Brunnby Lantbrukardagar
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About this event
Brunnby Lantbrukardagar
Brunnby Lantbrukardagar is described by the official event site as Mellansveriges största mötesplats för professionella lantbrukare—the largest meeting place in central Sweden for professional farmers. The event is positioned as a broad meeting arena for active agriculture businesses and for people who are interested in, and/or work within, the “gröna näringarna” (the green industries).
Dates
The official website states that the next fair takes place on 7–8 July 2027.
Venue (Where the event happens)
The event is held at Brunnby Gård. The website lists the address as Brunnby Gård 725 97 Västerås, with coordinates 59.61293, 16.66376.
Location (City and Country)
The event location is associated with Västerås, and the official site is in Swedish. Therefore, the event is in Sweden.
Event Type and Overall Theme
Brunnby Lantbrukardagar is an agriculture fair and meeting event with a clear focus on practical, on-the-ground farming knowledge and professional exchange. It is designed for active agriculture participants and for a professional audience that includes farmers and other industry-related stakeholders.
Based on the official navigation and page sections, the fair includes several formats that support hands-on learning and engagement, including:
- Demoodling (demonstration-related activities)
- Scenprogram (stage program)
- Demokörning (demo driving/operation—demonstrations in motion)
- Seminarier (seminars)
- Dedicated exhibition categories such as Tält & Möbler, Mat & dryck, and logistics-focused topics like Godshantering/logistik
What the Official Website Highlights
The official site emphasizes that the event is a large regional meeting place for professional farmers and that it offers something for “all” who are interested in and/or work within the green industries. It also frames the event as a growing, recurring platform: the site includes a clear message of appreciation for the just-finished fair and a forward-looking invitation to the next edition in 2027.
20-year milestone and program-related content
The event site states that Brunnby Lantbrukardagar celebrates 20 years, and it references news content such as a new theme/feature called Rotzonen—described on the site as an exploration “under the ground,” focusing on root development and soil health, with guided tours through different strategies related to this theme.
Event media and additional visitor value
The website also references a fair magazine (“mässtidning”) for the edition, indicating that attendees are provided with program and anniversary-related content, making it easier for visitors to navigate the experience.
Key Visitor Value (Why someone would attend)
From the way the event is presented on the official website, the core value is professional agriculture exchange: attendees can expect an environment where farming stakeholders can see products and solutions in practical demonstrations, attend seminars, and participate in stage-program content. The combination of demonstrations (including operational/demonstration-style formats) and seminars supports both “see it in action” and “learn it in depth.”
Because the event is framed as a meeting place for professional farmers in central Sweden, it is also likely designed to enable practical networking and industry conversations—especially for people looking for modern farming methods, equipment, and operational improvements relevant to the green industries.
Location Details (Practical context)
The official event listing includes the venue address: Brunnby Gård, 725 97 Västerås. This gives the event a defined regional anchor within Sweden and supports planning for logistics and travel.
In addition, the website provides a “Find us / Hitta hit” area with the event coordinates, which helps confirm the physical site for on-site participation.
Current Status of the Next Edition
The official website explicitly notes: “Årets mässa är nu avslutad” (this year’s fair is concluded), and it looks ahead to the next fair on 7–8 July 2027. The site functions as an official source for visitors and participants, including exhibitors and program updates.
Summary
Brunnby Lantbrukardagar is a major agriculture fair and professional meeting event in central Sweden. The official site positions it as the region’s largest meeting place for professional farmers and frames it as a broad platform for people interested in—or working within—the green industries. The next edition is scheduled for 7–8 July 2027 at Brunnby Gård in Västerås, Sweden, with programming that includes demonstration formats, stage programming, seminars, and categorized exhibition areas.
Data sheet
| Event Name | Brunnby Lantbrukardagar |
| Event Date | 7–8 July 2027 (next announced edition); official website also states the current edition is completed |
| Event Status | Completed |
| Venue | Brunnby Gård |
| City | Västerås |
| State / Region | Västmanland |
| Country | Sweden |
| Organizer | HS Konsult AB / Brunnby Lantbrukardagar |
| Official Event Website | brunnbylantbrukardagar.se |
| Event Type | Agriculture fair, demo event, seminar and networking meeting |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Business Services, Industrial Engineering, Food & Beverages |
| Audience Reach | Regional with national buyer relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for public attendance figures; high for event positioning and venue details from the official website |
| Main Purpose of Event | To provide a professional meeting place for active farmers and stakeholders across the green industries, with demos, stage programming, seminars, and exhibitor interaction |
Brunnby Lantbrukardagar is presented by the organizer as “Mellansveriges största mötesplats för professionella lantbrukare,” making it one of the most important agriculture-focused meeting points in central Sweden. The event brings together active farming businesses, suppliers, advisors, and other stakeholders connected to the green industries, with a clear emphasis on practical learning and commercial exchange.
The event matters because it combines on-farm demonstration, seminars, stage programming, and exhibitor participation in a setting that supports business development, product evaluation, and sourcing conversations. For suppliers, it is a useful environment to reach decision-makers and influencers involved in machinery, crop inputs, farm operations, advisory services, logistics, and agricultural innovation.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Professional farmers / farm owners | Crop farms, mixed farms, dairy farms, livestock farms | Primary equipment and input buyer; final decision-maker | Core audience for machinery, seed, crop protection, storage, and farm services |
| Farm managers / operations managers | Large agricultural businesses, estates, cooperative farms | Operational evaluator and recommender | Relevant for fleet, automation, labor-saving systems, and operational services |
| Procurement / sourcing teams | Agribusinesses, farm groups, cooperatives | Supplier selection, tendering, price negotiation | Strong fit for vendors with multi-site or recurring supply offers |
| Agronomy / crop advisors | Advisory firms, input distributors, independent consultants | Influence on input choice and farm practice recommendations | Important for biologicals, crop nutrition, seed, and sustainability solutions |
| Agricultural machinery buyers | Farm equipment buyers, dealers, service centers | Purchase and fleet replacement decisions | High relevance for tractors, implements, precision ag, and maintenance services |
| Distributors / wholesalers | Agri-input distributors, regional suppliers | Channel buyer and reseller decision-maker | Useful for supplier and manufacturer channel expansion |
| Cooperative / association leaders | Farm cooperatives, producer associations | Influence over group purchases and member recommendations | Strong for sponsorship, training, and strategic partnership outreach |
| Livestock and dairy operators | Dairy farms, livestock units, feed-related businesses | Buyer for animal housing, feed, health, and handling systems | Relevant for animal health, feeding, barn equipment, and hygiene products |
| Technical suppliers / service providers | Ag tech firms, maintenance providers, irrigation firms | May attend as partners and also evaluate market demand | Supports solution-led selling, demos, and partnerships |
| Media / agricultural press | Trade media, farm publications, regional press | Amplifier of product announcements and event visibility | Useful for launches, interviews, and brand awareness |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Västerås | Local and nearby farm operators, suppliers, advisors | Medium | Convenient access for regional agricultural businesses |
| Host region: Västmanland | Regional farming businesses and ag-service providers | High | Core catchment area for the event |
| Nearby business hubs: Stockholm, Uppsala, Eskilstuna, Örebro | Agribusiness headquarters, distributors, technical suppliers | Medium | Likely for suppliers, channel partners, and specialists |
| National reach: Sweden | Farmers, dealers, advisors, agri-tech vendors from across Sweden | Medium to High | Strong domestic relevance due to topic specificity |
| International reach: Nordic / Baltic adjacency | Selective cross-border suppliers and ag professionals | Low to Medium | Possible, but not a primary international show |
| Trade corridors: central Sweden agriculture belt | Commercial farms, logistics providers, input distributors | High | Strong fit for B2B selling into farm operations and channel networks |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is rooted in central Sweden and strongly serves the surrounding agricultural market, while also attracting national industry participants and suppliers. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Lantmännen | Agribusiness / cooperative | Large Swedish agriculture group with procurement, farming, and channel influence | lantmannen.com | Procurement Manager, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Arla Foods | Dairy / cooperative | Relevant for dairy farm suppliers, feed, animal health, and farm operations | arla.com | Procurement Manager, Dairy Operations Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Svenska Foder | Agri-input distributor | Distributes feed and agricultural products to farms and dealers | svenskafoder.se | Purchasing Manager, Category Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Hushållningssällskapet | Advisory / association | Influential in farm knowledge transfer, events, and advisory services | hushallningssallskapet.se | Program Manager, Project Manager, Advisor | Strong Market Fit, Attendance Not Confirmed |
| HS Konsult AB | Organizer / agricultural service | Official organizer tied directly to the event and the farm network | hskonsult.se | Managing Director, Event Manager, Business Development Director | Confirmed Government / Procurement Organization |
| Sveriges lantbruksuniversitet (SLU) | Research / education | Relevant for research, agronomy, sustainability, and innovation collaborations | slu.se | Research Director, Program Manager, Professor, Partnership Lead | Strong Market Fit, Attendance Not Confirmed |
| Yara | Crop nutrition | Supplier relevant to fertilizer, agronomy, and precision nutrition buyers | yara.com | Sales Director, Product Manager, Agronomy Manager | Strong Market Fit, Attendance Not Confirmed |
| Aritco | Industrial equipment | Potential fit for farm infrastructure, buildings, and handling environments | aritco.com | Business Development Director, Regional Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| John Deere | Agricultural machinery | Core machinery brand relevant to farming equipment evaluation | deere.com | Sales Manager, Dealer Principal, Product Specialist | Strong Market Fit, Attendance Not Confirmed |
| Mascus | Equipment marketplace | Relevant for used machinery, equipment sourcing, and dealer activity | mascus.com | Commercial Director, Sales Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Norrmejerier | Dairy cooperative | Farm supply and dairy production relevance | norrmejerier.se | Procurement Manager, Production Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| ScanAgri | Agricultural trading / supply | Fits crop, feed, and trading relationships in the farming supply chain | scanagri.com | Trading Manager, Procurement Lead, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Husqvarna Group | Equipment / outdoor power | Relevant for farm maintenance, grounds, and utility equipment buyers | husqvarnagroup.com | Key Account Manager, Sales Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Sets supplier strategy, budgeting, and sourcing priorities |
| 2 | Procurement Manager / Purchasing Manager | Procurement | Manager | Evaluates suppliers and manages buying decisions |
| 3 | Strategic Sourcing Manager | Sourcing | Manager / Senior Manager | Important for vendor comparison, contracting, and category strategy |
| 4 | Supply Chain Director | Supply Chain | Director | Influences logistics, inventory, input availability, and operational continuity |
| 5 | Farm Owner / Managing Director | Executive / Operations | Owner / C-suite | Final decision-maker on large equipment and service investments |
| 6 | Operations Director / Farm Operations Manager | Operations | Director / Manager | Evaluates workflow efficiency, equipment usage, and service solutions |
| 7 | Category Manager | Category / Commercial | Manager | Useful for input, feed, machinery, or service category decisions |
| 8 | Agronomist / Crop Advisor | Agronomy | Specialist / Manager | Influences product selection and farm practice changes |
| 9 | Equipment Dealer Principal / Sales Director | Sales / Channel | Director / Owner | Key for dealership, distribution, and aftermarket opportunities |
| 10 | Advisor / Consultant / Association Leader | Advisory / Membership | Specialist / Executive | Shapes recommendations, educational content, and market influence |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Directly aligned with professional farmers and farm operators | Primary buyer segment for farm inputs, equipment, and services |
| 2 | Agriculture | Broad agriculture ecosystem, cooperatives, advisors, suppliers | Channel and ecosystem targeting |
| 3 | Food Production | Many attendees influence food and crop production systems | Farm-to-food supply chain outreach |
| 4 | Wholesale | Relevant for agri-input distributors and resellers | Distribution and channel development |
| 5 | Import & Export | Used by agricultural traders, equipment importers, and cross-border suppliers | Trade and sourcing leads |
| 6 | Mechanical or Industrial Engineering | Strong fit for machinery, tooling, and technical systems | Equipment and automation selling |
| 7 | Machinery | Central to farm equipment, service, and replacement cycles | Dealer, OEM, and aftermarket targeting |
| 8 | Food & Beverages | Relevant via crop production, dairy, and upstream supply chains | Ingredient, sourcing, and farm-supply leads |
| 9 | Logistics & Supply Chain | Important for storage, transport, and agricultural distribution | Operations and delivery solutions |
| 10 | Environmental Services | Fits sustainability, land stewardship, and compliance needs | Sustainability and soil-health offerings |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not publish a count in the provided text | Use as a qualitative lead-gen event, not a numeric volume benchmark |
| Exhibitor count | Not publicly confirmed | Unavailable | Official website content reviewed | Exhibitor page exists, but no count provided in supplied content |
| Buyer count | Not publicly confirmed | Unavailable | Organizer has not published a verified buyer number | Likely buyer concentration is high among farmers and agribusiness stakeholders |
| Speaker count | Not publicly confirmed | Unavailable | Seminars and stage program are listed, but no count provided | Seminar content indicates strong information-sharing value |
| Sponsor count | Not publicly confirmed | Unavailable | No sponsor count in supplied official text | Useful for partnership mapping if sponsor directory is later provided |
| Historical attendance | Not publicly confirmed | Unavailable | No verified historical figure in supplied official content | Attendance figure not publicly confirmed by the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers and better pricing | Meet procurement leads and owner-operators evaluating vendors | Contract supply, equipment, consumables |
| Technology | Efficiency and decision support | Show precision tools, automation, and digital farm systems | Ag tech, sensors, software, telematics |
| Sustainability | Soil health, inputs, and compliance | Speak to environmental and productivity improvements | Biologicals, nutrient management, advisory |
| Machinery | Replacement, capacity, and uptime | Demonstrate live equipment and service support | Tractors, implements, parts, maintenance |
| Crop production | Higher yields and better farm economics | Direct conversation around seed, protection, and nutrition | Seed, fertilizer, crop protection, advisory |
| Livestock / dairy | Animal health and operational efficiency | Target farm operators and service providers in animal production | Feed, housing, hygiene, handling systems |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly positioned for professional farmers and the green industries. |
| Decision-maker availability | High | Likely to include owners, managers, procurement leads, and advisors. |
| Data collection potential | Medium | Strong topic relevance, but public attendee lists are not confirmed in the provided content. |
| Apollo targeting potential | High | Clear industry and title mapping for farming, agriculture, machinery, and supply chain roles. |
| Geographic targeting potential | High | Strong regional concentration in central Sweden with broader national outreach. |
| Best outreach approach | Direct B2B outreach and account-based marketing | Target farms, cooperatives, distributors, machinery dealers, and advisors with practical value messaging. |
| Overall lead quality | High | Strong business fit for agriculture vendors, agtech, machinery, inputs, and service providers. |
| Best use case | Lead generation, exhibitor targeting, buyer profiling | Suitable for attendee list building and account-based outreach in the agriculture sector. |
| Limitations / risks | Attendance visibility is limited | No verified public counts or current buyer list in the supplied source text. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming, Agriculture, Food Production, Machinery, Wholesale, Logistics & Supply Chain, Import & Export, Environmental Services | Focus on buyers and influencers in the farm value chain |
| Departments | Procurement, Operations, Supply Chain, Sales, Agronomy, Executive, Business Development | Capture both final decision-makers and technical influencers |
| Seniority | Owner, Partner, CXO, VP, Director, Head, Manager, Senior Manager | Prioritize purchasing authority and budget holders |
| Job titles | Procurement Manager, Purchasing Manager, Supply Chain Director, Farm Manager, Operations Director, Category Manager, Agronomist, Sales Director, Business Development Director | Best matching titles for this event audience |
| Geography | Sweden; prioritize Västmanland, Stockholm County, Uppsala County, Södermanland, Örebro County, Dalarna, Gävleborg | Match regional buyers and nearby distributor hubs |
| Employee size | 1–10, 11–50, 51–200, 201–500, 501–1000, 1000+ | Covers farms, cooperatives, dealers, and larger agribusinesses |
| Keywords | farm, agriculture, agribusiness, crop, dairy, livestock, procurement, sourcing, machinery, input, seed, fertilizer, agtech, precision agriculture | Refines searches to event-relevant businesses and roles |
| Company type | Private company, cooperative, family business, public company, association | Useful across the agricultural ecosystem |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Brunnby Lantbrukardagar official website | Official organizer website | Event positioning, venue address, coordinates, event status, next announced edition, program themes, and audience description | Very high |
| Provided official-site text excerpt | Primary source copy | Confirmed “Mellansveriges största mötesplats för professionella lantbrukare,” Brunnby Gård location, and 7–8 July 2027 next edition | Very high |
| Official website navigation and page labels | Site structure / event pages | Confirmed presence of exhibitor pages, ticketing, program, press, logistics, and demo-oriented content | High |
| Venue/location details in official text | Venue reference | Verified Brunnby Gård, Västerås, Västmanland, Sweden, plus coordinates | Very high |
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