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About this event
Foodtech Packtech (FTPT) — Shaping the future of New Zealand's food industry
Foodtech Packtech (FTPT) is New Zealand’s largest food manufacturing, packaging, and processing technology trade show. Running strong for over 40 years, FTPT is a free to attend event designed to bring industry professionals and decision makers together for education, discussion, and the sharing of knowledge and expertise—especially focused on sustainability and long-term growth across the food sector.
Dates: 21–23 September 2027
Venue: Auckland Showgrounds
City & Country: Auckland, New Zealand
Daily running times: Tue 21 September 2027 (9:00am–5:00pm), Wed 22 September 2027 (9:00am–5:00pm), Thu 23 September 2027 (9:00am–4:00pm)
Why attend FTPT
FTPT is structured as three value-packed days with industry seminars and networking, connecting visitors to thousands of solutions across the food and packaging technology ecosystem. The show combines live demonstrations with practical product discovery and real industry conversations—helping businesses stay ahead of technology developments and operational improvements.
What’s on display
The exhibition spans key categories that reflect how modern food businesses operate—from production and packaging through to compliance, automation, and sustainability. Featured categories include:
- Packaging
- Logistics
- Labelling
- Storage
- Health & Safety
- Industrial Automation
- Training
- Sustainability
- Robotics
- Cleaning
Seminars, industry leaders & networking
Alongside the exhibition, FTPT includes industry seminars and networking opportunities, with programming led by recognized voices from across New Zealand’s food and related industries. Past speakers listed on the event site include industry leaders and ecosystem contributors such as FC Safety solutions, Plastics New Zealand, the New Zealand Food Innovation Network, Circularity, Woolworths New Zealand, MPI, and other specialists and commercial directors within food manufacturing and processing.
Who the event is for
FTPT is built for industry professionals and decision makers involved in food manufacturing, packaging, and processing technology. Visitors come to explore new products and practical solutions, learn from industry education sessions, and connect with a concentrated group of suppliers and experts relevant to food production operations.
Show positioning
Foodtech Packtech is promoted as New Zealand’s largest food and packaging technology exhibition, offering a focused environment where attendees can evaluate solutions, engage with technology providers, and discuss the future of the food industry—supported by industry leaders and a multi-day format designed for meaningful connections.
Data sheet
Foodtech Packtech – Event Attendee & Buyer Profile Analysis
Event Date: 21–23 September 2027
Location: Auckland Showgrounds, Auckland, New Zealand
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | Foodtech Packtech |
| Event Date | 21–23 September 2027 |
| Event Status | Upcoming |
| Venue | Auckland Showgrounds |
| City | Auckland |
| State / Region | Auckland Region |
| Country | New Zealand |
| Organizer | XPO Exhibitions Limited |
| Official Event Website | foodtechpacktech.co.nz |
| Event Type | Trade show / exhibition / industry conference |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Packing & Packaging; Industrial Engineering; Logistics & Transportation; IT & Technology |
| Audience Reach | National with selective international supplier participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate for event positioning; low for exact attendance because no public organizer figure was provided. |
| Main Purpose of Event | To connect food manufacturing, packaging, processing, automation, and quality/safety stakeholders for product sourcing, education, and industry networking. |
About the Event
Foodtech Packtech is New Zealand’s largest food manufacturing, packaging, and processing technology trade show. The official website positions the event as a long-running industry platform focused on education, discussion, innovation, and practical business solutions for the food sector. It features exhibitors, live demonstrations, seminars, and networking across the full production and packaging chain.
The event matters because it sits at the intersection of food production, packaging, automation, safety, sustainability, and supply chain improvement. It is especially relevant to operational leaders, procurement teams, category buyers, food manufacturers, packaging suppliers, importers, distributors, and service providers seeking to influence buying decisions or generate qualified B2B leads in the New Zealand market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Food manufacturing procurement teams | Food processors, beverage manufacturers, ingredient users | Supplier selection, purchase approval, contract renewal | High-value audience for packaging, automation, process, and safety suppliers |
| Packaging buyers | Food brands, co-packers, packaging converters, importers | Specification and sourcing decisions | Strong fit for packaging material and machinery exhibitors |
| Operations and plant leaders | Factories, processing plants, food production sites | Operational upgrades, equipment evaluation, efficiency projects | Important for automation, robotics, cleaning, and process optimization solutions |
| Quality, compliance, and food safety teams | Food manufacturers, regulatory teams, safety consultancies | Standards, audit readiness, risk reduction | Relevant for sanitation, labelling, traceability, and health & safety providers |
| Supply chain and logistics teams | Distributors, importers, warehouse operators, freight-linked food businesses | Inventory flow, storage, transport, fulfillment decisions | Strong for storage, warehousing, logistics, and packaging efficiency suppliers |
| Category and merchandising buyers | Retailers, supermarket chains, food distributors | Product assortment, supplier onboarding, packaging requirements | Relevant for new product, packaging, and private-label suppliers |
| Technology and automation leaders | Food plants, equipment integrators, solution providers | Digital transformation, robotics, data, integration decisions | Relevant for industrial automation, software, sensors, and control systems |
| Industry consultants and advisors | Food consultants, circular economy specialists, safety consultants | Influence buying recommendations and project scoping | Useful for partnership development and referral-led business |
| Government and regulatory stakeholders | Food safety, import/export, standards, innovation agencies | Compliance, funding, policy and sector support | Important for regulated product suppliers and public-sector engagement |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Auckland metro | Very high | High | Largest local concentration of food, logistics, retail, and import businesses in New Zealand |
| North Island business hubs | High | High | Wellington, Hamilton, Tauranga, and regional manufacturing clusters are likely feeder markets |
| South Island | Moderate | Moderate | Food production, agriculture-linked processing, and packaging buyers may travel for sourcing |
| National New Zealand reach | High | High | Official positioning suggests nationwide relevance for food industry decision-makers |
| Australia and wider APAC | Selective | Low to moderate | Potential supplier and exhibitor participation; not primarily marketed as a global mega-show |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as New Zealand’s largest food and packaging technology exhibition, drawing buyers and suppliers from across the country. |
| Select international | Secondary description | International supplier and solution providers may participate, but the core buying audience is New Zealand-based. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Woolworths New Zealand | Retail buyer / category decision-maker | Named speaker organization and relevant retail buyer for food, packaging, and labeling solutions | woolworths.co.nz | Category Manager, Procurement Manager, Packaging Manager | Confirmed Speaker Organization |
| New Zealand Food Innovation Network | Innovation / industry network | Named speaker organization; strong influence on food technology adoption and supplier referrals | foodinnovationnetwork.co.nz | Director, Innovation Manager, Program Manager | Confirmed Speaker Organization |
| Ministry for Primary Industries (MPI) | Government / regulatory buyer | Named speaker organization; key regulatory stakeholder in food safety and import/export processes | mpi.govt.nz | Team Manager, Policy Advisor, Regulatory Lead, Procurement Manager | Confirmed Government / Procurement Organization |
| Plastics New Zealand | Industry association | Named speaker organization; relevant to packaging materials, circularity, and industry education | plastics.org.nz | CEO, Policy Manager, Technical Director | Confirmed Speaker Organization |
| Circularity | Consultancy / sustainability advisory | Named speaker organization; relevant for packaging sustainability and circular-economy initiatives | circularity.co.nz | CEO, Sustainability Lead, Strategy Director | Confirmed Speaker Organization |
| Cuddon Freeze Dry | Food processing equipment and services | Named speaker organization; strong fit for buyers evaluating processing technology | cuddon.co.nz | General Manager, Operations Manager, Sales Director | Confirmed Speaker Organization |
