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About this event
Fenajeep (Festa Nacional do Jeep) – 2026
A Fenajeep, conhecida como a Festa Nacional do Jeep, é um grande encontro off-road em Santa Catarina, celebrando a cultura Jeep com atrações, exposições, provas e passeios especialmente voltados para quem vive a aventura sobre trilhas.
Localização
A Fenajeep acontece em Brusque – Santa Catarina, Brasil, com referência de endereço no site oficial: Rua Abraão de Souza e Silva, 1777, Bateas, Brusque – SC.
Experiência e atrações
No evento, a programação foi destacada no site oficial com atrações e provas voltadas ao universo off-road. Entre os destaques anunciados em “Provas em Destaque” e “Conheça nossas atrações”, aparecem:
- Desafio Fenajeep
- Jeep Cross
- Gaiola Cross
- Passeio Radical
Passeios Fenajeep 2026 (inscrições abertas)
As inscrições para os Passeios Fenajeep 2026 estão abertas para duas modalidades: Passeio Radical e Passeio Expedition.
Passeio Expedition 2026
Segundo o site, o Passeio Expedition acontece no sábado, dia 06, com saída prevista para 8h30.
Passeio Radical 2026
O Passeio Radical ocorre na sexta-feira, com saída prevista para 8h.
O que inclui cada inscrição
Cada inscrição contempla:
- 2 almoços
- 2 passaportes para todos os dias da Fenajeep
- 2 polos oficiais do evento
Participantes extras e informações importantes
- É possível levar mais pessoas no veículo, mediante compra de almoço adicional na inscrição.
- Os benefícios inclusos são válidos apenas para os 2 inscritos principais.
- As vagas são limitadas e a inscrição é online.
- O site orienta que seja lido o regulamento disponível no momento da inscrição para conferir todas as regras dos passeios.
Camping Fenajeep (camping oficial)
Para quem quer ficar mais perto de toda a programação, o site oficial destaca o Camping Fenajeep como o camping oficial em frente ao evento. A proposta é oferecer mais praticidade, conforto e segurança para aproveitar todos os dias.
Estrutura do camping
- Banheiros químicos
- Chuveiros aquecidos
- Limpeza
- Segurança 24h
- Pontos de água e energia
Reserva e o que não está incluso
- A reserva é 100% online, com escolha de lote pelo mapa interativo.
- O site informa que ingresso da Fenajeep, passeios, alimentação e itens pessoais não estão inclusos.
Mensagem geral do evento
A Fenajeep convida o público a viver dias inesquecíveis de diversão e aventura off-road, com atividades que valorizam a experiência Jeep, as trilhas desafiadoras e a cultura que conecta comunidades e fãs do segmento.
Data sheet
Fenajeep – Event Attendee & Buyer Profile Analysis
Event date: 2026-06-03 to 2026-06-07
Location: Complexo Chico Wehmuth, Brusque, Santa Catarina, Brazil
Event status: Upcoming
Research date: 2026-07-06
Event Overview
| Event Name | Fenajeep (Festa Nacional do Jeep) |
| Event Date | 2026-06-03 to 2026-06-07 |
| Event Status | Upcoming |
| Venue | Complexo Chico Wehmuth, Rua Abraão de Souza e Silva, 1777, Bateas |
| City | Brusque |
| State / Region | Santa Catarina |
| Country | Brazil |
| Organizer | Fenajeep / Festa Nacional do Jeep (official event brand) |
| Official Event Website | fenajeep.com.br |
| Event Type | Off-road consumer event, Jeep culture festival, trail and vehicle showcase |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Travel & Tourism; Entertainment & Media; Logistics & Transportation; Hospitality |
| Audience Reach | National, with localized draw from Santa Catarina and neighboring southern Brazilian states |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; official site confirms event format and attractions, but no public attendance total was provided in the supplied source text. |
| Main Purpose of Event | To bring together Jeep and off-road enthusiasts for competitions, rides, camping, exhibitions, and brand/community engagement. |
About the Event
Fenajeep, the Festa Nacional do Jeep, is a Brazilian off-road gathering focused on Jeep culture, trail experiences, competitive driving activities, and lifestyle participation. The official event site highlights attractions such as Desafio Fenajeep, Jeep Cross, Gaiola Cross, and the Passeio Radical, positioning the event as a major experiential platform for vehicle enthusiasts, clubs, and brands tied to the off-road ecosystem.
The event matters because it combines consumer enthusiasm, product visibility, and community participation in a high-engagement environment. It is relevant for automotive suppliers, accessory brands, tire and suspension companies, outdoor gear sellers, local hospitality providers, and tourism stakeholders seeking access to active buyers, vehicle owners, club members, and off-road decision-makers.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Off-road vehicle owners and Jeep club members | Jeep clubs, 4x4 groups, enthusiast communities | Direct buyer of parts, accessories, upgrades, and services | Very high relevance for aftermarket products and adventure gear |
| Automotive accessory retailers and distributors | 4x4 parts retailers, distributors, importers | Product sourcing, brand selection, wholesale purchasing | High relevance for supplier meetings and channel sales |
| Automotive service and customization workshops | Suspension shops, tire centers, fabrication shops, tuning garages | Specifies components, installs products, recommends brands | Strong fit for parts, tools, equipment, and technical solutions |
| Automotive brand marketers and sponsorship teams | OEMs, aftermarket brands, event sponsors | Marketing, sponsorship, partnerships, activation decisions | Useful for brand exposure and experiential marketing |
| Tourism and hospitality buyers | Hotels, lodging operators, local tourism partners | Procurement of accommodation, food, local experiences | Relevant for event travel, stay, and visitor services |
| Event vendors and concession partners | Food service providers, retail stands, merchandising suppliers | Purchasing for operations, stand setup, and inventory | Relevant for onsite sales, merchandising, and event services |
| Media, content creators, and motorsport publishers | Automotive media, creators, specialty publishers | Influence, coverage, audience amplification | Useful for brand awareness and post-event reach |
| Families and leisure visitors | Local and regional consumers attending for entertainment | Ticket purchase, food, camping, merchandise spending | Relevant for consumer brands and local commerce |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Brusque | High local attendance from the host city and immediate surroundings | Medium | Convenient access for local enthusiasts, vendors, and hospitality partners |
| Host state / region: Santa Catarina | Strong in-state draw from off-road communities and consumer visitors | High | Likely strongest concentration of buyers, sponsors, and clubs |
| Nearby business hubs | Joiners from Blumenau, Itajaí, Balneário Camboriú, Joinville, Florianópolis corridor | Medium to high | Supports supplier outreach to retail, services, tourism, and logistics buyers |
| National reach | Jeep and 4x4 enthusiasts from across Brazil | High | Official branding implies national recognition and broad category appeal |
| International reach | Limited but possible from neighboring South American markets and off-road tourists | Low to medium | Not positioned as a global trade event, but still attractive to niche enthusiasts |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as a major Brazilian Jeep/off-road gathering and is likely to attract attendees from multiple states. |
| Regional extension | Secondary reality | Santa Catarina and the southern region are likely to deliver the densest attendance and buying activity. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Jeep clubs and 4x4 enthusiast associations | Buyer community | High-intent participants for rides, upgrades, accessories, and group purchases | n/a | Club President, Event Coordinator, Purchasing Lead, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| AutoZone | Retail buyer / automotive parts channel | Potential channel and aftermarket buyer for vehicle accessories and maintenance products | autozone.com | Category Manager, Merchandising Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Bosch | Automotive technology supplier | Relevant for automotive parts, diagnostics, and performance solutions | bosch.com | Business Development Director, Product Manager, OEM Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Pirelli | Tire brand / mobility buyer | Off-road tires are a core purchasing category for attendees and workshop partners | pirelli.com | Brand Manager, Channel Sales Director, Regional Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| BFGoodrich | Off-road tire brand | Strong product-category alignment with Jeep/off-road buyers | bfgoodrich.com | Marketing Director, Territory Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Local automotive workshops and suspension shops | Service buyer | These businesses influence product selection and repeat purchasing for off-road builds | n/a | Owner, Workshop Manager, Purchasing Lead, Lead Technician | Strong Market Fit, Attendance Not Confirmed |
