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About this event
ERP Summit 2026
Event type: Enterprise Software, ERP, Business Technology, Digital Transformation, IT Systems, Operations, Finance, Supply Chain, Automation
Estimated attendance: Typically a strong B2B business audience with decision-makers, influencers, vendors, system integrators, consultants, and implementation partners. Exact 2026 footfall should be confirmed from the organizer, but ERP summits of this type usually attract a highly targeted professional audience rather than a mass public crowd.
1️⃣ Who attends: Buyers / attendees
ERP Summit 2026 is primarily a B2B technology and decision-maker event. The audience is usually made up of companies and professionals actively evaluating, purchasing, implementing, upgrading, or integrating ERP platforms and connected enterprise systems. This is not a consumer show. The value is in the concentration of professionals involved in digital operations, finance systems, supply chain modernization, and enterprise application strategy.
The strongest attendee groups generally include:
- IT leaders such as CIOs, CTOs, IT directors, enterprise architects, systems managers, and application managers
- Operations leaders responsible for process efficiency, automation, and enterprise workflows
- Finance decision-makers including CFOs, finance directors, controllers, and accounting system owners
- Supply chain and logistics leaders looking for planning, inventory, procurement, and visibility solutions
- ERP project owners, transformation leads, and business analysts
- Consultants and implementation partners who influence platform selection
- System integrators, resellers, and technology partners
- Vendors and sponsors offering ERP, CRM, BI, HR tech, automation, cloud, cybersecurity, and analytics solutions
For attendee-list sales, the best buyers are usually not everyone on the floor, but the professionals who have budget ownership, vendor evaluation responsibility, or implementation influence.
2️⃣ Where the show is happening + attendee geographic origin
Location: ERP Summit events are commonly held in major business hubs and convention venues depending on the country edition. For the 2026 edition, confirm the exact city and venue from the event organizer before final outreach.
Attendee geographic origin: This type of event typically attracts a mix of:
- Local attendees from the host city and surrounding business districts
- National attendees from across the country, especially from mid-market and enterprise companies
- Regional visitors from neighboring states, provinces, or nearby countries depending on the edition
- Global vendors if the event has international software sponsors or multinational ERP brands
Because ERP is a cross-industry technology category, attendance often includes professionals from manufacturing, distribution, retail, services, healthcare, construction, logistics, and finance. If the summit is hosted in a major commercial city, the audience becomes even more attractive for local and national targeting.
3️⃣ Audience reach
Reach type: National to Global, depending on edition and organizer scale
ERP Summit is generally a high-intent business event with strong commercial value. Even when the physical event is regional, the audience often includes companies with national operations and multinational software interests. The audience reach is usually broader than a single industry event because ERP touches multiple business functions across all sectors.
For lead generation and attendee-list sales, this means the event has value not just for ERP software companies, but also for:
- Cloud providers
- Business intelligence and analytics vendors
- Automation and workflow tools
- Cybersecurity providers
- Finance and accounting software vendors
- Supply chain and warehouse technology companies
- Consultancies and implementation firms
4️⃣ Sample buyer company names + websites
Below is a sample buyer list of companies that fit ERP Summit 2026 well. These are buyer-style target accounts you can use for audience research and attendee-list positioning. The focus is on companies that either buy ERP technology, implement ERP, integrate enterprise systems, or influence enterprise transformation decisions.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Salesforce | salesforce.com | Enterprise Applications Director / Strategic Alliances Manager | Strong enterprise software buyer and ecosystem player; relevant for CRM, integrations, and digital operations. |
| 2 | Microsoft | microsoft.com | ERP Partner Manager / Cloud Solution Architect / Business Applications Lead | Major ERP ecosystem influence through cloud, Dynamics, data, and enterprise productivity tools. |
| 3 | Oracle | oracle.com | ERP Sales Leader / Enterprise Applications Director | Direct ERP vendor with strong interest in enterprise buyers, partners, and decision-makers. |
| 4 | SAP | sap.com | Partner Marketing Manager / ERP Solution Consultant | Core ERP brand; highly relevant for enterprise software procurement and implementation ecosystems. |
| 5 | Workday | workday.com | Enterprise Sales Director / HCM & ERP Partnerships Lead | Strong fit for finance and HR transformation audiences with enterprise budget authority. |
| 6 | Infor | infor.com | Industry Cloud Sales Manager / ERP Channel Partner Manager | ERP vendor with sector-specific solutions for manufacturing, distribution, and services. |
| 7 | IFS | ifs.com | Enterprise Account Executive / Solution Consultant | Good fit for asset-intensive industries, service operations, and industrial ERP use cases. |
| 8 | Coupa Software | coupa.com | Procurement Solutions Director / Strategic Account Manager | Relevant for procurement, spend management, and enterprise workflow optimization. |
| 9 | ServiceNow | servicenow.com | Enterprise Workflow Advisor / Platform Sales Manager | Strong buyer fit for digital transformation, process automation, and enterprise service management. |
| 10 | Capgemini | capgemini.com | ERP Practice Lead / Digital Transformation Director | Consulting and systems integration company with strong influence over ERP selection and rollout. |
| 11 | Deloitte | deloitte.com | ERP Advisory Partner / Technology Transformation Leader | Large enterprise advisory firm with deep ERP implementation and transformation involvement. |
| 12 | Accenture | accenture.com | Enterprise Solutions Lead / ERP Consulting Director | Major global consulting buyer and influencer in ERP transformation programs. |
| 13 | IBM | ibm.com | Enterprise Sales Director / Technology Consulting Manager | Relevant for hybrid cloud, AI, enterprise integration, and large-scale business systems. |
| 14 | HCLTech | hcltech.com | ERP Delivery Head / Global Alliance Manager | Strong ERP implementation and managed services buyer profile. |
| 15 | Tata Consultancy Services | tcs.com | ERP Practice Director / Enterprise Architecture Lead | Large enterprise technology services firm with ERP consulting and integration capabilities. |
| 16 | Wipro | wipro.com | Business Applications Director / ERP Program Manager | Good buyer fit for enterprise modernization, application management, and implementation services. |
| 17 | Tech Mahindra | techmahindra.com | Enterprise Solutions Leader / ERP Delivery Manager | Strong partner profile for digital transformation and enterprise systems integration. |
| 18 | Genpact | genpact.com | Business Process Transformation Leader / ERP Operations Lead | Relevant for finance transformation, process optimization, and shared services environments. |
| 19 | RSM | rsmus.com | ERP Advisory Manager / Business Technology Consultant | Mid-market advisory and implementation firm that often helps companies choose ERP platforms. |
| 20 | Grant Thornton | grantthornton.com | ERP Consulting Director / Digital Advisory Lead | Good fit for finance, risk, audit, and enterprise transformation buying influence. |
Top 5 best samples to send first: SAP, Oracle, Microsoft, Workday, Accenture. These names cover direct ERP vendors, enterprise cloud, and consulting influence, which makes them the strongest commercial targets for this summit.
5️⃣ Job profiles, industries & event type
This event is ideal for targeting senior and mid-senior professionals who influence enterprise software purchasing. The best job profiles usually include:
- CIO
- CTO
- IT Director
- Enterprise Applications Director
- ERP Manager
- ERP Project Manager
- Business Systems Manager
- ERP Implementation Lead
- Finance Director
- CFO
- Controller
- Operations Director
- Supply Chain Director
- Digital Transformation Lead
- Business Analyst
- IT Solutions Architect
- Cloud Applications Manager
- Systems Integration Manager
- Procurement Director
- Consulting Partner
Best industry filters to use:
- Information Technology & Services
- Computer Software
- Computer Hardware
- Internet
- Management Consulting
- Financial Services
- Accounting
- Retail
- Logistics & Supply Chain
- Manufacturing-related sectors
- Wholesale
- Construction
- Telecommunications
- Insurance
- Healthcare and Hospital systems
Event type classification: ERP Summit is best described as an enterprise software conference and buyer-intent business technology summit. It is suitable for both vendor prospecting and buyer-list enrichment, especially around digital transformation, ERP modernization, and enterprise workflow automation.
6️⃣ Estimated attendance / expected footfall
Because ERP events are usually professional and niche, the footfall is normally smaller than mass trade shows but much stronger in buyer quality. The exact number depends on country, city, and organizer promotion, but the audience is generally composed of:
- Decision-makers with budget authority
- Implementation teams
- Technology vendors and sponsors
- Consultants and advisors
- Operations and finance leaders
From a data-sales perspective, that means the event may produce a smaller but more valuable list. The list quality is often more important than raw scale for enterprise software campaigns.
7️⃣ Key focus areas & buyer engagement
The strongest content and buyer interest areas for ERP Summit 2026 usually include:
- ERP selection and vendor comparison
- Cloud migration and SaaS transformation
- Finance automation and accounting workflows
- Supply chain planning and inventory visibility
- Procurement and spend management
- Business intelligence, analytics, and reporting
- Artificial intelligence in enterprise systems
- Integration between ERP, CRM, HR, and logistics platforms
- Cybersecurity and data governance
- Implementation strategy, change management, and training
Buyer engagement angle: The strongest outreach message is not simply “we have attendee data.” It should be framed as access to professionals who are actively involved in enterprise modernization, systems replacement, automation, and digital operations. That is what makes the list commercially useful.
Examples of good positioning:
- Reach ERP buyers evaluating enterprise system upgrades
- Connect with finance and operations leaders driving software decisions
- Target implementation partners and consulting firms influencing platform selection
- Engage technology leaders responsible for process automation and integration
8️⃣ Client product fit note
Please share your client website before finalizing the best buyer list. The ideal target accounts change significantly depending on what your client sells.
For example:
- If your client sells ERP software, target enterprise applications leaders, CIOs, business systems heads, and transformation teams.
- If your client sells consulting or implementation services, target ERP directors, digital transformation leaders, and consulting partners.
- If your client sells data, analytics, AI, or BI, target CIOs, analytics managers, and operations leaders.
- If your client sells finance or accounting automation, target CFOs, controllers, and finance systems managers.
- If your client sells integration or security solutions, target IT architects, systems managers, and technology governance teams.
Once you share the client website, I can refine this into the best buyer companies, best job titles, best industries, and best outreach angle for this specific summit.
9️⃣ Industry suggestions based on the industry list
For ERP Summit 2026, the best industry categories from your list are:
- Information Technology & Services
- Computer Software
- Computer Hardware
- Internet
- Management Consulting
- Financial Services
- Accounting
- Insurance
- Retail
- Wholesale
- Logistics & Supply Chain
- Transportation/Trucking/Railroad
- Manufacturing-related companies
- Construction
- Telecommunications
- Healthcare and Hospital groups
Best industry strategy: Use both software-industry targets and end-user-industry targets. That way, you capture both the vendors exhibiting at the summit and the enterprises buying ERP solutions.
Final recommendation
ERP Summit 2026 is a strong B2B event for attendee-list and buyer-list research because the audience is naturally concentrated around enterprise technology, operations, finance, and transformation decision-making. The list should be positioned as a high-intent business audience, not a general-event audience.
Best buyer segments to collect:
- ERP vendors and channel partners
- Enterprise software buyers
- Consulting and implementation firms
- IT decision-makers
- Finance and operations leaders
- Supply chain and procurement heads
- Business transformation teams
Quality rating for B2B attendee-list sales: 9/10
This is a very attractive event for targeted outreach because the buyer intent is clear, the decision-maker density is high, and the topics are closely tied to budgeted technology purchases.
Data sheet
| Event Name | ERP Summit 2026 |
| Event Date | 26 May 2026 |
| Event Status | Completed |
| Venue | Technical Innovation Center |
| City | Lisbon |
| State / Region | Lisbon |
| Country | Portugal |
| Organizer | Organizer not independently verified in the materials provided. |
| Official Event Website | Official event website not verified in the materials provided. |
| Event Type | B2B summit focused on enterprise software, ERP, digital transformation, automation, finance systems, operations, and supply chain modernization. |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Logistics & Transportation; Banking & Finance |
| Audience Reach | Likely National with selective international/Iberian relevance. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Estimated attendee profile only, based on the event theme and user-provided description. No independently verified current-year attendance count supplied. |
| Main Purpose of Event | To connect enterprise software vendors, ERP decision-makers, system integrators, consultants, and business transformation leaders around ERP evaluation, implementation, optimization, and adjacent business technology solutions. |
ERP Summit 2026 is a business-focused technology event centered on enterprise resource planning platforms and the wider ecosystem of finance systems, operations technology, supply chain software, automation tools, analytics, and digital transformation services. Based on the event theme and supplied description, it is positioned as a specialist B2B environment rather than a broad consumer expo, making it most relevant for organizations evaluating, deploying, integrating, upgrading, or replacing core enterprise systems.
The event matters because ERP buying decisions usually involve multiple internal stakeholders across IT, finance, procurement, operations, and supply chain. That gives the summit strong relevance for lead generation, partner outreach, systems integration relationships, and consultative selling. It appears suitable for B2B attendee list building where compliant event data can be sourced, but current-year organizer-verified attendee or exhibitor lists were not available in the materials provided, so buyer targeting should be based on role-based ICP logic unless official participation records are obtained.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| CIOs, CTOs, IT directors, enterprise architects | Mid-market and enterprise companies modernizing ERP and core applications | Technical decision-makers, budget owners, platform evaluators | High-value targets for ERP platforms, integration, security, cloud migration, and managed services |
| Finance leaders | CFO offices, controllers, finance directors, accounting transformation teams | Co-approve ERP and financial systems; define reporting and compliance requirements | Strong fit for finance modules, reporting, automation, compliance, and analytics solutions |
| Operations leaders | COO teams, operational excellence managers, plant and service operations leaders | Influence workflow design, process standardization, KPI tracking, and change management | Relevant for automation, workflow, field operations, process mining, and performance tools |
| Supply chain and logistics leaders | Manufacturers, distributors, retailers, import/export firms, logistics-intensive businesses | Shape requirements for inventory, planning, procurement, transport, and visibility modules | High relevance for SCM, WMS, TMS, procurement, planning, and supplier management offerings |
| Procurement and sourcing teams | Central procurement, strategic sourcing, purchasing operations | Specify P2P needs, supplier data requirements, and spend-control objectives | Strong fit for sourcing tools, supplier portals, contract management, and spend analytics |
| ERP program owners and transformation leads | PMOs, digital transformation offices, enterprise applications teams | Drive implementation roadmaps, vendor selection, partner evaluation, and rollout governance | Priority audience for implementation partners, consultants, and integration providers |
| System integrators and consulting firms | ERP consultancies, enterprise integrators, transformation advisory firms | Channel partners, solution influencers, implementation buyers, alliance builders | Important for partnership deals, subcontracting, referrals, and bundled service offerings |
| Application managers and systems owners | ERP administrators, business systems managers, platform owners | Day-to-day users who influence product usability, vendor satisfaction, and expansion opportunities | Useful for upsell, user adoption tools, training, support, and adjacent SaaS modules |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Lisbon | High local participation likely from enterprise HQs, technology firms, consultancies, and service providers | High | Strong base for corporate decision-makers, integrators, and digital transformation teams |
| Greater Lisbon region | Likely strong attendance from nearby business parks, shared services, and national offices | High | Convenient day-trip market for senior professionals |
| Portugal national market | Likely national attendance from Porto, Braga, Aveiro, Coimbra, Leiria, Setúbal, and industrial corridors | Medium to High | Relevant for manufacturers, distributors, retailers, logistics operators, and large service companies |
| Iberian market | Selective participation likely from Spain-based vendors, regional partners, and multinational teams | Medium | Relevant where ERP vendors cover Portugal and Spain through shared territory structures |
| Wider Europe / international | Possible but not confirmed | Low to Medium | May include multinational software vendors and consulting partners; no verified current-year data supplied |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The topic set and Lisbon location suggest a Portugal-wide B2B technology audience, especially among enterprise buyers and implementation partners. |
| Regional / Iberian | Secondary relevance | Cross-border vendor and partner interest is plausible, but not independently confirmed for the 2026 edition. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Sonae | Enterprise retail and distribution group | Complex finance, procurement, retail, and supply chain operations align strongly with ERP and business systems buying. | sonae.pt | CIO, IT Director, Director of Procurement, Supply Chain Director, ERP Manager | Strong Market Fit, Attendance Not Confirmed |
| Jerónimo Martins | Retail and consumer goods group | Large-scale multi-country operations require ERP, procurement, financial consolidation, and inventory systems. | jeronimomartins.com | CIO, Finance Director, Head of Applications, Procurement Director, Transformation Director | Strong Market Fit, Attendance Not Confirmed |
| Galp | Energy and utilities enterprise | Relevant for asset-intensive ERP, procurement, finance, and operational planning systems. | galp.com | CIO, Head of Enterprise Applications, Procurement Director, Operations Systems Director | Strong Market Fit, Attendance Not Confirmed |
| EDP | Utilities and energy group | Enterprise-scale transformation and finance operations make ERP-adjacent solutions relevant. | edp.com | CIO, Digital Transformation Director, Procurement Director, Shared Services Director | Strong Market Fit, Attendance Not Confirmed |
| NOS | Telecommunications operator | Relevant for enterprise systems modernization, billing support ecosystems, procurement, and operations analytics. | nos.pt | CTO, CIO, Applications Director, Procurement Manager, PMO Director | Strong Market Fit, Attendance Not Confirmed |
| Altice Portugal | Telecommunications operator | Likely buyer of enterprise applications, integration, and operations platforms. | altice.pt | CIO, IT Director, Enterprise Architect, Procurement Director, Operations Systems Manager | Strong Market Fit, Attendance Not Confirmed |
| Navigator Company | Industrial manufacturing group | Manufacturing, procurement, and export operations fit ERP, planning, and supply chain use cases. | thenavigatorcompany.com | COO, CIO, Supply Chain Director, Procurement Director, ERP Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Corticeira Amorim | Industrial manufacturer and exporter | Global manufacturing and distribution complexity supports strong ERP relevance. | amorim.com | CIO, Manufacturing Systems Director, Supply Chain Director, Finance Director | Strong Market Fit, Attendance Not Confirmed |
| TAP Air Portugal | Transport operator | Large operational, procurement, and financial environments often require enterprise platforms and integration tools. | flytap.com | CIO, Procurement Director, Finance Systems Lead, Operations Technology Director | Strong Market Fit, Attendance Not Confirmed |
| Mota-Engil | Construction and infrastructure group | Project controls, procurement, equipment management, and finance systems are ERP-relevant. | mota-engil.com | CIO, Project Systems Director, Procurement Director, Finance Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Brisa | Transport infrastructure operator | Asset operations, procurement, and finance management create demand for integrated enterprise systems. | brisa.pt | CIO, Procurement Manager, Head of Business Applications, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| CTT | Postal and logistics operator | Relevant for logistics, procurement, customer operations, and enterprise systems integration. | ctt.pt | CIO, Supply Chain Systems Lead, Procurement Director, PMO Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CIO | Information Technology | C-Level | Owns strategic technology direction and often sponsors ERP modernization. |
| 2 | CTO | Technology | C-Level | Influences platform architecture, integration, cloud, and data decisions. |
| 3 | IT Director | Information Technology | Director | Leads evaluation, implementation, and vendor management for enterprise systems. |
| 4 | ERP Program Manager / ERP Manager | Enterprise Applications / PMO | Manager / Director | Direct owner of ERP upgrade, rollout, implementation, and optimization programs. |
| 5 | Enterprise Architect | IT / Architecture | Manager / Director | Shapes interoperability, application portfolio, and integration framework decisions. |
| 6 | CFO / Finance Director | Finance | C-Level / Director | Critical approver for ERP ROI, reporting, compliance, and financial process transformation. |
| 7 | Director of Procurement / Strategic Sourcing Manager | Procurement | Director / Manager | Relevant for procure-to-pay, supplier management, contracts, and spend visibility modules. |
| 8 | Supply Chain Director | Supply Chain / Operations | Director | Influences planning, inventory, forecasting, and logistics software decisions. |
| 9 | Operations Director | Operations | Director | Drives process efficiency, automation, and workflow standardization outcomes. |
| 10 | Business Applications Manager | IT / Applications | Manager | Influences technical fit, user adoption, and adjacent software expansion. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core target for system transformation and enterprise applications. | ERP modernization, cloud migration, managed applications |
| 2 | Computer Software | Relevant for SaaS buyers, software publishers, and technology-led enterprises. | Back-office automation, finance systems, integration platforms |
| 3 | Management Consulting | ERP advisory and transformation consulting firms are strong partner and buyer-side influencers. | Implementation services, alliances, subcontracting |
| 4 | Retail | Retailers have strong need for ERP, procurement, planning, and inventory systems. | Merchandising, warehouse, replenishment, omnichannel operations |
| 5 | Wholesale | Distribution-heavy businesses depend on integrated order, stock, and finance platforms. | Inventory, order management, procurement, customer pricing |
| 6 | Logistics & Supply Chain | Supply chain visibility, planning, and logistics execution are common ERP-adjacent needs. | TMS, WMS, planning, demand forecasting, supplier collaboration |
| 7 | Mechanical or Industrial Engineering | Industrial firms often require deep ERP, planning, and production control capabilities. | Manufacturing ERP, MRP, production scheduling, maintenance integration |
| 8 | Utilities | Utility operators manage complex finance, procurement, and asset operations. | Asset-centric ERP, procurement, field operations, compliance |
| 9 | Telecommunications | Large telecoms buy extensive enterprise systems and integration layers. | Back-office modernization, procurement, data integration |
| 10 | Construction | Project-based enterprises need finance, procurement, and resource control systems. | Project accounting, subcontractor workflows, procurement control |
| 11 | Financial Services | Relevant for financial process automation and reporting-led transformations. | Financial consolidation, compliance, workflow automation |
| 12 | Import & Export | Trade-intensive firms require integrated inventory, finance, and supplier systems. | Cross-border order management, planning, trade workflows |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not confirmed | No official attendance data supplied in the research input | Only the attendee profile theme is available |
| Exhibitor count | Not publicly confirmed | Not confirmed | No organizer prospectus or directory provided | Requires official event materials for validation |
| Buyer count | Not publicly confirmed | Not confirmed | No official attendee breakdown supplied | Likely strong B2B ratio based on event positioning |
| Speaker count | Not publicly confirmed | Not confirmed | Agenda not supplied | Speaker organizations would be useful for account targeting if released |
| Sponsor count | Not publicly confirmed | Not confirmed | Sponsor list not supplied | Could indicate ecosystem maturity if obtained |
| Historical attendance | No verified prior-year attendance figure included in the materials provided | Historical / prior-year evidence unavailable | No official prior-year report supplied | Additional organizer records needed for historical benchmarking |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| ERP modernization | Replace legacy systems, improve scalability, standardize processes | Executive conversations around platform selection and roadmap planning | ERP software, implementation, migration, architecture advisory |
| Finance transformation | Automation, reporting, compliance, consolidation, close acceleration | Target CFOs and finance systems owners with outcome-led messaging | Financial management software, analytics, workflow automation |
| Supply chain digitization | Inventory control, planning, supplier visibility, logistics coordination | Engage operations and supply chain directors on resilience and efficiency | SCM, WMS, TMS, planning, supplier collaboration tools |
| Procurement automation | Spend visibility, supplier onboarding, sourcing control, contract compliance | Procurement workflow demos and ROI-driven discussions | P2P, sourcing, supplier management, contract lifecycle tools |
| Integration and data | Connect ERP with CRM, BI, payroll, e-commerce, and operations systems | Technical workshops for IT and architecture stakeholders | iPaaS, middleware, API management, master data governance |
| Cloud and digital transformation | Reduce on-premise dependency, improve agility, support global operations | Executive and architectural alignment on transformation timing and risk | Cloud ERP, managed services, migration planning, security support |
| Automation and workflow improvement | Eliminate manual steps, improve approvals, strengthen process discipline | Business case selling to operations, finance, and PMO teams | RPA, BPM, low-code workflow, analytics, task automation |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event theme directly matches enterprise systems, transformation, and business software buying cycles. |
| Decision-maker availability | High | Typical relevant attendees include CIO, CFO, IT, procurement, and operations leadership roles. |
| Data collection potential | Medium | Good in principle, but current-year official attendee and exhibitor records were not supplied for validation. |
| Apollo targeting potential | Very High | The ICP is role-defined and searchable by industry, department, title, geography, and keyword. |
| Geographic targeting potential | High | Portugal can be targeted cleanly, with optional Iberian expansion for vendors and partners. |
| Best outreach approach | High | Use pain-point outreach around ERP upgrade timing, finance automation, integration complexity, and operational efficiency. |
| Overall lead quality | High | Strong B2B fit with concentrated enterprise buyer relevance; constrained mainly by limited verified participation data in the source input. |
| Best use case | High | Ideal for account-based prospecting, partnership mapping, ERP-adjacent solution selling, and post-event follow-up campaigns. |
| Limitations / risks | Medium | Current-year participant confirmation is limited in this brief, so outreach should avoid implying attendance without organizer evidence. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Management Consulting; Retail; Wholesale; Logistics & Supply Chain; Mechanical or Industrial Engineering; Utilities; Telecommunications; Construction; Financial Services; Import & Export | Build a buyer universe aligned with ERP demand patterns. |
| Departments | Information Technology; Engineering; Operations; Finance; Procurement; Program Management | Capture both technical and business-side stakeholders. |
| Seniority | C-Level; VP; Director; Head; Manager | Focus on budget owners, transformation sponsors, and operational evaluators. |
| Job titles | CIO, CTO, IT Director, ERP Manager, Enterprise Architect, Head of Applications, CFO, Finance Director, Procurement Director, Strategic Sourcing Manager, Supply Chain Director, Operations Director, PMO Director, Digital Transformation Director | Reach the most relevant ERP and enterprise systems buying roles. |
| Geography | Portugal first; Lisbon, Porto, Braga, Aveiro, Coimbra, Setúbal; optional Spain expansion | Mirror likely event reach and concentrate on enterprise hubs. |
| Employee size | 200-500; 501-1,000; 1,001-5,000; 5,001+ | Prioritize mid-market and enterprise organizations with ERP complexity. |
| Keywords | ERP, enterprise applications, SAP, Oracle, Microsoft Dynamics, digital transformation, finance transformation, supply chain planning, procurement automation, integration, cloud ERP, shared services | Increase topical fit and identify likely in-market accounts. |
| Technologies, if relevant | SAP, Oracle, Microsoft Dynamics, Salesforce, Workday, ServiceNow, middleware / iPaaS indicators where available | Find accounts with known enterprise stack complexity. |
| Revenue range, if relevant | Mid-market to enterprise revenue bands | Focus on organizations capable of sustained ERP investment. |
| Company type | Private and public companies; regional HQs; multinational subsidiaries; consulting partners | Support both direct sales and channel partnership motions. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-provided event details and description | Provided brief | Event name, venue, city, region, country, start date, end date, and thematic attendee profile | Medium |
| Named company official websites such as sonae.pt, galp.com, and edp.com | Official company websites | Buyer-side organization existence and market relevance as potential ERP target accounts | High for company existence; not evidence of event attendance |
| Official event website, organizer page, agenda, sponsor list, exhibitor directory, and attendee statistics | Primary-source verification pending | Would be required to confirm organizer identity, current-year participants, attendance, speakers, sponsors, and buyer counts | Not available in the supplied materials |
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