| Beverage and Food Gurus Limited | Food and beverage consultancy | Named speaker organization; useful for solution referrals and procurement influence | beverageandfoodgurus.com | Commercial Director, Consultancy Lead, Business Development Director | Confirmed Speaker Organization |
| FC Safety Solutions | Health & safety provider | Named speaker organization; relevant to facilities, compliance, and workplace safety buyers | fcsafetysolutions.co.nz | HSE Manager, Facilities Manager, Operations Director | Confirmed Speaker Organization |
| Dsifer | Industry services / operations | Named speaker organization; relevant to operational improvement and sector networking | dsifer.co.nz | Manager, Operations Lead, Business Development Manager | Confirmed Speaker Organization |
| Food Industry Consultant | Consultant / advisor | Named speaker identity; useful proxy for consultant-led buyer influence in the food sector | Not publicly specified | Consultant, Principal, Advisor | Confirmed Speaker Identity |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns sourcing strategy and supplier selection for packaging, food inputs, and services |
| 2 | Procurement Manager / Strategic Sourcing Manager | Procurement / Supply Chain | Manager | High-intent attendee for supplier discovery and RFQ conversations |
| 3 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Influences packaging, shelf-ready solutions, and product assortment |
| 4 | Operations Director / Plant Manager | Operations / Manufacturing | Director / Senior Manager | Evaluates equipment, uptime, productivity, and plant improvement projects |
| 5 | Supply Chain Director / Logistics Manager | Supply Chain / Logistics | Director / Manager | Relevant for storage, distribution, and transport-linked solutions |
| 6 | Quality Manager / Food Safety Manager | Quality / Compliance | Manager | Interested in sanitary design, traceability, labeling, and regulatory compliance |
| 7 | Engineering Manager / Maintenance Manager | Engineering / Maintenance | Manager | Evaluates automation, machinery reliability, and plant modernization |
| 8 | Innovation Manager / Product Development Manager | Innovation / R&D | Manager | Looks for new process, packaging, and product technologies |
| 9 | Facilities Manager / HSE Manager | Facilities / Health & Safety | Manager | Relevant for cleaning, safety systems, and compliant workplace operations |
| 10 | Commercial Director / Business Development Director | Commercial / Partnerships | Director | Important for supplier partnerships, channels, and market expansion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry served by the show | Food manufacturers, processors, brands, and buyers |
| 2 | Packaging & Containers | Packaging is a major display and buying theme | Packaging buyers, converters, material suppliers |
| 3 | Machinery | Processing and production equipment are central to the event | Plant modernization, lines, and equipment replacement |
| 4 | Mechanical or Industrial Engineering | Strong overlap with automation and process improvement | Engineering-led buyer and technical decision-maker outreach |
| 5 | Logistics & Supply Chain | Storage, movement, and supply chain efficiency are key themes | Distribution, warehousing, and inventory solutions |
| 6 | Environmental Services | Sustainability and circularity are visible event themes | Waste reduction, recycling, compliance, and circular packaging |
| 7 | Industrial Automation | Automation, robotics, and efficiency are listed on the site | Line automation, sensors, robotics, controls |
| 8 | Information Technology & Services | Digital systems support traceability, operations, and reporting | Software, analytics, and integration buyers |
| 9 | Health, Wellness & Fitness | Food quality, safety, and consumer health considerations are relevant | Food safety, ingredient handling, and wellness product suppliers |
| 10 | Government Administration | Regulatory and food-safety stakeholders are part of the ecosystem | Public-sector and compliance outreach |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website states “Thousands of qualified industry buyers” but no official count is posted | Use only as qualitative audience sizing |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official site references 2025 exhibitors but no count in provided text | Verify on exhibitor directory if available |
| Buyer count | Not publicly confirmed | Unconfirmed | Official site uses buyer-oriented language only | Qualified industry buyers are expected, but no verified number is published |
| Speaker count | At least 10 named speakers visible in the provided official content | Confirmed from website content | Official website speaker section | Speaker lineup may be larger than the visible sample |
| Historical attendance | Not publicly confirmed by the organizer | Unavailable | No verified public historical attendance figure provided in the supplied source text | Suitable for lead generation, but exact list-building scale is not disclosed |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Packaging | Cost, shelf appeal, compliance, and sustainability | Packaging specification review and cost-down discussions | Materials, films, cartons, labelling systems |
| Automation / Robotics | Efficiency, labor savings, throughput | Live demos and plant-improvement conversations | Robotics, controls, sensors, conveyors |
| Food safety / hygiene | Compliance and risk reduction | Solution selling to QA and HSE teams | Sanitation, hygiene systems, monitoring |
| Logistics / storage | Inventory flow and warehousing efficiency | Transport and storage optimization conversations | Warehousing, shelving, racking, handling |
| Sustainability | Waste reduction and circular packaging | Position materials and process improvements as ESG enablers | Recyclable packaging, waste management |
| Training / workforce development | Upskilling and operational readiness | Education-led engagement and seminar follow-up | Training services, certification, coaching |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience is directly aligned with food manufacturing, packaging, and processing buying decisions. |
| Decision-maker availability | High | The official site emphasizes “industry professionals and decision makers.” |
| Data collection potential | High | Strong fit for exhibitor prospecting, attendee enrichment, and account-based outreach. |
| Apollo targeting potential | High | Clear industry, title, and keyword mapping for food, packaging, logistics, and automation segments. |
| Geographic targeting potential | High | Auckland and national New Zealand targeting are highly practical for outreach campaigns. |
| Best outreach approach | Direct B2B email + LinkedIn + event-based retargeting | Use role-specific offers tied to packaging, production efficiency, or compliance. |
| Overall lead quality | Very High | Strong commercial event for lead generation, especially in the food manufacturing and packaging ecosystem. |
| Best use case | Attendee list sales / exhibitor prospecting / account targeting | Well suited for suppliers selling industrial, packaging, and operational solutions. |
| Limitations / risks | No public attendance figure | Exact scale and current-year exhibitor/attendee list are not fully disclosed in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Packaging & Containers; Machinery; Logistics & Supply Chain; Industrial Automation; Environmental Services; Government Administration | Identify the most relevant buyer and influencer companies |
| Departments | Procurement; Operations; Supply Chain; Engineering; Quality; Facilities; Commercial; Innovation | Reach decision-makers and operational influencers |
| Seniority | Manager, Director, VP, C-level, Owner | Focus on people with buying authority and budget influence |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Category Manager, Operations Director, Plant Manager, Quality Manager, Supply Chain Director, Packaging Manager, HSE Manager, Innovation Manager | Match event-relevant functions and purchasing intent |
| Geography | New Zealand; Auckland; North Island | Prioritize the core attendee market and fastest-converting regional buyers |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000 | Best mix of active buyers and scalable account value |
| Keywords | food manufacturing, packaging, processing, automation, robotics, supply chain, food safety, labeling, sustainability, traceability, warehousing | Filter accounts and contacts aligned to event themes |
| Company type | Manufacturer, retailer, distributor, importer, government agency, association, contract manufacturer, logistics operator | Capture both direct buyers and channel partners |
| Technologies | ERP, MES, WMS, automation, labelling systems, quality management software | Useful for solution vendors targeting digital operations |
Suggested Apollo Search Logic: (food manufacturing OR packaging OR processing OR automation OR supply chain OR logistics) AND (procurement OR operations OR engineering OR quality OR facilities) AND (manager OR director OR VP OR C-level)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Foodtech Packtech Official Website | Official organizer source | Event name, dates, venue, city, event description, attendee positioning, speaker references, and 2025 event references | High |
| Official website content provided by user | Primary-source excerpt | Dates announced, Auckland Showgrounds venue, keynote/speaker names, event themes, and marketing language | High |
| Auckland Showgrounds | Venue website | Venue identity and event location validation | High |
| Ministry for Primary Industries | Government agency site | Organization identity for named speaker reference | High |
| Woolworths New Zealand | Company website | Organization identity for named speaker reference | High |
| New Zealand Food Innovation Network | Organization website | Organization identity for named speaker reference | High |
Suitable for B2B attendee list building: Yes, especially for food manufacturing, packaging, automation, quality, logistics, and procurement-focused outreach.
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Foodtech Packtech — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds