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About this event
Comic Con Stockholm
Comic Con Stockholm is Sweden’s largest meeting place for fans of popular culture. The event is run as two separate editions—one in the autumn/winter season and one in spring—each offering a convention experience built around comics, fandom, creator content, and entertainment culture. Based on the official event information, Comic Con Stockholm is hosted in two major venues in the Stockholm region, giving visitors an accessible, recurring platform to engage with the pop-culture community.
Official Dates, Venue, City, and Country
Comic Con Winter (Edition)
- Dates: 30 Oct – 1 Nov 2026
- Venue: Stockholmsmässan
- Address: Mässvägen 1, 125 80 Älvsjö
- City: Stockholm (Älvsjö area)
- Country: Sweden
- Daily hours:
- Friday, 30 Oct: 10:00–19:00
- Saturday, 31 Oct: 10:00–19:00
- Sunday, 1 Nov: 10:00–18:00
Comic Con Summer (Edition)
- Dates: 8–9 May 2027
- Venue: Kistamässan
- Address: Arne Beurlings Torg 5, 164 40 Kista
- City: Stockholm (Kista area)
- Country: Sweden
- Daily event days:
- Saturday, 8 May
- Sunday, 9 May
1) Who attends (BUYERS / ATTENDEES)
Comic Con Stockholm is primarily a fan and creator community event rather than a trade show focused on procurement. The core attendees are pop-culture enthusiasts who attend for the convention experience and associated guest/creator programming. On the “buyer” side (for list-building and outreach purposes), the event also attracts commercial stakeholders who participate through exhibitions/partnering and sponsorship activity—such as entertainment and media brands, creator-related businesses, merchandising and licensing-related companies, and companies promoting pop-culture products and services to an engaged audience.
Typical attendee groups (buyer-relevant):
- Creators and creator-service stakeholders (as the event structure includes a creator/press type area and a partner/exhibit model)
- Exhibitors and partners who bring products/services to the fandom market
- Brand marketers and community/partnership teams seeking highly targeted pop-culture audiences
- Merchandising and licensing-oriented businesses selling or promoting IP-related offerings
- Entertainment and media businesses looking for direct audience engagement
2) Where the show is happening + attendee geographic origin
The event takes place in two Stockholm-area venues: Stockholmsmässan in Älvsjö and Kistamässan in Kista. As a large regional flagship convention in Sweden, attendance will typically draw from the Stockholm region as well as visitors from across Sweden and nearby Nordic markets who travel for major pop-culture events.
Geographic origin (reliable-level framing):
- Primary: Sweden (with strong pull from the Stockholm region)
- Secondary: Nordic visitors (reasonable for a major convention in Stockholm, but exact proportions are not specified in the provided official text)
If we need precise breakdowns (e.g., percentage domestic vs. international), we would need additional official sources such as exhibitor prospectus, official attendee surveys, or organizer-released metrics—these are not included in the provided page text.
3) Audience reach (Local / National / Global)
Based on the official description (“Sweden’s largest meeting place for everyone who loves popular culture”), Comic Con Stockholm should be positioned as a nationally significant pop-culture event within Sweden. The event’s scale and Stockholm location also make it likely to have broader Nordic visibility through guest and exhibitor presence, though the provided website content does not explicitly state global reach figures.
- Local: Strong Stockholm-region draw due to venue location
- National: Yes—explicitly framed as Sweden’s largest meeting place
- Global: Not explicitly stated in the provided text; should be treated as possible but unquantified
4) Sample buyer company names (BUYERS ONLY) + Websites
The official page text provided does not list exhibitor/partner companies, and the “Exhibitors 2026” information is referenced but not included in the content you provided. Because of that, we cannot reliably extract named buyers from the official list.
To produce accurate buyer-only sample companies with real fit reasoning, we would normally:
- Pull the exhibitor/partner list for the correct edition (Winter 2026 or Summer 2027)
- Select companies that match your client’s product category and buying intent
Next step needed from you: please share your client website and we will align buyer selection to your product category and ideal buyer profile.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Official exhibitor/partner company list was not provided in the supplied source text; we will populate this after you share your client product website (and we validate buyer fit against the official exhibitor list). | |||
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Note: You requested 15–20 sample rows. We can do that once we have your client website and (ideally) the exhibitor list content or confirmation that we should use a web-search/partner list for buyers. With only the provided official text, we cannot responsibly name specific buyer companies.
5) Job profiles, industries & event type
Event type
Comic Con Stockholm is best categorized as a pop-culture / fandom convention with exhibitor participation and guest/creator programming. It functions as a marketplace for IP-driven products, entertainment engagement, and brand/community activation.
Job profiles to target
- Partnerships & Sponsorship Manager
- Brand Partnerships / Community Partnerships Lead
- Exhibitions / Exhibitor Sales Lead (for organizer-side or partner-side roles if applicable)
- Marketing Manager (Experiential / Event Marketing)
- Business Development Manager (for IP licensing, distribution, or merchandising)
- Merchandising Manager (for products tied to franchises)
- Content / Creator Relations Manager
- Licensing Manager (for IP commercialization)
Industries (using the provided industry taxonomy)
The most relevant industry filters for this type of event usually align with entertainment, media production, events services, marketing/advertising, and retail/consumer goods for merchandising. Based on your provided list, the best matching filters typically include:
- Entertainment
- Media Production
- Broadcast Media (if applicable for partner companies)
- Events Services
- Marketing & Advertising
- Retail
- Wholesale
- Publishing (comics/print publishers or comic-related publishers)
- Arts & Crafts (for creator-driven merchandise or hobbyist craft brands)
6) Estimated attendance (expected total footfall)
The supplied official website excerpt confirms dates, times, and venues, but it does not provide estimated attendance or expected footfall numbers. Therefore, we cannot quote a reliable attendance estimate from the given source.
If you want, we can still produce an estimate using third-party convention benchmarks, but that would be an assumption rather than an official figure. For accurate buyer-list planning, we recommend using official attendance figures or exhibitor prospectus metrics.
7) Key focus areas & buyer engagement
The key focus areas for Comic Con Stockholm, derived from the event positioning as a pop-culture meeting place, typically revolve around:
- Creator-driven engagement: guest/creator interaction that drives brand affinity
- Product merchandising: sales and promotion of IP-related merchandise
- Experiential marketing: booths, demonstrations, themed activations, and audience interaction
- Community building: fan communities as an audience platform for announcements, releases, and collaborations
- Media & content promotion: opportunities for content partners and publishers
Best buyer engagement angle (what We should communicate): “We can help you reach companies and decision-makers actively engaged in pop-culture partnerships, merchandising, experiential marketing, creator relations, and licensing opportunities around Comic Con Stockholm’s Winter and/or Summer editions.”
8) Client-product fit note (required buyer selection approach)
To recommend the best buyers for your client, we need your client website (as you requested). The buyer fit changes significantly depending on whether your client sells:
- Merchandise, collectibles, or retail products
- Event marketing services, experiential agencies, or promotional tools
- Publishing/comics/media products
- Licensing/IP commercialization services
- Creator management or creator services
- Technology solutions for events (ticketing, apps, exhibitor logistics, etc.)
Please share your client website URL. Once we review it, we will:
- Identify the most relevant buyer categories for Comic Con Stockholm
- Select buyer company names and the best job titles to target
- Provide a 15–20 row buyer sample table with Priority, Company, Website, Best Title to Target, and Why This is a Good Buyer Fit
9) Final recommendation (fit for attendee/buyer targeting)
Comic Con Stockholm is a strong fit for attendee-list and buyer-relevant targeting where the goal is to reach pop-culture commercialization decision-makers—including exhibitors, brand marketers, licensing/merchandising teams, and media/content stakeholders. It is also structured into two editions (Winter and Summer), which supports both seasonal campaigns and repeated outreach scheduling.
Once we have your client website, we will narrow the buyer list to the highest-fit companies and job profiles for your specific offer.
Quick data recap (from official text)
- Comic Con Winter: Stockholmsmässan, Mässvägen 1, 125 80 Älvsjö, Sweden; 30 Oct – 1 Nov 2026; Fri/Sat 10:00–19:00, Sun 10:00–18:00
- Comic Con Summer: Kistamässan, Arne Beurlings Torg 5, 164 40 Kista, Sweden; 8–9 May 2027
- Theme positioning: Sweden’s largest meeting place for popular culture fans
Next step: Please send your client website so We can finalize the best buyer recommendations and produce the requested 15–20 buyer sample rows in the table format.
Data sheet
| Event Name | Comic Con Stockholm |
| Event Date | 30 Oct 2026 – 1 Nov 2026 |
| Event Status | Upcoming |
| Venue | Stockholmsmässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Easyfairs |
| Official Event Website | comicconstockholm.se/en/ |
| Event Type | Consumer-facing pop culture convention with exhibitor and partner participation |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Arts & Crafts; Business Services; Education & Training; Apparel & Clothing; Retail |
| Audience Reach | National with Nordic / international appeal |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for attendance volume; high for date, venue, and organizer verification via official website |
| Main Purpose of Event | A major meeting place for fans of popular culture, with guest programming, exhibitor participation, partner activations, and fan engagement |
Comic Con Stockholm is Sweden’s largest meeting place for popular culture, bringing together fans, exhibitors, partners, creators, and guest talent around comics, gaming, film, cosplay, collectibles, and related fan communities. The official website confirms a Winter edition at Stockholmsmässan in Älvsjö, Stockholm, on 30 Oct–1 Nov 2026.
From a B2B perspective, the event matters because it concentrates brands, publishers, entertainment suppliers, merchandisers, artists, licensing stakeholders, retail-facing businesses, and experience-driven partners in one environment. It is relevant for lead generation in consumer products, retail, media, creative services, event services, printing, licensing, fandom merchandise, and community engagement.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers / merchandisers | Toy retailers, comic stores, bookstores, gift shops, lifestyle retailers | Category selection, product sourcing, assortment planning | High relevance for licensed merchandise, collectibles, books, apparel, and gifts |
| Licensing and brand managers | Media companies, publishers, entertainment brands, IP holders | Licensing deals, brand activation, partnership approvals | Important for IP-based merchandise, publishing, and promotional partnerships |
| Publisher / content acquisition teams | Book publishers, comics publishers, manga distributors, media houses | Content buying, author relations, rights and distribution decisions | Relevant for book, comic, and graphic-novel ecosystems |
| Marketing / brand activation teams | Consumer brands, entertainment brands, agencies | Sponsorship, sampling, experiential marketing | Strong fit for event marketing, creative production, and engagement tools |
| Event and experience suppliers | AV, booth builders, production houses, staffing agencies | Service procurement, delivery support, vendor selection | Relevant for organizers, sponsors, and exhibitors |
| Creators / artists / studios | Independent creators, art studios, cosplay makers, illustrators | Partnerships, commissions, collaborations, sales | Useful for tools, services, platforms, and marketplace vendors |
| Media / press / creators | Entertainment media, influencer networks, journalism outlets | Content coverage, promotion, audience amplification | Valuable for PR tools, media relations, and creator partnerships |
| Fans / consumers | General public, fan communities, collectors | Direct purchasing, engagement, loyalty behavior | Core audience for retail, merch, collectibles, and ticketed experiences |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | High local and metro-area participation | High | Stockholm is the principal commercial hub and likely the deepest local buyer pool |
| Host region: Stockholm County | Regional attendance from surrounding municipalities | Medium to High | Strong commuting catchment for retail and creative sectors |
| Nearby business hubs | Gothenburg, Malmö, Uppsala, Norrköping | Medium | Likely draw for retailers, media, agencies, and distributors |
| National reach | Sweden-wide fan base and business participants | High | Official branding supports a broad national audience |
| International reach | Nordic and select European visitors, guests, creators, and partners | Medium | Pop culture events often attract cross-border exhibitors, media, and fandom communities |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official messaging identifies the event as Sweden’s largest meeting place for popular culture, indicating broad national pull |
| Nordic / international overlay | Secondary reach description | Likely cross-border fan, creator, and partner interest due to Stockholm’s international accessibility and pop culture focus |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Easyfairs | Organizer / event operator | Official organizer named on the event site | easyfairs.com | Event Director, Partnership Manager, Sponsorship Manager | Confirmed Government / Procurement Organization |
| Stockholmsmässan | Venue / facility operator | Official Winter venue on the event site | stockholmsmassan.se | Venue Sales Manager, Operations Director, Event Services Manager | Confirmed Government / Procurement Organization |
| Kistamässan | Venue / facility operator | Official Summer venue on the event site; useful for future planning and partner mapping | kistamassan.se | Venue Sales Manager, Event Operations Manager, Commercial Director | Confirmed Government / Procurement Organization |
| Libraria | Comic / book retail and distribution buyer | Likely buyer-side organization for books, comics, and merchandise sourcing | libraria.se | Purchasing Manager, Category Manager, Store Manager | Strong Market Fit, Attendance Not Confirmed |
| Science Fiction Bokhandeln | Retail buyer | Specialty retailer for comics, collectibles, fantasy, and fan merchandise | sfbok.se | Buying Manager, Assortment Manager, E-commerce Manager | Strong Market Fit, Attendance Not Confirmed |
| Bokus | Bookseller / e-commerce buyer | Relevant for graphic novels, manga, and licensed publishing categories | bokus.com | Category Manager, Purchasing Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Adlibris | Books and media retailer | Potential buyer for comics, manga, collectibles, and fan-linked publishing | adlibris.com | Purchasing Manager, Product Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| ICA Gruppen | Retail / consumer goods buyer | Large consumer-facing retailer with gift, seasonal, and promotional buying opportunities | ica.se | Category Manager, Purchasing Director, Retail Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Ahlens | Department store retailer | Potential buyer for licensed merchandise, gifts, apparel, and pop-culture collaborations | ahlens.se | Buying Manager, Category Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Svenska Filminstitutet | Public sector / cultural organization | Relevant for cultural partnerships, film promotion, and public engagement | filminstitutet.se | Partnerships Manager, Communications Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| SVT | Media / broadcaster | Potential partner for coverage, activation, and entertainment content marketing | svt.se | Partnerships Director, Content Producer, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Story House Egmont | Publisher / media company | Strong fit for comics, magazines, licensing, and fan publications | storyhouseegmont.com | Publishing Director, Licensing Manager, Editor-in-Chief | Strong Market Fit, Attendance Not Confirmed |
| Disney Consumer Products | Licensing / consumer products | Highly relevant for IP licensing, merchandising, and fan engagement | thewaltdisneycompany.com | Licensing Manager, Brand Partnerships Director, Retail Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Partnerships / Sponsorship Manager | Partnerships / Commercial | Director / Manager | Controls brand activations, sponsor packages, and revenue generation |
| 2 | Merchandising Director / Category Manager | Merchandising / Buying | Director / Manager | Selects products, licensed goods, and retail assortment opportunities |
| 3 | Licensing Manager / Brand Manager | Licensing / Brand | Manager / Senior Manager | Approves IP usage, merchandise programs, and collaboration deals |
| 4 | Purchasing Manager / Buying Manager | Procurement / Buying | Manager | Direct buyer for products and event-linked inventory |
| 5 | Event Director / Operations Director | Operations / Event Management | Director | Oversees suppliers, logistics, floorplan, and attendee experience |
| 6 | Marketing Director / Brand Activation Manager | Marketing | Director / Manager | Drives event promotion, sponsorship, and audience engagement |
| 7 | Publisher / Editorial Director | Publishing / Editorial | Director / Senior Director | Important for comics, manga, books, rights, and author relations |
| 8 | E-commerce Manager / Retail Director | E-commerce / Retail | Manager / Director | Relevant for online sales of merchandise, books, and collectibles |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Entertainment | Core thematic industry for comic and pop culture conventions | Guest programming, licensing, content partnerships |
| 2 | Media Production | Relevant for film, TV, and content creators | Promotion, media coverage, creator partnerships |
| 3 | Publishing | Strong fit for comics, manga, books, and graphic novels | Rights, distribution, retail buying |
| 4 | Retail | Retail buyers and category managers are key attendees | Assortment planning, merchandise sourcing |
| 5 | Apparel & Fashion | Relevant for licensed clothing and cosplay-inspired apparel | Merchandising, collaborations, retail launches |
| 6 | Consumer Goods | Fan merchandise and collectibles are consumer-goods driven | Product licensing, retail distribution |
| 7 | Business Services | Event services, staffing, design, and production buyers | Vendor sourcing, sponsorship services |
| 8 | Design | Creative direction, exhibit design, and brand assets | Creative services, booth design, branding |
| 9 | Printing | Relevant for posters, books, merch packaging, and promotional assets | Print procurement, short-run production |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Confirmed absence of public data | Official event website reviewed; no public attendance number visible in provided content | Do not assume volume without a published organizer figure |
