FinCon - Financial Content Expo
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About this event
FinCon – Financial Content Expo
FinCon is a business event designed for people who create financial content and want to turn that audience-building into sustainable, scalable growth. The event brings together money creators and the organizations that serve them, helping attendees “go pro” through practical strategies for monetization, systems, and brand partnerships.
Dates & Location
- Dates: September 16–18, 2025
- Venue: Not specified in the provided source text
- City: Palm Springs
- Country: United States
What the Event Is About
FinCon is positioned as a place for “money creators” to learn how to grow smarter, monetize faster, and build businesses that last—without doing it alone. The conference environment is built around creator-focused education paired with real partnership opportunities, with content sessions and dedicated face-to-face meetings between creators and industry representatives.
Who It’s For (Attendees & Community)
The event audience includes a mix of creators, influencers, coaches, educators, and financial brands. It is explicitly designed for people who are building a brand, a business, or a platform to help others with their money—regardless of follower count or “YouTube empire” status. In other words, FinCon is structured to welcome both emerging and established finance content professionals.
Core Themes & Learning Track
FinCon sessions focus on practical, revenue-oriented creator needs, including how to monetize beyond simple brand deals, grow reach across channels like YouTube and email, launch products that sell (such as courses or memberships), and build content that creates trust and income over time. The program also emphasizes operating sustainably through smarter behind-the-scenes systems rather than short-term hacks.
Brand, Partnership, and Face-to-Face Opportunities
A key part of FinCon is its partnership mechanism. Every Creator Pass includes access to 1:1 meetings with industry representatives, including financial brands, fintechs, and creator service providers. These meetings are described as real conversations—built through mutual requests facilitated via the FinCon app—aimed at outcomes such as long-term sponsorships, affiliate deals, and collaborations. Each meeting is described as 15 minutes and is presented as available to creators beyond only the biggest names.
In addition, FinCon includes FinCon Central, featuring 50+ booths with tools, platforms, and financial brands—an area where casual conversations can develop into partnership opportunities.
What We Can Highlight for Buyers & Buyers-in-Context
From a business-development perspective, FinCon’s value centers on intentional audience fit: we’re dealing with a concentrated community of money content creators who want to monetize and scale, paired with organizations that align with finance education, fintech solutions, and creator services. This combination supports targeted outreach around brand alignment, partnership strategy, affiliate programs, sponsorship planning, and content-to-revenue pathways.
Examples of Session Topics
- Monetizing beyond brand deals
- Growing reach across YouTube, email, social, and podcasts
- Launching products, courses, or memberships that sell
- Building content that earns trust and drives income
- Creating smarter backend systems to support sustainable operations
- Connecting with brands that align with a creator’s mission
- Turning content into something sustainable and scalable
Speaker & Session Profile (What the Program Signals)
The provided source content highlights named sessions and speaker expertise spanning personal finance education, creator business frameworks, and monetization strategies. This suggests FinCon’s editorial approach is tightly focused on practical, implementable guidance for how creators build client and revenue pathways.
Data sheet
| Field | Details |
|---|---|
| Event Name | FinCon - Financial Content Expo |
| Event Date | September 16–18, 2026 |
| Event Status | Upcoming |
| Venue | Venue + hotel details are referenced on the official website, but the specific venue was not clearly confirmed in the provided source text. |
| City | Palm Springs |
| State / Region | California |
| Country | United States |
| Organizer | FinCon / Financial Content Expo organizers (official event team) |
| Official Event Website | finconexpo.com |
| Event Type | Conference, expo, networking, brand partnership, creator business event |
| Primary Category | Business Services |
| Secondary Applicable Categories | Banking & Finance; IT & Technology; Entertainment & Media; Education & Training |
| Audience Reach | National with meaningful North American reach; some global creator participation is likely |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official site confirms format, audience type, and 50+ booths, but not a public attendance number. |
| Main Purpose of Event | To help money creators, financial educators, coaches, and finance-focused brands grow audiences, monetize content, build partnerships, and connect through sessions, meetings, and exhibitor interactions. |
FinCon is a business event for money creators and the broader financial content ecosystem. According to the official website, it brings together creators, influencers, coaches, brands, educators, financial brands, fintechs, and creator service providers for education, networking, and direct partnership conversations. The event is positioned as a practical growth forum for people building sustainable businesses around financial content and audience monetization.
The event matters because it sits at the intersection of personal finance media, creator commerce, and financial services marketing. It is especially relevant for businesses looking to sponsor creators, source content partnerships, activate affiliate programs, recruit financial educators, or meet decision-makers in the creator economy. The format includes sessions, speakers, and 1:1 meetings, making it valuable for business development, partnership sales, and targeted B2B outreach.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Creators and independent publishers | Personal finance YouTubers, bloggers, podcasters, newsletter operators | Own audience monetization, sponsorship selection, tool purchasing, partnerships | High relevance for creator tools, adtech, affiliate platforms, editing, analytics, finance brands |
| Financial coaches and educators | Coaching firms, course creators, training academies, membership communities | Buy software, course platforms, CRM, payment tools, lead-gen services | Strong fit for SaaS, payment providers, marketing services, and education platforms |
| Financial brands and fintech marketing teams | Banks, fintechs, investing apps, lending platforms, budgeting tools | Brand partnerships, sponsorships, affiliate programs, creator activation | Very high relevance for creator sponsorship and partnership vendors |
| Affiliate and partnership managers | Consumer finance brands, fintech startups, personal finance media companies | Evaluate creators, manage relationships, negotiate campaigns | Ideal buyers for outreach, influencer platforms, and campaign management tools |
| Content operations and growth teams | Media brands, creator businesses, educational platforms | Purchase production tools, SEO tools, email platforms, workflow systems | Good fit for MarTech, content ops, automation, and analytics suppliers |
| Brand and sponsorship decision-makers | Finance brands, ad agencies, creator agencies, fintech marketing departments | Budget ownership for sponsorships, campaigns, and collaborations | Key audience for lead generation and partnership outreach |
| Speaker-side industry experts | Authors, educators, consultants, founders, thought leaders | Influence procurement, thought leadership, referrals, and product selection | Useful for services that support thought leadership, books, training, and brand growth |
| Platforms and service providers | Podcast networks, video tools, communities, course platforms, fintech vendors | Sell to creators and financial brands; also buy marketing, data, and event services | Relevant for B2B partnerships and channel sales |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Palm Springs | Local/regional attendees from Southern California | Medium | Convenient destination for West Coast professionals and creator businesses |
| Host state / region: California | California-based creators, fintech marketers, and agencies | High | California has strong concentration of media, startups, and marketing teams |
| Nearby business hubs | Los Angeles, Orange County, San Diego, Inland Empire, Phoenix | High | Nearby metros increase attendance potential for brands, agencies, and creators |
| National reach | U.S. creators, financial educators, and brand marketers | Very High | FinCon is positioned as a national creator-business event |
| International reach | North American and select international creator economy participants | Medium | Likely present, but the event is primarily U.S.-focused |
| Trade corridor relevance | West Coast digital commerce, fintech, and media corridors | Medium | Best suited for partnership, sponsorship, and digital media targeting rather than physical goods sourcing |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered on U.S. financial content creators, financial brands, and creator business operators. |
| Global | Secondary reach | Creators and digital-first finance businesses can participate from outside the U.S., but the event is not primarily global in positioning. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Personal Finance Club | Creator / financial education brand | Referenced on the official site via speaker Jeremy Schneider; fits creator monetization, education products, and partnership buying | personalfinanceclub.com | Founder, Partnerships Lead, Marketing Director | Confirmed Speaker Organization |
| Financial Coach Academy | Education / coaching organization | Referenced on the official site via speaker Kelsa Dickey; aligned with creator education, coaching tools, and community growth services | financialcoachacademy.com | Founder, COO, Program Director | Confirmed Speaker Organization |
| Nectarine | Fintech / financial services marketplace | Referenced on the official site via Jeremy Schneider; strong fit for creator partnerships and audience acquisition tools | nectarine.com | VP Marketing, Head of Partnerships, Growth Lead | Confirmed Speaker Organization |
| CNBC | Financial media | Referenced on the official site via speaker biography; media brands often sponsor, partner, and recruit creator talent | cnbc.com | Audience Development Director, Partnerships Director, Brand Strategist | Confirmed Speaker Organization |
| The Wall Street Journal | Financial media | Referenced on the official site via speaker biography; relevant for premium finance content partnerships and syndication | wsj.com | Audience Growth Lead, Partnerships Manager, Editorial Strategy | Confirmed Speaker Organization |
| Business Insider | Digital media | Referenced on the official site via speaker biography; relevant for brand sponsorship and financial content distribution | businessinsider.com | Brand Partnerships Manager, Revenue Director, Audience Growth Lead | Confirmed Speaker Organization |
| YouTube | Digital platform | Explicitly referenced in event content and highly relevant to monetization, audience growth, and creator advertising | youtube.com | Partner Manager, Creator Partnerships, Industry Manager | Strong Market Fit, Attendance Not Confirmed |
| Spotify | Podcast platform | Podcast growth is a stated event topic; platform partnerships are highly relevant | spotify.com | Podcast Partnerships Manager, Creator Success Lead, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Mailchimp | Email marketing platform | Email list growth is a core creator need; good fit for sponsorships and integrations | mailchimp.com | Partnerships Manager, Demand Gen Director, Product Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| ConvertKit | Creator email / automation platform | Built for creators; likely to engage with financial creators seeking audience monetization systems | kit.com | Head of Partnerships, Creator Marketing Lead, GTM Director | Strong Market Fit, Attendance Not Confirmed |
| Patreon | Creator monetization platform | Direct match to event theme of monetization, membership growth, and sustainable creator businesses | patreon.com | Business Development, Partnerships, Creator Growth Manager | Strong Market Fit, Attendance Not Confirmed |
| Kajabi | Creator/course platform | Relevant for creators launching products, courses, and memberships | kajabi.com | Partnerships Director, Customer Marketing, Creator Success | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Partnerships / Partnerships Director | Business Development | Director to VP | Owns creator collaborations, sponsorships, channel deals, and affiliate relationships |
| 2 | Brand Marketing Director / VP Marketing | Marketing | Director to VP | Controls sponsorship budgets, campaign strategy, and creator media buys |
| 3 | Creator Partnerships Manager | Partnerships / Influencer Marketing | Manager to Director | Directly responsible for creator selection and campaign execution |
| 4 | Affiliate Marketing Manager | Marketing | Manager | Manages performance-based creator relationships and monetization channels |
| 5 | Growth Marketing Lead | Growth / Marketing | Manager to Director | Looks for scalable channels, acquisition partnerships, and retention tools |
| 6 | Content Strategy Director | Content / Editorial | Director | Evaluates content systems, distribution, and audience monetization models |
| 7 | Founder / CEO / Creator-Operator | Executive Office | Owner / C-level | Often final decision-maker for tools, sponsorships, and partnerships |
| 8 | Podcast Partnerships Manager | Audio / Media | Manager | Relevant for podcast networks, sponsorship sales, and creator collaboration |
| 9 | Product Marketing Manager | Product Marketing | Manager | Bridges product positioning with creator and audience outreach |
| 10 | Community Manager | Community / Member Success | Manager | Drives membership growth, retention, and event/community participation |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Financial Services | FinCon centers on money-related content, financial brands, and monetization | Partnerships, creator marketing, sponsorships |
| 2 | Banking | Banks are key sponsors and buyers of financial creator attention | Brand campaigns, affiliate programs, education partnerships |
| 3 | Information Technology & Services | Many creator tools and platforms are SaaS-driven | Integration, product marketing, channel sales |
| 4 | Internet | Digital-native creator businesses and platforms fit strongly | Growth marketing, platform partnerships |
| 5 | Marketing & Advertising | Agency and brand marketers attend for reach and monetization | Influencer campaigns, media buying, sponsorships |
| 6 | Media Production | Content creators and media operators are core attendees | Content tools, production services, distribution partnerships |
| 7 | Broadcast Media | Finance shows, podcasts, and creator media networks overlap | Audience development, syndication, partnerships |
| 8 | E-Learning | Courses, coaching, and training are major monetization paths | Course platforms, LMS, training services |
| 9 | Management Consulting | Strategic advisors and coaches often attend or exhibit | Advisory services, creator business consulting |
| 10 | Professional Training & Coaching | Directly aligned to creator education and coaching businesses | Lead gen, coaching tech, membership tools |
| 11 | Computer Software | Creator and marketing software vendors are highly relevant | SaaS sales, integrations, customer expansion |
| 12 | Public Relations & Communications | Creators and brands use PR to grow authority and reach | Media relations, brand positioning, launch support |
| 13 | Accounting | Finance-adjacent education and tax/accounting solutions fit creator needs | Service partnerships, referrals, education offers |
| 14 | Insurance | Financial education content often intersects with consumer protection and insurance education | Affiliate marketing, educational sponsorships |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website does not publish a current attendance number | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | 50+ booths | Confirmed | Official website copy | Booth count indicates a meaningful exhibitor/supplier floor |
| Buyer count | Not publicly confirmed | Unconfirmed | No public buyer count disclosed | Buyer-side meetings are emphasized, but totals are not published |
| Speaker count | Not publicly confirmed | Unconfirmed | Speakers page referenced on site; no total provided in copied text | Current lineup exists, but count not verified in source text |
| Sponsor count | Not publicly confirmed | Unconfirmed | Partner With Us page referenced on site | No public sponsor total in the provided source text |
| Historical attendance | Not publicly confirmed | Unconfirmed | No prior-year attendance figure provided in source text | Use direct organizer verification before list-brokerage claims |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Creator monetization | Need to diversify income beyond brand deals | Sessions and meetings on revenue strategy, sponsorship packaging, and memberships | Membership platforms, payment tools, creator monetization SaaS |
| Brand partnerships | Need high-trust creator collaborations | 1:1 meetings with brands and industry reps are a core event feature | Partnership management, influencer CRM, campaign tracking |
| Audience growth | Need to grow YouTube, email, podcast, and social reach | Speaker sessions and networking focused on scalable growth | SEO, email marketing, social scheduling, analytics |
| Financial education | Need to deliver trusted finance content | Ideal for coaches, educators, and brands selling educational products | LMS, course platforms, coaching systems, compliance-friendly content tools |
| Fintech and financial brand marketing | Need creator-led demand generation and brand awareness | Booths and scheduled meetings support account-level outreach | Fintech marketing services, affiliate platforms, attribution tools |
| Operational systems | Need to scale without burnout or chaos | Content on systems, workflow, and sustainable business operations | CRM, project management, automation, accounting software |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around people and companies that spend on sponsorships, creator tools, marketing, and education. |
| Decision-maker availability | High | Founders, marketers, partnership leaders, and creator-operators are natural attendees. |
| Data collection potential | High | Sessions, speaker pages, booths, and 1:1 meetings support prospecting and list-building workflows. |
| Apollo targeting potential | Very High | Clear targeting by industry, title, seniority, and keywords such as partnerships, creator, finance, sponsorship, and affiliate. |
| Geographic targeting potential | Medium | Strong U.S. relevance; geography is useful but the audience is not concentrated in one industry corridor. |
| Best outreach approach | High | Pre-event partnership outreach, post-event follow-up, sponsor prospecting, and creator/business tool demos. |
| Overall lead quality | Very High | Strong event for B2B lead generation, partnership selling, and audience-building offers. |
| Best use case | High-value prospecting and attendee list building | Suitable for sponsorship sales, fintech demand generation, creator SaaS, and partnership outreach. |
| Limitations / risks | Medium | Public attendee counts are not confirmed, and the official source text does not provide a full exhibitor or buyer directory. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Financial Services; Banking; Information Technology & Services; Internet; Marketing & Advertising; Media Production; Broadcast Media; E-Learning; Professional Training & Coaching; Computer Software | Focus on finance brands, creator platforms, and media/education buyers most likely to attend or buy |
| Departments | Marketing; Business Development; Partnerships; Product; Growth; Content; Executive Office | Targets teams responsible for sponsorships, creator campaigns, and tool selection |
| Seniority | C-level; VP; Director; Head; Manager | Prioritize decision-makers and budget owners |
| Job titles | VP Marketing, Director of Partnerships, Head of Creator Partnerships, Affiliate Manager, Growth Marketing Manager, Brand Partnerships Manager, Content Strategy Director, Founder, CEO, Chief Marketing Officer | Align with sponsorship sales, creator monetization, and partnership buying |
| Geography | United States; California; West Coast; major metros such as Los Angeles, San Francisco, San Diego, Phoenix, New York, Chicago | Capture likely domestic attendees and surrounding business hubs |
| Employee size | 1-10; 11-50; 51-200; 201-500; 501-1000; 1000+ | Include creator-led SMEs and enterprise finance/media brands |
| Keywords | creator, sponsorship, partnerships, affiliate, finance content, personal finance, audience growth, monetization, podcast, YouTube, newsletter, fintech | Improve precision for event-relevant accounts and contacts |
| Technologies | Email marketing, creator monetization platforms, podcast tools, analytics, CRM, marketing automation, payment systems | Useful for SaaS vendors selling into creator and finance businesses |
| Company type | Public company; venture-backed startup; founder-led business; media company; digital platform | Prioritize organizations with active growth and partnership budgets |
| Revenue range | $1M–$10M; $10M–$50M; $50M+ | Useful for balancing creator businesses and established brands |
Suggested Apollo Search Logic: (creator OR partnerships OR affiliate OR sponsorship OR fintech OR “financial content” OR “personal finance”) AND (marketing OR business development OR growth OR product OR content) AND (Director OR VP OR Head OR Manager OR Founder OR CEO). Add California or U.S. West Coast geography for event-adjacent prospecting.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FinCon Official Website | Primary official source | Event positioning, audience description, 50+ booths, 1:1 meetings, speakers, sessions, partner program, Palm Springs location reference, and September 16-18 dating on page title | Very High |
| FinCon Speaker / Content Sections | Official website content | Speaker organizations and participant context including Rose Han, Jeremy Schneider, Kelsa Dickey, Personal Finance Club, Financial Coach Academy, Nectarine, CNBC, WSJ, and Business Insider references | High |
| FinCon “Who’s Attending” / “Partner With Us” navigation references | Official website navigation text | Confirmed that attendee and partner-focused pages exist for current-event research and B2B targeting | Medium |
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Tell us your work email and our AI instantly builds a buyer list matched to FinCon - Financial Content Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.