| Santa Catarina tourism and hospitality operators | Buyer-side service organization | Event visitors need lodging, dining, and travel support | sc.gov.br | Tourism Director, Hospitality Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Brusque city administration | Government / local buyer | Local government may engage in tourism, infrastructure, and event support | brusque.sc.gov.br | Procurement Officer, Tourism Secretary, Event Manager | Strong Market Fit, Attendance Not Confirmed |
| Jeep accessory e-commerce sellers | Distributor / importer | Likely buyers of wholesale accessories, promotions, and reseller relationships | n/a | E-commerce Manager, Sourcing Manager, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| Camping and outdoor equipment suppliers | Consumer goods buyer | Camping is officially promoted, creating demand for tents, gear, and utilities | n/a | Category Manager, Sales Director, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager | Merchandising / Procurement | Manager | Controls product selection and wholesale buy-in for relevant accessories and gear |
| 2 | Purchasing Manager | Procurement | Manager / Senior Manager | Evaluates vendor offers, pricing, and replenishment needs |
| 3 | Business Development Director | Sales / Partnerships | Director | Useful for sponsorships, dealer relationships, and event activation |
| 4 | Marketing Manager | Marketing | Manager | Can activate sponsorships and consumer engagement around the event |
| 5 | Operations Director | Operations | Director | Oversees event logistics, staffing, on-site service needs, and vendor coordination |
| 6 | Procurement Manager | Procurement | Manager | Potential buyer for event services, hospitality, supplies, and equipment |
| 7 | Workshop Owner / Lead Technician | Service / Technical | Owner / Lead | Hands-on decision-maker for off-road parts and installation services |
| 8 | Tourism Director | Tourism / Public Sector | Director | Important for visitor economy, destination marketing, and partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Direct category fit for Jeep, aftermarket, tires, accessories, and service businesses | Retail, OEM, dealer, and aftermarket outreach |
| 2 | Retail | Relevant for accessory sellers, e-commerce, and category buyers | Merchandising and buying teams |
| 3 | Wholesale | Supports distributor and channel-partner targeting | Bulk sourcing and distribution leads |
| 4 | Import & Export | Useful for accessory importers and product sourcing teams | Supply chain and sourcing outreach |
| 5 | Logistics & Supply Chain | Relevant to event movement, distribution, and fulfillment | Operational buyers and shipping partners |
| 6 | Hospitality | Event visitors need lodging, food, and service support | Travel and accommodation partners |
| 7 | Events Services | Useful for sponsorship, activation, and event operations | Exhibitor and activation partners |
| 8 | Leisure, Travel & Tourism | Strong fit for destination marketing and visitor services | Tourism promotion and travel planning |
| 9 | Consumer Goods | Supports camping, apparel, tools, and lifestyle products | Event merchandising and retail expansion |
| 10 | Marketing & Advertising | Useful for sponsors, brand activations, and content partnerships | Sponsorship and experiential marketing teams |
| 11 | Government Administration | Local and regional public-sector stakeholders may support tourism and logistics | Procurement and destination support |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of public figure | Official site content provided | Do not infer a numeric total without organizer disclosure |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official site has an exhibitors section, but no count in supplied text | Potentially useful for prospecting, but not verified here |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer list in supplied source text | Treat as attendee-led event rather than a buyer-only procurement show |
| Speaker count | Not publicly confirmed | Unconfirmed | No agenda speaker roster in supplied text | Content is activity-driven rather than conference-driven |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official site includes a sponsors page, but no counts in supplied text | Use sponsor targeting only after reviewing the live sponsor list |
| Historical attendance | Not publicly confirmed in supplied text | Unavailable | No prior-year attendance figures provided | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Automotive accessories | Performance upgrades, protection, storage, and utility products | Demo displays, reseller meetings, retail bundles | Bumpers, winches, racks, lights, recovery gear |
| Tires and suspension | Durability and off-road performance | Technical product comparison and installer outreach | Off-road tires, shocks, lift kits, alignment tools |
| Camping and outdoor comfort | On-site convenience for visitors and crews | Camping activation, retail tie-ins, bundle offers | Tents, chairs, coolers, portable power, lighting |
| Event logistics | Transport, parking, camping infrastructure, crowd flow | Operational supplier discussions and service contracts | Temporary structures, signage, access control, sanitation |
| Tourism and hospitality | Visitor accommodation and local experience support | Hotel packages, local partnerships, destination marketing | Hotels, restaurants, transport, tourism services |
| Brand sponsorship | Visibility, lead generation, and community affiliation | On-site activation, branding, contest or ride sponsorships | Experiential marketing, signage, promo assets |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong fit for off-road, automotive, retail, and outdoor purchase behavior. |
| Decision-maker availability | High | Likely presence of owners, managers, sponsors, and category buyers. |
| Data collection potential | Medium | Useful official event pages exist, but no attendee list or footfall total was publicly confirmed in the supplied text. |
| Apollo targeting potential | High | Well suited to automotive, retail, wholesale, hospitality, and government filters. |
| Geographic targeting potential | High | Strong regional focus in southern Brazil with wider national interest. |
| Best outreach approach | Direct + partner-based | Target sponsors, dealers, shops, and tourism stakeholders with product-specific offers. |
| Overall lead quality | High | Good event for lead generation in automotive and adjacent consumer/business categories. |
| Best use case | B2B prospecting and attendee profiling | Most effective for aftermarket sales, sponsorship sales, and local partner development. |
| Limitations / risks | Medium | Public attendee and exhibitor totals are not confirmed in the supplied source text; buyer list must be built prospectively. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive, Retail, Wholesale, Import & Export, Hospitality, Events Services, Logistics & Supply Chain, Government Administration | Prioritize likely buyers and partners aligned to off-road demand |
| Departments | Procurement, Sales, Partnerships, Marketing, Operations, Supply Chain, Product, Business Development | Reach decision-makers and budget owners |
| Seniority | Owner, CXO, VP, Director, Head, Manager | Focus on high-probability buying authority |
| Job titles | Procurement Manager, Purchasing Manager, Category Manager, Business Development Director, Marketing Manager, Operations Director, Workshop Owner, Tourism Director | Target practical buyer and partner functions |
| Geography | Brazil, especially Santa Catarina, Paraná, Rio Grande do Sul, São Paulo | Match local and national event draw |
| Employee size | 11-50, 51-200, 201-500, 501-1000, 1001+ | Capture small workshops through national brands |
| Keywords | Jeep, off-road, 4x4, aftermarket, suspension, tires, camping, adventure, sponsorship, dealership | Filter for event-relevant buyer intent |
| Company type | Privately held, public company, franchise, distributor, retail chain, workshop, association, government | Broaden coverage across sponsor and buyer profiles |
Suggested Apollo Search Logic: (automotive OR retail OR wholesale OR hospitality) AND (procurement OR purchasing OR category manager OR business development OR partnerships OR operations) AND (Jeep OR off-road OR 4x4 OR aftermarket OR suspension OR tires OR camping OR adventure) AND Brazil.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Fenajeep official website | Official organizer website | Event brand, 2026 promotional content, location, attractions, camping, and passeios information | High |
| Fenajeep location and attractions pages | Official event page content | Venue address, Brusque, Santa Catarina, and named event attractions | High |
| Fenajeep 2026 passeios and camping pages | Official event page content | Confirmed 2026 ride types, camping offering, and event experience structure | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Fenajeep — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds