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About this event
3daysofdesign 2026
Event Overview
3daysofdesign is a premier event for the global design community, taking place from May 20-22, 2026, in the vibrant city of Copenhagen, Denmark. This annual event is a celebration of creativity, innovation, and design excellence, bringing together designers, architects, industry professionals, and enthusiasts from around the world.
Who Attends
3daysofdesign attracts a diverse group of attendees, including:
- Designers and architects
- Interior decorators and stylists
- Design enthusiasts and students
- Industry professionals and business leaders
- Media and press representatives
Location & Attendee Geographic Origin
The event is hosted in various venues across Copenhagen, including design showrooms, galleries, studios, and cultural institutions. Attendees represent a global audience, with a significant number coming from Europe, North America, and Asia.
Audience Reach
3daysofdesign has a global reach, attracting participants from all over the world. It serves as a platform for international networking and collaboration within the design industry.
Sample Buyer Company Names & Websites
Below are a few sample companies that are likely to attend as buyers:
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Vitra | vitra.com | Product Development Manager | Renowned for innovative furniture design, Vitra seeks new trends and collaborations. |
| 2 | Fritz Hansen | fritzhansen.com | Head of Design | Known for classic Danish design, Fritz Hansen is looking for fresh, modern ideas. |
| 3 | Normann Copenhagen | normann-copenhagen.com | Design Director | Focuses on bold and contemporary design, ideal for new product inspirations. |
| 4 | Muuto | muuto.com | Creative Director | Seeks to expand their Scandinavian design collection with innovative ideas. |
| 5 | Hay | hay.dk | Head of Product Innovation | Emphasizes modern living concepts and innovative design solutions. |
| 6 | Bang & Olufsen | bang-olufsen.com | Head of Design Partnerships | Seeks cutting-edge design collaborations for premium audio products. |
| 7 | Georg Jensen | georgjensen.com | Product Development Lead | Focuses on timeless design and craftsmanship needing innovative ideas. |
| 8 | Louis Poulsen | louispoulsen.com | Lighting Design Manager | Specializes in lighting design, looking for new lighting concepts. |
| 9 | Artek | artek.fi | Head of Creative Strategy | Combines art and technology, seeking modern design insights. |
| 10 | Menu | menu.as | Design Innovation Manager | Focuses on creative design solutions, ideal for innovative collaborations. |
| 11 | Royal Copenhagen | royalcopenhagen.com | Design & Development Director | Seeks to integrate modern designs with traditional craftsmanship. |
| 12 | Gubi | gubi.com | Creative Partnerships Manager | Focuses on both tradition and innovation, ideal for new design partnerships. |
| 13 | BoConcept | boconcept.com | Head of Global Design | Seeks to expand their urban Danish design with fresh ideas. |
| 14 | Holmegaard | holmegaard.com | New Product Development Manager | Seeks innovative designs in glassware and home accessories. |
| 15 | Karimoku New Standard | karimoku-newstandard.jp | Design Collaboration Lead | Focuses on sustainable design solutions, ideal for innovative partnerships. |
Job Profiles, Industries & Event Type
The event is focused on design and architecture, attracting professionals such as:
- Design Directors
- Creative Directors
- Product Development Managers
- Head of Design Partnerships
- Design Innovation Managers
Industries represented include Architecture & Planning, Interior Design, Furniture, Lighting, and Consumer Goods.
Estimated Attendance
The event is expected to attract over 10,000 attendees, including professionals, students, and design enthusiasts.
Key Focus Areas & Buyer Engagement
Key focus areas include:
- Innovative design solutions
- Sustainable practices in design
- Contemporary furniture and lighting
- Collaborative design projects
- Emerging design trends
Buyer engagement is fostered through interactive installations, panel discussions, and networking events, providing opportunities for collaboration and inspiration.
Client-Product Fit Note
Please share your client website before finalizing the exact buyer list. For this event, the right buyers change heavily based on the client product:
- If the client offers innovative furniture designs, target companies like Vitra, Fritz Hansen, and Normann Copenhagen.
- If the client specializes in lighting solutions, focus on Louis Poulsen and Menu.
- If the client provides sustainable design solutions, target Gubi and Karimoku New Standard.
Final Recommendation
This event is an excellent opportunity for attendee-list selling, offering access to a diverse range of design professionals and enthusiasts. Position it as a comprehensive platform for design innovation and networking.
Best buyer segments to collect:
- Design directors and creative leaders
- Product development managers
- Interior decorators and stylists
- Design enthusiasts and students
- Exhibitor companies and sponsors
Quality rating for B2B attendee-list sales: 9/10. This event has a strong international reach, significant footfall, and includes many recognizable companies in the design industry.
3daysofdesign 2026
Copenhagen Design Week | Event Profile & Buyer/Attendee Sampling Guide
|
ABOUT AREA |
Verified event facts for list-building and buyer matching |
|
Event Dates |
10-12 June 2026 |
|
Venue |
Citywide festival across showrooms, galleries, cultural venues, shops and design districts. No single convention hall. Official office/contact address: Frederiksgade 1, 1st floor, 1265 Copenhagen K. |
|
City |
Copenhagen |
|
State / Region |
Capital Region of Denmark / Zealand |
|
Country |
Denmark |
|
Categories |
Arts & Crafts; Home & Office; Fashion & Beauty; Building & Construction; Hospitality; Business Services; Education & Training; Entertainment & Media; Environment & Waste |
|
Event Type |
Annual design festival / Copenhagen Design Week with curated exhibitions, product launches, showrooms, galleries, design talks, installations, workshops and networking. |
|
Organizer |
3daysofdesign |
|
Main Districts / Areas |
Holmen, Nordhavn, Islands Brygge, Kultur, Rosengard, Kongens Nytorv, Christianshavn and Frederiksstaden. |
|
Audience Reach |
Global design audience with strong Nordic/European concentration. Open to public, but commercially useful for buyers, architects, interior designers, specifiers, press, retailers, hospitality groups and design brands. |
|
Estimated Attendance |
Official 2025 benchmark: over 60,000 visitors, 460+ brands and 600+ events. 2026 planning estimate: 60,000+ visitors and 350-400+ exhibitors/participants, depending on final programme count. |
1. Who Attends - Buyers / Attendees
· Primary commercial attendees include architects, interior designers, specifiers, design retailers, concept-store buyers, furniture and lighting dealers, hospitality procurement teams, property developers, workplace design teams, distributors, press and brand decision makers.
· The festival is also open to the general public, so list-building should filter carefully for business buyers rather than design enthusiasts only.
· Highest-value buyers are usually those sourcing furniture, lighting, home decor, textiles, surfaces, kitchen/bath products, acoustic products, outdoor furniture, sustainable materials, craft objects and hospitality/interior FF&E packages.
· Because the event is citywide and showroom-led, buyer engagement is relationship-heavy: appointments, product launches, showroom visits, press previews, architect/designer meetings and brand-to-retailer conversations.
2. Where the Show Is Happening + Attendee Geographic Origin
|
Geography |
Expected Origin |
List-building Notes |
|
Local / Copenhagen |
Copenhagen design districts, showrooms, galleries, studios, shops and cultural venues |
Best for Danish design studios, architecture firms, local retailers, hotel groups, developers and Copenhagen-based specifiers. |
|
Nordic / Scandinavian |
Denmark, Sweden, Norway, Finland, Iceland |
Strong regional attendance from furniture, lighting, architecture, interior design, retail and design media. |
|
European |
Germany, UK, Netherlands, France, Italy, Spain, Belgium, Switzerland and other European design markets |
Important buyer pool for distributors, retailers, hospitality groups, design consultancies and contract furniture specifiers. |
|
Global |
North America, Middle East, Asia-Pacific and international press/design brands |
Useful for premium design buyers, global hotel design groups, importers, high-end retailers and project specifiers. |
3. Audience Reach & Estimated Attendance
|
Metric |
Assessment |
|
Audience reach |
Global. It is Denmark’s annual design festival / Copenhagen Design Week and is positioned as the most significant annual design festival in Scandinavia and Northern Europe. |
|
Estimated total footfall |
60,000+ visitors based on official 2025 benchmark. 2026 final attendance may vary; use 60,000+ as a planning estimate. |
|
Exhibitor / participant scale |
Official 2025 benchmark: 460+ exhibiting brands and 600+ events. Copenhagen Visitor Service notes 350+ exhibitors for 2026, while design media and participant pages cite 400+ exhibitors/participants. |
|
Buyer density |
Medium to high after filtering. Large public footfall is mixed, but the business audience contains strong furniture, lighting, interior, architecture, retail and hospitality decision makers. |
|
Event format |
Citywide B2B/B2C design festival with free events, showroom visits, launches, installations, talks, networking and press/design community activity. |
4. Sample Buyer Company Names - Buyer Targets Only
|
Company |
Website |
Apollo Industry |
Best Titles to Target |
Why Buyer Fit |
|
IKEA |
https://www.ikea.com |
Retail / Furniture |
Global Range Manager; Category Manager; Product Developer; Sustainability Manager |
Mass home furnishing buyer with interest in furniture, lighting, materials, home accessories and sustainable design concepts. |
|
Design Within Reach |
https://www.dwr.com |
Retail / Furniture |
Buyer; Merchandising Manager; Trade Program Manager; Category Manager |
Premium design retailer and contract channel; useful for furniture, lighting and accessory brand sourcing. |
|
The Conran Shop |
https://www.conranshop.com |
Retail / Design |
Buying Manager; Home Buyer; Furniture Buyer; Head of Merchandising |
International design retailer fit for curated furniture, lighting, homeware and Scandinavian design sourcing. |
|
Illums Bolighus |
https://www.illumsbolighus.com |
Retail / Luxury Goods & Jewelry |
Home Buyer; Purchasing Manager; Store Director; Category Manager |
Danish design department store and strong local buyer for furniture, accessories, tableware and premium home products. |
|
BoConcept |
https://www.boconcept.com |
Furniture / Retail |
Product Manager; Retail Director; Procurement Manager; Franchise Development Manager |
Global Danish furniture retailer with interest in contemporary furniture, surfaces, accessories and retail partnerships. |
|
HAY |
https://www.hay.com |
Furniture / Design |
Product Development Manager; Purchasing Manager; Retail Manager; Contract Sales Manager |
Design brand and retail network; relevant for furniture, accessories, textiles, contract and supplier partnership contacts. |
|
Muuto |
https://www.muuto.com |
Furniture / Consumer Goods |
Product Manager; Contract Sales Manager; Design Manager; Procurement Manager |
Scandinavian design brand with contract/hospitality relevance and product-launch alignment. |
|
GUBI |
https://www.gubi.com |
Furniture / Design |
Contract Sales Manager; Project Sales Manager; Product Manager; Retail Buyer |
Premium furniture and lighting brand with strong hospitality, residential and architecture/specifier audience overlap. |
|
Louis Poulsen |
https://www.louispoulsen.com |
Electrical/Electronic Manufacturing / Design |
Lighting Specification Manager; Project Sales Manager; Product Manager; Procurement Manager |
Lighting brand and specifier magnet; relevant for lighting designers, architects and hospitality/project buyers. |
|
Fritz Hansen |
https://www.fritzhansen.com |
Furniture / Design |
Contract Sales Director; Product Manager; Retail Director; A&D Sales Manager |
Iconic furniture brand with strong commercial, hospitality and architecture/design channels. |
|
Carl Hansen & Son |
https://www.carlhansen.com |
Furniture / Manufacturing |
Contract Sales Manager; Product Manager; Procurement Manager; Export Manager |
Premium Danish furniture manufacturer attractive to dealers, specifiers and hospitality/interior buyers. |
|
Normann Copenhagen |
https://www.normann-copenhagen.com |
Furniture / Consumer Goods |
Wholesale Manager; Product Manager; Retail Buyer; Contract Sales Manager |
Design brand with furniture, lighting and accessories; useful for retailer/distributor and contract buyer matching. |
|
Soho House Design |
https://www.sohohouse.com |
Hospitality / Design |
FF&E Procurement Manager; Interior Designer; Design Manager; Purchasing Manager |
Hospitality design/procurement target for furniture, lighting, textiles, tableware and bespoke design suppliers. |
|
BIG - Bjarke Ingels Group |
https://big.dk |
Architecture & Planning |
Interior Designer; Project Architect; Specification Lead; Design Director |
Global architecture practice with specification influence for furniture, materials, lighting and workplace/hospitality projects. |
5. Job Profiles, Industries & Event Type
|
Target Bucket |
Recommended Titles |
Apollo Industries |
|
Retail / wholesale buyers |
Home Buyer; Furniture Buyer; Lighting Buyer; Category Manager; Merchandising Manager; Buying Director |
Retail; Wholesale; Furniture; Consumer Goods |
|
Architecture & design specifiers |
Interior Designer; Architect; Design Director; FF&E Designer; Specification Manager; Project Designer |
Architecture & Planning; Design; Construction; Commercial Real Estate |
|
Hospitality / contract procurement |
FF&E Procurement Manager; Hotel Design Manager; Purchasing Director; Project Procurement Manager |
Hospitality; Real Estate; Facilities Services; Leisure, Travel & Tourism |
|
Design brands / manufacturers |
Product Manager; Head of Design; Export Manager; Contract Sales Manager; Procurement Manager |
Furniture; Design; Consumer Goods; Electrical/Electronic Manufacturing |
|
Developers / workplace / commercial interiors |
Workplace Manager; Development Manager; Design Manager; Facilities Director; Project Manager |
Commercial Real Estate; Construction; Facilities Services |
|
Press / media / influencers |
Editor; Design Journalist; Content Director; Brand Partnerships Manager |
Publishing; Online Media; Media Production; Public Relations & Communications |
6. Key Focus Areas & Buyer Engagement
|
Focus Area |
Buyer Pain Point |
Best Offer / Lead Angle |
|
Furniture and interior design |
Retailers, designers and specifiers need differentiated, well-made products for residential and commercial projects. |
Target buyers with new launches, catalogues, showroom invitations, distributor terms and trade pricing. |
|
Lighting and ambience |
Architects, hotels, restaurants and workspace teams need functional lighting with strong design identity. |
Target lighting designers, specifiers, hotel procurement and project sales teams. |
|
Homeware, accessories and tableware |
Concept stores and design retailers need fresh ranges for gifting, home decor and premium lifestyle assortment. |
Pitch curated homeware, tableware, textiles, decorative objects and seasonal product stories. |
|
Sustainable materials and circular design |
Design decision makers are looking for lower-impact materials, biomaterials, recycled content and transparent sourcing. |
Target sustainability managers, product developers, architects and material librarians. |
|
Hospitality / FF&E sourcing |
Hotels, restaurants and members clubs need furniture, lighting, textiles and objects that create distinct spaces. |
Prioritize FF&E procurement, interior design studios, hospitality owners and contract sales teams. |
|
Press and brand visibility |
Brands use the festival for storytelling, launches and international design media exposure. |
Target editors, PR managers, brand partnerships leads and showroom/event managers. |
7. Best Buyer Samples to Send Client - Top 10
|
Company |
Title to Target |
Apollo Industry |
Why This Sample Is Strong |
|
IKEA |
Category Manager / Product Developer |
Retail / Furniture |
Best large-scale buyer for furniture, homeware, lighting, textiles and sustainability-led product concepts. |
|
Design Within Reach |
Furniture Buyer / Merchandising Manager |
Retail / Furniture |
Premium retail buyer fit for design furniture, lighting and trade/contract channel products. |
|
Illums Bolighus |
Home Buyer / Category Manager |
Retail / Luxury Goods & Jewelry |
Strong Danish/Nordic buyer for homeware, lifestyle, design objects and premium brands. |
|
The Conran Shop |
Buying Manager / Furniture Buyer |
Retail / Design |
International curated design retail buyer for furniture, lighting and accessories. |
|
Soho House Design |
FF&E Procurement Manager / Design Manager |
Hospitality / Design |
Hospitality interiors buyer with demand for furniture, lighting, textiles and bespoke pieces. |
|
BIG - Bjarke Ingels Group |
Interior Designer / Specification Lead |
Architecture & Planning |
Specifier influence for materials, workplace, hospitality and architectural interior products. |
|
GUBI |
Contract Sales Manager / Product Manager |
Furniture / Design |
Premium design brand with project, hospitality and retailer-facing buyer ecosystem. |
|
Louis Poulsen |
Lighting Specification Manager / Project Sales Manager |
Electrical/Electronic Manufacturing |
Lighting and architecture audience; strong fit if client sells lighting, controls, interiors or project services. |
|
Fritz Hansen |
Contract Sales Director / A&D Sales Manager |
Furniture / Design |
High-value A&D and contract channel target for premium furniture and interiors. |
|
Normann Copenhagen |
Wholesale Manager / Product Manager |
Furniture / Consumer Goods |
Good buyer/supplier target for furniture, lighting, homeware and international distribution. |
8. Client Product Review Requirement
· Before finalizing the exact attendee list, ask the client for their website and product/service details. Then match buyer titles and companies based on what the client sells.
· For furniture, lighting, materials, decor, textile, tableware, software, logistics or PR clients, the best buyer segments will change. Avoid sending a generic public visitor list.
· Recommended question to client: “Please share your website and top 3 products/services you want to sell at 3daysofdesign 2026. I will review and select the best buyer companies and job titles for your offer.”
9. Suggested Apollo Industry Filters
|
Apollo Filter Type |
Recommended Industries |
|
Core filters |
Furniture; Design; Architecture & Planning; Retail; Consumer Goods; Hospitality; Commercial Real Estate |
|
Strong secondary filters |
Construction; Building Materials; Electrical/Electronic Manufacturing; Consumer Electronics; Luxury Goods & Jewelry; Marketing & Advertising; Public Relations & Communications |
|
Product-specific filters |
Textiles; Apparel & Fashion; Arts & Crafts; Glass, Ceramics & Concrete; Packaging & Containers; Logistics & Supply Chain |
|
Sustainability / materials filters |
Environmental Services; Renewables & Environment; Research; Chemicals; Plastics; Paper & Forest Products |
|
Media / visibility filters |
Publishing; Online Media; Media Production; Broadcast Media; Events Services |
10. Lead List Building Notes
|
Area |
Recommendation |
|
Best list logic |
Prioritize companies with buyer/specifier roles, not general visitors. Use keywords: furniture buyer, lighting buyer, interior designer, FF&E, procurement, category manager, contract sales, specification, product manager, hospitality design. |
|
Geographic targeting |
Start with Denmark/Nordics, then expand to UK, Germany, Netherlands, France, Italy, USA and global hospitality/design groups. |
|
Seniority |
Best seniority mix: Manager, Director, Head, VP, Founder/Owner for studios and boutiques; Category/Buying roles for retailers; Design/Specification roles for architecture firms. |
|
Avoid |
Students, casual design enthusiasts, general public visitors, unrelated artists, non-commercial press lists unless the client specifically wants brand exposure. |
|
Best email sample angle |
“Attendees/specifiers/buyers visiting Copenhagen Design Week for furniture, lighting, interiors, materials, hospitality and design retail sourcing.” |
Sources Used
|
Source |
Usage |
|
Official 3daysofdesign website |
Dates, description, citywide format, event scale benchmark, attendee openness and programme nature. https://www.3daysofdesign.dk/ |
|
Official 3daysofdesign About page |
2025 benchmark: 460+ brands, 60,000+ visitors and 600+ events; 2026 date 10-12 June. https://www.3daysofdesign.dk/about |
|
Official 3daysofdesign Districts page |
Districts: Holmen, Nordhavn, Islands Brygge, Kultur, Rosengard, Kongens Nytorv, Christianshavn, Frederiksstaden. https://www.3daysofdesign.dk/districts |
|
Copenhagen Visitor Service |
2026 date, Copenhagen location, free event, audience including press, bloggers, buyers, designers, architects and design enthusiasts, 350+ exhibitors. https://visitorservice.kk.dk/en/events/3daysofdesign |
|
Design media and participant pages |
Cross-check of 2026 theme and 400+ exhibitor/participant references from Wallpaper, Vogue and Norm Architects. |
Data sheet
| Event Name | 3daysofdesign 2026 |
| Event Date | 10 June 2026 - 12 June 2026 |
| Event Status | Upcoming |
| Venue | Citywide Across Copenhagen |
| City | Copenhagen |
| State / Region | Capital Region of Denmark |
| Country | Denmark |
| Organizer | 3daysofdesign |
| Official Event Website | 3daysofdesign.dk |
| Event Type | Citywide design festival, showroom event, brand activation platform, networking and specification marketplace |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Business Services; Arts & Crafts |
| Audience Reach | Global, with especially strong Nordic and European draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2026 edition at time of research |
| Attendance Data Reliability | Current-year attendance: Not publicly confirmed. Event positioning and participant profile: Confirmed via official organizer materials and historical event presentation. |
| Main Purpose of Event | To connect design brands, architects, specifiers, retailers, media, hospitality buyers, developers, and creative decision-makers through exhibitions, launches, talks, showrooms, and commercial networking across Copenhagen. |
3daysofdesign is a Copenhagen-based design festival and commercial design platform that brings together furniture, lighting, interior, material, lifestyle, and spatial design brands with a professional audience of architects, interior designers, retailers, distributors, hospitality groups, developers, media, and international design enthusiasts. Rather than operating from one exhibition hall, the event activates showrooms, galleries, studios, and curated venues across the city, which gives participants direct exposure to products in real-world design settings.
From a business development perspective, the event matters because it sits at the intersection of product specification, design sourcing, brand discovery, international PR, and relationship building. It is particularly relevant for suppliers targeting design-led procurement, contract interiors, hospitality fit-out, premium retail, distribution partnerships, and collaborations with architects and interior decision-makers. For attendee list building and Apollo targeting, the strongest opportunities are typically in architecture and planning, furniture and lighting procurement, hospitality design, premium retail buying, and commercial real estate project teams.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Architects and interior architects | Architecture studios, interior planning firms, workplace design practices | Specify products, shortlist vendors, influence material and furniture selection | High-value specification route into commercial, hospitality, workplace, and residential projects |
| Interior designers and stylists | Independent studios, hospitality design firms, retail concept teams | Drive sourcing decisions and brand preference | Important for premium product placement and repeat project referrals |
| Retail buyers and merchandising teams | Design stores, department stores, concept retailers, e-commerce retailers | Evaluate assortments, negotiate distribution, identify new brands | Direct route to wholesale placement, sell-through, and market expansion |
| Distributors and importers | Regional furniture and lighting distributors, import/export houses | Assess territory rights, commercial viability, supplier partnerships | Useful for entering new geographies without building direct local sales teams |
| Hospitality procurement and design teams | Hotel groups, restaurant groups, hospitality operators, procurement consultants | Source FF&E, lighting, surfaces, décor, guest experience products | Strong contract buying potential for multi-site projects and refurbishments |
| Commercial real estate and workplace teams | Developers, asset managers, property owners, corporate workplace teams | Influence lobby, amenity, office, and tenant experience decisions | Relevant for large-volume project sourcing and specification-led sales |
| Brand partnerships and licensing teams | Design brands, lifestyle groups, product development teams | Assess collaboration opportunities, co-branding, and new collections | Useful for strategic alliances and range extensions |
| Procurement and sourcing teams | Large retailers, contract furniture buyers, hospitality sourcing teams | Negotiate pricing, suppliers, lead times, and commercial terms | Critical for converting design interest into vendor onboarding and volume business |
| Press, editors, and media | Design publications, trade media, trend forecasters | Influence visibility, reputation, and product discovery | Indirect buyer influence through PR amplification and market education |
| Students, emerging studios, and design entrepreneurs | Design schools, start-ups, independent makers | Early-stage influence, collaboration, innovation scouting | Useful for talent, partnerships, and trend spotting rather than immediate large procurement |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Copenhagen | Local showrooms, studios, architects, retailers, hospitality operators, press | Very High | Citywide format makes local professional participation especially strong |
| Capital Region of Denmark | Regional design firms, developers, retail and hospitality buyers | High | Natural catchment for project specifiers and contract buyers |
| Rest of Denmark | National retail, furniture, architecture, and design trade audience | Medium to High | Relevant for national distributors, chain retailers, and contract interiors |
| Nordic region | Sweden, Norway, Finland, Iceland, and regional design ecosystem participants | High | Strong relevance for Scandinavian design, distribution, and cross-border specification |
| Western and Central Europe | Architects, design buyers, media, distributors, project specifiers | High | Likely key source of professional international attendance |
| North America and Asia | International media, premium retail buyers, global design brands, hospitality and project professionals | Medium | Global design visibility supports international business development, though attendance mix varies by year |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is internationally positioned and attracts overseas design professionals, media, and brand stakeholders in addition to a strong Nordic base. |
| Regional / European | Secondary practical reach | In practical buying terms, the densest concentration is likely to come from Denmark, the Nordics, and wider Europe. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Illums Bolighus | Premium retail buyer | Major Scandinavian design retailer with strong relevance for furniture, lighting, accessories, and premium home brands | illumsbolighus.com | Buying Director, Category Manager, Head of Merchandising | Strong Market Fit, Attendance Not Confirmed |
| Paustian | Design retail and contract buyer | Relevant for premium furniture sourcing, interior solutions, and design-led collaborations | paustian.com | Head of Buying, Purchasing Manager, Contract Sales Director | Strong Market Fit, Attendance Not Confirmed |
| BoConcept | Global furniture retail and specification buyer | Relevant for retail assortment, contract projects, and design trend sourcing | boconcept.com | Global Sourcing Director, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Magasin du Nord | Department store buyer | Relevant for home, lifestyle, gift, and design merchandising decisions in Denmark | magasin.dk | Home Category Manager, Buyer, Merchandise Director | Strong Market Fit, Attendance Not Confirmed |
| Nordic Hotels & Resorts | Hospitality operator | Relevant for FF&E, décor, lighting, and guest-experience procurement | nordichotels.com | Procurement Director, Design Manager, Project Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Scandic Hotels | Hospitality operator | Large regional hotel operator with recurring fit-out, refurbishment, and furniture sourcing needs | scandichotelsgroup.com | Head of Procurement, Interior Design Manager, FF&E Buyer | Strong Market Fit, Attendance Not Confirmed |
| Pandox | Hotel property owner / real estate buyer | Relevant for hospitality renovations and design-led asset upgrades | pandox.se | Asset Manager, Development Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| CBRE | Commercial real estate and workplace advisor | Relevant for workplace projects, tenant amenities, and office fit-out specification | cbre.com | Workplace Director, Project Manager, Head of Procurement | Strong Market Fit, Attendance Not Confirmed |
| Colliers | Commercial property advisor | Relevant for workplace and mixed-use projects with interior and amenity sourcing needs | colliers.com | Project Director, Workplace Strategy Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| IKEA Retail | Retail and sourcing organization | Important benchmark buyer for home furnishings, materials, and design innovation scouting | ikea.com | Category Area Manager, Sourcing Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Bolia | Furniture retailer and contract interiors buyer | Strong regional design relevance for product sourcing, collaborations, and premium interiors | bolia.com | Buying Manager, Product Director, Contract Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Room Copenhagen | Design product company / licensing buyer | Relevant for product development, collaborations, and licensed design categories | roomcopenhagen.com | Product Manager, Sourcing Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Buying / Buying Director | Merchandising / Buying | Director / VP | Controls assortment selection and supplier onboarding for retailers |
| 2 | Category Manager | Buying / Product | Manager | Owns category-level vendor selection and product mix decisions |
| 3 | Procurement Director | Procurement / Sourcing | Director | Relevant for hospitality, contract, and multi-site sourcing programs |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Assesses supply base, cost, quality, lead time, and vendor relationships |
| 5 | Architect / Interior Architect | Design / Specification | Senior / Mid-Level | Influences product specification into commercial and hospitality projects |
| 6 | Design Director | Design / Product | Director | Key influencer for materials, collections, collaborations, and brand fit |
| 7 | Product Development Manager | Product | Manager | Important for collaborations, component sourcing, and trend-led product planning |
| 8 | FF&E Manager | Projects / Procurement | Manager | Core contract interiors buyer for hotels, restaurants, and mixed-use assets |
| 9 | Partnerships Director | Business Development | Director | Useful for licensing, co-branding, and distribution discussions |
| 10 | Workplace Director / Project Director | Real Estate / Workplace | Director | Relevant for office, lobby, and tenant-experience design procurement |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Furniture | Core fit for design, interiors, and specification-led buying | Retail, contract interiors, and product sourcing |
| 2 | Architecture & Planning | Architects and specifiers are key event participants | Project specification and product approvals |
| 3 | Design | Strong fit for studios, creative consultancies, and brand teams | Collaborations, trend sourcing, and product development |
| 4 | Retail | Premium and concept retail buyers are highly relevant | Category buying and assortment expansion |
| 5 | Wholesale | Relevant for distribution-led design sales and channel partnerships | Regional distributor acquisition |
| 6 | Import & Export | Useful for international representation and territory development | Cross-border sourcing and market entry |
| 7 | Hospitality | Hotels and hospitality groups buy design products at project scale | FF&E, lighting, décor, and refurbishment projects |
| 8 | Commercial Real Estate | Developers and asset owners influence interiors and common areas | Office and mixed-use project sourcing |
| 9 | Consumer Goods | Useful for home accessories, lifestyle goods, and design-led consumer products | Retail assortment growth |
| 10 | Building Materials | Relevant where surfaces, finishes, and material innovation are showcased | Architectural materials specification |
| 11 | Construction | Project delivery firms influence installed design packages | Fit-out and build procurement |
| 12 | Luxury Goods & Jewelry | Selective fit for premium brand collaborations and high-end retail environments | Premium visual merchandising and store environment sourcing |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Not publicly confirmed | Official event website reviewed | No verified 2026 figure located at time of research |
| Exhibitor / brand count | Not publicly confirmed for 2026 in this report | Not publicly confirmed | Official event website reviewed | Citywide event often features many brands and venues, but no number is stated here without official confirmation |
| Buyer count | Not publicly confirmed | Not publicly confirmed | No official buyer list identified | Important limitation for attendee-list accuracy |
| Speaker count | Not publicly confirmed in this report | Not publicly confirmed | Agenda/program detail may vary by edition | Use official program pages for final campaign build |
| Sponsor count | Not publicly confirmed in this report | Not publicly confirmed | Official website reviewed | Can be supplemented later from edition-specific partner pages |
| Historical attendance | Historical scale indicated by organizer positioning, but no numeric figure is inserted here without direct official confirmation | Historical / prior-year evidence | Organizer brand positioning and archive references | Use only confirmed edition metrics in final sales materials |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Furniture sourcing | New collections, premium pieces, commercial suitability | Retail line reviews, distributor discussions, project specification meetings | Furniture, seating, storage, contract solutions |
| Lighting and decorative systems | Aesthetic differentiation, technical compliance, hospitality ambiance | Specifier demonstrations and hotel / retail fit-out conversations | Architectural lighting, decorative lighting, control-ready systems |
| Materials and finishes | Texture, sustainability, durability, visual identity | Sample-based specification and project qualification | Surfaces, textiles, wall systems, acoustic materials |
| Hospitality design | Guest experience upgrades and refurbishment concepts | FF&E sourcing meetings with operators, owners, and consultants | Contract furniture, décor, room packages, public-area products |
| Retail sourcing | Assortment refresh, brand discovery, margin opportunity | Buyer appointments and range planning | Home goods, lifestyle products, accessories, private-label concepts |
| Sustainability and responsible design | Circularity, material transparency, responsible sourcing | Qualification with design-conscious buyers and specifiers | Certified materials, low-impact production, traceability solutions |
| Product innovation and collaboration | Newness, co-creation, licensing, limited editions | Business development and creative partnership discussions | Design services, licensed products, collaboration platforms |
| Workplace and commercial interiors | Employee experience, flexible spaces, brand-led environments | Project-based engagement with architects and occupiers | Office furniture, acoustic systems, collaboration-area solutions |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong for design-led retail, architecture, contract interiors, hospitality, and premium home categories |
| Decision-maker availability | Medium to High | Citywide format attracts senior creative and buying stakeholders, though access can be dispersed across venues |
| Data collection potential | Medium | Useful for account-based targeting, but official attendee transparency appears limited |
| Apollo targeting potential | High | Buyer personas map well to Apollo filters such as Architecture & Planning, Furniture, Retail, Hospitality, and Commercial Real Estate |
| Geographic targeting potential | High | Easy to prioritize Copenhagen, Denmark, Nordics, and selected European design hubs |
| Best outreach approach | High | Use account-based outreach tied to design week launches, showroom meetings, specification support, and collaboration opportunities |
| Overall lead quality | High | Best for premium, design-led, visually differentiated, or specification-oriented offers |
| Best use case | High | ABM campaign building, showroom meeting outreach, distributor sourcing, hospitality project prospecting, and architect engagement |
| Limitations / risks | Medium | Public attendee confirmation is limited, and citywide formats can dilute centralized list-building accuracy |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Furniture; Architecture & Planning; Design; Retail; Wholesale; Hospitality; Commercial Real Estate; Consumer Goods; Building Materials; Import & Export; Construction | Capture the most relevant buyer-side ecosystem around design procurement and specification |
| Departments | Purchasing, Procurement, Product, Design, Merchandising, Business Development, Operations, Real Estate, Projects | Focus on departments that influence sourcing, selection, and project adoption |
| Seniority | Manager, Director, VP, Head, C-Level | Prioritize qualified decision-makers and specification influencers |
| Job titles | Buying Director, Head of Buying, Category Manager, Procurement Director, Strategic Sourcing Manager, Interior Architect, Design Director, Product Development Manager, FF&E Manager, Partnerships Director, Workplace Director | Create role-based lists tied to event buying behavior |
| Geography | Copenhagen; Denmark; Sweden; Norway; Finland; Germany; Netherlands; UK; France; Belgium; Switzerland; selected US design hubs | Align with strongest practical attendee origin zones |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1001-5000 | Covers independent studios, premium retailers, design brands, and larger operators |
| Keywords | interior design, furniture, lighting, FF&E, contract furniture, hospitality design, retail buying, showroom, workplace design, specification, Scandinavian design | Improve precision within broad industry categories |
| Revenue range | Use open range; prioritize mid-market to enterprise where project budgets matter | Avoid excluding smaller but influential design practices |
| Company type | Private, public, subsidiary, partnership | Supports broad B2B account coverage across design and project channels |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| 3daysofdesign Official Website | Official organizer website | Event identity, citywide positioning, organizer branding, event purpose, participant ecosystem | High |
| 3daysofdesign About Page | Official organizer page | Event positioning, purpose, and design-community relevance | High |
| 3daysofdesign Programme / Edition Pages | Official edition/program source | Edition-specific schedule and activity context where available | High, subject to page availability by edition |
| Visit Copenhagen | Destination / city source | City and regional context for attendee geography and venue environment | Medium to High |
| User-supplied event details | Provided input | 2026 date range, city, region, country, and venue wording used in this report | Medium pending final edition-page confirmation |
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