CategoryArts & Crafts
Alrewas Show 2026
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About this event
Alrewas Show 2026 — Event Research Description (Draft)
To produce an accurate buyer/attendee research brief for Alrewas Show 2026, we need a few core event facts (because “Alrewas Show” can refer to different local show programs depending on the year, organizer, and location details). Right now, we don’t have enough verified information in your message to reliably state the exact venue, dates, expected attendance, exhibitor/buyer composition, or audience geographic origin without risking inaccuracies.
1) Information we need from you (quick checklist)
- Event website URL (preferred)
- Dates (or at least month/week)
- Venue name + full address
- Organizer name
- Event categories (e.g., agricultural, machinery, crafts, food, livestock, education, community, trade stands, sponsorship tiers)
- Exhibitor types (farm inputs, equipment, livestock services, local retailers, agribusiness brands, etc.)
2) What we will deliver once you share the missing details
After we review the official event page (and any sponsor/exhibitor pages if available), we will produce a structured research profile that matches your framework, including:
- Who attends (buyers/attendees) — split between exhibitor-facing decision-makers, buyers, sponsors, trade participants, and public visitors (where relevant).
- Where the show is happening + attendee geographic origin — local/regional pull and travel pattern indicators (e.g., county/state, national reach, cross-border attendance if applicable).
- Audience reach (Local/National/Global) — with justification based on official messaging, exhibitor geography, and known show footprint patterns.
- Sample buyer company names + websites (buyers only) — we will include only buyer-like companies suited to the event’s sectors (not random exhibitors), with “Best Title to Target” roles.
- Job profiles, industries & event type — mapping to appropriate industries (from your Apollo-style industry list) and identifying typical decision-maker roles.
- Estimated attendance (expected total footfall) — derived from prior-year reports, organizer claims, venue capacity cues, and comparable event sizing (clearly labeled as an estimate).
- Key focus areas & buyer engagement — what exhibitors/buyer-companies come to achieve (lead generation, brand visibility, recruitment, purchasing intent, distribution partnerships, etc.).
- Client-product fit (your product review requirement) — we will align the best buyer targets to your client’s website and their specific offering.
- Recommended Apollo industry filters — chosen from your provided list to match the event’s buyer categories.
- Final buyer fit score + next steps — a practical conclusion on whether the attendee-list opportunity is strong for your client.
3) Client-product fit note (required)
Your process requires we evaluate best-fit buyers based on the client product requirements. Please share:
- Client website URL
- What the client sells (1–2 sentences)
- Buyer persona preference (e.g., B2B decision-makers only, or include education/trade intermediaries where relevant)
Once we have that, we will rank the most relevant buyer types for Alrewas Show 2026 and translate them into a buyer-title targeting strategy (titles + industries) that align with your Apollo workflow.
4) Initial assumptions we will verify (placeholders until you confirm)
Until we receive the official event details, we will not claim the following as facts; we will verify them from the event’s official materials:
- Event type (agricultural/fair/exhibition/community show/trade-focused expo)
- Expected attendance
- Attendee demographic composition (public visitors vs. exhibitor-buyers vs. sponsors)
- Geographic origin (local vs. regional vs. national)
- Buyer-facing exhibitors (equipment brands, input suppliers, livestock services, etc.)
5) Next action (so we can complete the research accurately)
Please paste the Alrewas Show 2026 official webpage (or organizer announcement page). If you don’t have it, share at least the venue + dates and a screenshot/copy of the event description from the organizer.
After you share the event link and your client website, we will produce the full multi-section description in your required format.
Data sheet
Alrewas Show 2026 – Event Attendee & Buyer Profile Analysis
Event Date: 18 July 2026
Location: Alrewas Show Ground, East Staffordshire District, United Kingdom
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
| Event Name | Alrewas Show 2026 |
|---|---|
| Event Date | 18 July 2026 |
| Event Status | Upcoming |
| Venue | Alrewas Show Ground, East Staffordshire District |
| City | Alrewas |
| State / Region | East Staffordshire District, Staffordshire |
| Country | United Kingdom |
| Organizer | Not publicly verified from the information provided |
| Official Event Website | Not publicly verified in the available brief |
| Event Type | Local agricultural and countryside show |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Animals & Pets; Business Services; Home & Office |
| Audience Reach | Local to Regional |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for 2026; no confirmed public attendance figure available in the provided material |
| Main Purpose of Event | Community countryside show featuring agricultural interest, livestock, local trade stands, family entertainment, and rural business engagement |
About the Event
Alrewas Show 2026 is positioned as a local countryside and agricultural show in Staffordshire, bringing together rural communities, families, exhibitors, and service providers around agriculture, livestock, food, and country-living themes. Based on the event name and venue context, it is most likely a community-facing show with a mix of trade participation and public attendance rather than a pure B2B exhibition.
For suppliers and lead-generation teams, this type of event can still be relevant because it concentrates regional buyers, rural businesses, agricultural operators, local distributors, and decision-makers who influence purchases in farming, equipment, animal care, food supply, utilities, services, and small-business procurement. It is especially useful for identifying local and regional buying networks, although the event should be treated as a lower-volume, relationship-driven opportunity rather than a high-scale trade conference.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and farm managers | Cattle, arable, mixed, dairy, and equine farms | Primary purchase decision-makers for farm inputs and services | High relevance for equipment, feed, animal health, fencing, vehicles, and rural services |
| Agricultural contractors | Machinery operators, crop service firms, harvesting and contracting businesses | Influence on machinery and service purchasing | Relevant for tractors, implements, maintenance, fuel, and fleet solutions |
| Livestock owners and breeders | Beef, sheep, dairy, poultry, horse, and smallholders | Direct buyers for animal care and breeding-related products | Relevant for feed, veterinary products, identification, health, and handling equipment |
| Rural SMEs and family businesses | Local service companies, trades, workshops, and land-based businesses | Owner-led buying and vendor selection | Relevant for business services, finance, insurance, software, and utilities |
| Retail buyers and local merchants | Farm shops, garden centres, local retail outlets, country stores | Merchandising and stocking decisions | Relevant for packaged food, household goods, apparel, gifts, and seasonal products |
| Distributors and wholesalers | Agricultural supply distributors, rural merchants, trade wholesalers | Channel purchasing and resale decisions | Strong fit for products looking for regional distribution or trade resale |
| Local government and community stakeholders | Council teams, rural development groups, local public bodies | Influence on grants, community initiatives, local supplier engagement | Relevant for public-sector service suppliers and community partners |
| Association leaders and rural networkers | Farmer associations, breed societies, rural clubs, local chambers | Gatekeepers and referral influencers | Valuable for partnerships, sponsorships, and list-building |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host town: Alrewas | Very high local attendance | High for community buyers and rural service providers | Primary audience likely includes residents, local farms, and nearby rural businesses |
| East Staffordshire and Staffordshire | Strong regional draw | High for agricultural and countryside suppliers | Likely to attract farms, contractors, and local trade stand visitors |
| Nearby Midlands business hubs | Moderate from Birmingham, Derby, Burton upon Trent, Lichfield, and Tamworth | Medium for regional suppliers and distributors | Useful for exhibitors targeting rural retail and farm networks |
| National reach | Limited but possible for niche exhibitors, breed societies, and sponsors | Medium for sector-aligned brands | National reach is likely lower than at major trade fairs |
| International reach | Unlikely to be a primary draw | Low | International attendance not expected for a local show unless tied to niche exhibitors or diaspora communities |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: Local | Local | The event is most likely driven by the immediate community and surrounding rural catchment. |
| Secondary: Regional | Regional | Broader interest may extend across Staffordshire and the wider Midlands for agriculture and country-show audiences. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| NFU (National Farmers’ Union) | Agricultural association / buyer influencer | Represents farm decision-makers and rural buying networks | nfuonline.com | Chief Executive, Head of Membership, Policy Director, Regional Advisor | Strong Market Fit, Attendance Not Confirmed |
| Massey Ferguson UK | Agricultural equipment brand | Relevant to machinery buyers and contractor-led purchase decisions | masseyferguson.com | Sales Director, Dealer Principal, Product Manager, Regional Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| JCB Agriculture | Machinery manufacturer | Useful for farm equipment buyers and trade visitors | jcb.com | Regional Sales Manager, Dealer Development Manager, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Carrs Billington Agriculture | Agricultural merchant / distributor | Potential buyer and exhibitor relationship for feed, supplies, and farm services | carrs-billington.com | Managing Director, Branch Manager, Procurement Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Co-op Food | Retail buyer / local sourcing | Potential fit for local food, drink, and countryside product suppliers | coop.co.uk | Buying Manager, Category Manager, Local Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Aldi UK | Retail buyer | Relevant for agricultural produce, local food, and supplier sourcing | aldi.co.uk | Buying Director, Buyer, Category Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| DEFRA | Government administration | Relevant for policy, grants, rural programs, and public-sector outreach | gov.uk/government/organisations/department-for-environment-food-rural-affairs | Policy Lead, Procurement Officer, Program Manager, Stakeholder Engagement Lead | Strong Market Fit, Attendance Not Confirmed |
| Mole Valley Farmers | Rural retailer / distributor | Strong fit for agri-suppliers, feed, animal health, and equipment vendors | molevalleyfarmers.com | Buying Manager, Commercial Director, Category Manager, Store Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Yara UK | Crop nutrition supplier | Relevant to farm input buyers and agronomists | yara.co.uk | Sales Director, Agronomy Manager, Technical Manager, Account Manager | Strong Market Fit, Attendance Not Confirmed |
| Shropshire Farming Network | Rural network / buyer influencer | Connects local farmers, suppliers, and rural businesses | No single verified corporate domain publicly confirmed in the brief | Chair, Membership Lead, Events Lead, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Farm Owner / Managing Director | Operations | Owner / C-Level | Primary decision-maker for equipment, inputs, and service spend |
| 2 | Procurement Manager / Buyer | Procurement | Manager | Evaluates suppliers, pricing, and contract terms |
| 3 | Agricultural Contractor / Operations Director | Operations | Director / Owner | Influences machinery, fleet, fuel, and field-service purchases |
| 4 | Category Manager | Commercial / Buying | Manager / Senior Manager | Useful for retail, feed, and rural product sourcing |
| 5 | Livestock Manager / Herd Manager | Livestock Operations | Manager | Relevant for animal health, feed, handling, and identification solutions |
| 6 | Supply Chain Manager | Supply Chain | Manager / Director | Manages logistics, inventory, and vendor relationships |
| 7 | Retail Buyer / Merchandiser | Buying / Merchandising | Manager / Senior Manager | Purchases local food, gifts, and countryside products |
| 8 | Marketing / Partnerships Manager | Marketing | Manager / Director | Important for sponsorships, regional partnerships, and lead capture |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core industry for farm owners, contractors, and livestock operators | Farm inputs, machinery, agronomy, animal health, and rural services |
| 2 | Food & Beverages | Relevant for local food producers and retail channel buyers | Local sourcing, farm shops, and speciality food merchandising |
| 3 | Agriculture | Direct match for agricultural show audiences and vendors | Supplier outreach, event attendance list building, and rural partnerships |
| 4 | Retail | Local merchants, farm shops, and rural retail buyers may attend | Buyers for seasonal products, countryside goods, and display stock |
| 5 | Wholesale | Distributors and merchant networks are relevant to ag shows | Route-to-market and channel partnerships |
| 6 | Logistics & Supply Chain | Relevant for storage, transport, and distribution solutions | Fleet, warehousing, and distribution buyers |
| 7 | Government Administration | Public-sector rural and community stakeholders may be present | Public engagement, grants, and regional supplier programs |
| 8 | Business Supplies & Equipment | Fits rural SMEs, contractors, and trade visitors | Operations, maintenance, and workplace purchasing |
| 9 | Environmental Services | Rural sustainability, land management, and waste handling relevance | Environmental compliance and land-care solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unverified | No organizer-confirmed figure provided in the brief | Use only after organizer verification |
| Exhibitor count | Not publicly confirmed | Unverified | No verified exhibitor directory in the provided material | Treat as unknown until official list is released |
| Buyer count | Not publicly confirmed | Unverified | No buyer registration or hosted-buyer program confirmed | Likely mostly public visitors and local trade attendees |
| Speaker count | Not publicly confirmed | Unverified | No official agenda verified in the prompt | If a talk programme exists, it is likely community and educational |
| Sponsor count | Not publicly confirmed | Unverified | No sponsor list verified in the provided material | Likely a mix of local sponsors and rural brands if sponsorship exists |
| Historical attendance | Not publicly confirmed | Historical / prior-year evidence unavailable in the prompt | No official prior-year attendance figure supplied | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Agricultural machinery | Reliable equipment for farm operations and contracting | Demo conversations, dealer introductions, and financing discussions | Tractors, implements, maintenance, telematics, and parts |
| Livestock and animal health | Feed, veterinary products, and handling tools | Product sampling and advisory-led outreach | Animal health products, feed, identification, and welfare systems |
| Rural retail and local food | High-interest local products for resale | Retail buyer conversations and local sourcing referrals | Packaged food, gift items, farm shop displays, branded merchandise |
| Rural business services | Finance, insurance, legal, software, and HR support | Relationship marketing and consultative selling | Business services, accounting, insurance, SaaS, and compliance tools |
| Sponsorship and community partnerships | Visibility with local customers and regional stakeholders | Brand placement and local outreach | Event sponsorship, signage, sampling, and community engagement packages |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event aligns with agricultural, rural retail, and service buyer profiles. |
| Decision-maker availability | Medium | Likely presence of owners and managers, but many attendees will be public visitors. |
| Data collection potential | Medium | Useful for regional list-building, though likely limited by the show’s local format. |
| Apollo targeting potential | High | Strong fit for agriculture, retail, wholesale, and rural business targeting. |
| Geographic targeting potential | High | Excellent for Staffordshire and Midlands regional prospecting. |
| Best outreach approach | Consultative, local-first | Use regional relevance, product demos, and relationship-led follow-up. |
| Overall lead quality | Medium | Good for targeted rural and agricultural prospecting, not ideal for large-scale enterprise lead capture. |
| Best use case | Regional attendee list building and local account prospecting | Best suited to rural suppliers, agri-businesses, and local sponsorship outreach. |
| Limitations / risks | High uncertainty | No verified official exhibitor, sponsor, or attendance list was available in the provided brief. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Agriculture; Food & Beverages; Retail; Wholesale; Logistics & Supply Chain; Government Administration; Business Supplies & Equipment; Environmental Services | Focus on the most relevant rural and regional buying sectors |
| Departments | Operations; Procurement; Buying; Supply Chain; Marketing; Partnerships; Sales | Capture both direct buyers and relationship influencers |
| Seniority | Owner; Partner; C-Level; Director; VP; Head; Manager | Prioritize decision-makers and budget holders |
| Job titles | Owner, Managing Director, Farm Manager, Procurement Manager, Buyer, Category Manager, Operations Director, Supply Chain Manager, Sales Director, Partnerships Manager | Target the titles most likely to purchase or influence purchases |
| Geography | Staffordshire; West Midlands; East Midlands; Central England; United Kingdom | Optimize for local and regional proximity |
| Employee size | 1-10; 11-50; 51-200; 201-500 | Best fit for owner-led farms, local merchants, and regional distributors |
| Keywords | farm, agriculture, livestock, rural, cattle, sheep, dairy, contracting, feed, agri, country store, supplier | Refine search to event-relevant companies |
| Company type | Privately held; family-owned; local/regional operator; association | Matches the likely composition of a countryside show audience |
Suggested Apollo Search Logic:
(farming OR agriculture OR livestock OR rural OR "country store" OR contractor) AND (Owner OR "Managing Director" OR "Procurement Manager" OR Buyer OR "Category Manager" OR "Operations Director" OR "Supply Chain Manager") AND (Staffordshire OR Midlands OR "United Kingdom")
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-provided event brief | Primary input from requester | Event title, date, venue, city, region, and country | Medium |
| Official event website | Not available in the provided brief | Could not be used to confirm organizer, attendance, exhibitor, or agenda details | Low / unavailable |
| Venue website | Not available in the provided brief | Could not be used to verify site-specific event logistics | Low / unavailable |
| Organizer / exhibitor / sponsor directory | Not available in the provided brief | Could not be used to confirm current-year participants | Low / unavailable |
| Apollo industry taxonomy | Reference framework | Targeting recommendations by industry, department, and title | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Alrewas Show 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds