CategoryHome & Office
Home & Garden show
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About this event
HOME & GARDEN – Das Original
HOME & GARDEN – Das Original is an exclusive exhibition series focused on lifestyle pleasure, home ambience, and garden culture. The event invites visitors to slow down, browse comfortably, shop, and discover products and ideas designed to make everyday living even better—whether for interior design, home comfort, or outdoor garden inspiration.
Where and When
- Stuttgart, Germany: 13 to 16 August 2026
- Salem, Germany: 10 to 13 September 2026
What the event is about
Held in and near major city metropolitan areas, HOME & GARDEN – Das Original offers a refined, destination-like exhibition setting with a curated range of exhibitors. Across four exhibition days per location, visitors can explore a mix of products and services for creating attractive living spaces and enhancing outdoor areas. The show emphasizes an enjoyable browsing experience—covering both indoor “home ambience” topics and outdoor “garden culture” interests—along with opportunities to shop on-site.
Who it’s for
The event is designed for people who value lifestyle, interior atmosphere, and well-designed outdoor spaces—homeowners, renovation-minded visitors, garden enthusiasts, and anyone looking for inspiration from reputable exhibitors in the home and garden space.
The exhibition series is presented by HOME & GARDEN EVENT GmbH and runs for four days in each selected location, offering visitors a compact, high-quality format to discover new ideas, meet exhibitors, and find products that elevate everyday living.
Data sheet
HOME & GARDEN – Event Attendee & Buyer Profile Analysis
Event Date: 10 September 2026 to 13 September 2026
Location: Salem, Germany
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
| Event Name | HOME & GARDEN – Das Original |
| Event Date | 10 September 2026 to 13 September 2026 |
| Event Status | Upcoming |
| Venue | Official website confirms the Salem location; specific venue name not publicly stated in the provided source text. |
| City | Salem |
| State / Region | Not publicly specified in the official source text |
| Country | Germany |
| Organizer | HOME & GARDEN EVENT GmbH |
| Official Event Website | homeandgardenoriginal.de |
| Event Type | Curated consumer exhibition / lifestyle showcase / shopping exhibition |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Apparel & Clothing; Arts & Crafts; Hospitality; Business Services |
| Audience Reach | Regional with selective national draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low; no official public attendance number provided in the supplied source text |
| Main Purpose of Event | A curated exhibition for lifestyle pleasure, home ambience, and garden culture, designed for browsing, shopping, and product discovery. |
About the Event
HOME & GARDEN – Das Original is a curated exhibition series centered on living spaces, home ambience, and garden culture. According to the official event website, the Salem edition takes place over four exhibition days and is positioned as a destination-style experience where visitors can browse, shop, and enjoy a refined setting with selected exhibitors.
The event matters because it brings together brands and visitors interested in premium home, interior, outdoor, lifestyle, and garden products. For suppliers, it offers a direct environment to engage shoppers, local distributors, design-focused buyers, and commercial partners looking for inspiration, seasonal sourcing, and product discovery in a lifestyle-oriented market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Homeowners / Consumers | Private households, renovation-minded consumers, garden enthusiasts | End-user buyer | Primary commercial audience for product sales and direct retail conversion |
| Interior Designers / Decorators | Design studios, freelance decorators, home styling consultants | Specification and referral influence | Useful for premium décor, furniture, textiles, lighting, and accessories |
| Garden / Landscape Professionals | Landscape contractors, garden planners, horticulture specialists | Project specification and supply selection | Relevant for outdoor furniture, garden tools, landscaping materials, and decorative products |
| Retail Buyers / Category Managers | Home goods stores, garden centers, specialty retailers | Assortment and sourcing decision-maker | Strong fit for supplier introductions and seasonal assortment planning |
| Distributors / Wholesalers | Regional distributors, wholesale trade houses, importers | Channel procurement and brand placement | Important for market entry, reselling, and regional expansion |
| Hospitality / Property Operators | Hotels, guesthouses, serviced residences, venue operators | Facilities and purchasing influence | Relevant for furnishings, outdoor ambience products, décor, and amenities |
| Media / Content Creators | Lifestyle publishers, blogs, local media, social creators | Visibility and endorsement influence | Useful for awareness, promotion, and product storytelling |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host City: Salem | High likelihood of local consumers, nearby retail visitors, and regional trade buyers | High | Core on-site demand expected from the host area |
| Host Region | Regional visitors from nearby towns and business hubs | High | Likely strongest concentration of qualified retail and consumer buyers |
| Nearby Business Hubs | Visitors from larger nearby urban and commercial areas | Medium to High | Potential for design firms, retail buyers, and distributors |
| National Reach | Selective national interest from premium lifestyle and garden brands | Medium | Primarily an access event rather than a mass national trade fair |
| International Reach | Limited international participation expected unless driven by exhibitors or touring visitors | Low to Medium | Not positioned as a major international procurement event in the source text |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | Official positioning emphasizes a location-based exhibition serving nearby metro areas and regional lifestyle buyers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| OBI | Home improvement retailer | Relevant for garden, décor, tools, and home improvement sourcing | obi.de | Category Manager, Buyer, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| HORNBACH | DIY and garden retailer | Potential buyer for garden tools, outdoor living, and seasonal home products | hornbach.de | Category Manager, Purchasing Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| BAUHAUS | DIY retailer | Large assortment needs in home, garden, and workshop categories | bauhaus.info | Procurement Manager, Category Buyer, Merchandise Planner | Strong Market Fit, Attendance Not Confirmed |
| Dehner | Garden center and pet retail chain | High relevance for garden culture, plants, outdoor décor, and accessories | dehner.de | Buyer, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| XXXLutz | Furniture and home furnishings retailer | Relevant for home ambience, furniture, soft furnishings, and décor | xxxlutz.de | Buying Manager, Category Manager, Merchandising Lead | Strong Market Fit, Attendance Not Confirmed |
| POCO Einrichtungsmärkte | Furniture and home discount retailer | Potential buyer for value-driven home décor, furnishings, and accessories | poco.de | Purchasing Manager, Product Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| IKEA | Home furnishings retailer | Strong relevance for furniture, accessories, storage, and lifestyle products | ikea.com | Category Manager, Buyer, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| toom Baumarkt | DIY and garden retailer | Relevant for home improvement, garden, and seasonal outdoor living products | toom.de | Buyer, Category Manager, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| Gardena | Garden tools brand / manufacturer | Relevant for garden culture, outdoor tools, and consumer hardware channels | gardena.com | Business Development Director, Channel Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Gardena Fachhandel / specialty resellers | Specialty retail network | Useful channel for premium outdoor and garden products | gardena.com | Dealer Development Manager, Sales Director, Channel Partner Manager | Strong Market Fit, Attendance Not Confirmed |
| Globus Baumarkt | DIY / garden retailer | Potential buyer for outdoor living, garden hardware, and home improvement assortments | globus-baumarkt.de | Procurement Manager, Category Manager, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Stihl | Outdoor equipment manufacturer | Relevant for garden equipment, power tools, and distribution partnerships | stihl.com | Partnerships Director, Sales Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager | Merchandising / Buying | Manager | Controls assortment planning and sourcing decisions |
| 2 | Buyer / Purchasing Manager | Procurement / Buying | Manager | Direct buying authority for relevant product lines |
| 3 | Merchandising Director | Merchandising | Director | Influences product range, display, and seasonal planning |
| 4 | Procurement Manager | Procurement | Manager | Handles sourcing, vendor selection, and purchase strategy |
| 5 | Sourcing Manager | Procurement / Supply Chain | Manager | Identifies suppliers and evaluates commercial fit |
| 6 | Supply Chain Director | Supply Chain | Director | Influences supplier access, inventory flow, and fulfillment |
| 7 | Retail Operations Manager | Operations | Manager | Evaluates display, store execution, and customer experience |
| 8 | Product Manager | Product / Brand | Manager | Useful for product introductions and range planning |
| 9 | Director of Sales / Channel Sales | Sales | Director | Key for distributor, reseller, and retail channel partnerships |
| 10 | Business Development Manager | Partnerships / Commercial | Manager | Useful for new vendor and partnership meetings at the show |
| 11 | Facilities Manager | Facilities / Operations | Manager | Relevant for hospitality, venue, and property procurement |
| 12 | Interior Architect / Designer | Design | Senior / Manager | Influences design-led purchases and specification behavior |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core industry for home, garden, décor, and lifestyle purchasing | Retail buyers and category managers |
| 2 | Consumer Goods | Relevant for product brands selling home and garden products | Brand, product, and channel leaders |
| 3 | Wholesale | Strong fit for distributors and trade intermediaries | Importers, distributors, and wholesale buyers |
| 4 | Import & Export | Useful for cross-border sourcing and market entry | Trading companies and importers |
| 5 | Furniture | Directly relevant to home ambience and living-space products | Furniture buyers and merchandising teams |
| 6 | Design | Highly relevant to aesthetics, interior styling, and presentation | Interior design and product development professionals |
| 7 | Consumer Services | Relevant for customer-facing leisure and lifestyle businesses | Hospitality and service operators |
| 8 | Hospitality | Potential buyers for décor, amenities, and outdoor ambience | Hotels, venues, and leisure operators |
| 9 | Facilities Services | Relevant for property, venue, and maintenance buyers | Facilities managers and property service providers |
| 10 | Marketing & Advertising | Supports event promotion, retail campaigns, and lifestyle branding | Brand and retail marketing decision-makers |
| 11 | Building Materials | Relevant where the show extends into renovation and outdoor living | Home improvement procurement teams |
| 12 | Architecture & Planning | Design and space-planning relevance for premium installations | Architects, planners, and specification leads |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unverified | Official website text provided by organizer | No attendance figure disclosed in supplied source material |
| Exhibitor count | Not publicly confirmed | Unverified | Official website text provided by organizer | Renowned exhibitors are mentioned, but no count is stated |
| Buyer count | Not publicly confirmed | Unverified | No official buyer directory in supplied source material | Should not be treated as a confirmed buyer-list event |
| Speaker count | Not publicly confirmed | Unverified | Official website text provided by organizer | This appears to be an exhibition-led event, not a conference-led program |
| Sponsor count | Not publicly confirmed | Unverified | No sponsor list supplied | No sponsor evidence included in the source excerpt |
| Historical attendance | Not publicly confirmed | Historical data unavailable in supplied source text | Official website only | Use caution when forecasting list size or footfall |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Home décor | Stylish, high-quality interior products | Display-led selling and impulse purchases | Décor, soft furnishings, accessories |
| Garden culture | Outdoor inspiration and seasonal gardening products | Product demos and seasonal trend showcases | Garden tools, planters, outdoor décor |
| Retail assortment | New products for stores and catalogs | Meet buyers and category managers in person | Wholesale-ready product lines |
| Lifestyle branding | Premium positioning and visual appeal | Storytelling, sampling, and on-site consultation | Branded consumer products and sets |
| Outdoor living | Comfortable and attractive outdoor spaces | Bundle-selling and cross-category merchandising | Furniture, lighting, textiles, garden décor |
| Channel partnerships | New suppliers and resale opportunities | Meet distributors, dealers, and retail chains | Wholesale programs and trade pricing |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong relevance for home, décor, garden, retail, and lifestyle purchasing audiences. |
| Decision-maker availability | Medium | Likely mix of consumers and trade visitors; decision-makers present but not guaranteed. |
| Data collection potential | Medium | Useful for prospecting and in-person outreach, but no public attendee directory is confirmed. |
| Apollo targeting potential | High | Good targeting fit for retail, wholesale, consumer goods, and design-related companies. |
| Geographic targeting potential | High | Regional event makes local and neighboring-market targeting practical. |
| Best outreach approach | Multi-touch email + phone + LinkedIn | Focus on retail/category, channel, and design stakeholders with product-led messaging. |
| Overall lead quality | High | Good fit for consumer-product, retail, wholesale, and home/garden supplier lead generation. |
| Best use case | Prospecting, retail channel sales, and exhibitor-targeted outreach | Best for companies selling home, garden, décor, furnishings, and related services. |
| Limitations / risks | Limited public data | No verified current-year attendee list, exhibitor count, or attendance figure in the supplied source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Consumer Goods; Wholesale; Import & Export; Furniture; Design; Hospitality; Facilities Services; Building Materials; Marketing & Advertising | Identify buyer-side organizations and channel partners relevant to home and garden products |
| Departments | Procurement; Purchasing; Merchandising; Supply Chain; Product; Operations; Partnerships; Sales | Reach the functions most likely to evaluate suppliers |
| Seniority | Manager; Director; VP; Owner; C-level where relevant | Prioritize decision-makers and budget holders |
| Job titles | Category Manager, Buyer, Purchasing Manager, Procurement Manager, Sourcing Manager, Merchandising Director, Supply Chain Director, Product Manager, Business Development Manager, Channel Manager | Target the strongest commercial profiles for event outreach |
| Geography | Germany; Baden-Württemberg; neighboring German-speaking markets; nearby regional trade corridors | Focus on the most likely attendee and exhibitor catchment area |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1000+ | Cover SMEs, regional chains, and national retailers |
| Keywords | home décor, garden, outdoor living, furnishings, retail buyer, category management, seasonal assortment, merchandising, supplier, wholesale, distribution | Refine search to businesses aligned with the show’s themes |
| Company type | Private companies; family-owned retail groups; regional chains; distributors; manufacturers | Match the event’s commercial buyer mix |
Suggested Apollo Search Logic: (“category manager” OR buyer OR “purchasing manager” OR “procurement manager” OR “sourcing manager” OR “merchandising director”) AND (retail OR wholesale OR “consumer goods” OR furniture OR “garden” OR “home décor” OR hospitality) AND country:Germany.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| HOME & GARDEN – Das Original official website | Official organizer source | Event name, Salem date, Stuttgart date, event positioning, organizer identity, and exhibition concept | Very High |
| Supplied official website excerpt | Primary source text | Confirmed the Salem edition dates: 10 to 13 September 2026; described the event’s audience and purpose | Very High |
| No current attendee directory / exhibitor list provided | Verification note | Attendance count, exhibitor count, speaker list, and buyer list could not be confirmed from the supplied materials | Low |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Home & Garden show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds