Association of University Technology Managers - AUTM
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About this event
Association of University Technology Managers (AUTM) — Event Description & Buyer/Attendee Intelligence
What AUTM is (context for the event)
AUTM is a nonprofit professional association serving technology transfer professionals. In the provided event page content, AUTM is positioned as the “Nonprofit Leader in Technology Transfer,” and it highlights an audience of professionals who manage or support research commercialization and university-industry collaborations.
AUTM’s event ecosystem includes Annual Meetings, regional activities (“AUTM on the Road”), and other networking formats and learning events (e.g., “AUTM University,” “The Un-Conference,” and “Watercoolers”).
Official event dates, venue, and locations (from the provided source)
The page provided is titled “Future Annual Meetings,” and it lists multiple future AUTM Annual Meeting dates and venues. Below are the exact details that appear on the official page text.
2027 Annual Meeting
- Date: February 21–24, 2027
- Venue: Marriott Marquis San Diego Marina
- City/State: San Diego, California
- Country: United States
2028 Annual Meeting
- Date: February 27–March 1, 2028
- Venue: Grand Lakes Orlando
- City/State: Orlando, Florida
- Country: United States
2029 Annual Meeting
- Date: February 25–28, 2029
- Venue: Marriott Marquis San Diego Marina
- City/State: San Diego, California
- Country: United States
2030 Annual Meeting
- Date: March 3-6, 2030
- Venue: Gaylord National Resort & Convention Center
- City/State: Washington, DC
- Country: United States
2031 Annual Meeting
- Date: February 23-26, 2031
- Venue: Marriott Marquis San Diego Marina
- City/State: San Diego, California
- Country: United States
2032 Annual Meeting
- Date: February 8-11, 2032
- Venue: Orlando World Center Marriott
- City/State: Orlando, Florida
- Country: United States
2033 Annual Meeting
- Date: February 13-16, 2033
- Venue: Marriott Marquis San Diego Marina
- City/State: San Diego, California
- Country: United States
Event type & ecosystem (what the event “feels like”)
AUTM Annual Meetings are best understood as a professional community gathering focused on technology transfer practices, university-industry collaboration, research licensing, and the broader commercialization lifecycle. The attendee mix typically spans:
- University technology transfer and IP professionals
- Researchers/administration stakeholders connected to commercialization
- Corporate innovation, R&D, licensing, and partnerships teams
- Service providers and enablers that support the tech transfer workflow
Because the official page emphasizes technology transfer professionals worldwide, the event should be approached as a global professional knowledge-and-relationship hub rather than a single-industry consumer trade show.
1️⃣ Who attends (BUYERS / ATTENDEES)
A. Primary attendee groups
The strongest “buyer-relevant” segments are technology transfer decision-makers and commercial engagement owners. Even though AUTM is an association and includes education/learning activities, the real buyer value is driven by those who own or influence commercialization outcomes and partnership processes.
- University technology transfer professionals (managers and leaders in licensing, IP management, and commercialization)
- Corporate partners who pursue university-origin IP (licensing, scouting, and innovation partnerships)
- Administrators and commercialization program stakeholders who direct collaboration strategy
- Service ecosystem stakeholders (legal/IP support, licensing operations tooling, compliance-adjacent services, etc.)
B. Buyer lens (best roles to target)
For buyer-fit analysis, we treat “buyers” as the people with budget influence or ownership over technology transfer workflows. That typically includes:
- Directors/Heads of technology transfer offices
- Heads of licensing and IP commercialization
- Innovation partnerships leaders (corporate)
- Strategic alliances managers focused on research commercialization
- Program managers in university-industry engagement offices
2️⃣ Where the show is happening + attendee geographic origin
A. Location(s) shown on the provided source
The provided official page lists multiple United States locations for future Annual Meetings:
- San Diego, California (Marriott Marquis San Diego Marina)
- Orlando, Florida (Grand Lakes Orlando; Orlando World Center Marriott)
- Washington, DC (Gaylord National Resort & Convention Center)
B. Attendee geographic origin (reliable inference vs. missing data)
The official page text frames AUTM as serving technology transfer professionals worldwide. However, it does not provide a numeric breakdown of attendee origin by country/region.
Therefore, the only reliably supported conclusion from the provided content is: it attracts international participation aligned to global tech transfer practices, while the listed Annual Meetings are hosted in the United States.
C. Best geographic targeting (practical recommendation)
Since the meetings are in U.S. cities, We would typically prioritize:
- United States (highest attendance density due to travel convenience)
- International tech transfer communities who participate via professional networks (supported by the “worldwide” framing)
If you want, We can refine this further once you share which specific Annual Meeting year you’re targeting (e.g., 2027 vs. 2030).
3️⃣ Audience reach (Local / National / Global)
Based on the official page description emphasizing a global community of technology transfer professionals, the expected audience reach should be considered Global in professional scope.
Even though the hosted venues listed are in the United States, participation is framed as worldwide for tech transfer careers. So the best fit is:
- Reach type: Global (with U.S. event-site intensity)
- Buyer relevance: High for international-facing partnerships, licensing, and commercialization operations
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
AUTM events are centered on technology transfer and commercialization. Buyers here are most often corporate innovation, licensing, alliances, and R&D-linked leaders who work with university-origin IP or research partnerships.
Below are sample buyer companies that frequently align with university commercialization ecosystems. We include job titles to target in a lead database.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Merck & Co., Inc. | https://www.merck.com | Director, Corporate Licensing / Business Development (R&D Partnerships) | Frequent engagement with external research assets and innovation partnerships aligned to university tech transfer outcomes. |
| 2 | Pfizer | https://www.pfizer.com | Head of Licensing / Strategic Alliances (External Innovation) | Strong alignment with IP sourcing, external innovation partnering, and commercialization-linked collaboration programs. |
| 3 | Johnson & Johnson (J&J) | https://www.jnj.com | Director, Research Partnerships / Strategic Innovation Alliances | Corporate innovation and partnership leadership often evaluates university-derived scientific and IP assets. |
| 4 | Bristol Myers Squibb | https://www.bms.com | Manager, Business Development (Licensing & External Innovation) | External collaboration structures frequently connect to the tech transfer ecosystem through licensing and research agreements. |
| 5 | GSK | https://www.gsk.com | Director, Technology Licensing & Partnerships | Technology licensing and partnership offices typically review external inventions and research collaborations. |
| 6 | Novartis | https://www.novartis.com | Head of External Innovation / Licensing Partnerships | External innovation platforms align closely with university commercialization pipelines. |
| 7 | Roche | https://www.roche.com | Senior Director, Strategic Alliances / Licensing | Strategic alliances teams often partner around IP, research assets, and development collaborations. |
| 8 | Intel | https://www.intel.com | Director, External Innovation Partnerships | University research partnerships and technology discovery efforts often involve licensing and commercialization pathways. |
| 9 | IBM | https://www.ibm.com | Director, Strategic Partnerships (Emerging Tech / Research Collaborations) | Innovation partnerships and external research collaboration strategies align with tech transfer frameworks. |
| 10 | Microsoft | https://www.microsoft.com | Partner Manager / Strategic Partnerships (Academic & Research) | Academic and research partnership leadership often intersects with invention licensing and commercialization programs. |
| 11 | Amazon (AWS & Corporate R&D) | https://www.aboutamazon.com | Head of Partnerships (Innovation / Research Collaborations) | Innovation partnerships and research collaboration structures can include university-origin discoveries and IP evaluation. |
| 12 | GE HealthCare | https://www.gehealthcare.com | Director, Strategic Partnerships & Licensing (Health Innovation) | Medical innovation pipelines frequently connect to university research and IP commercialization pathways. |
| 13 | Medtronic | https://www.medtronic.com | Manager, Business Development (External Innovation / Licensing) | External innovation and technology sourcing commonly includes academic invention partnerships and licensing. |
| 14 | Thermo Fisher Scientific | https://www.thermofisher.com | Director, Strategic Partnerships (Academic / Research Collaborations) | Research ecosystem partnerships connect naturally to university commercialization and co-development models. |
| 15 | 3M | https://www.3m.com | Director, Technology Partnerships & Licensing | Large-scale innovation portfolios frequently pursue external technologies and university-derived inventions. |
| 16 | Atlas Copco | https://www.atlascopco.com | Strategic Partnerships Manager (Innovation / Research) | Industrial innovation and partnerships align with technology transfer ecosystems for applied research and invention pathways. |
| 17 | Salesforce | https://www.salesforce.com | Director, Strategic Alliances (Research & Innovation Partnerships) | Technology and innovation partnerships often include academic engagement and external invention commercialization. |
| 18 | Amgen | https://www.amgen.com | Head of External Innovation / Licensing Partnerships | Amgen’s external innovation and partnership operations align closely with IP and university commercialization needs. |
| 19 | Siemens Healthineers | https://www.siemens-healthineers.com | Director, Strategic Partnerships (Healthcare Innovation & Licensing) | Healthcare innovation collaboration frequently uses external research assets that fit tech transfer structures. |
| 20 | Salesforce Ventures / Corporate Innovation units (where applicable) | https://www.salesforce.com | Investment Partner / Innovation Partnerships (University-Linked Technologies) | Corporate innovation and venture arms often evaluate university-derived innovations and licensing pathways. |
Top 5 sample buyers to start with: Merck & Co., Pfizer, Johnson & Johnson, Intel, 3M.
5️⃣ Job profiles, industries & event type
A. Best job profiles to target (role-based)
- Director / Head of Technology Transfer
- Director / Head of Licensing & Intellectual Property
- Commercialization Program Director
- Corporate Licensing Director
- Strategic Alliances / Strategic Partnerships Lead
- External Innovation Lead
- Business Development Manager (Licensing / Partnerships)
- Research Partnerships Manager
- Innovation Scouting / Tech Transfer Liaison
- Legal/Deals roles supporting licensing workflows (where appropriate to your offer)
B. Best-fitting event types
- Technology transfer / IP commercialization
- University-industry collaboration
- Partnership development & licensing ecosystem gathering
- Professional networking & knowledge exchange for commercialization leaders
C. Best industry targeting (using the provided industry list)
We would map the event’s buyer ecosystem into the following industries from your reference list (most relevant first):
- Research
- Higher Education
- Education Management
- Biotechnology
- Pharmaceuticals
- Medical Devices
- Information Technology & Services
- Computer Software
- Semiconductors (if your offer touches chip/compute innovation licensing)
- Industrial Automation (if your offer targets applied university research commercialization)
- Professional Training & Coaching (if your product is education/training for commercialization workflows)
6️⃣ Estimated attendance (expected total footfall)
Estimated attendance: Not stated in the provided official page content. If you share which specific year/meeting you want to prioritize (e.g., 2027 Annual Meeting), We can align research on attendance signals from additional sources.
7️⃣ Key focus areas & buyer engagement
A. Likely core focus areas (derived from tech transfer theme)
- Research commercialization strategy (how inventions move from lab to partners)
- Licensing and IP value creation (structures, dealmaking, portfolio management)
- University-industry partnership development (relationship-building and repeatable collaboration)
- Operational enablement (improving licensing workflows, compliance-adjacent processes, and program management)
- Advancing impact (the provided page references “Millions Are Living Better Thanks to Research Commercialization”)
B. What buyer engagement should look like
The highest-performing buyer engagement approach for AUTM-style events is not broad “mass marketing.” It’s a credibility-led conversation centered on commercialization outcomes and workflow fit:
- Case studies that show how teams license faster, reduce friction, or improve deal quality
- Practical guidance for deal operations and partnership lifecycle management
- Segment-specific value (e.g., life sciences vs. software/IT research translation)
C. Engagement angles by buyer type
- University tech transfer leaders: highlight operational scalability, portfolio visibility, and partnership velocity.
- Corporate licensing & partnerships: highlight deal sourcing, external innovation evaluation, and contracting efficiency.
- Support service providers: highlight compliance, governance, IP process maturity, and measurable operational impact.
8️⃣ Client-product fit note (We need your website to finalize the “best buyers” list)
To recommend the best-fit buyer segments for your specific product, We need to review your client’s offer. Please share your client website URL (or the exact product page).
Once We have it, We will do the following:
- Map your product category to the most relevant buyer roles (licensing leaders vs. partnership leads vs. operations/compliance stakeholders)
- Select the highest-likelihood company types within the industry set (from your provided industry list)
- Provide a refined buyer list (and recommended priority order) that matches the commercialization stage your product supports
Please send: client website / product URL + short description of what the product does + target customer type (university, corporate, or both).
9️⃣ Final recommendation
AUTM Annual Meetings (as listed on the official “Future Annual Meetings” page) are positioned for global professional networking within the technology transfer and commercialization community, with meeting venues in major U.S. cities. The buyer value is strongest for organizations and leaders focused on:
- Licensing and IP commercialization leadership
- External innovation scouting and strategic partnerships
- University-industry collaboration operations and commercialization program management
If your goal is to reach high-intent buyers, We recommend using a role-based targeting strategy centered on licensing, partnerships, technology transfer, and commercialization operations, then narrowing by your product category once you share the client’s website.
Quick reference summary (from provided source only)
- Event/Series: AUTM Annual Meetings (Future Annual Meetings page)
- Countries/host locations shown: United States
- 2027: Marriott Marquis San Diego Marina, San Diego, CA, Feb 21–24, 2027
- 2028: Grand Lakes Orlando, Orlando, FL, Feb 27–Mar 1, 2028
- 2029: Marriott Marquis San Diego Marina, San Diego, CA, Feb 25–28, 2029
- 2030: Gaylord National Resort & Convention Center, Washington, DC, Mar 3–6, 2030
- 2031: Marriott Marquis San Diego Marina, San Diego, CA, Feb 23–26, 2031
- 2032: Orlando World Center Marriott, Orlando, FL, Feb 8–11, 2032
- 2033: Marriott Marquis San Diego Marina, San Diego, CA, Feb 13–16, 2033
Next step: Please share the client website URL so We can tailor the “best buyers” list to your exact product fit.
Data sheet
Association of University Technology Managers - AUTM – Event Attendee & Buyer Profile Analysis
Event Date: February 21–24, 2027
Location: San Diego, CA, United States
Event Status: Upcoming
Research Date: June 30, 2026
Event Overview
| Event Name | AUTM Annual Meeting 2027 |
| Event Date | February 21–24, 2027 |
| Event Status | Upcoming |
| Venue | Marriott Marquis San Diego Marina |
| City | San Diego |
| State / Region | California |
| Country | United States |
| Organizer | Association of University Technology Managers (AUTM) |
| Official Event Website | autm.net/events/future-annual-meetings-(1) |
| Event Type | Annual association meeting / professional conference / networking event |
| Primary Category | Science & Research |
| Secondary Applicable Categories | Business Services; Education & Training; IT & Technology |
| Audience Reach | Global professional audience with strong North American concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for dates/venue; low for attendance volume due lack of public confirmation |
| Main Purpose of Event | To bring together technology transfer and innovation professionals for education, networking, commercialization strategy, and partnership development. |
About the Event
AUTM is a leading professional association serving technology transfer practitioners, primarily from universities, research institutions, hospitals, government labs, and innovation-focused organizations. The Annual Meeting is one of the association’s key convenings and is designed around training, peer exchange, networking, and commercialization best practices.
The event matters because technology transfer sits at the intersection of research, licensing, intellectual property, startup formation, industry collaboration, and public-private innovation. For B2B teams, this makes AUTM highly relevant for lead generation among decision-makers who influence licensing, legal, partnership, research administration, venture creation, and commercialization support.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Technology transfer office leaders | Universities, academic medical centers, research hospitals | Decision-makers for licensing, commercialization, and vendor selection | High relevance for IP, CRM, data, legal, and commercialization tools |
| Research administration and innovation leaders | Universities, institutes, labs | Influence budgets, workflows, and partner relationships | Relevant for workflow software, services, and compliance support |
| Licensing managers / officers | Universities and research organizations | Handle deal evaluation, partner outreach, and commercialization terms | Strong fit for contract, IP analytics, market research, and deal tools |
| IP / patent counsel | Universities, law firms, corporate innovation teams | Influence patent strategy, filings, and protection workflows | Relevant for legal tech, IP management, and outside counsel services |
| Industry partnerships / corporate relations teams | Universities, accelerators, research hospitals | Manage sponsor, collaborator, and strategic partner relationships | Relevant for partnership platforms, events services, and B2B outreach tools |
| Startup formation / venture creation teams | University incubators, accelerator programs, innovation hubs | Evaluate startup support vendors and commercialization resources | Useful for cap table, CRM, fundraising, and founder support solutions |
| Federal / public-sector research administrators | Government labs, public research agencies, state innovation offices | Influence procurement and collaboration pathways | Relevant for compliance, contracting, and public-sector collaboration tools |
| University procurement / finance stakeholders | Higher education institutions | Approve tools, services, and subscriptions | Relevant for SaaS, professional services, and vendor onboarding solutions |
| Innovation consultants / advisors | Consultancies, boutique advisory firms | Shape recommendations and partner selection | Relevant for research, strategy, software, and managed services providers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: San Diego | Local attendees and West Coast visitors | Medium | Convenient for California universities, biotech, and research institutions |
| Host state / region: California | Statewide academic, biotech, and innovation stakeholders | High | Large concentration of research universities, life sciences, and venture activity |
| Nearby business hubs | Los Angeles, Irvine, Orange County, San Francisco Bay Area, Phoenix, Seattle | High | Strong regional draw for higher education, medtech, and life sciences |
| National reach | United States universities, hospitals, labs, government research bodies | Very High | AUTM is a national professional association with broad U.S. participation |
| International reach | Canada, Europe, Asia-Pacific, Middle East innovation ecosystems | Medium to High | AUTM describes a worldwide professional community and international summits |
| Key sectors represented | Higher education, life sciences, government research, startup ecosystem | High | Buyer concentration is strongest in research commercialization roles |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | AUTM serves technology transfer professionals worldwide and its programming includes international summits and global networking. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| University of California, San Diego | University tech transfer / research commercialization | Large research institution with licensing and startup activity | ucsd.edu | Technology Transfer Director, Licensing Manager, Innovation Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| University of California, Los Angeles | University tech transfer / IP office | Major commercialization and licensing program | ucla.edu | Associate Director, Licensing Officer, Patent Counsel | Strong Market Fit, Attendance Not Confirmed |
| Stanford University | University innovation / commercialization | High-value IP and startup ecosystem | stanford.edu | Executive Director, Licensing Associate, Venture Creation Lead | Strong Market Fit, Attendance Not Confirmed |
| Massachusetts Institute of Technology | University commercialization office | Top-tier tech transfer and startup activity | mit.edu | Technology Licensing Manager, Industry Engagement Director | Strong Market Fit, Attendance Not Confirmed |
| Johns Hopkins University | Research institution / medical commercialization | Strong healthcare and life sciences IP pipeline | jhu.edu | Associate Director, Tech Transfer Officer, Contracting Officer | Strong Market Fit, Attendance Not Confirmed |
| Harvard University | University innovation / licensing | Research commercialization and strategic partnerships | harvard.edu | Director of Licensing, Partnerships Director, IP Counsel | Strong Market Fit, Attendance Not Confirmed |
| University of Washington | University tech transfer | Major public research university with active commercialization | washington.edu | Technology Manager, Licensing Director, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| University of Texas at Austin | University commercialization office | Large research portfolio and licensing needs | utexas.edu | Licensing Specialist, Innovation Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| University of Michigan | University technology transfer | Large-scale patents, licensing, and startup activity | umich.edu | Director of Technology Transfer, Licensing Associate | Strong Market Fit, Attendance Not Confirmed |
| Duke University | University commercialization / healthcare innovation | Relevant for biomedical licensing and partnerships | duke.edu | Licensing Manager, Research Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Mass General Brigham | Healthcare research commercialization | Hospital-based innovation and IP management | massgeneralbrigham.org | Technology Transfer Director, Innovation Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Technology Transfer Officer | Technology Transfer | C-level / VP | Owns commercialization strategy and vendor approvals |
| 2 | Director of Technology Transfer | Research Commercialization | Director | Primary buyer for platforms, services, and advisory support |
| 3 | Licensing Manager / Officer | Licensing | Manager | Evaluates IP, deals, and partner-facing tools |
| 4 | IP Counsel / Patent Counsel | Legal | Senior / Director | Influences IP management, filings, and compliance software |
| 5 | Director of Industry Partnerships | Corporate Relations | Director | Targets collaboration, sponsorship, and partner engagement solutions |
| 6 | Business Development Director | Partnerships / Innovation | Director | Builds external deals and commercialization pathways |
| 7 | Innovation Partnerships Manager | Innovation / Research | Manager | Interested in collaboration workflows and relationship management tools |
| 8 | Venture Creation / Startup Programs Lead | Entrepreneurship / Incubation | Manager / Director | Relevant for startup support, fundraising, and ecosystem tools |
| 9 | Research Administration Director | Research Administration | Director | Influences operational systems and compliance processes |
| 10 | Program Manager, Technology Commercialization | Innovation Programs | Manager | Coordinates outreach, data, reporting, and vendor use cases |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Higher Education | Core attendee base is university and academic research offices | Tech transfer, licensing, and research admin outreach |
| 2 | Research | Commercialization depends on research operations and outputs | Research office and innovation workflow tools |
| 3 | Biotechnology | Life sciences inventions are major licensing assets | Biotech IP and startup partnership targeting |
| 4 | Hospital & Health Care | Hospitals and academic medical centers participate in tech transfer | Clinical innovation and medtech commercialization |
| 5 | Law Practice | IP counsel and deal attorneys support commercialization | Legal tech, patent services, and contract support |
| 6 | Management Consulting | Innovation strategy and commercialization advisory demand | Strategic consulting and market validation services |
| 7 | Information Technology & Services | Members need software for workflow, CRM, IP, and analytics | SaaS, data platforms, and integration solutions |
| 8 | Professional Training & Coaching | Association focuses on professional development and education | Training, certification, and enablement services |
| 9 | Government Administration | Public research agencies and government labs participate in transfer | Public sector collaboration and compliance tools |
| 10 | Ventures / Venture Capital & Private Equity | Startup formation and spinout financing are relevant adjacent audiences | Startup ecosystem, fundraising, and investor outreach |
| 11 | Market Research | Commercialization teams need opportunity sizing and diligence | Landscape analysis and licensing intelligence |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of public figure | Organizer event page reviewed | No official attendance number provided on the supplied source text |
| Exhibitor count | Not publicly confirmed | Unavailable | Official page content supplied | Annual meeting pages referenced sponsorship opportunities, not an exhibitor directory |
| Buyer count | Not publicly confirmed | Unavailable | Official page content supplied | Buyer count not posted by organizer |
| Speaker count | Not publicly confirmed | Unavailable | Official page content supplied | No agenda/speaker roster included in the provided source text |
| Sponsor count | Not publicly confirmed | Unavailable | Official page content supplied | Sponsorship opportunities exist, but count not posted in the supplied text |
| Historical attendance | Not used | No prior-year attendance figure verified | Prior-year official list not provided | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Technology transfer operations | Need to manage invention disclosures, licensing, and workflows | Demonstrate automation and reporting efficiency | Tech transfer CRM, workflow automation, dashboards |
| Intellectual property management | Need to track filings, deadlines, and portfolio status | Show control, compliance, and visibility benefits | IP software, docketing, patent analytics |
| Industry partnerships | Need to build and track external collaborations | Position relationship-management and outreach solutions | Partnership CRM, account intelligence, engagement tools |
| Startup formation | Need support for spinouts, founders, and venture activity | Promote founder support and ecosystem services | Startup advisory, fundraising tools, venture support services |
| Legal and compliance | Need legal review, contracts, and risk mitigation | Offer audit-ready and contract-centered solutions | Legal tech, contract management, compliance software |
| Training and professional development | Need upskilling for staff and member education | Sell workshops, certifications, and training content | Training programs, e-learning, certification services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The attendee base is composed of commercialization and partnership decision-makers. |
| Decision-maker availability | High | Likely presence of directors, managers, counsel, and senior administrators. |
| Data collection potential | Medium | Useful for account building, but public attendee lists are not confirmed here. |
| Apollo targeting potential | Very High | Strong fit for higher-ed, research, legal, and innovation-focused segmentation. |
| Geographic targeting potential | High | Concentrated U.S. academic and research audience with international spillover. |
| Best outreach approach | Account-based outreach | Target institutions, offices, and roles tied to tech transfer and innovation. |
| Overall lead quality | High | Strong conference for niche B2B prospecting in research commercialization. |
| Best use case | Targeted lead generation | Best for software, consulting, legal, and services selling into innovation offices. |
| Limitations / risks | Public attendee list not confirmed | Buyer identification depends on careful account research rather than event directory data. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Higher Education; Research; Biotechnology; Hospital & Health Care; Legal Services; Information Technology & Services; Management Consulting; Government Administration; Venture Capital & Private Equity; Professional Training & Coaching | Align target universe to the event’s commercialization ecosystem |
| Departments | Technology Transfer; Research; Legal; Partnerships; Business Development; Innovation; Corporate Relations; Finance; Procurement | Reach both users and approvers of relevant solutions |
| Seniority | Manager; Director; VP; C-level; Partner; Principal | Prioritize decision-makers and budget holders |
| Job titles | Technology Transfer Director, Licensing Manager, Innovation Partnerships Director, IP Counsel, Research Administration Director, Business Development Director, Program Manager, Venture Creation Lead | Focus outreach on roles most likely to adopt vendor solutions |
| Geography | United States; Canada; United Kingdom; Europe; Australia | Match AUTM’s national core and international reach |
| Employee size | 201-500; 501-1,000; 1,001-5,000; 5,001+ | Captures research institutions and large healthcare systems |
| Keywords | "technology transfer" OR licensing OR commercialization OR "industry partnerships" OR "research administration" OR IP OR patent OR innovation | Identify accounts with tech transfer relevance |
| Technologies | CRM, contract lifecycle management, IP management, document automation, analytics, workflow automation | Target software adoption and replacement opportunities |
| Company type | Nonprofit, education, government, healthcare, research institution | Prioritize organizations that actually run tech transfer functions |
| Revenue / funding | Not essential; prioritize funded research institutions and large systems | Revenue filters are less useful than institution type in this market |
Suggested Apollo Search Logic: (“technology transfer” OR licensing OR commercialization OR “industry partnerships” OR “research administration” OR patent OR IP) AND (Higher Education OR Research OR Hospital & Health Care OR Government Administration) AND (Director OR Manager OR VP OR Chief).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| AUTM – Future Annual Meetings | Official organizer website | 2027 Annual Meeting dates, venue, city, and future-year schedule | High |
| AUTM Home Page | Official organizer website | Association positioning, professional audience, and global tech transfer context | High |
| Marriott Marquis San Diego Marina | Venue reference | Venue naming consistency for the San Diego annual meeting location | Medium |
| Supplied official page content | Primary source excerpt | Event schedule references and organizational positioning | High for text provided; limited for missing attendance detail |
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