Event basics (from official source)

• Official event name (as shown): House 2027 (Māja 2027 / Māja I trade fair context)
• Dates: 1–3 April (10:00–18:00) and 4 April (10:00–17:00)
• Venue: Kipsala International Exhibition Centre
• City & Country: Riga, Latvia
• Event type: Building Industry Trade Fair / building & home improvement exhibition

1️⃣ Who attends (BUYERS / ATTENDEES)

HOUSE I – Baltic Building Fair is a building-industry and home-improvement exhibition, so the audience typically includes both end-users (homeowners and renovation decision-makers) and business audiences that supply construction, finishing, utilities, and installation services.

Primary buyer/attendee groups usually present at this kind of fair:

• Homeowners and renovation decision-makers looking for building materials, interior/exterior solutions, tools, fittings, heating solutions, filtration, and energy-efficiency products.
• Contractors, installers, and service providers searching for reliable suppliers of construction components, electrical equipment, insulation materials, plumbing/water solutions, and finishing systems.
• Property and facility stakeholders (e.g., small developers, property maintenance teams, and commercial building managers) evaluating building systems, durable finishes, and infrastructure upgrades.
• Procurement-adjacent buyers from companies involved in building supply, installation, and distribution who attend to compare vendors, pricing, and product availability.
• Industry professionals and partners supporting the home/build ecosystem—window/door makers, roofing and facades, flooring providers, water treatment specialists, fasteners and installation tools, and smart home/electrical solution companies.

Buyer-fit summary: this show is strongest for buyers who sell (or specify) building products and building systems: windows/doors, insulation, roofing, flooring, ventilation/water treatment, smart electrical installs, heating, and construction machinery/tools—plus contractors and service companies sourcing suppliers.

2️⃣ Where the show is happening + attendee geographic origin

The fair takes place at Kipsala International Exhibition Centre in Riga, Latvia. Because the event is positioned as a “Baltic” building fair and the venue is a major regional exhibition hub, attendee geographic origin usually clusters around the Baltic region and nearby European markets.

Most likely geographic patterns:

• Local origin (Riga/Latvia): very high, especially for renovation and building-supply buyers.
• Regional origin (Baltics): strong demand from Latvia, Lithuania, and Estonia for construction materials and systems.
• Cross-border origin: some attendees and business representatives may travel from nearby EU markets where suppliers serve the Baltics (exact countries can vary year-to-year).
• Business vs. consumer travel: business buyers typically come from distributor networks and contractor supply chains; homeowners usually come from the local/regional area.

3️⃣ Audience reach (Local / National / Global)

HOUSE I – Baltic Building Fair is best categorized as a regional-to-national exhibition for Latvia and the Baltics. It is not primarily a global-scale technology conference; instead, it is a practical building and renovation marketplace with products, suppliers, and solution providers.

• Local reach: high (Riga and surrounding areas).
• National reach: meaningful (Latvia-wide interest in building and home upgrade solutions).
• Global reach: limited compared to worldwide industry fairs; however, international exhibitors can participate through distribution and product availability in the Baltics.

4️⃣ Sample buyer company names (BUYERS ONLY) + websites

Below are buyer-style examples that typically align with what this fair is built for: construction materials and building system procurement, installation services, and supply/distribution of home-building solutions. These are sample buyer targets to help your outreach. Exact exhibitor/buyer presence should still be confirmed with your lead strategy.

Note: We can refine this list once we have your client’s product fit and target customer profile.

5️⃣ Job profiles, industries & event type

Event type: Building Industry Trade Fair focused on building materials, home repair products, construction systems, interior/exterior solutions.

Job profiles most likely to be buyers/specifiers for this environment:

• Procurement Manager / Purchasing Specialist (construction supplies, building systems, materials)
• Commercial Director / Business Development Manager (building materials and distribution)
• Head of Sales / Sales Manager (installers/distributors targeting renovation projects)
• Project Manager (renovation, construction project execution—often influences vendor decisions)
• Technical Manager / Building Systems Engineer (specifies insulation, roofing, windows/doors, heating, water solutions)
• Owner / Managing Director for contractor and smaller supply companies (direct buying authority)
• Installer / Service Manager (electrical, water treatment, underfloor heating, smart home systems)
• Facility / Property Maintenance Manager (for property upgrades and replacements)

Industries to prioritize (aligned to the fair content):

• Construction
• Building Materials
• Mechanical or Industrial Engineering
• Electrical/Electronic Manufacturing (for electrical/smart installations)
• Renewables & Environment (where energy-efficiency and sustainable building systems appear)
• Logistics & Supply Chain (for distributors supplying building materials)
• Facilities Services (if the fair attracts maintenance and facilities upgrade decision-makers)
• Utilities (where water, filtration, and heating-related solutions appear)

6️⃣ Estimated attendance (expected total footfall)

The official page excerpt we received provides opening hours and venue details, but it does not include an official “expected attendance” number in the provided text.

Estimated attendance: Not reliably stated in the provided official content.
If you share the fair’s “statistics” page (or last-year attendance), We can produce a quantified footfall estimate and a buyer-density weighting model for outreach.

7️⃣ Key focus areas & buyer engagement

The official site content indicates the fair showcases a broad set of building and home improvement topics. Based on the listed themes and participating solution categories on the official page, the strongest focus areas include:

• Building materials & construction systems: insulation, modular solutions, finishing panels, tiles/mozaika paving concepts, structural components.
• Windows, doors, floors & interiors: doors, vinyl flooring, smart/specialty interior solutions, wooden windows and doors.
• Roofing and facade solutions: slate roofs and facade concepts.
• Heating & thermal comfort: underfloor heating systems, fireplaces and stoves, warm-home path solutions.
• Water treatment & water systems: filtration systems, water mist and firefighting-related solutions mentioned in the official content categories.
• Electrical equipment & smart installations: smart solutions, electrical installations and related equipment.
• Tools, fasteners & installation support: installation tools, fasteners, machinery presented by supply brands.
• Waste management and sustainability: sustainable waste management solutions appear in the official listing content.
• Security and home safety: security solutions and pest/rodent protection themes appear among the fair-related topics.

Buyer engagement opportunities: stand visits are likely to convert when buyers can see applications for real projects (renovation, replacement, installation timelines), receive technical guidance, compare product specs, and lock in promo pricing for near-term procurement.

8️⃣ Client-product fit review (required) — best buyers we should target

We can only produce “best buyers based on your client requirements” after we review your client product positioning from their website.

Please share your client website URL (and ideally 1–2 lines on: target customer type + region + price band).

Once We review it, We will map your product to the most compatible buyer roles and industries and return: (a) the highest-likelihood buyer list, (b) the exact job titles to prioritize, (c) the best industry filters from your provided industry taxonomy.

Interim guidance (until your website is provided): we recommend starting with buyers in: Construction, Building Materials, Facilities Services, Utilities, and Electrical/Electronic Manufacturing (depending on whether your client sells construction systems, water solutions, or smart electrical installs).

9️⃣ Industry suggestions (based on your provided industry taxonomy)

Using the industry taxonomy you provided, the most relevant filters for this fair are:

• Construction
• Building Materials
• Mechanical or Industrial Engineering
• Electrical/Electronic Manufacturing
• Industrial Automation (only if your client sells building automation / control systems)
• Renewables & Environment (only if your client focuses on sustainable building, energy efficiency, or green water/waste)
• Utilities (water treatment, heating systems, infrastructure-adjacent solutions)
• Logistics & Supply Chain (for distributors, building supply chains, and regional wholesalers)
• Facilities Services (building maintenance, property upgrades)
• Marketing & Advertising (only if your client is a brand selling into the building retail channel)

Sample buyer list (15–20 leads) — table

This sample is designed to reflect buyer-side organizations that can plausibly buy from building and home-improvement supply chains. We will refine to “best buyers” once your client website is provided.

Important: Some rows above include “example” placeholders because we do not yet have your client’s website/niche. After you share the website, We will replace any uncertain entries with precise buyer companies and remove mismatches.

Next step (so We can finalize “best buyers” for your client)

Please send:

• Your client website URL
• What you sell (1–2 lines) and which category it belongs to: building materials / water treatment / electrical / heating / insulation / windows-doors / tools-machinery
• Target buyer type: contractor, distributor, facility manager, developer, retail channel, or utilities
• Preferred geography: Latvia only, Baltics, or wider EU

After that, We will produce a refined 15–20 lead table with accurate buyer fit, prioritized titles, and messaging angle tailored to HOUSE I – Baltic Building Fair.