Business Technology Expo
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About this event
Business Technology Expo 2026 — International Forum & Exhibition of Business Automation and Digitalization
Event dates: May 13–15, 2026
Venue: EXPO IEC
City & Country: Astana, Kazakhstan
Industry / theme: Business automation, digital transformation, AI for business, data science, data engineering/architecture, HRTECH, and revenue-focused digital marketing
Executive overview (what the show is and who it serves)
Business Technology Expo is a B2B platform designed to showcase and discuss technologies that help organizations manage, automate, and scale business operations. The event positions itself as an “automation and digitalization” forum where practical solutions and strategic approaches are highlighted across multiple business functions—operations, data/AI, customer growth, and HR processes.
The event combines an exhibition floor with conferences and an open stage program. The conferences cover high-demand executive and operational themes such as “AI for Business,” “Digital Business Transformation,” and “Data Science,” and they also include HRTECH programming focused on AI implementation in HR workflows like recruiting automation, personnel assessment, and HR risk management.
1) Who attends (BUYERS / ATTENDEES)
This event is not only a “technology showcase.” It attracts decision-makers and implementers who can evaluate, pilot, and purchase automation, digital transformation, analytics, AI, and HR/marketing technology solutions. Based on the event’s stated conference tracks and the nature of the exhibition, the strongest buyer/attendee mix typically includes:
A. Business technology decision-makers (direct buyers / budget holders)
- Digital Transformation Leaders (transformation program owners, transformation directors)
- COO / Operations leaders focused on process automation and operational efficiency
- IT & Enterprise Architecture leaders overseeing data architecture, hybrid architectures, and automation platforms
- Chief Data / Analytics leaders managing data science adoption and model implementation
- CMO / Growth leaders looking for revenue-driving customer-centric marketing solutions
- HR Technology / HR Ops leaders evaluating AI-driven HR workflows (recruiting automation, assessment, risk controls)
B. Implementation specialists (high-influence buyers)
- Enterprise Systems Managers (workflow automation, enterprise apps integration)
- Data Engineering teams (pipelines, architecture, ML operationalization)
- Solution architects (hybrid architecture, agentic AI frameworks)
- Analytics & BI managers
- Marketing automation owners
- HR process owners and HR specialists involved in talent processes
C. Industry participants (buyers + evaluators)
- Exhibiting companies with products/solutions aligned to automation, AI, data/analytics, HRTECH, and digital marketing
- Foreign exhibitors and partner organizations (the event explicitly references foreign exhibitors)
- Conference listeners who attend specific tracks (AI, data science, digital transformation, marketing, and HRTECH)
Buyer density expectation: moderate to high for B2B professionals because the agenda centers on implementation-ready themes and enterprise outcomes (efficiency, transparency, revenue growth, competitiveness).
2) Where the show is happening + attendee geographic origin
Location: EXPO IEC, Astana, Kazakhstan.
The event is positioned to serve businesses and technology stakeholders in Kazakhstan, while also drawing international participation through foreign exhibitors and conference content.
Expected attendee geographic origin (practical targeting view)
- Primary origin: Kazakhstan-based organizations (national, regional, and enterprise teams in Astana and other major cities)
- Secondary origin: Central Asian business communities and nearby markets that follow digital transformation and enterprise automation trends
- International touchpoints: foreign exhibitors and visiting solution providers, especially in AI/data/automation, HRTECH, and marketing technology
Best geographic targeting for outreach
- Kazakhstan first: Astana/Nur-Sultan, Almaty, Shymkent, Karaganda (decision-makers often travel for national B2B programs)
- International second: decision-makers at companies with Kazakhstan operations (regional HQs, CIS-wide tech adoption teams)
3) Audience reach (Local / National / Global)
Reach: This event is best categorized as regional-national with international participation.
- Local (Astana): strong presence due to the venue and Kazakhstan-based focus
- National (Kazakhstan): expected because the programming is aligned to enterprise adoption and decision-making across industries
- International: supported by the presence of foreign exhibitors and conference-driven themes that attract global solution vendors
Interpretation for list-building: The best ROI typically comes from targeting buyers who (1) operate in Kazakhstan, (2) have enterprise transformation initiatives, and (3) align with the event’s main tracks.
4) Sample buyer company names (BUYERS ONLY) + Websites
Below we list sample buyer-style organizations to target in a research/database context. These are not claims of attendance; they are representative accounts that typically fund automation/digital transformation, AI adoption, data platforms, HRTECH implementations, and digital marketing growth initiatives.
Prioritization logic used for the sample below
- Strong alignment to AI for business, digital transformation, data/analytics engineering, HRTECH, or marketing technology
- Enterprise maturity (more likely to have transformation/architecture/HR tech and analytics teams)
- Presence in Kazakhstan or organizations with regional CIS operations (good practical fit for an Astana-based B2B event)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Kaspi.kz | https://kaspi.kz | Head of Data / Analytics Director / AI Product Owner | High likelihood of AI/data science initiatives for customer experience, personalization, and operational automation. |
| 2 | Halyk Bank | https://halykbank.kz | Director of Digital Transformation / Head of Automation & Process Intelligence | Digital transformation and automation are core for large financial institutions; strong fit for enterprise process transparency and scalability. |
| 3 | ForteBank | https://fortebank.com | Head of IT Architecture / Enterprise Systems Director | Enterprise architecture and integration are key buying areas for hybrid AI/data solutions and workflow automation. |
| 4 | JSC Kaspi Bank | https://kaspi.kz | VP / Director of HR Technology or Talent Analytics | HRTECH themes (recruiting automation, assessment, risk management) are typically relevant for fast-growing tech-driven businesses. |
| 5 | Tele2 Kazakhstan (Altel) | https://www.tele2.kz | Head of Digital Operations / Automation Program Manager | Telecoms commonly invest in operational automation, analytics, and AI-driven customer/support workflows. |
| 6 | Kcell | https://www.kcell.kz | Director of Data Science / Head of AI Programs | Strong fit for data science, hybrid architectures, and AI for business outcomes (growth + operational efficiency). |
| 7 | Beeline Kazakhstan | https://beeline.kz | Head of Marketing Technology / CRM Automation Lead | Marketing that generates revenue and customer-centric marketing strategies align closely with a telecom customer base. |
| 8 | Air Astana | https://www.airastana.com | Head of Business Transformation / Head of Operations Analytics | Airlines typically pursue automation for operations, transparent processes, scheduling, and customer service optimization. |
| 9 | KazMunayGas | https://www.kmg.kz | Digital Transformation Director / Chief Data Officer (or Analytics Lead) | Large enterprises in energy often invest in data-driven decision-making, AI/analytics, and enterprise-wide automation. |
| 10 | KEGOC (Kazakhstan Electricity Grid Operating Company) | https://kegoc.kz | Head of Digital Infrastructure / Automation Lead | Strong fit for operational efficiency, process transparency, and automation across complex infrastructure. |
| 11 | Kaspi Pay / fintech ecosystem | https://kaspi.kz | AI Product Manager / Fraud & Risk Analytics Director | AI and data science for risk/fraud and customer analytics are commonly high-budget initiatives. |
| 12 | Halyk Group (non-banking units) | https://halyk.kz | Chief Digital Officer / Transformation Strategy Lead | Group-level transformation programs frequently include process automation, digital business models, and data/AI governance. |
| 13 | Freedom Finance | https://freedom24.com/kz | Head of Data & Digital Products / Analytics Director | Financial services buyers often fund data science programs and AI-driven customer engagement. |
| 14 | JSC First Heartland Securities | https://www.fhs.kz | Head of Digital Transformation / IT Solutions Director | Brokerage/investment firms commonly implement systems automation and data pipelines for reporting and customer portals. |
| 15 | BI Group (insurance and financial services brands) | https://bi.group | Head of HR Technology / Talent Automation Lead | HRTECH track alignment: AI in HR for recruiting automation and personnel assessment can be relevant. |
| 16 | Magnum Cash&Carry (Kazakhstan) | https://www.magnum.kz | Head of Business Processes Automation / Supply & Analytics Director | Retail/logistics organizations benefit from automation, data-driven planning, and process transparency. |
| 17 | Small and Medium Enterprise digital transformation programs (Kazakhstan-focused) | Program Director / Head of SME Digital Adoption | Where available, programmatic buyers can be key—however, we need your product category to determine the best match. | |
| 18 | Large manufacturing / industrial companies with Kazakhstan operations | Director of Digital Manufacturing / Automation & Industrial Data Lead | Industrial buyers typically require data/AI and automation to scale operations and improve productivity. | |
| 19 | Universities / enterprise training providers (as corporate HR buyers) | Director of HR Learning Tech / Workforce Analytics Lead | Useful if your offering supports HR processes, recruiting automation, or skills assessment workflows. | |
| 20 | Enterprise procurement buyers in Kazakhstan (multi-industry) | Procurement Director (IT/Digital Transformation) / Vendor Management Lead | Transformation projects rely on procurement leadership when budgets shift from pilot to rollout. |
Top 5 sample targets to start: Kaspi.kz, Halyk Bank, Kcell, Air Astana, KazMunayGas.
5) Job profiles, industries & event type
A. Best job profiles to target (titles that match the program themes)
- Digital Transformation Director / Head of Digital Transformation
- Head of Enterprise Architecture / Enterprise Architecture Lead
- Chief Data Officer (CDO) / Head of Data & Analytics
- Director of Data Science / Lead Data Scientist (enterprise tracks)
- Data Engineering Lead / ML Platform Architect
- AI Product Owner / AI Program Manager
- Business Automation Manager / Process Intelligence Lead
- Marketing Technology (MarTech) Manager / Growth Automation Lead
- CRM & Customer Journey Manager
- HR Technology Manager / HRIS Owner
- Talent Acquisition Automation Lead / Recruiting Systems Manager
- Personnel Assessment & HR Analytics Lead
- Risk Management (HR risk) Lead where AI HR implementation is discussed
B. Industries most naturally aligned to the expo’s message
- Banking / Financial Services (digital transformation + data/AI + customer growth)
- Telecommunications (AI operations + customer-centric marketing)
- Energy / Utilities (automation + data-driven decision-making)
- Logistics / Retail (process transparency + scalable operations)
- Manufacturing / Industrial enterprises (enterprise automation + industrial data)
- Cross-industry enterprise IT + enterprise software buyers (architecture/data platforms)
- Human Resources & workforce systems (HRTECH adoption)
C. Event type (how it functions)
- International forum & exhibition (B2B)
- Technology and strategy exchange (AI for Business, Data Science, Digital Transformation)
- Conference + stage track with practical case studies
- Business automation digitalization focus across business functions
6) Estimated attendance (expected total footfall)
The official event page references participation scale indicators. It also includes the following quantified figures:
- Visitors: 4,000+ (shown as a key metric on the event page)
- Exhibitors: 20+ with 10+ foreign exhibitors (shown on the event page)
- Conferences: 20+ (shown as a key metric)
- Speakers: 60+ (shown as a key metric)
- Listeners: 1,000+ (shown as a key metric)
Footfall interpretation: The most reliable numeric “visitor” figure shown is 4,000+. Conference listeners (1,000+) are likely subsets of total visitors, not necessarily additional count. For list planning, we recommend modeling your pipeline on a base of 4,000+ visitors, with attention to track-specific decision-makers.
7) Key focus areas & buyer engagement
A. Key focus areas (directly reflecting the conference themes)
- AI for Business: Strategy, Technologies, Results
Buyers engage around “what works,” practical ROI, and real implementation patterns. - Digital Business Transformation
Buyers engage around digital processes, digital resource management, digital client interactions, and business model change. - Data Science
Buyers engage around hybrid architectures for agentic AI solutions and applied outcomes. - Data Engineering & Architecture
Buyers engage around how machine learning models integrate into real business environments. - Marketing & Growth
Buyers engage around customer-centric marketing strategies, AI tools/generative content, and the path from attention to profit. - HRTECH as part of new digital business infrastructure
Buyers engage around AI in HR processes, recruiting automation, personnel assessment, and HR risk management.
B. Buyer engagement tactics that fit these themes
- Case studies and measurable outcomes: ROI, time savings, automation success metrics, reduced operational risk
- Architecture and governance proof: especially for AI/data tracks (hybrid architecture, data readiness, compliance and risk controls)
- Cross-functional relevance: present solutions that link IT/data capabilities to business KPIs (growth, efficiency, transparency, scalability)
- HR workflows walkthroughs: recruiting automation, assessment pipelines, evaluation governance, and HR risk mitigation
- Revenue-oriented marketing narratives: customer journey, personalization, and conversion-focused use cases
8) We need your client product website to identify the “best buyers” (requirement match)
To produce the best buyer shortlist (most relevant companies + titles) we need to map your offering to the expo’s tracks (AI for Business, Digital Transformation, Data Science, Marketing, and HRTECH).
Please share your client product website URL. After we review it, we will:
- Identify which conference themes your product most directly supports
- Select the highest-fit company types (and refine industries to match)
- Recommend the best buyer job profiles/titles for your specific use cases
- Deliver an improved buyer priority ranking (top accounts + backup accounts)
Quick guidance (so we can move faster):
Tell us whether your product is primarily for AI/data platforms, automation/process, MarTech/growth, or HRTECH—or a combination.
9) Suggested industries based on a standard Apollo-style industry list
Below are the most relevant industries to filter for companies that are likely to be buyers for Business Technology Expo themes. We align these to the event’s stated tracks (AI, digital transformation, data, marketing, and HRTECH) and the enterprise decision roles it attracts.
Primary industry filters (highest relevance)
- Computer Software
- Computer & Network Security (where AI/digital transformation includes security/governance)
- Information Technology & Services
- Internet
- Marketing & Advertising
- Staffing & Recruiting (strong fit for HRTECH / recruiting automation scenarios)
- Human Resources
- Program Development (when your solution includes implementation/program management)
Secondary industry filters (enterprise buyer expansion)
- Financial Services (banks/fintech invest heavily in data + AI)
- Banking
- Telecommunications
- Oil & Energy
- Utilities
- Logistics & Supply Chain (automation + data-driven operations)
- Retail / Consumer Services (MarTech + customer journey)
- Industrial Automation (automation for operations)
- Mechanical or Industrial Engineering
- Management Consulting (advisory + implementation partners)
Deliverable-ready summary (for your research workflow)
- Event: Business Technology Expo 2026
- Dates: May 13–15, 2026
- Venue: EXPO IEC, Astana, Kazakhstan
- What buyers come for: AI implementation for business outcomes, digital process transformation, data science/data engineering, MarTech/growth, HRTECH with AI in recruiting and HR risk management
- Key attendance indicators on-site: 4,000+ visitors; 20+ conferences; 60+ speakers; 1,000+ listeners; 20+ exhibitors (10+ foreign)
- Best buyer segments to prioritize (titles): Digital Transformation, Enterprise Architecture, Data/AI, Automation/Process Intelligence, MarTech/Growth, HR Technology/HRIS & Recruiting Automation
Next step (required from you)
Please paste your client product website. Once we review it, we will return a refined list of the best buyer companies and the most accurate target job titles tailored to what your product actually does.
Data sheet
Business Technology Expo – Event Attendee & Buyer Profile Analysis
Event Date: May 12–14, 2027
Location: Astana, Kazakhstan
Event Status: Upcoming
Research Date: June 30, 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Business Technology Expo |
| Event Date | May 12–14, 2027 |
| Event Status | Upcoming |
| Venue | EXPO IEC |
| City | Astana |
| State / Region | Astana city |
| Country | Kazakhstan |
| Organizer | Not clearly stated in the provided official content |
| Official Event Website | btexpo.kz/en |
| Event Type | B2B trade exhibition and forum on business automation and digitalization |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Education & Training |
| Audience Reach | Regional with national business reach; international supplier participation indicated |
| Estimated Attendance / Expected Footfall | 4,000+ visitors (website-promoted figure); attendance figure not publicly confirmed by the organizer |
| Attendance Data Reliability | Moderate — based on official website promotional copy; not independently audited |
| Main Purpose of Event | Showcase digital technologies, business automation solutions, AI, data science, digital transformation practices, and buyer-supplier networking |
About the Event
Business Technology Expo is a B2B forum and exhibition focused on business automation, digitalization, AI, data science, and digital business transformation. The official content positions it as a practical marketplace for technologies that improve efficiency, transparency, revenue growth, and competitiveness across business functions.
The event matters because it brings together solution providers, business leaders, and conference attendees seeking tools and strategies for modernization. Its programming around AI for Business, Digital Business Transformation, Data Science, Marketing, and HRTech suggests strong relevance for procurement, digital transformation, operations, HR, and executive stakeholders evaluating enterprise software, automation, analytics, and business services.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Enterprises, state-owned enterprises, large service firms | Evaluate vendors, issue RFPs, shortlist suppliers | High-value contacts for software, automation, managed services, and transformation projects |
| CIO / CTO / IT leadership | Mid-market and enterprise organizations | Own technology strategy and solution approval | Strong fit for enterprise software, cloud, cybersecurity, data platforms, AI |
| Operations leaders | Manufacturing, logistics, retail, service operations | Drive process improvement and automation adoption | Relevant for workflow software, ERP, analytics, process automation |
| HR and talent technology teams | Large employers, HR departments, recruiting functions | Select HRTech, recruiting automation, workforce analytics tools | Important for HR software, payroll, performance, talent management |
| Marketing and growth leaders | B2B and consumer brands, digital agencies | Adopt martech, analytics, CRM, AI content tools | Good audience for CRM, marketing automation, analytics, and AI tools |
| Founders / SMEs / owners | Small and medium businesses, startups | Direct buying authority for software and services | High conversion potential for SaaS, automation, digital tools |
| Government digitalization teams | Public agencies, quasi-government bodies | Specify public-sector technology needs and procurement priorities | Relevant for e-government, process digitization, compliance, cyber, data |
| Consultants and systems integrators | IT consultants, transformation advisors, integrators | Influence technology selection and implementation | Useful channel partners and referral multipliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Astana | Local enterprises, public agencies, IT buyers, service firms | High | Primary onsite concentration due to venue location |
| Host region / national capital market | Government, quasi-government, HQ-based businesses | High | Strong public-sector and enterprise buying presence |
| Nearby business hubs | Almaty, Shymkent, Karaganda, Pavlodar, Kostanay | Medium to High | Business travelers from major Kazakhstan cities are likely |
| National reach | Kazakhstani SMEs, enterprises, state-owned entities | High | Technology buyers across industries |
| International reach | Foreign exhibitors, regional suppliers, CIS market participants | Medium | Official site states 10+ foreign exhibitors |
| Trade corridor relevance | Central Asia and Eurasian supply chain stakeholders | Medium | Relevant for cross-border digital operations and enterprise tech |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach: Regional | Regional event with national buyer relevance | Based in Astana and designed for the Kazakhstan market, with broader Central Asian supplier participation implied by the official content. |
| Secondary reach description | National enterprise and public-sector audience | The topic mix suggests interest from organizations across multiple industries and functions nationwide. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Samruk-Kazyna JSC | State holding / enterprise buyer | Large-scale digital transformation, procurement, and automation needs across portfolio companies | sk.kz | CIO, CPO, Digital Transformation Director, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| National Information Technologies JSC | Government IT operator | Public digital infrastructure, e-government systems, automation | nit.kz | CTO, IT Director, Program Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Ministry of Digital Development, Innovations and Aerospace Industry of the Republic of Kazakhstan | Government / procurement organization | Policy, digitalization, public-sector tech priorities, innovation initiatives | gov.kz | Digital Transformation Lead, Procurement Officer, Program Director | Confirmed Government / Procurement Organization |
| Halyk Bank | Financial services buyer | Enterprise software, AI, analytics, security, customer experience digitization | halykbank.kz | CIO, CTO, Head of Digital, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Kaspi.kz | Digital platform / technology buyer | High digital maturity; relevant for AI, data, automation, cloud, product tools | kaspi.kz | Product Director, Engineering Director, Data Science Lead, CTO | Strong Market Fit, Attendance Not Confirmed |
| KazMunayGas | Energy / industrial enterprise buyer | Operational digitization, asset management, analytics, procurement systems | kmg.kz | Operations Director, CIO, Procurement Director, PMO Lead | Strong Market Fit, Attendance Not Confirmed |
| Air Astana | Transportation / airline buyer | Digital customer service, operations tech, analytics, HR systems | airastana.com | CIO, Operations Director, Digital Transformation Director | Strong Market Fit, Attendance Not Confirmed |
| Beeline Kazakhstan | Telecommunications buyer | Automation, customer experience, AI, data, network-related business systems | beeline.kz | IT Director, Data Director, Product Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Kcell | Telecommunications buyer | Digital operations, CRM, analytics, enterprise technology sourcing | kcell.kz | CTO, CIO, Business Systems Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Kazpost | Logistics / postal operator | Workflow automation, supply chain systems, customer service digitalization | kazpost.kz | Operations Director, IT Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Sulpak | Retail buyer | Retail technology, inventory, CRM, e-commerce, marketing automation | sulpak.kz | Retail Operations Director, IT Manager, E-commerce Director | Strong Market Fit, Attendance Not Confirmed |
| ERG (Eurasian Resources Group) | Mining / industrial buyer | Industrial automation, analytics, enterprise systems, cybersecurity | erg.kz | CIO, Automation Director, Procurement Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Kazaktelecom | Telecommunications / infrastructure buyer | Enterprise digital infrastructure, cloud, network, service automation | telecom.kz | IT Director, Network Director, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CIO / IT Director | Information Technology | Executive / Director | Owns enterprise tech strategy, budget, and vendor selection |
| 2 | CTO / Head of Engineering | Technology | Executive / Director | Evaluates platforms, architecture, AI, and automation technologies |
| 3 | Chief Procurement Officer / Procurement Director | Procurement | Executive / Director | Controls sourcing, contracting, vendor onboarding, and buying decisions |
| 4 | Digital Transformation Director / Manager | Strategy / Transformation | Director / Manager | Drives modernization programs and cross-functional adoption |
| 5 | Data Director / Head of Data Science | Data / Analytics | Director / Senior Manager | Evaluates data platforms, BI, ML, and decision intelligence tools |
| 6 | Operations Director / COO Office | Operations | Director / Executive | Seeks efficiency, workflow automation, and performance improvement |
| 7 | HR Director / HRTech Lead | Human Resources | Director / Manager | Relevant to recruitment automation, workforce analytics, and HR systems |
| 8 | Marketing Director / CRM Manager | Marketing | Director / Manager | Interested in martech, AI content, customer data, and conversion tools |
| 9 | Program Manager / PMO Lead | Project Management | Manager / Senior Manager | Coordinates implementation timelines and vendor dependencies |
| 10 | Facilities / Workplace Director | Facilities / Workplace | Director / Manager | Relevant where digital workplace, building tech, and service automation intersect |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core audience for digital transformation, automation, software, and enterprise tech | Software, IT services, infrastructure, implementation partners |
| 2 | Computer Software | Direct relevance to SaaS, workflow tools, ERP, CRM, HRTech, analytics | SaaS, platform vendors, product-led growth targeting |
| 3 | Management Consulting | Transformation programs often involve consulting and advisory support | Consulting-led tech implementation and strategy partnerships |
| 4 | Financial Services | High-tech adoption in banking, fintech, payments, and compliance | Risk, compliance, AI, automation, customer experience |
| 5 | Telecommunications | Digital infrastructure and service automation are highly relevant | BSS/OSS, cloud, analytics, customer systems |
| 6 | Government Administration | Public sector digitalization and procurement interest are likely | e-government, workflow, records, compliance, citizen services |
| 7 | Industrial Automation | Event theme includes automation and operational digitization | Workflow automation, OT/IT integration, process control |
| 8 | Logistics & Supply Chain | Automation and digital operations are key buying themes | Supply chain software, tracking, warehouse tech |
| 9 | Marketing & Advertising | Marketing conference agenda indicates martech and digital content demand | CRM, automation, analytics, content tools |
| 10 | Human Resources | HRTECH programming directly supports workforce systems buyers | Recruitment, HRIS, talent, performance management |
| 11 | Retail | Retailers need digital commerce, customer analytics, and automation | E-commerce, POS, inventory, marketing tech |
| 12 | Oil & Energy | Large industrial buyers often invest in enterprise systems and analytics | Asset management, data, process automation, cybersecurity |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 4,000+ | Estimated / promoted | Official website promotional copy | Useful for planning, but not independently audited |
| Exhibitor count | 20+ exhibitors | Estimated / promoted | Official website promotional copy | Includes 10+ foreign exhibitors according to website |
| Speaker count | 60+ speakers | Estimated / promoted | Official website promotional copy | Conference-heavy format |
| Listener / conference audience | 1,000+ listeners | Estimated / promoted | Official website promotional copy | Distinct from exhibition visitors |
| Historical attendance | Not publicly confirmed for 2027 | Unconfirmed | Organizer did not provide audited attendance data in the supplied content | Attendance figure not publicly confirmed by the organizer |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| AI for Business | Practical use cases, ROI, deployment paths | Demo-based lead capture with use-case storytelling | AI platforms, copilots, automation tools, services |
| Digital Business Transformation | End-to-end modernization and process redesign | Executive meetings and transformation workshops | Consulting, ERP, BPM, integration, cloud |
| Data Science / Analytics | Data-driven decision making, ML, architecture | Technical buyer meetings and architecture discussions | BI, data platforms, MLOps, data engineering |
| Marketing Technology | Lead generation, automation, ROI measurement | Target marketing leaders with conversion-focused demos | CRM, CDP, automation, content AI, analytics |
| HRTech | Recruitment, workforce planning, employee experience | HR leader sessions and workflow product demos | HRIS, ATS, LMS, performance tools |
| Operational Efficiency | Reduce manual work and improve process transparency | ROI-led automation assessments | Workflow automation, RPA, ERP, integrations |
| Sustainability / paperless operations | Efficient digital workflows, reduced paperwork | Compliance and efficiency messaging | Document management, e-signature, ECM |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly centered on business technology, automation, AI, data, and digital transformation. |
| Decision-maker availability | High | Likely to attract IT, procurement, operations, HR, and business leaders with budget influence. |
| Data collection potential | High | Exhibition + conference model supports list building, session scans, and targeted outreach. |
| Apollo targeting potential | Very High | Clear industry and title signals enable precise segmentation in Apollo.io. |
| Geographic targeting potential | High | Astana and Kazakhstan-based enterprise/public-sector targeting is straightforward. |
| Best outreach approach | High-touch | Use role-based messaging around efficiency, ROI, implementation speed, and business impact. |
| Overall lead quality | High | Strong event for B2B attendee list building and enterprise buyer outreach. |
| Best use case | Lead generation and account targeting | Especially valuable for SaaS, IT services, consulting, HRTech, AI, data, and automation vendors. |
| Limitations / risks | Moderate | Organizer did not provide a fully verified attendee list or audited attendance count in the supplied content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Financial Services; Government Administration; Telecommunications; Management Consulting; Industrial Automation; Logistics & Supply Chain; Human Resources; Marketing & Advertising | Matches the event’s core buyer ecosystem |
| Departments | IT, Procurement, Operations, Digital Transformation, Data/Analytics, HR, Marketing, PMO | Targets functional decision-makers and budget owners |
| Seniority | C-Level, VP, Director, Head, Senior Manager, Manager | Prioritizes budget influence and implementation authority |
| Job titles | CIO, CTO, IT Director, Procurement Director, Chief Procurement Officer, Digital Transformation Director, Head of Data, Operations Director, HR Director, Marketing Director, Program Manager | Aligns outreach with high-probability conference attendees and buyers |
| Geography | Kazakhstan; Astana; Almaty; Central Asia; CIS | Focuses on likely regional buying centers |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Captures SMB, mid-market, enterprise, and public-sector buyers |
| Keywords | digital transformation, automation, AI, data science, HRTech, CRM, ERP, analytics, workflow, cloud | Improves intent alignment for event-relevant accounts |
| Company type | Enterprise, public sector, state-owned enterprise, growing mid-market, technology-enabled service firms | Prioritizes organizations most likely to buy at or after the event |
Suggested Apollo Search Logic: Use combinations such as (CIO OR CTO OR IT Director OR Procurement Director OR Digital Transformation Director OR Head of Data OR HR Director) AND (Kazakhstan OR Astana OR Almaty) AND (software OR automation OR AI OR analytics OR HRTech OR ERP OR CRM). Prioritize enterprise and public-sector accounts with active transformation mandates.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Business Technology Expo Official Website | Primary source | Event name, 2027 date, Astana location, EXPO IEC venue, event description, conference themes, promoted attendance metrics | High |
| Business Technology Expo Agenda / Topic Sections on Official Site | Primary source | AI for Business, Digital Business Transformation, Data Science, Marketing, HRTECH, Stage programming | High |
| EXPO IEC / Venue Website | Venue source | Venue identity and location reference for EXPO IEC in Astana | High |
| Official Registration / Visitor Messaging on Event Site | Primary source | Registration timing note, visitor messaging, business program participation prompts | High |
| Official website promotional copy supplied in prompt | Primary source excerpt | Exhibitor and speaker counts, thematic areas, conference topics, visitor estimates | Moderate to High |
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