Convertech Expo (CONVERTECH & neo functional material & GREEN MATERIAL & 3DECOtech) — Global Trade Show Buyer Research Brief

Event Overview (from the official show information)

• Event name: CONVERTECH & neo functional material & GREEN MATERIAL & 3DECOtech (commonly presented under the broader umbrella of “CONVERTECH Expo”).
• Dates: 2026-12-16 (Wed) – 2026-12-18 (Fri)
• Time: 10:00 – 17:00
• Venue: Tokyo Big Sight West Hall
• City / Country: Tokyo, Japan

Official positioning (what the show is built to do)

The show is positioned as a “total solutions of manufacturing exhibition” grounded in Roll-to-Roll (R2R) processing technology, bringing together functional materials and films plus processing machinery and related technologies. The intent is to support high value-added manufacturing and sustainable manufacturing.

Key content areas explicitly referenced include:

• Roll-to-Roll processing technologies and ecosystem
• Functional materials & films
• Processing machinery & technologies
• “neo functional material” highlights

1️⃣ Who attends (BUYERS / ATTENDEES)

Convertech Expo is best understood as an industrial B2B manufacturing and materials marketplace rather than a consumer-oriented event. While the show certainly includes a broad set of visitors, the buyer value concentrates among decision-makers and influencers who own the upstream technology selection, material qualification, equipment procurement, pilot-line planning, and sustainability-driven product roadmaps.

Primary buyer/attendee groups we would prioritize

• R&D & Engineering leaders responsible for new materials qualification, formulation selection, and process engineering (especially for film-based and coating-based lines).
• Manufacturing / Process Engineering decision-makers (e.g., managers and directors responsible for scaling production from lab to pilot to line).
• Technology transfer / Plant engineering teams involved in integrating new R2R equipment or line upgrades.
• Procurement & vendor management teams who evaluate suppliers of functional materials, machinery, and process technologies.
• Sustainability and ESG / Green manufacturing stakeholders when the purchase motivation is reduced environmental impact, energy efficiency, recyclable substrates, and low-waste processing.
• Product / platform managers in industries using films and functional material stacks (energy, sensors, packaging, specialty coatings, displays, and advanced membranes).
• Systems integrators & specialized engineering service providers who support turnkey implementation, process optimization, and line automation.

In practical buyer-list terms, we typically target “buyers” who can either directly sign purchase decisions or strongly influence vendor shortlists: Directors/Managers of R&D, Process Engineering, Manufacturing Engineering, Technical Procurement, Supply Chain (Tech), and Sustainability-linked manufacturing leaders.

2️⃣ Where the show is happening + attendee geographic origin

Location: Tokyo Big Sight West Hall, Tokyo, Japan.

How to think about attendee geographic origin

• Japan (primary): As an event hosted in Tokyo with a manufacturing-and-materials orientation, the base attendee pool is expected to be strongly concentrated in Japan’s industrial regions—Kanto, Kansai, Chubu, Kyushu—covering material manufacturers, electronics supply chain players, and industrial engineering firms.
• Asia-Pacific (high likelihood): Companies from South Korea, China, Taiwan, and Singapore commonly engage in materials and process innovation events, especially those aligned to film processing and sustainable manufacturing initiatives.
• Europe & North America (selective but valuable): Equipment suppliers and advanced materials firms that have Japan operations or technology partnerships often attend selectively, particularly when the show theme matches specific product roadmaps (e.g., coating, R2R lines, functional film adoption).
• Why this geographic mix matters for buyers: Even when the event is Japan-based, many “buyer companies” operate cross-border R&D and manufacturing networks. The best buyer list is therefore not limited to Japanese companies—it should prioritize firms with Japan-linked operations, distributors, regional technical hubs, or near-term line investment plans.

3️⃣ Audience reach (Local / National / Global)

Reach type: National (Japan) with international buyer pull.

The event’s themes—Roll-to-Roll processing, functional materials and films, processing machinery/technology, and sustainability—are internationally relevant to multiple manufacturing sectors. Therefore, we expect:

• National reach: Strong participation from Japanese manufacturing, materials suppliers, and technology buyers across industries.
• International reach: Present through multinational supply chain companies, equipment suppliers, and advanced materials innovators with global footprints and Asia/Japan operations.

4️⃣ Sample buyer company names (BUYERS ONLY) + websites

Below is a target-oriented sample list of buyer companies that match the show’s industrial themes (functional materials, coatings/films, manufacturing engineering, advanced R&D, and R2R-relevant processing ecosystems).
Note: These are buyer targets to pursue for attendee participation profiling and business matching. We do not claim they are exhibiting or attending unless you confirm via exhibitor lists or official participant records.

Best “first outreach” short list (top 5 examples from above): 3M, Henkel, Toray Industries, ULVAC, Dow.
These cover a balanced spectrum of materials, coatings, functional film ecosystems, and manufacturing process technology.

5️⃣ Job profiles, industries & event type

Best job profiles to target

• Director / Head of Functional Materials R&D
• Manager, Roll-to-Roll / Coating Process Engineering
• Manufacturing Technology Manager
• Process Development / Pilot Line Manager
• Technology Transfer Manager
• Technical Procurement Lead / Supplier Evaluation Manager
• Quality Engineering Director (Materials & Process Quality)
• Packaging / Film Platform Product Manager (where applicable)
• Sustainability / Green Manufacturing Program Lead
• Business Development (Materials & Process Partnerships)
• Equipment Integration / Systems Engineering Manager

Industry & event-type mapping (how this show “reads”)

Event type: Industrial manufacturing exhibition focused on advanced manufacturing technology, materials science, and sustainable production solutions.

High-confidence industry involvement areas

• Advanced manufacturing and process engineering
• Functional materials and film technology
• Coating / deposition / web processing ecosystems (R2R adjacent)
• Processing machinery and industrial technology integration
• Sustainability-driven manufacturing (lower waste, improved energy efficiency, greener production systems)

6️⃣ Estimated attendance (expected total footfall)

The provided official website content does not include an explicit attendee estimate or total footfall number. To avoid guessing, we can only confirm:

• Daily hours: 10:00–17:00 across 3 days
• Venue: Tokyo Big Sight West Hall

What we recommend to complete this point accurately: We should pull or request either (a) an official “visitor statistics” page for the 2026 event, or (b) past-show visitor count from the previous edition report (often published as a PDF or “previous show report”).

If you share the client’s preference (conservative vs. aggressive targeting), we can also define a footfall model by combining venue hall capacity assumptions with typical attendance bands—however, we would label it as an estimate rather than an official figure.

7️⃣ Key focus areas & buyer engagement

Key focus areas (derived directly from official show theme)

• Roll-to-Roll (R2R) processing technology as the starting point for solutions
• Functional materials and films used in high-value manufacturing
• Processing machinery and related technologies
• High value-added manufacturing outcomes (product and performance differentiation)
• Sustainable manufacturing and green manufacturing direction

Buyer engagement approach (how “We” should position the outreach)

Because buyer motivations vary (R&D validation vs. line upgrades vs. sustainability programs), we should segment buyer outreach messaging by role:

• For R&D leaders: emphasize material performance, compatibility, formulation stability, and pilot-line feasibility.
• For manufacturing/process engineers: emphasize line integration, throughput, yield, defect reduction, and process repeatability.
• For sustainability/green manufacturing stakeholders: emphasize energy reduction, waste reduction, and sustainable substrate/process requirements.
• For procurement/technical vendor managers: emphasize supplier qualification, lead time, documentation quality, and scalable delivery capability.

8️⃣ Client-product fit: We need the client website to identify the best buyer types

To meet your requirement for point 8, we must review the client’s website URL (product/company page) so we can determine:

• Which sub-theme they serve most (functional materials, films, coating/processing, machinery, green manufacturing tech, etc.)
• Which buyer titles are “true decision-influencers” for that product category
• Which industry verticals have the highest probability of attendee match

What we can already do while awaiting the client website

If the client product is in any of the below buckets, we can pre-qualify buyer types accordingly—then we will tighten it once we see the website:

• If the client sells R&D materials or functional films: prioritize Materials R&D directors, process compatibility leads, and technology transfer managers.
• If the client sells coating/deposition or R2R process tech: prioritize R2R / coating process engineers, pilot line managers, and manufacturing technology owners.
• If the client sells machinery or industrial systems: prioritize plant engineering, integration managers, equipment procurement/technical supply chain, and systems engineering directors.
• If the client sells sustainability/green manufacturing enablement: prioritize ESG-linked manufacturing leaders, process excellence teams, and green program owners.

Action required from you

Please share the client website (the exact URL). After we review it, we will produce an updated buyer list with: best buyer companies, best job titles, and “why-fit” justifications customized to the product category.

9️⃣ Industry suggestions using the event’s relevant buyer ecosystem (industry filters from your list)

Based on the official event positioning (functional materials, films, processing machinery/technologies, sustainable manufacturing, and R2R-driven production), the most relevant industries from your provided industry filter list are:

Important: Some industry categories in your filter list may not perfectly match “films/functional materials.” That’s normal. In those cases, we treat the industry selection as a starting point and then refine by keywords, job titles, and company fit after reviewing the client website.

Next Step (so “We” can finalize the best buyers for your client)

Please send:

• Your client website URL (product/company page)
• Any preferred target region focus (Japan-only vs. APAC vs. global)
• Whether the client wants R&D decision-makers, manufacturing/process buyers, or procurement/technical vendor managers as the primary buyer list

Once we have the client website, we will replace the placeholder “buyer target concept” rows in the sample table and produce a fully customized buyer shortlist aligned to this event’s roll-to-roll / functional material / sustainable manufacturing theme.