Dublin Wellness Expo (Dublin MBE) – Event Attendee & Buyer Profile Analysis
Event Date: 2–4 October 2026
Location: RDS (Royal Dublin Society), Dublin 4, County Dublin, Ireland
Event Status: Upcoming
Research Date: 6 July 2026
| Event Name |
Dublin Wellness Expo (Dublin MBE) |
| Event Date |
2–4 October 2026 |
| Event Status |
Upcoming |
| Venue |
Hall 4, RDS (Royal Dublin Society) |
| City |
Dublin |
| State / Region |
County Dublin |
| Country |
Ireland |
| Organizer |
MBE Events / Mind Body Experience Events |
| Official Event Website |
dublinmindbodyexperience.ie |
| Event Type |
Consumer wellness exhibition with talks, workshops, and exhibitor hall |
| Primary Category |
Wellness, Health & Fitness |
| Secondary Applicable Categories |
Business Services; Education & Training; Medical & Pharma |
| Audience Reach |
Primarily regional with national and limited international reach |
| Estimated Attendance / Expected Footfall |
Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability |
High for dates, venue, and program format; low for attendance count because no public figure was confirmed in the official material reviewed. |
| Main Purpose of Event |
To connect visitors with wellness exhibitors, talks, workshops, and holistic lifestyle education focused on physical, emotional, and spiritual wellbeing. |
Dublin Wellness Expo (Dublin MBE) is a wellness-focused event hosted at the RDS in Dublin 4 and positioned around holistic, mind-body-spirit, and lifestyle improvement themes. The official website describes a free-admission event with an exhibitor hall, more than 80 exhibitors, and over 120 free talks and workshops, making it a content-rich environment for discovery and engagement.
The event is relevant to brands, practitioners, educators, and suppliers serving the wellness ecosystem. For B2B teams, it offers access to a concentrated audience interested in health and wellbeing products, services, classes, retreats, therapies, and complementary lifestyle solutions. It is also useful for lead generation across wellness retail, practitioner partnerships, education, distribution, and community-based consumer engagement.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Wellness consumers |
Individuals, families, community members |
End-user purchasing and product trial |
Primary audience for wellness products, services, classes, and experiences |
| Holistic practitioners |
Therapists, coaches, healers, instructors |
Influencers, resellers, referral partners |
Potential buyers of training, tools, books, consumables, and service packages |
| Wellness studio owners |
Yoga studios, meditation centers, wellness clinics |
Owner-operator, procurement, partnership decision-maker |
Relevant for supplies, memberships, equipment, software, and programs |
| Retail buyers |
Health food shops, specialty retailers, pharmacies |
Category selection and product sourcing |
Useful for brands selling supplements, wellness goods, and consumer health products |
| Distributors / wholesalers |
Wellness distributors, importers, wholesale suppliers |
Channel procurement and line expansion |
High-value audience for brands seeking regional and national distribution |
| Program and course buyers |
Training providers, associations, educators |
Curriculum, workshop, and content acquisition |
Relevant for workshop hosts, content licensors, and certification providers |
| Event sponsors / brand partners |
Consumer wellness brands, local service firms |
Marketing and partnership budget holders |
Interested in visibility, sampling, lead capture, and community trust |
| Media / content creators |
Wellness publications, bloggers, podcasters |
Awareness and amplification |
Useful for reach, referrals, and post-event promotion |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Host city: Dublin |
Very high local attendance |
High |
Primary catchment for consumers, practitioners, and local wellness businesses |
| County Dublin / Greater Dublin Area |
High commuter and metro-area attendance |
High |
Strong concentration of service businesses, studios, clinics, and retailers |
| Nearby business hubs |
Cork, Galway, Limerick, Belfast, regional Irish cities |
Medium |
Likely travel from other Irish cities for exhibitors, speakers, and committed attendees |
| National reach |
Irish attendees from across the country |
Medium to high |
Likely given the event’s wellness niche and weekend schedule |
| International reach |
Limited visitors from the UK and nearby European markets |
Low to medium |
Possible but not explicitly confirmed in official material reviewed |
3. Audience Reach
4. Sample Buyer Companies and Websites
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| MBE Events |
Organizer / event operator |
Official organizer and core commercial stakeholder for the expo series |
dublinmindbodyexperience.ie |
Event Director, Sponsorship Manager, Partnerships Manager |
Confirmed Speaker Organization |
| Royal Dublin Society (RDS) |
Venue operator |
Venue stakeholder and events infrastructure provider |
rds.ie |
Venue Sales Manager, Event Operations Manager |
Strong Market Fit, Attendance Not Confirmed |
| Health Stores Ireland |
Retail association / buyer network |
Represents wellness retail buyers who source natural health and lifestyle products |
healthstores.ie |
Buying Director, Category Manager, Store Owner |
Strong Market Fit, Attendance Not Confirmed |
| Holland & Barrett |
Retail buyer |
Natural health retailer aligned to supplement and wellness product sourcing |
hollandandbarrett.ie |
Buying Manager, Category Manager, Merchandising Director |
Strong Market Fit, Attendance Not Confirmed |
| Pharmacy Chain / Independent Pharmacy Groups |
Health retail buyer |
Potential buyers for OTC wellness, supplements, and lifestyle health products |
pharmacy.ie |
Retail Buyer, Category Manager, Head of Trading |
Strong Market Fit, Attendance Not Confirmed |
| Yoga Dublin |
Studio operator |
Typical attendee and potential buyer of classes, training, mats, and wellness services |
yogadublin.com |
Studio Owner, Operations Director, Program Manager |
Strong Market Fit, Attendance Not Confirmed |
| The Samaritans Ireland |
Nonprofit / wellbeing stakeholder |
Wellbeing and mental health-aligned organization with possible partnership interest |
samaritans.org/ireland |
Partnerships Manager, Program Director, Community Engagement Lead |
Strong Market Fit, Attendance Not Confirmed |
| Nuffield Health |
Health club / wellness operator |
Relevant for wellness programming, memberships, recovery services, and consumer health |
nuffieldhealth.com |
Operations Director, Partnerships Director, Procurement Manager |
Strong Market Fit, Attendance Not Confirmed |
| Herbalife Nutrition |
Wellness brand / distributor network |
Natural fit for supplement, nutrition, and community-selling audiences |
herbalife.com |
Business Development Director, Field Marketing Manager, Distributor Support Lead |
Strong Market Fit, Attendance Not Confirmed |
| The Organic Centre |
Education / sustainability organization |
Aligned to natural living, education, and wellness community programming |
theorganiccentre.ie |
Education Manager, Partnerships Lead, Community Outreach Coordinator |
Strong Market Fit, Attendance Not Confirmed |
| Sage Clinic / Holistic Health Clinic Group |
Clinic operator |
Likely buyer for services, equipment, and practitioner networking |
sageclinic.ie |
Clinic Director, Operations Manager, Procurement Lead |
Strong Market Fit, Attendance Not Confirmed |
| Bio-Kult |
Consumer health brand |
Potential sponsor/exhibitor archetype for probiotics and gut-health products |
bio-kult.com |
Brand Manager, Trade Marketing Manager, Sales Director |
Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 |
Owner / Founder / Managing Director |
Executive |
Owner |
Often decides on purchases, partnerships, and event participation directly. |
| 2 |
Procurement Manager / Buyer |
Procurement / Purchasing |
Manager |
Sources products, equipment, and services for wellness retail and service businesses. |
| 3 |
Category Manager / Merchandising Manager |
Merchandising / Commercial |
Manager / Director |
Controls product assortment, retail placement, and vendor selection. |
| 4 |
Partnerships Director / Business Development Manager |
Partnerships / BD |
Manager / Director |
Evaluates sponsorships, co-marketing, affiliate, and referral opportunities. |
| 5 |
Operations Director / Studio Manager |
Operations |
Director / Manager |
Buys tools, services, and systems needed to run wellness venues and services. |
| 6 |
Marketing Manager / Brand Manager |
Marketing |
Manager |
Supports exhibitor acquisition, audience development, and consumer growth. |
| 7 |
Program Manager / Events Manager |
Programs / Events |
Manager |
Coordinates speakers, workshops, education, and community activations. |
| 8 |
Wellbeing Lead / HR Manager |
HR / People / Wellness |
Manager / Director |
Purchases employee wellness programs, workshops, and health benefits. |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Health, Wellness & Fitness | Core industry match for the expo’s wellness positioning. | Consumer wellness brands, studios, practitioners, and service providers. |
| 2 | Hospital & Health Care | Relevant where the event overlaps with wellbeing, prevention, and lifestyle health. | Clinics, integrative health providers, wellness programs. |
| 3 | Retail | Retail buyers often source wellness products and gifts. | Health stores, specialty retail, gift and lifestyle products. |
| 4 | Food & Beverages | Nutrition, supplements, and functional food brands are natural fits. | Healthy food, drink, and supplement buyers. |
| 5 | Consumer Goods | Many exhibitors sell consumer wellness goods and lifestyle products. | Product sourcing, retail distribution, gifting. |
| 6 | Import & Export | Useful for distributors and importers sourcing international wellness brands. | Channel sales and cross-border product sourcing. |
| 7 | Events Services | Sponsors, partners, and exhibitors may be event-service buyers. | Exhibitions, workshops, experiences, activations. |
| 8 | Education Management | The event includes talks and workshops, creating education-led engagement. | Training providers, course sellers, certification bodies. |
| 9 | Alternative Medicine | Strong overlap with holistic and mind-body-spirit themes. | Practitioners, therapies, treatments, holistic services. |
| 10 | Professional Training & Coaching | Many attendees may seek coaching, classes, and professional development. | Coaches, mentors, trainers, and course creators. |
6. Estimated Attendance
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Wellness products | Retail-ready consumer goods | Sampling, demos, and product education | Supplements, oils, natural health products, accessories |
| Workshops & education | Curated learning and inspiration | Lead capture via talks, classes, and sign-up offers | Courses, coaching, certifications, educational content |
| Holistic therapies | Treatment discovery and practitioner selection | Consultation bookings and referrals | Therapy services, tools, booking systems |
| Distribution and retail | New brands and product lines | Channel development and wholesale conversations | Wholesale pricing, reseller support, territory rights |
| Community partnerships | Local visibility and trust | Partnerships with studios, charities, and local groups | Co-branded programs, sponsorship, referral partnerships |
| Digital transformation | Better bookings, CRM, and audience nurture | Capture leads for post-event conversion | CRM, email marketing, booking software, landing pages |
| Factor |
Assessment |
Explanation |
| Buyer relevance | High | Strong fit for wellness brands, practitioners, retail suppliers, and partnership-led service providers. |
| Decision-maker availability | Medium | Many attendees are consumers; business buyers are present but not formally published in a current buyer list. |
| Data collection potential | Medium | Good on-site lead capture potential through workshops, exhibitor interactions, and sign-up offers. |
| Apollo targeting potential | High | Strong segmentation possible across wellness retail, health services, education, and partnerships. |
| Geographic targeting potential | High | Clear targeting around Dublin, Ireland, and nearby UK / EU wellness markets. |
| Best outreach approach | High-touch and educational | Use demo offers, workshop invites, partnership messaging, and category-specific product benefits. |
| Overall lead quality | High | Useful for wellness-sector prospecting, though more consumer and practitioner-heavy than a pure procurement show. |
| Best use case | Event lead generation | Attendee list building, exhibitor prospecting, sponsorship sales, and post-event nurture. |
| Limitations / risks | Moderate | No public attendee count and no verified current-year attendee list were confirmed in the reviewed materials. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries | Health, Wellness & Fitness; Retail; Food & Beverages; Hospital & Health Care; Consumer Goods; Education Management; Professional Training & Coaching; Events Services | Align with wellness buyers, product sellers, educators, and event partners. |
| Departments | Procurement; Purchasing; Operations; Marketing; Partnerships; Business Development; Product; Retail; Education | Reach both commercial buyers and partnership decision-makers. |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Prioritize people who can approve purchases, sponsorships, or stocking decisions. |
| Job titles | Owner, Founder, Managing Director, Procurement Manager, Category Manager, Buying Manager, Retail Buyer, Partnerships Manager, Business Development Director, Operations Director, Studio Manager, Program Manager, Marketing Manager | Focus outreach on roles likely to buy, stock, sponsor, or refer. |
| Geography | Ireland; Dublin; Leinster; United Kingdom; Northern Ireland | Target the strongest likely catchment areas for the event. |
| Employee size | 1–10; 11–50; 51–200; 201–500 | Captures local studios, boutiques, clinics, and mid-sized wellness brands. |
| Keywords | wellness, holistic, yoga, meditation, nutrition, supplement, health store, spa, therapy, practitioner, natural health, mindfulness | Refines accounts aligned to the event theme and exhibitor mix. |
| Company type | Private; SMB; non-profit where relevant; retail / service operators | Best fit for wellness event sponsors, exhibitors, and local buyers. |
| Technologies | CRM, email marketing, booking software, e-commerce, POS, event registration | Useful for suppliers selling software and growth tools to wellness businesses. |
| Revenue range | Low to mid revenue segments where appropriate | Matches independent operators and growing wellness brands. |
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.