CategoryAgriculture & Forestry
Agri Expo Thailand
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About this event
Agri Expo Thailand 2026
Date: 10-11 September 2026
Venue: KICE, Khon Kaen, Thailand
Event Type: Agriculture Technology, Machinery, and Innovations Expo
About the Event
The 7th edition of Agri Expo Thailand 2026, Thailand's Premier Agriculture Hub, is dedicated to showcasing the latest agricultural machinery, technologies, and innovations in key crops such as Sugarcane, Rice, Cassava, Corn, and Oil Palm. Held in the heart of Thailand's agricultural industry in Khon Kaen, this event brings together an international congregation of agriculture companies and supporting industries.
Who Attends
- Agricultural machinery and equipment suppliers
- Technology providers for farming and crop management
- Fertilizer and planting solution companies
- Government agencies and agricultural policymakers
- Research institutions and agricultural educational bodies
- Farmers, growers, and agricultural cooperatives
- Exporters and importers of agricultural products
- Industry associations and trade organizations
Location & Reach
Venue: KICE, Khon Kaen, Thailand
Attendee Geographic Origin: Primarily Thailand with international participation from global agricultural companies and trade partners. Key regions include Southeast Asia, China, India, and the Middle East.
Audience Reach
Local: Khon Kaen and surrounding agricultural regions in Thailand
National: Thai government agencies, national agricultural associations, and local farming communities
Global: International agricultural technology providers, global trade partners, and multinational corporations in the agribusiness sector
Sample Buyer Companies
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Omex Agri Fluids | https://www.omexagrifluids.com | Product Manager - Agricultural Solutions | Official partner; interested in fertilizer and planting solutions |
| 2 | ExxonMobil Chemical | https://www.exxonmobilchemical.com | Agricultural Lubricants Manager | Official partner; provides lubricants for agricultural machinery |
| 3 | Technonicol | https://www.technonicol.asia | Regional Sales Manager - Agriculture | Official partner; offers agricultural insulation and building solutions |
| 4 | Aggro Group | https://www.aggrogroups.com | Procurement Director - Agricultural Equipment | Official partner; involved in agricultural machinery and equipment |
| 5 | John Deere | https://www.deere.com | International Sales Manager - Southeast Asia | Global agricultural machinery leader; likely exhibitor or attendee |
| 6 | Claas | https://www.claas.com | Market Development Manager - Asia | Prominent agricultural machinery brand; potential participant |
| 7 | Yara International | https://www.yara.com | Business Development Manager - Thailand | Leading fertilizer company; strategic fit for crop nutrition solutions |
| 8 | AGCO Corporation | https://www.agcocorp.com | Regional Director - Southeast Asia | Major player in agricultural machinery; likely to participate |
| 9 | Syngenta | https://www.syngenta.com | Crop Protection Manager - Thailand | Global agribusiness company; interested in crop solutions |
| 10 | Bayer CropScience | https://www.bayer.com | Agricultural Technology Manager | Leading provider of crop science solutions; potential buyer |
Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Agricultural Equipment Procurement Managers
- Crop Science and Technology Buyers
- Farm Mechanization and machinery Decision-Makers
- Government Agricultural Policy Advisors
- Research and Development Managers in Agriculture
- Fertilizer and Input Supply Chain Managers
- Agricultural Export and Import Directors
- Agriculture
- Farming & Crop Production
- Agricultural Machinery & Equipment
- Fertilizers & Agrochemicals
- Government & Public Sector
- Research & Development
- Trade & Export Organizations
Estimated Attendance
Expected Total Footfall: Not explicitly stated, but based on industry benchmarks for similar events in the region, estimated attendance is around 5,000 - 8,000 participants including exhibitors, visitors, and conference attendees.
Breakdown:
- Exhibitors: ~200 companies
- Trade Visitors: ~3,000 - 5,000
- Conference Delegates: ~1,000 - 2,000
- Government and Academic Representatives: ~500 - 1,000
Key Focus Areas & Buyer Engagement
Key Focus Areas:
- LATEST AGRICULTURAL MACHINERY & TECHNOLOGIES
- MECHANIZATION AND PLANTING INNOVATIONS
- FERTILIZERS, PESTICIDES, AND CROP NUTRITION SOLUTIONS
- AGRI-BUSINESS DEVELOPMENT AND EXPORT OPPORTUNITIES
- RESEARCH & DEVELOPMENT IN AGRICULTURE
Position your offering as a solution to enhance agricultural productivity, reduce costs, or improve sustainability. Emphasize partnerships with local distributors or government agencies for better market penetration. Highlight any innovative technologies or case studies that demonstrate success in Southeast Asia or similar agricultural markets.
Client-Product Fit Note
To refine the buyer list, please share your client's website. Based on the event's focus, if your client offers:
- Agricultural Machinery or Equipment: Target companies like Omex Agri Fluids, John Deere, AGCO, Claas.
- Crop Science or Agrochemicals: Focus on Yara International, Syngenta, Bayer CropScience.
- Technology or Innovations: Engage with Technonicol, ExxonMobil Chemical, and research institutions.
- Export/Import Solutions: Connect with Aggro Group, trade organizations, and government agencies.
Final Recommendation
Agri Expo Thailand 2026 is an excellent platform for B2B engagement within Thailand's agricultural sector. With its focus on technology, machinery, and innovations, it attracts key decision-makers from local and international agricultural businesses, government bodies, and research institutions. We recommend participating or targeting this event to expand your market reach in Southeast Asia's thriving agribusiness landscape.
Data sheet
Agri Expo Thailand 2026 – Event Attendee & Buyer Profile Analysis
Event date: 10–11 September 2026
Location: KICE, Khon Kaen, Thailand
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | Agri Expo Thailand 2026 |
| Event Date | 10–11 September 2026 |
| Event Status | Upcoming |
| Venue | KICE |
| City | Khon Kaen |
| State / Region | Khon Kaen Province / Northeastern Thailand (reliably inferred from official city identification) |
| Country | Thailand |
| Organizer | Fireworks Media (Thailand) Co., Ltd., part of The Fireworks Trade Media Group |
| Official Event Website | agriculturethai.com |
| Event Type | Agriculture technology, machinery, cultivation innovation, and supporting-industry exhibition |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Business Services |
| Audience Reach | National with international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for attendance volume; high for event identity, dates, venue, city, and organizer based on official website content |
| Main Purpose of Event | To connect agriculture machinery, technology, input, and supporting-industry suppliers with Thai and international agriculture stakeholders focused on sugarcane, rice, cassava, corn, and oil palm. |
About the Event
Agri Expo Thailand 2026 is the 7th edition of a dedicated agriculture technology and machinery exposition held in Khon Kaen, Thailand. According to the official event website, the show is positioned at the heart of Thailand’s agricultural industry and is designed to bring together an international congregation of agriculture companies and supporting industries to showcase machinery, cultivation technologies, and innovation across major crop segments including sugarcane, rice, cassava, corn, and oil palm.
The event matters because it sits at the intersection of farm mechanization, crop productivity, input sourcing, research collaboration, policy engagement, and agri-industry trade development. From a lead-generation perspective, it is relevant for suppliers targeting government-linked agriculture bodies, cooperatives, mills, processors, research organizations, agri-finance institutions, and operational decision-makers involved in farm modernization, equipment purchasing, planting solutions, and agricultural supply-chain improvement.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Government agriculture agencies | Ministry of Agriculture and Cooperatives and related public bodies | Policy influence, program procurement, pilot project support, technology adoption | Important for institutional sales, field trials, grant-linked deployment, and scale-up credibility |
| Agricultural research and development bodies | ARDA and research-linked institutions | Evaluation, research collaboration, innovation validation, extension influence | Useful for product validation, demonstrations, and technology credibility in the Thai market |
| Farmer finance and agri-lending institutions | Bank for Agriculture and Agricultural Cooperatives (BAAC) branches and stakeholders | Financing influence for equipment and farm-input purchases | Relevant for financed equipment sales, credit-linked upgrades, and buyer enablement |
| Crop associations and trade bodies | Thai Tapioca Trade Association, Thai Rice Mills Association | Industry guidance, member influence, sourcing awareness, standards alignment | Strong route into processors, mills, exporters, and large member networks |
| Agricultural machinery and equipment buyers | Commercial farms, contractors, mills, cooperatives, growers | Capital equipment purchase, fleet renewal, mechanization upgrades | Core target group for tractors, harvesting tools, implements, and precision farming systems |
| Input and cultivation solution buyers | Farms, cooperatives, distributors, plantation operators | Fertilizer, planting solution, crop treatment, and agronomic technology selection | High relevance for repeat-purchase products and dealer/distribution partnerships |
| Processors, mills, and downstream agri-industrial operators | Rice mills, cassava processors, sugar-linked operators, palm oil stakeholders | Operational efficiency, raw material quality, machinery, storage, and logistics decisions | Relevant for process technology, handling, maintenance, and supply-chain solutions |
| Importers, exporters, and trading organizations | Agri-product exporters, commodity traders, input distributors | Trade sourcing, supply partnerships, product scouting | Useful for distribution agreements and cross-border market entry |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Khon Kaen | Local growers, regional dealers, agriculture service providers, government and association representatives | High | Official website positions the event in the heart of the industry in Khon Kaen. |
| Host region: Northeastern Thailand | Farm operators, cooperatives, machinery buyers, crop-specific stakeholders | High | Location supports access to major agricultural production areas. |
| Thailand national market | National agriculture agencies, trade associations, research bodies, mills, finance stakeholders | High | Confirmed endorsements and official positioning support national relevance. |
| Southeast Asia | Regional agri-tech suppliers, trading partners, distributors, crop-industry participants | Medium | International congregation is stated by the organizer, but country-level breakdown is not publicly confirmed. |
| International participation | Global agriculture companies and supporting industries | Medium | Confirmed at a directional level by official wording; attendee-country list not publicly confirmed. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as Thailand’s agriculture exposition and is endorsed by national-level agriculture and trade organizations. |
| International | Secondary reach description | The official site states it brings together an international congregation of agriculture companies, though full international attendance depth is not quantified. |
4. Sample Buyer Companies and Websites
Current-year official buyer list is not publicly available. Buyer-side organizations below are limited to named organizations on the official event website and carefully selected market-fit targets clearly relevant to the event. Strong market-fit entries are included because the official website does not publish a full current-year attendee directory.
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ministry of Agriculture and Cooperatives (MOAC) | Government / agriculture policy and procurement-side stakeholder | Officially listed as an endorsed organization; relevant for public programs, agricultural modernization, and technology adoption. | moac.go.th | Director of Procurement, Program Director, Agricultural Technology Officer, Project Manager | Confirmed Government / Procurement Organization |
| Agricultural Research Development Agency (ARDA) | Public research and development organization | Officially listed as an endorsed organization; relevant for research collaboration, validation, and innovation deployment. | arda.or.th | Research Director, Innovation Manager, Program Manager, Technical Evaluation Lead | Confirmed Government / Procurement Organization |
| Bank for Agriculture and Agricultural Cooperatives (BAAC) Khon Kaen Branch | Agriculture finance institution | Officially listed as an endorsed organization; relevant for buyer financing, equipment loans, and farm investment enablement. | baac.or.th | Branch Manager, Agricultural Lending Manager, Partnerships Manager, Program Officer | Confirmed Government / Procurement Organization |
| The Thai Tapioca Trade Association (TTTA) | Trade association / buyer-network influencer | Officially listed as an endorsed organization; relevant to cassava trade, processing, and member-company sourcing influence. | ttta-tapioca.org | Secretary General, Executive Director, Sourcing Manager, Industry Relations Manager | Confirmed Government / Procurement Organization |
| Thai Rice Mills Association | Industry association / processor network | Officially listed as an endorsed organization; relevant for milling operations, grain handling, storage, and supply-chain solutions. | thairicemillers.com | Operations Director, Procurement Manager, Mill Manager, Association Executive | Confirmed Government / Procurement Organization |
| Thai sugar mills and cane-processing operators | Processor / industrial agriculture buyer segment | Highly relevant because sugarcane is a named crop focus and the event is co-positioned alongside sugar-sector activity on the official site. | Various | Factory Manager, Procurement Manager, Maintenance Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Rice mill operators in Thailand | Processor / buyer-side operator | Rice is a core focus crop; mills are relevant buyers of handling, processing, storage, and productivity technologies. | Various | Mill Manager, Operations Manager, Strategic Sourcing Manager, Plant Director | Strong Market Fit, Attendance Not Confirmed |
| Cassava processing companies in Thailand | Processor / exporter / industrial buyer | Cassava is a named event focus and a major Thai export crop, creating demand for machinery, process efficiency, and quality systems. | Various | Procurement Director, Plant Manager, Export Operations Manager, Engineering Manager | Strong Market Fit, Attendance Not Confirmed |
| Farm cooperatives and grower groups in Northeast Thailand | Cooperative / pooled farm buyer | Likely high-fit attendees for mechanization, inputs, cultivation tools, and financing-led upgrades. | Various | Cooperative President, Procurement Manager, Operations Head, Farm Services Manager | Strong Market Fit, Attendance Not Confirmed |
| Agri-input distributors and machinery dealers serving Thailand | Distributor / channel buyer | The event’s machinery, planting, and fertilizer orientation makes distributors and dealers strong commercial prospects. | Various | Managing Director, Product Manager, Dealer Principal, Category Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns machinery, input, and supplier selection decisions. |
| 2 | Procurement Manager | Procurement | Manager | Common buyer title for equipment, consumables, and farming inputs. |
| 3 | Strategic Sourcing Manager | Sourcing / Supply Chain | Manager | Relevant for distributor, processor, and agribusiness supplier evaluation. |
| 4 | Operations Director | Operations | Director | Influences mechanization, throughput, maintenance, and field productivity investment. |
| 5 | Farm Manager / Plantation Manager | Field Operations | Manager | Core end-user buyer for cultivation technology and equipment. |
| 6 | Engineering Manager | Engineering / Maintenance | Manager | Critical for machinery evaluation, serviceability, and plant/fleet upgrades. |
| 7 | Program Manager | Government / Development Programs | Manager | Relevant in public agencies and development organizations backing agri modernization. |
| 8 | Research Director / Innovation Manager | R&D | Director / Manager | Important for trials, validation, and research collaborations. |
| 9 | Business Development Director | Business Development | Director | Relevant for distribution alliances, channel partnerships, and market expansion. |
| 10 | Category Manager | Commercial / Product | Manager | Useful for agri-input, machinery, and dealer-network portfolio selection. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Direct fit for crop production, farm operations, and agri-service providers. | Farm equipment, planting solutions, cultivation technology |
| 2 | Farming | Matches growers, plantation operators, and field-production entities. | Mechanization and operational productivity |
| 3 | Machinery | Strong fit for agricultural equipment manufacturers, dealers, and industrial users. | Capital equipment, tractors, implements, harvesting tools |
| 4 | Food Production | Relevant for downstream processors of rice, cassava, sugar, and edible crop outputs. | Processing efficiency, handling, storage, quality improvement |
| 5 | Import & Export | Useful for commodity traders, agri exporters, and cross-border distribution businesses. | Trade partnerships and export-oriented supply sourcing |
| 6 | Government Administration | Fits ministries, public agencies, and agricultural authorities. | Program procurement, grant-linked solutions, modernization initiatives |
| 7 | Research | Appropriate for agricultural R&D institutions and validation partners. | Pilots, trials, data collection, research collaboration |
| 8 | Financial Services | Relevant for agricultural lenders and financing institutions. | Equipment finance and purchase facilitation |
| 9 | Wholesale | Matches input distributors, machinery channel partners, and supply aggregators. | Distribution and resale partnerships |
| 10 | Industrial Automation | Useful for precision farming, control systems, and processing automation providers. | Operational efficiency and smart agriculture upgrades |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | Official website review | No published current-year visitor total found in the supplied official content. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website review | Only event positioning and partner highlights were visible in the supplied source. |
| Buyer count | Not publicly confirmed | Unconfirmed | Official website review | No current-year hosted buyer or pre-qualified buyer count published in the supplied source. |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website review | Conference reference present, but no speaker roster or count in supplied text. |
| Sponsor / partner count | 4 partner highlights visible in supplied text | Confirmed partial evidence | Official website content | Represents visible partner-highlight references only, not a complete sponsor count. |
| Historical attendance | Not publicly confirmed in supplied source | Unavailable | Official website review | No audited historical visitor figure provided in the supplied official content. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Farm mechanization | Productivity improvement, labor efficiency, harvesting speed | Demonstrations, ROI-led discussions, fleet upgrade planning | Tractors, harvesting tools, implements, machinery services |
| Planting and cultivation innovation | Yield gains, crop uniformity, reduced waste | Technical consults, field-trial partnerships, agronomic performance discussions | Planting systems, agronomic tools, cultivation solutions |
| Fertilizers and input solutions | Input effectiveness, cost control, crop-specific performance | Distributor meetings, purchase-volume planning, cooperative supply deals | Fertilizers, soil-input programs, planting solutions |
| Sugarcane technology | Field efficiency, crop handling, cane output improvement | Processor and grower outreach, crop-specific solution positioning | Cane cultivation equipment, transport support, mill-linked solutions |
| Rice sector modernization | Handling efficiency, milling support, farm and post-harvest improvements | Association outreach, mill-operator meetings, storage/process discussions | Post-harvest systems, plant equipment, crop management tools |
| Cassava and corn productivity | Field improvement, processing readiness, crop-scale efficiency | Commodity-trade and processor targeting | Equipment, agronomic solutions, logistics-linked tools |
| Government and institutional collaboration | Scalable programs, policy alignment, farmer enablement | Public-sector meetings, pilot proposals, financing-linked adoption plans | Program-ready technologies, training packages, finance-compatible solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for agri-tech, farm equipment, cultivation inputs, processing support, and channel partnerships. |
| Decision-maker availability | Medium to High | Official evidence suggests attendance by associations, agencies, and industry stakeholders, though named individual attendee data is limited. |
| Data collection potential | Medium | Good for niche sector targeting, but current-year attendee-list transparency is limited in public sources. |
| Apollo targeting potential | High | Clear industry, crop, department, and role clusters make it suitable for precision prospecting. |
| Geographic targeting potential | High | Khon Kaen and wider Thailand provide a practical geographic focus for outbound campaigns. |
| Best outreach approach | High | Use crop-specific messaging, ROI proof, mechanization benefits, and financing-readiness angles. |
| Overall lead quality | High | Especially valuable for agriculture suppliers selling into Thailand and Southeast Asian crop markets. |
| Best use case | Very High | Account-based outreach to agriculture buyers, institutions, processors, and channel partners. |
| Limitations / risks | Medium | Public attendee and attendance figures are limited, so list-building should combine official named entities with market-fit prospecting. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Farming; Machinery; Food Production; Import & Export; Government Administration; Research; Financial Services; Wholesale; Industrial Automation | Align outreach to the event’s strongest buyer-side clusters. |
| Departments | Procurement; Operations; Engineering; Supply Chain; Business Development; Research; Program Management | Find functional owners of agri-equipment and technology decisions. |
| Seniority | Director; Head; VP; Manager; Owner; Partner | Prioritize both strategic and operational decision-makers. |
| Job titles | Procurement Manager, Director of Procurement, Strategic Sourcing Manager, Operations Director, Farm Manager, Plantation Manager, Engineering Manager, Mill Manager, Research Director, Program Manager, Business Development Director, Category Manager | Focus on titles with clear buying influence. |
| Geography | Thailand first; then Southeast Asia where relevant | Match the event’s strongest practical reach. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001+ | Covers cooperatives, distributors, mills, public agencies, and larger agribusiness groups. |
| Keywords | agriculture, farming, sugarcane, rice, cassava, corn, palm oil, tractor, harvesting, planter, fertilizer, mechanization, mill, cooperative, agritech | Improve search precision for event-relevant buyers. |
| Technologies, if relevant | Precision agriculture, farm management systems, industrial automation, equipment maintenance systems | Useful for technology-led suppliers and solution providers. |
| Revenue range, if relevant | Mid-market to enterprise for processors and equipment buyers; broad/open for cooperatives and public bodies | Keeps the list commercially balanced across institutional and operational buyers. |
| Company type | Private companies, cooperatives, associations, government bodies, public organizations | Reflects the mixed buyer landscape visible around the event. |
Suggested Apollo Search Logic: ("agriculture" OR "farming" OR "agritech" OR "sugarcane" OR "rice mill" OR "cassava" OR "corn" OR "palm oil" OR "tractor" OR "harvesting") AND (procurement OR sourcing OR operations OR engineering OR "farm manager" OR "mill manager" OR "program manager") AND Thailand.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Agri Expo Thailand Official Website | Official event website | Event name, edition, dates, venue, city, country, positioning, organizer, endorsements, partner highlights, and crop focus areas | High |
| Official Website – About The Event / Endorsed By / Organized By Sections | Official page content excerpt | Named buyer-side organizations including MOAC, TTTA, Thai Rice Mills Association, ARDA, and BAAC Khon Kaen Branch | High |
| Organizer-provided content only | Verification note | No public current-year attendee count, exhibitor count, or hosted buyer count was visible in the supplied official source text | High for limitation statement |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Agri Expo Thailand — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds