CategoryEntertainment & Media
Florida Supercon - Pop Culture Exhibition and Festival
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About this event
Florida Supercon – Pop Culture Exhibition and Festival (July 10–12, 2026)
Florida Supercon is a three-day pop culture convention taking place July 10–12, 2026 at the Miami Beach Convention Center in Miami Beach, United States. The show positions itself as a community-focused gathering built around cosplay, creator energy, guest appearances, and fan experiences—bringing together celebrities, comic creators, anime voice talent, and video game talent under one roof.
1) Who attends (BUYERS / ATTENDEES)
Florida Supercon is not a B2B-only trade conference; it’s a high-traffic consumer fandom event where the strongest “buyer” opportunities usually come from businesses that sell, license, promote, or distribute pop culture products and services. Within the attendee ecosystem, the buyer-relevant groups typically include:
- Merchandise & collectibles sellers (direct-to-fan): exhibitors/retail-style vendors selling branded products, comics-related merchandise, autographs/photo-ops offerings, and licensed collectibles.
- Comic creators & talent-facing partners: entities aligned with creator booths, guest activations, and content distribution.
- Pop culture brand sponsors & promotions teams: companies that want visibility with a fandom audience through sponsor packages, booths, or co-branded experiences.
- Fan experience & creator economy participants: brands and service providers connected to panels, media tie-ins, and fan engagement activations.
- Retail buyers in “event retail” mode: consumer retail brands and specialty retailers that use conventions as seasonal demand-generation and brand discovery.
Buyer-fit summary: the most actionable “buyer” accounts for outreach are typically the exhibitors/sponsors/retailers/collectibles platforms that want to meet fans in-person, sell branded products, and generate licensing or distribution momentum.
2) Where the show is happening + attendee geographic origin
Venue: Miami Beach Convention Center (Miami Beach, United States)
Show location: Miami Beach, Florida, United States
Attendee geographic origin (reliable inference framework): The official site excerpt confirms the location but does not provide explicit attendee origin statistics. For research planning, we treat this as a regional-to-national draw event: attendees often come from Florida and neighboring states, with additional pull from across the U.S. due to celebrity guests and broad pop culture appeal (cosplay, comic creation, anime voice, and video game talent).
3) Audience reach (Local / National / Global)
Most accurate positioning from the site: the show is a U.S.-based pop culture convention held in Miami Beach, with guest-driven appeal that typically extends beyond local attendance.
Local vs. National vs. Global: the provided official content does not include a reach classification (e.g., “national” or “international” claims), so we recommend treating it as primarily regional-to-national with some national visibility driven by the guest roster and fandom overlap.
4) Sample buyer company names (BUYERS ONLY) + Websites
Below is a starter buyer list of organizations that commonly align with pop culture conventions through merchandising, collectibles, licensed products, retail distribution, and fandom entertainment platforms. We would refine this further after reviewing the client’s product category and confirming the specific exhibitor/sponsor targets.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Popverse | https://popverse.com/ | Partnerships / Business Development Lead | Directly connected to the show’s pop culture ecosystem and platform promotion; strong fit for fan engagement and content distribution. |
| 2 | ReedPop | https://www.reedpop.com/ | Sponsorships Manager / Partnerships Director | Convention and fandom industry operator; commonly engaged with sponsor activations, guest experiences, and show-linked commercial programs. |
| 3 | Signet Collectibles | https://www.signetcollectibles.com/ | Business Development / Enterprise Partnerships | Referenced in the show’s “Signature Series” content; a strong collectibles/verification fit for autograph and branded memorabilia demand. |
| 4 | Funko | https://www.funko.com/ | Brand Partnerships Manager / Event Marketing Lead | Pop culture collectible leader with a proven convention footprint; fits merchandising, exclusives, and fan collectible engagement. |
| 5 | Hot Topic | https://www.hottopic.com/ | Experiential Marketing Manager / Partnerships | Specialty retail brand aligned with pop fandom products; strong use-case for on-site launches and convention-driven retail demand. |
| 6 | BoxLunch | https://www.boxlunch.com/ | Event Marketing / Brand Partnerships | Fandom merchandise retailer that benefits from high-intent consumer footfall and brand discovery at conventions. |
| 7 | GameStop | https://www.gamestop.com/ | Event Marketing Manager / Community Partnerships | Video game fandom alignment; conventions are effective for game-related merchandising, promotions, and community growth. |
| 8 | Entertainment Earth | https://www.entertainmentearth.com/ | Trade / Events Sales Manager | Specialty collectibles retailer; strong fit for booth-level merchandising and exclusive inventory tie-ins. |
| 9 | ThinkGeek (brand legacy) | https://www.thinkgeek.com/ | Brand Marketing / Licensing Partnerships | Category alignment for pop culture goods; even when direct operations vary, the buyer function (licensed pop goods) is relevant. |
| 10 | Crunchyroll | https://www.crunchyroll.com/ | Community Marketing / Brand Partnerships | Anime voice actor and anime fandom relevance makes on-site promotional partnerships a natural fit. |
| 11 | Netflix | https://www.netflix.com/ | Consumer Marketing / Brand Experiences | Streaming platforms often sponsor conventions to activate fandoms around licensed/hosted content and guest-driven visibility. |
| 12 | Marvel | https://www.marvel.com/ | Licensing / Brand Partnership Manager | Comic and superhero fan overlap; licensing and brand partnerships align with convention merchandising and co-marketing. |
| 13 | DC | https://www.dc.com/ | Licensing / Licensing Partnerships | Comic ecosystem alignment; supports collectibles, exclusives, and branded retail activations at pop culture events. |
| 14 | Viz Media | https://www.viz.com/ | Partnerships / Publisher Events Manager | Anime and manga fandom alignment; publishers often engage through booths, signings, and promotional experiences. |
| 15 | Shonen Jump (publisher ecosystem via Viz/Shueisha affiliates) | https://www.viz.com/ | Publisher Partnerships / Event Marketing | Directly aligned with manga/anime audience segments and convention discovery for readers and collectors. |
| 16 | Square Enix | https://www.square-enix.com/ | Brand Marketing / Community Engagement Lead | Video game fandom relevance; events are used for game promotions, merch tie-ins, and community touchpoints. |
| 17 | Bandai Namco | https://www.bandainamcoent.com/ | Experiential Marketing / Brand Partnerships | Strong fit for anime/video game crossover audiences and product launches that perform well at conventions. |
| 18 | Bandai | https://www.bandai.com/ | Licensing / Retail Partnerships | Character-based merchandise and collector products are highly compatible with convention retail demand. |
| 19 | IDA / Comic Creator Services (category target) | Creator Services Manager / Platform Partnerships | Florida Supercon highlights comic creators, panels, and guest-driven activations; creator services providers can be ideal buyer targets. | |
| 20 | Comic Book Retailer Group (category target) | Store Operations Director / Event Partnerships | Specialty comic stores often participate in high-volume conventions to sell inventory, host signings, and acquire new customers. |
Top 5 buyer targets to start outreach first (from the list above): Popverse, ReedPop, Signet Collectibles, Funko, Crunchyroll. These align tightly to the show’s described experience pillars: pop culture platforming, convention commercialization, autograph/collectibles verification, and anime/video game audience engagement.
5) Job profiles, industries & event type
A) Best job profiles to target
- Sponsorships Manager / Sponsorship Director
- Partnerships Director / Strategic Partnerships Lead
- Experiential Marketing Manager
- Brand Partnerships Manager
- Licensing Manager / Licensing Partnerships
- Event Marketing Lead / Community Marketing Manager
- Collectibles / Merchandise Business Development
- Retail Merchandising / Category Manager (Pop Culture)
- Publisher Events Manager
- Creator / Talent Relations (for guest activations)
B) Event type
Pop culture convention and festival featuring: celebrity guests, photo ops and select autographs, panels, exhibitor floor activity, and creator-led spaces such as Artist Alley.
C) Industries to use (mapped from the provided industry list)
- Entertainment
- Events Services
- Retail
- Media Production
- Publishing
- Marketing & Advertising
- Online Media
- Computer Games
Note: we recommend using multiple industry filters in parallel and then refining by company keywords such as “collectibles,” “merch,” “publishing,” “anime,” “video games,” “retail,” “sponsorship,” and “licensing.”
6) Estimated attendance (expected total footfall)
The provided official website content does not include an estimated attendance/footfall number. Therefore, we are leaving this field blank until we have a reliable source (e.g., show media kit, press release, or exhibitor prospectus).
7) Key focus areas & buyer engagement
Florida Supercon’s official messaging emphasizes several engagement drivers. These directly map to buyer motivations:
- Celebrity guests + photo ops/autographs: buyers benefit from visibility and premium fan conversion through high-intent experiences. Target engagement angle: “brand activation near autograph/photo-ops demand.”
- Exhibitors & Artist Alley: strong alignment for product discovery, direct sales, and creator-related commerce. Target engagement angle: “meet collectors and creator-driven audiences in-person.”
- Cosplay culture: cosplay communities are product-forward; buyers often want brand presence that fits costumes and fandom identity. Target engagement angle: “brand visibility in cosplay-driven zones and events.”
- Panels & experiences: panel schedules and themed experiences support co-marketing and educational/entertainment positioning. Target engagement angle: “co-branded panels or sponsored fan programming.”
- Community and inclusion: sponsors can position brands around community-building and fandom belonging. Target engagement angle: “support an inclusive pop culture community with meaningful activations.”
8) Client-product fit note (required next step)
We can refine the “best buyers” recommendation, titles, and industry filters based on the client’s actual product category and positioning. Please share the client website URL (and ideally 2–3 key differentiators: product type, whether it’s merchandise/collectibles/tech/platform/service, and who the buyer should be).
Once we review the client website, we will:
- Select the highest-intent buyer segments for Florida Supercon relevant to the client’s offering
- Reduce the buyer list to the top match priorities (not generic accounts)
- Recommend the exact best titles to target based on the client’s sales motion (sponsorships vs retail vs partnerships vs licensing)
- Update the sample table with a stronger “fit” rationale tied to the client’s category
What we can do immediately with the current data: based on the official content we do have, the highest-fit buyer categories for Florida Supercon are collectibles/verified autograph programs, licensed merchandise, anime and video game fandom platforms, and specialty retail/brand partnerships.
9) Final recommendation
Florida Supercon is a strong target event for buyer outreach when the client’s offering connects to: licensed merchandise, collectibles and autographs, fandom platforms, retail merchandising, publishing-related brands, anime/video game audiences, or sponsor/experiential marketing programs.
Next best step: share the client website so we can produce a precision buyer list for Florida Supercon with job-title targeting aligned to the client’s buying use case.
Data sheet
Florida Supercon – Event Attendee & Buyer Profile Analysis
Event Date: July 10–12, 2026
Location: Miami Beach Convention Center, Miami, FL, United States
Event Status: Upcoming
Research Date: July 1, 2026
Event Overview
| Event Name | Florida Supercon |
| Event Date | July 10–12, 2026 |
| Event Status | Upcoming |
| Venue | Miami Beach Convention Center |
| City | Miami |
| State / Region | Florida |
| Country | United States |
| Organizer | ReedPop |
| Official Event Website | floridasupercon.com |
| Event Type | Pop culture exhibition and festival; consumer-focused fan convention with exhibitor marketplace, artist alley, panels, guests, and branded experiences |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Retail, Fashion & Beauty, Arts & Crafts, Education & Training |
| Audience Reach | National with selective international reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; official event page confirms dates, venue, guests, exhibitors, and programming, but does not publish a verified attendance figure on the provided source text. |
| Main Purpose of Event | To gather fans, creators, exhibitors, artists, celebrity guests, and pop-culture brands for commerce, community engagement, merchandising, autographs, panels, and experiential marketing. |
About the Event
Florida Supercon is a major pop culture convention held in Miami Beach that combines a consumer festival atmosphere with an exhibitor marketplace, artist alley, celebrity programming, autograph and photo-op sales, cosplay, fandom communities, and themed activations. The official event site highlights guests, exhibitors, panels, after-dark programming, family activities, and special interest zones such as literary, anime, pop Asia, and pride-focused experiences.
The event matters because it brings together a concentrated audience of high-intent fans and commercial stakeholders in collectibles, comics, licensed merchandise, publishing, gaming, apparel, fan experiences, and entertainment. For B2B outreach, it is especially relevant for brands and suppliers seeking retail distribution, product placement, merchandising partnerships, creator collaborations, licensing opportunities, and direct-to-consumer exposure through a highly engaged audience.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers and category managers | Comic shops, collectibles stores, toy stores, pop culture gift retailers, online retail brands | Merchandise selection, sourcing, purchase planning | High-value for licensed merchandise, collectibles, toys, apparel, and display products |
| Distributors and wholesalers | Toy, comic, hobby, games, apparel, and gift distributors | Channel buying, brand onboarding, inventory commitments | Strong fit for product launches and line expansion |
| Importers and sourcing teams | Merchandise importers, private-label vendors, licensed product suppliers | Supplier qualification, price negotiations, MOQ planning | Relevant for packaging, manufacturing, and fulfillment vendors |
| Licensing and brand partnership teams | Entertainment IP owners, publishers, studios, creators, rights holders | Licensing approvals, collaboration decisions, brand extensions | Important for co-branded products, licensing, and content partnerships |
| Artists, creators, and small business sellers | Artist alley vendors, indie creators, makers, cosplayers, print sellers | Direct purchase decisions for production supplies, merch, printing, and platforms | Good for print, packaging, e-commerce, payment, and creator tools |
| Event and experiential marketers | Brand activation agencies, entertainment marketers, experiential vendors | Booth design, sponsorship, activation budgets, campaign execution | Relevant for event tech, fabrication, signage, staffing, and promo vendors |
| Publishing and media buyers | Comic publishers, fandom media, niche content companies | Editorial partnerships, promotional placements, content licensing | Strong for media, advertising, and content syndication offers |
| Technology and platform decision-makers | Ticketing platforms, fan engagement apps, e-commerce systems, CRM vendors | Software selection, integrations, customer experience tooling | Useful for SaaS, payments, app, and data vendors |
| Associations and community organizers | Fan clubs, creative communities, hobby associations, nonprofit groups | Programming, membership, sponsorship, vendor partnerships | Good for membership software, sponsorship sales, and community tools |
| Media and press | Entertainment media, hobby press, local and national press | Coverage, promotions, interviews, audience amplification | Supports awareness but is not a core buyer segment |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Miami / Miami Beach | Local fans, creators, retailers, artists, event vendors | Medium | Strong local attendance expected due to venue accessibility and regional fan base |
| Host state / region: Florida | Statewide attendees, exhibitors, and retail partners | High | Florida’s major metro areas can feed category buyers and fan communities |
| Nearby business hubs | South Florida, Orlando, Tampa, Jacksonville, Fort Lauderdale | High | Useful for retail, entertainment, hospitality, and event-service suppliers |
| National reach | Collectors, licensors, retailers, publishers, creators, and fans from across the U.S. | High | Event has broad consumer and commercial appeal beyond Florida |
| International reach | Selective international guests, creators, and fans | Low to Medium | International influence is present through pop culture IP, but the event is primarily U.S.-driven |
| Key trade corridors | East Coast retail, Latin American distribution, U.S. e-commerce fulfillment networks | Medium | Miami is strategically relevant for cross-border commerce and entertainment distribution |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The official event positioning, guest roster, and exhibitor marketplace indicate a U.S.-wide draw for fans, creators, and commercial participants. |
| Selective Global | Secondary reach | Global fandom and entertainment IP have international relevance, though the event is not primarily marketed as a global trade event. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Hot Topic | Retail buyer / merchandiser | Pop-culture apparel, accessories, and licensed fandom merchandise buyer | hottopic.com | Buyer, Category Manager, Merchandising Manager, Licensing Manager | Strong Market Fit, Attendance Not Confirmed |
| BoxLunch | Retail buyer / licensing retailer | Licensed pop-culture gift and apparel category | boxlunch.com | Buyer, Senior Buyer, Category Merchant, Director of Merchandising | Strong Market Fit, Attendance Not Confirmed |
| GameStop | Retail buyer | Gaming, collectibles, trading cards, and licensed merchandise | gamestop.com | Merchandise Buyer, Category Manager, VP Merchandising, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Entertainment Earth | Distributor / retailer | Collectibles, action figures, toys, and fandom merchandise | entertainmentearth.com | Product Buyer, Merchandise Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Funko | Manufacturer / brand owner | Licensing, collectibles, and convention-selling strategy | funko.com | Licensing Manager, Partnerships Director, Product Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Dark Horse Comics | Publisher / rights holder | Comic and collectible publishing, IP partnerships | darkhorse.com | Publisher, Licensing Director, Partnership Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Viz Media | Publisher / media company | Anime and manga rights, licensed products, fan engagement | viz.com | Licensing Manager, Brand Partnerships, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Crunchyroll | Streaming / entertainment brand | Anime audience, event activations, merchandise, sponsorships | crunchyroll.com | Brand Partnerships, Sponsorships, Experiential Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| ThinkGeek / FYE | Retail / fandom merchandise | Pop culture gifts and licensed collectibles | fye.com | Buyer, Category Director, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Diamond Comic Distributors | Distributor | Comics, collectibles, and specialty retail distribution | diamondcomics.com | Purchasing Manager, Sales Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Bandai Namco Toys & Collectibles America | Manufacturer / brand owner | Anime, gaming, toys, and collectible products for fandom audiences | bandainamco-am.com | Product Manager, Licensing Director, Trade Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Wizards of the Coast | Gaming / publisher | Tabletop, trading card, and fan engagement ecosystem | wizards.com | Brand Manager, Organized Play Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Mondo | Retail / collectibles brand | Limited-edition fandom collectibles and posters | mondoshop.com | Creative Director, Product Manager, Ecommerce Director | Strong Market Fit, Attendance Not Confirmed |
| Hasbro | Manufacturer / brand owner | Toys, gaming, licensing, and entertainment IP | hasbro.com | Licensing Manager, Retail Partnerships, Trade Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Target | Retail buyer | Mass-market licensed goods, toys, and apparel | target.com | Buyer, Category Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retail buyer | Large-scale consumer goods, toys, collectibles, apparel | walmart.com | Category Manager, Buyer, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buyer / Category Manager | Merchandising / Procurement | Manager to Director | Primary decision-maker for assortment, pricing, and vendor selection |
| 2 | Licensing Manager / Licensing Director | Brand Partnerships | Manager to Director | Relevant for IP, collaboration, and co-branded merchandise deals |
| 3 | Merchandising Director / VP Merchandising | Retail | Director to VP | Controls assortment strategy for fandom, collectibles, apparel, and gifts |
| 4 | Head of E-commerce / Ecommerce Director | Digital Commerce | Director to VP | Important for online merch drops, omnichannel conversions, and digital storefronts |
| 5 | Partnerships Director / Sponsorship Manager | Marketing / Business Development | Manager to Director | Owns activations, brand collaborations, and event sponsorship investments |
| 6 | Product Manager | Product / Brand | Manager to Senior Manager | Shapes merchandise development and fan-focused product launches |
| 7 | Operations Director | Operations / Event Operations | Director | Responsible for event execution, vendor coordination, and onsite logistics |
| 8 | Creative Director / Art Director | Creative / Brand | Director | Relevant for packaging, display, branding, and licensed creative assets |
| 9 | Procurement Manager / Sourcing Manager | Procurement | Manager | Useful for finding suppliers for merchandise, event services, and promotional goods |
| 10 | Founder / Owner / Small Business Operator | Small Business | Owner | Artist alley and indie retail ecosystems depend on owner-led buying decisions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Entertainment | Core fit for fandom, guests, creators, and IP-driven commerce | Studios, publishers, licensing, and event partnerships |
| 2 | Retail | Retail buyers are among the strongest commercial prospects | Merchandising, category management, and assortment expansion |
| 3 | Apparel & Fashion | Licensed apparel and fanwear are major convention categories | Graphic tees, accessories, collaborations, and private label |
| 4 | Consumer Goods | Mass-market collectibles, toys, and gifts align strongly | Product sourcing and retail distribution |
| 5 | Wholesale | Distributors and resellers are likely commercial attendees | Channel sales and reseller onboarding |
| 6 | Arts & Crafts | Artist alley and handmade goods are integral to the show | Makers, supplies, printing, and creative tools |
| 7 | Design | Branding, packaging, and visual identity are important to exhibitors | Creative services and production design |
| 8 | Internet | E-commerce and creator-led sales channels are highly relevant | Online storefronts, creator platforms, and digital fan engagement |
| 9 | Marketing & Advertising | Brand activations and sponsorships matter at fan conventions | Experiential marketing, media buys, and partnership campaigns |
| 10 | Information Technology & Services | Event apps, ticketing, CRM, and commerce infrastructure support the show | Event tech, customer engagement, and payment platforms |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website content provided by the user does not publish a verified attendance number | No organizer-verified attendance figure available in the supplied source text |
| Exhibitor count | Not publicly confirmed in supplied text | Unconfirmed | Official exhibitor list page exists on site, but count not provided in source text | Can be validated directly on the live exhibitor list page if needed |
| Buyer count | Not publicly confirmed | Unconfirmed | Consumer event; no formal buyer count published | Buyer-side traffic is inferred from retail and creator attendance patterns |
| Speaker / guest count | Featured guests present; total count not publicly confirmed in supplied text | Partially confirmed | Official guest and panel sections on the event site | Useful for targeting creators, IP owners, and media partners |
| Historical attendance | Not included here | Not used | No verified figure supplied in prompt or official source text | Avoids unsupported estimate inflation |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Licensing & IP | Approved use of characters, brands, and artwork | Meet rights holders, negotiate collaborations, secure branded merchandise rights | Licensing services, IP management, brand partnership support |
| Retail merchandising | High-turn pop culture products and displays | Connect with category buyers and retail operators | Licensed products, display fixtures, packaging, POP materials |
| Collectibles | Exclusive items, limited editions, and signed goods | Pitch exclusives, convention-only drops, authenticated products | Collectibles, authentication, fulfillment, protective packaging |
| Artist alley / creator economy | Tools for making, printing, and selling creative work | Target independent sellers and creators with production solutions | Printing, e-commerce, payment, design software, shipping |
| Experiential marketing | Memorable brand activation and fan engagement | Sponsor activations, interactive booths, photo opportunities | Event production, experiential services, booth fabrication |
| E-commerce | Online conversion and fan-driven product drops | Capture exhibitors and brands selling direct-to-consumer | E-commerce platforms, CRM, email, analytics, digital payments |
| Publishing & media | Audience growth and fan acquisition | Promote titles, subscriptions, digital platforms, and brand awareness | Content marketing, media sales, subscription offers |
| Cosplay & fabrication | Materials, tools, patterns, and finishing products | Engage makers, costume suppliers, and specialty retailers | Craft supplies, 3D printing, fabric, adhesives, tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong concentration of retail, licensing, collectibles, creator, and entertainment buyers. |
| Decision-maker availability | Medium | Many attendees are consumers; B2B buyers exist but require focused targeting. |
| Data collection potential | High | Official exhibitor, guest, and programming pages support lead research and list building. |
| Apollo targeting potential | High | Clear match to retail, entertainment, consumer goods, and ecommerce buyer personas. |
| Geographic targeting potential | High | Miami plus Florida, East Coast, and select national retail corridors are practical targets. |
| Best outreach approach | Personalized account-based outreach | Focus on licensing, collectibles, fandom merchandising, and event activation relevance. |
| Overall lead quality | High | Best suited for B2B attendee list building, retail targeting, licensing outreach, and fan-commerce prospecting. |
| Best use case | Lead generation and category-specific prospecting | Ideal for supplier outreach to retailers, licensors, distributors, creator tools, and event sponsors. |
| Limitations / risks | Consumer-heavy audience | A large share of attendees are fans rather than buyers; commercial qualification is necessary. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment, Retail, Apparel & Fashion, Consumer Goods, Wholesale, Internet, Marketing & Advertising, Information Technology & Services, Publishing | Focus on organizations most likely to buy, sponsor, license, or exhibit at Supercon |
| Departments | Merchandising, Procurement, Purchasing, Marketing, Partnerships, Business Development, Ecommerce, Operations, Product | Capture commercial decision-makers and budget holders |
| Seniority | Manager, Director, VP, CXO, Owner | Prioritize decision-makers over general staff |
| Job titles | Buyer, Category Manager, Merchandising Director, Licensing Manager, Partnerships Director, Ecommerce Director, Product Manager, Procurement Manager, Brand Manager | Target titles aligned to retail, licensing, and fan-commerce purchasing |
| Geography | United States; Florida; Southeast; East Coast; Miami-Fort Lauderdale; Orlando; Tampa; Atlanta; New York; Los Angeles | Prioritize event-adjacent markets and national retail hubs |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers indie sellers through national retail and entertainment companies |
| Keywords | comic, collectibles, anime, manga, fandom, licensing, merch, merchandise, retailer, wholesale, distributor, pop culture, cosplay, artist alley, fan engagement | Filter for convention-relevant commercial accounts |
| Company type | Public companies, private companies, retail chains, distributors, publishers, brands, agencies, small businesses | Broaden coverage while maintaining commercial relevance |
Suggested Apollo Search Logic: (buyer OR category manager OR merchandising director OR licensing manager OR partnerships director OR ecommerce director OR procurement manager) AND (comic OR collectibles OR anime OR manga OR fandom OR merch OR licensing OR pop culture OR cosplay) with geography filtered to Florida and major U.S. retail hubs.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Florida Supercon official website | Official organizer source | Dates, venue, event positioning, guests, exhibitors, panels, and event format | Very High |
| Florida Supercon exhibitor-related pages | Official event directory / event navigation | Presence of exhibitor and artist alley programming; supports commercial attendee profiling | High |
| Miami Beach Convention Center | Venue website | Venue identity and location context | High |
| ReedPop | Organizer website | Organizer identity and event ecosystem context | High |
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