyer list matched to IFDA Solutions Conference — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.