Digital Accountancy Show
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About this event
Digital Accountancy Show 2026 (DAS 26)
The Digital Accountancy Show 2026 is an immersive accountancy technology conference for accountants and finance professionals. The event is scheduled for 7th & 8th October 2026 and takes place at Excel London in the United Kingdom.
Overview
DAS 26 is positioned as the world’s most accountancy-focused event, bringing together thousands of forward-thinking firms, technology innovators, and industry leaders to shape what comes next for the profession. The show is designed to move beyond theory—helping attendees turn digital transformation into practical, measurable outcomes.
Who attends
The event is built around the accountancy ecosystem and is designed to connect senior professionals with the technologies and strategies that modern firms use to improve efficiency, strengthen compliance, enhance client experience, and support practice growth. It brings together 7,000+ accountancy professionals, along with technology providers and partner organisations.
Audience size & scale
- Attendees: 6,500+
- Speakers: 50+
- Exhibitors: 50+
- Stages: 1+
- Event format: two high-impact days featuring multiple content types and engagement formats
Key themes & areas covered
Across the conference, visitors can expect content and discussions spanning the most relevant priorities for modern accountancy firms. The event highlights transformation across areas including:
- Cloud accounting
- AI and automation
- Leadership and strategy
- Practice growth
- M&A
- Client experience
- Compliance and regulation
What’s happening during the show
DAS 26 is structured to encourage learning, practical application, and interaction—so attendees can evaluate tools, discuss real outcomes with peers, and connect with the people driving change. The agenda includes:
- Lightning Talks: short, practical sessions focused on tools and trends shaping modern practice (including automation and AI-driven advisory)
- Fireside Talks: insights from leading accountancy firms on scaling, winning new clients, and delivering greater value
- Technology Showcase: explore platforms that improve efficiency, support compliance, and enhance the client experience
- Live Demos & Workshops: hands-on sessions designed to move beyond theory and show what firms can apply
- Networking Opportunities: curated meetings and informal conversations to support meaningful business connections
Value proposition for firms
The show is positioned for ambitious leaders and aims to accelerate the growth of modern accountancy firms. Attendees can combine new technology discovery with relevant, practical insight—so they leave with ideas that can be implemented in their firm. The experience is presented as no-fluff and action-oriented: ideas become action, connections evolve into partnerships, and digital transformation becomes tangible results.
Event location & dates
Venue: Excel London
Dates: 7th & 8th October 2026
City/Country: London, United Kingdom
Data sheet
Digital Accountancy Show – Event Attendee & Buyer Profile Analysis
Event date: 7–8 October 2026
Location: ExCeL London, London, United Kingdom
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Digital Accountancy Show 2026 |
| Event Date | 7–8 October 2026 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Easyfairs |
| Official Event Website | digitalaccountancy.com |
| Event Type | Trade show / conference / technology showcase for accountancy and finance professionals |
| Primary Category | Business Services |
| Secondary Applicable Categories | IT & Technology; Banking & Finance; Education & Training |
| Audience Reach | National with strong international buyer and exhibitor relevance |
| Estimated Attendance / Expected Footfall | 7,000+ expected; website also references 6,500+ attendees |
| Attendance Data Reliability | Confirmed on official website, but two attendee figures are presented; use 7,000+ as headline expectation and 6,500+ as a published site reference |
| Main Purpose of Event | To connect accountants and finance professionals with technology providers, education, practical insights, and peer networking focused on digital transformation |
About the Event
Digital Accountancy Show is an immersive accountancy technology conference and exhibition built for accountants, bookkeepers, finance leaders, and the software ecosystem that serves them. The official website positions the event as “the world’s most accountancy event,” with a strong emphasis on practical tools, industry insight, live demos, and networking across cloud accounting, AI, automation, compliance, and practice growth.
The event matters because it sits at the intersection of professional services and fintech/software procurement. It attracts decision-makers who influence or directly approve technology adoption, advisory services, training, workflow improvements, and firm-wide digital transformation. For suppliers, the show offers direct access to buyers seeking productivity gains, compliance support, client experience enhancements, and scalable operating models.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Accountancy firm leaders | SME and mid-market accountancy practices | Decision-makers for software, services, and workflow change | High-value target for cloud accounting, practice management, automation, and advisory tools |
| Finance directors / CFOs | Corporate finance teams, group finance functions | Budget owners for finance systems and process improvement | Relevant for finance automation, reporting, controls, compliance, and analytics |
| Procurement and sourcing teams | Professional services firms, finance departments, public-sector finance teams | Influence vendor selection and contract renewals | Important for software licensing, outsourcing, managed services, and advisory procurement |
| Practice managers / operations leaders | Accounting firms, bookkeeping firms, shared service providers | Operational decision-makers for workflow and efficiency tools | Strong fit for practice management, document workflow, CRM, and automation vendors |
| Technology leaders | Tech-enabled accounting firms, software buyers, internal IT teams | Evaluators of digital platforms, integrations, data/security needs | Relevant for SaaS, cloud, cybersecurity, integration, analytics, AI, and API vendors |
| Partners and principals | Accountancy partnerships, advisory firms | Strategic decision-makers and champions | High relevance for premium software, advisory, and transformation services |
| Bookkeepers and small firm owners | Independent practices, micro-firms, startups | Direct purchasers for lower-cost, scalable tools | Useful for entry-level SaaS, bookkeeping automation, payroll, and client collaboration tools |
| Consultants / advisors | Implementation partners, compliance consultants, technology consultants | Influencers and referral partners | Valuable for channel sales, partnerships, and solution implementation businesses |
| Software providers and ecosystem partners | Accounting software, fintech, adjacent SaaS vendors | Exhibitors, sponsors, and partner managers | Relevant for alliance programs, integrations, co-marketing, and reseller partnerships |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | Very high local attendance | High | Major concentration of accountancy firms, fintech buyers, and corporate finance teams |
| Host region: Greater London / South East England | Strong regional draw | High | Accessible for firms across the South East, Thames corridor, and commuter belt |
| Nearby business hubs | City of London, Canary Wharf, Southwark, Stratford, Cambridge, Oxford, Reading | High | Strong concentration of professional services, finance, and technology buyers |
| National reach: United Kingdom | Broad UK attendance | High | Relevant to firms from England, Scotland, Wales, and Northern Ireland |
| International reach | Likely from Europe, North America, and global software vendors | Medium to High | International relevance is strong on the exhibitor and vendor side; attendee mix likely centered on UK but open to global providers |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered in London and clearly targets UK accountants, finance professionals, and technology buyers across the country. |
| Global | Secondary relevance | The exhibitor and partner ecosystem is relevant to international software vendors and accountancy technology suppliers, even if attendee demand remains primarily UK-led. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| KPMG UK | Accounting / advisory firm | Large professional services buyer with ongoing interest in practice technology, data, compliance, and workflow automation | kpmg.com/uk | Partners, Directors, Head of Technology, Finance Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Deloitte UK | Accounting / consulting firm | Relevant for enterprise advisory, finance transformation, and technology partnerships | deloitte.com/uk | Directors, Partners, CIO Office, Finance Transformation Leaders | Strong Market Fit, Attendance Not Confirmed |
| PwC UK | Accounting / advisory firm | High-value target for digital workflow, assurance technology, and client service enhancement tools | pwc.co.uk | Partners, Directors, Operations Leads, Technology Procurement | Strong Market Fit, Attendance Not Confirmed |
| EY UK | Accounting / consulting firm | Likely buyer for enterprise finance platforms, AI, analytics, and managed advisory services | ey.com/en_uk | Partners, Consulting Directors, Digital Transformation Leaders | Strong Market Fit, Attendance Not Confirmed |
| BDO UK | Mid-market accounting firm | Strong fit for practice management, tax, audit, and client workflow solutions | bdo.co.uk | Partners, IT Directors, Operations Directors, Practice Managers | Strong Market Fit, Attendance Not Confirmed |
| MHA | Accounting firm | Mid-market practice with likely needs in digital workflows, client experience, and automation | mha.co.uk | Managing Partners, Operations Directors, Technology Leads | Strong Market Fit, Attendance Not Confirmed |
| Azets | Accounting / outsourcing firm | Relevant for accounting automation, outsourcing, and scaling operational efficiency | azets.co.uk | Partners, Business Development Directors, Operations Leads | Strong Market Fit, Attendance Not Confirmed |
| Xero | Accounting software vendor | Core ecosystem company for demos, partnerships, and channel engagement around accounting tech | xero.com | Partnerships Directors, Channel Managers, Product Marketing, Sales Directors | Strong Market Fit, Attendance Not Confirmed |
| Sage | Accounting software vendor | Direct relevance to cloud accounting, practice software, payroll, and finance tech buyers | sage.com | Partner Directors, Sales Leaders, Product Managers, Ecosystem Managers | Strong Market Fit, Attendance Not Confirmed |
| QuickBooks | Accounting software brand | High fit for SMB-focused accounting and bookkeeping audiences | quickbooks.intuit.com | Partnership Managers, Product Marketers, SMB Sales Leaders | Strong Market Fit, Attendance Not Confirmed |
| FreeAgent | Accounting software vendor | Relevant to small practices, freelancers, and SME finance buyers | freeagent.com | Sales Directors, Partnerships Managers, Product Owners | Strong Market Fit, Attendance Not Confirmed |
| IRIS Software Group | Accounting / payroll software vendor | Strong fit for payroll, compliance, practice, and finance automation buyers | iris.co.uk | Channel Directors, Sales Leaders, Product Directors, Partner Managers | Strong Market Fit, Attendance Not Confirmed |
| Ascot Lloyd | Financial services / advisory | Relevant for finance tech, advisory services, and compliance-related solutions | ascotlloyd.co.uk | Directors, Operations Managers, Compliance Leaders | Strong Market Fit, Attendance Not Confirmed |
| Companies House | Government / registry organization | Relevant to compliance, filing, data, and ecosystem stakeholder engagement | gov.uk/government/organisations/companies-house | Policy Leads, Digital Transformation Leads, Operations Directors | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Partner / Principal / Managing Partner | Leadership | C-level / Owner | Ultimate decision-maker for firm strategy, technology adoption, and supplier selection |
| 2 | Finance Director / CFO | Finance | C-level / Director | Owns finance systems, efficiency, governance, and ROI justification |
| 3 | Director of Technology / IT Director | IT | Director | Evaluates platforms, integrations, security, and digital infrastructure |
| 4 | Head of Operations / Operations Director | Operations | Director / Head | Responsible for efficiency, process redesign, and practice scalability |
| 5 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Influences vendor selection, renewals, and commercial terms |
| 6 | Practice Manager / Practice Operations Manager | Practice Operations | Manager | Day-to-day buyer of workflow tools, practice management, and service automation |
| 7 | Head of Digital Transformation | Strategy / Transformation | Director / Head | Drives adoption of AI, automation, and new operating models |
| 8 | Client Services Director / Customer Experience Lead | Client Services | Director / Head | Interested in client portal, collaboration, and service quality tools |
| 9 | Compliance Manager / Head of Risk | Compliance / Risk | Manager / Director | Relevant for tools that strengthen regulatory, audit, and governance processes |
| 10 | Partnerships Director / Channel Manager | Partnerships / Revenue | Director / Manager | Important for software vendors seeking co-selling, referral, and ecosystem growth |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Accounting | Core professional audience and most directly aligned industry | Practice owners, partners, operations leaders |
| 2 | Financial Services | Finance and advisory buyers often attend for technology and process improvement | CFOs, finance directors, transformation leads |
| 3 | Information Technology & Services | Digital transformation, integrations, and platform modernization are central themes | IT leaders, solution evaluators, innovation teams |
| 4 | Computer Software | The event is strongly software-led, with exhibitor and buyer demand for SaaS tools | Vendor partners, platform buyers, product teams |
| 5 | Management Consulting | Consultants influence transformation projects and software selection | Advisory, implementation, and change management offers |
| 6 | Professional Training & Coaching | Education and upskilling are likely conference priorities | Training providers, CPD products, certification programs |
| 7 | Information Services | Data, insights, and content platforms are relevant to the audience | Research, data, analytics, and intelligence buyers |
| 8 | Executive Office | Captures senior business leaders in SME and professional services settings | Owner-led firms, managing partners, principal decision-makers |
| 9 | Events Services | Partnership and sponsorship ecosystem around the show | Event sponsors, exhibitors, content partners |
| 10 | Retail | Relevant for finance teams in retail organizations attending for accounting modernization | Retail finance leaders and multi-site operators |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 7,000+ | Confirmed on official website as expected audience | Official site homepage text | Also references 6,500+ attendees in a separate site section |
| Exhibitor count | 50+ | Confirmed on official website | Official site homepage text | Exhibitor list exists on the website |
| Speaker count | 150+ / 50+ | Mixed on-site references | Official site text references both 150+ expert speakers and 50+ speakers | Use cautiously due to inconsistency in site copy |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official site partner section exists but no numeric sponsor total verified in the provided content | Attendance figure not publicly confirmed by the organizer. |
| Historical attendance | Event described as now in its sixth year | Historical evidence | Official site text | Useful for trend analysis, but no prior-year audited attendance figure was provided |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Cloud accounting | Modern, scalable bookkeeping and accounting workflows | Live demos, migration guidance, integration discussions | SaaS accounting platforms, migration services, implementation support |
| AI and automation | Reduce manual tasks and improve advisory capacity | Use cases, ROI proof, workflow automation workshops | AI assistants, RPA, OCR, workflow automation |
| Compliance and regulation | Improve accuracy, audit readiness, and regulatory response | Compliance-led demos and risk reduction messaging | Tax, audit, statutory reporting, governance tools |
| Practice growth | Acquire more clients and increase advisory revenue | Business development and client expansion conversations | CRM, proposal automation, marketing automation, advisory platforms |
| Client experience | Better communication, collaboration, and service delivery | Client portal demos and retention-focused messaging | Portals, document exchange, e-signature, ticketing |
| Data and analytics | Better visibility across firm performance and client health | Dashboards, benchmarking, and reporting conversations | BI tools, analytics, data visualization, reporting |
| Cybersecurity | Protect sensitive financial and client data | Security assessments and trust-building content | Cybersecurity, identity, backup, MFA, secure file sharing |
| Workforce development | Train staff on new technology and advisory methods | Training, CPD, and change management workshops | Learning platforms, certification, enablement services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is specifically built around accountancy and finance buyers with technology adoption needs. |
| Decision-maker availability | High | Senior partners, directors, owners, and technology leaders are a core audience segment. |
| Data collection potential | High | Official website includes exhibitor, speaker, and visitor-facing event pages suitable for lead profiling. |
| Apollo targeting potential | Very High | Clear industry, title, and geography filters are easy to build for accounting, finance, and software ecosystems. |
| Geographic targeting potential | High | London location supports targeted outreach across the UK finance corridor and nearby business hubs. |
| Best outreach approach | High | Use pre-event appointment setting, exhibitor-adjacent outreach, and seniority-based messaging around efficiency, compliance, and growth. |
| Overall lead quality | Very High | Strong fit for attendee list building, supplier targeting, and B2B lead generation. |
| Best use case | Very High | Accountancy software sales, finance transformation, sponsorship prospecting, and attendee list enrichment. |
| Limitations / risks | Medium | Public current-year attendee list is not fully available in the provided content; some site metrics appear inconsistent. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Accounting; Financial Services; Information Technology & Services; Computer Software; Management Consulting; Professional Training & Coaching; Information Services; Executive Office | Focus on the core buyer ecosystem and adjacent solution providers |
| Departments | Finance; Operations; Information Technology; Procurement; Partnerships; Sales; Strategy | Capture both decision-makers and influencers |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Manager | Prioritize purchase authority and event engagement potential |
| Job titles | Partner, Managing Partner, CFO, Finance Director, IT Director, Head of Operations, Practice Manager, Procurement Manager, Head of Digital Transformation, Partnerships Director | Target the most likely buyers and champions |
| Geography | United Kingdom; Greater London; South East England; major UK financial hubs | Align outreach to the event’s strongest attendance corridor |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers the event’s SME core and the larger firm segment |
| Keywords | accounting software, cloud accounting, practice management, automation, compliance, finance transformation, client portal, AI, bookkeeping, payroll | Refine for digital transformation and buyer intent |
| Company type | Privately held; Public company; Partnership; LLP | Match accountancy firm structures and vendor ecosystems |
| Revenue range | Low to mid-market revenue bands for accounting firms; broader ranges for software vendors | Useful where Apollo filters are available for firm size and maturity |
Suggested Apollo Search Logic: (industry: Accounting OR Financial Services OR Computer Software OR Information Technology & Services) AND (title: Partner OR CFO OR Finance Director OR IT Director OR Operations Director OR Practice Manager OR Procurement Manager OR Head of Digital Transformation) AND (location: United Kingdom OR Greater London OR South East England) AND (keywords: “accounting software” OR “cloud accounting” OR “practice management” OR automation OR compliance OR “client portal” OR AI).
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Digital Accountancy Show official website | Official organizer website | Event name, dates, venue, city, audience size references, exhibitors, speakers, event theme, and focus areas | Very High |
| Official website page title and homepage text | Primary event source text | Confirmed 7th & 8th October 2026 and Excel London / ExCeL London | Very High |
| Official website exhibitor and attendee-facing copy | Official event content | Audience profile, attendee value proposition, focus areas, and exhibitor ecosystem | High |
| Official site partner and exhibitor pages referenced in navigation | Event directory / website sections | Presence of exhibitor list, products, and partner ecosystem; no current-year attendee list in the provided content | High |
| ExCeL London venue website | Venue source | Venue identity and location validation | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Digital Accountancy Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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