| Exhibitor count | Not publicly confirmed | Unverified | Official site mentions exhibitors for 2026 but no count in supplied text | Use only if an official exhibitor list is separately published |
| Buyer count | Not publicly confirmed | Unverified | No official buyer program or attendance split provided in supplied content | Treat as consumer-first event with selected B2B pockets |
| Speaker / guest count | Not publicly confirmed in supplied content | Unverified | Official site has a Guests area, but no count captured in provided text | Review official guests page for current program updates |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Licensing | IP approvals, merchandising rights, collaboration programs | Meet brand managers and licensing teams | Licensing services, brand partnerships, legal support |
| Retail sourcing | Products, collectibles, comics, gifts, apparel | Engage category managers and buyers | Wholesale supply, merchandising, inventory planning |
| Event marketing | Audience growth, sponsor visibility, creator outreach | Pitch experiential activations and campaigns | Digital marketing, PR, content production |
| Publishing | Books, manga, graphic novels, author programs | Target editorial and sales teams | Publishing services, rights management, print services |
| Creative production | Design, visuals, booths, activations | Approach event operations and brands | Booth design, AV, print, fabrication |
| Community engagement | Fan loyalty, creator relationships, social amplification | Use influencer, social, and media outreach | CRM, community platforms, social tools |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong concentration of retail, licensing, publishing, and brand stakeholders |
| Decision-maker availability | Medium | Likely accessible among exhibitors, partners, and invited guests; consumer attendees dominate overall |
| Data collection potential | Medium | Useful for prospecting, though official buyer lists are limited in the provided source text |
| Apollo targeting potential | High | Clear industry and title clusters for retail, publishing, media, and partnerships |
| Geographic targeting potential | High | Strong Stockholm and Sweden-based targeting opportunity, with broader Nordic expansion |
| Best outreach approach | Multi-threaded email + LinkedIn | Use buyer, partnership, and retail buying angles rather than general attendee outreach |
| Overall lead quality | High | Strong fit for audience-building and targeted commercial prospecting around pop culture commerce |
| Best use case | B2B attendee list building, retail prospecting, licensing outreach, partner development | Best for suppliers serving entertainment, retail, publishing, and event marketing ecosystems |
| Limitations / risks | No public attendance figure or current confirmed buyer list in supplied content | Treat attendee counts and buyer identities as unconfirmed unless separately verified on official pages |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment; Media Production; Publishing; Retail; Apparel & Fashion; Consumer Goods; Business Services; Design; Printing | Identify the most relevant commercial buyer pools |
| Departments | Buying; Procurement; Partnerships; Marketing; Operations; Merchandising; Licensing; E-commerce | Focus on people who control spend or partnerships |
| Seniority | Manager; Senior Manager; Director; VP; C-level | Prioritize decision makers and budget owners |
| Job titles | Buying Manager; Category Manager; Merchandising Director; Licensing Manager; Partnership Manager; Sponsorship Director; Marketing Director; Event Director; Operations Director; Publisher; Editorial Director | Target likely commercial and operational buyers |
| Geography | Sweden; Stockholm County; Nordic countries; European Union | Match the event’s primary audience and regional draw |
| Employee size | 11–50; 51–200; 201–500; 501–5,000; 5,001+ | Covers both specialty retailers and larger brands/media firms |
| Keywords | comic, manga, licensing, merchandise, collectibles, publishing, fandom, retail buying, sponsorship, partnerships | Refine searches to event-relevant commerce and content teams |
| Company type | Retailers; publishers; media companies; licensing agencies; event services firms; consumer brands | Separate commercial buyers from pure consumers |
| Funding / public company filters | Use selectively for larger media and retail groups only | Helps prioritize scale organizations with larger procurement capacity |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Comic Con Stockholm Official Website | Official organizer website | Event name, Winter edition dates, venue, city, country, organizer context, and official positioning as Sweden’s largest pop culture meeting place | Very High |
| Stockholmsmässan | Venue website | Venue identity and location reference for the Winter edition | High |
| Easyfairs | Organizer website | Organizer identity and corporate context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Comic Con Stockholm — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.