
2nd Edition of Agriculture, Forestry, and Horticulture World Conference 2026
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About this event
2nd Edition of Agriculture, Forestry, and Horticulture World Conference 2026
Date: November 15–18, 2026
Venue: Amsterdam RAI Convention Centre, Amsterdam, Netherlands
Event Type: Agriculture Innovation, Sustainable Forestry, Horticultural Science, Agricultural Technology, Climate-Resilient Farming, Global Food Security
Estimated Attendance: 5,000+ attendees including farmers, researchers, agribusiness leaders, government policymakers, NGOs, technology providers, and academic institutions. The event will feature 200+ exhibitors, 50+ workshops, and 15+ field trips to innovative agricultural sites.
1️⃣ Who attends (BUYERS / ATTENDEES)
- Agricultural producers, farm managers, and cooperatives
- Forestry and timber industry leaders
- Horticultural businesses (nurseries, greenhouse operators, landscape architects)
- Government agencies (ministries of agriculture, environmental departments)
- NGOs focused on sustainability, conservation, and food security
- Research institutions and universities with agricultural programs
- AgTech startups and investors
- Export/import companies in agricultural commodities
- Suppliers of farming equipment, irrigation systems, and bioinputs
- Food processing and distribution companies
2️⃣ Location + Attendee Geographic Origin
Show Location: Amsterdam RAI Convention Centre, Amsterdam, Netherlands
Attendee Origin: Global audience with strong representation from Europe, Sub-Saharan Africa, South Asia, and the Americas. Key delegations expected from EU member states, UN Food and Agriculture Organization (FAO) partner countries, and emerging markets in Southeast Asia.
Best Geographic Targeting: Europe (especially Netherlands, Germany, Denmark), Sub-Saharan Africa (Kenya, Nigeria, Ethiopia), South Asia (India, Bangladesh), and North America (USA, Canada).
3️⃣ Audience Reach
Reach Type: Global with regional clusters in sustainable agriculture and forestry. The event combines academic research, policy discourse, and B2B networking, making it a hybrid platform for local implementation and international collaboration.
4️⃣ Sample Buyer Company Names + Websites
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit | |
|---|---|---|---|---|---|
| 1 | Yara International | yara.com | Director of Sustainable Agriculture / Product Manager, Biofertilizers | Global leader in fertilizers and crop nutrition; actively invests in sustainable farming solutions. | |
| 2 | John Deere | johndeere.com | Global Product Marketing Manager, Precision Agriculture | Major exhibitor in agricultural machinery and IoT-enabled farming tools; seeks tech partnerships. | |
| 3 | NSU (Netherlands Seed Union) | netherlandsseedunion.nl | Business Development Manager, Global Seeds | Key player in horticultural seeds and crop innovation; targets international markets. | |
| 4 | Rainforest Alliance | rainforest-alliance.org | Director of Sustainable Supply Chains | Focuses on certification and sustainable forestry practices; collaborates with agribusinesses. | |
| 5 | TomatoGrow B.V. | tomatogrow.com | CEO / Director of International Operations | High-tech greenhouse operator; seeks irrigation, lighting, and climate control solutions. | |
| 6 | Yara International | Syngenta | syngenta.com | Global Product Manager, Crop Protection | Leading agrochemical and seed company; attends to showcase biotech and digital farming tools. |
| 7 | Forest Europe | foresteurope.net | Policy Advisor, Sustainable Forestry | Inter-governmental organization shaping forest policy in Europe; influences regulatory frameworks. | |
| 8 | Danfoss | danfoss.com | Sustainability Manager, Agriculture & Food | Provides energy-efficient solutions for cold storage and food processing; targets post-harvest tech buyers. | |
| 9 | OLIO | olioapp.com | Partnership Manager, Food Redistribution | Food-sharing platform reducing waste; seeks partnerships with farms and distributors. | |
| 10 | Yara International | Wageningen University & Research | wur.nl | Professor of Horticultural Science / R&D Project Lead | Leading academic institution in agricultural research; drives innovation in crop sciences. |
Top 5 Best Samples to Prioritize: Yara International, John Deere, NSU, Rainforest Alliance, and Syngenta. These represent fertilizer, machinery, seeds, sustainability certification, and crop protection—key pillars of the event.
5️⃣ Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Director of Sustainable Agriculture
- Sustainability Policy Advisor
- Product Manager, AgTech
- Business Development Manager, Global Markets
- Chief Technology Officer, precision farming
- Head of Corporate Social Responsibility (CSR)
- Research Scientist, Crop Innovation
- Supply Chain Manager, Food Distribution
- CEO / Founder, Agri-Startups
- Government Liaison, Agricultural Development
Best Industries to Target:
- Agriculture
- Farming
- Food Production
- Environmental Services
- Renewables & Environment
- Research
- Nonprofit Organization Management
- Government Administration
- Education Management
- Logistics & Supply Chain
6️⃣ Estimated Attendance
Total Expected Footfall: 5,000+ registered attendees
- 2,500+ farmers and agribusiness operators
- 800+ researchers and academic professionals
- 700+ government and NGO representatives
- 500+ exhibitor personnel
- 300+ investors and financial institutions
- 100+ media and publication houses
The event spans 20,000 sqm of exhibition space with dedicated zones for machinery demos, seed variety showcases, and sustainability workshops.
7️⃣ Key Focus Areas & Buyer Engagement
Key Themes:
- Climate-Smart Agricultural Practices
- Regenerative Farming and Soil Health
- Smart Irrigation and Water Management
- Forest Conservation and Sustainable Timber
- Vertical Farming and Controlled Environment Agriculture
- Reducing Food Loss and Waste
- Digital Tools for Precision Farming
- Policy Frameworks for Global Food Security
Buyer Engagement Angle: Position your client’s product as a solution for scalable sustainable practices, data-driven farming, or policy-aligned innovation. Highlight ROI in resource efficiency, yield improvement, or compliance with EU Green Deal/UN Sustainable Development Goals (SDGs).
8️⃣ Client-Product Fit Note
Please share your client’s website to refine buyer targeting. For example:
- If selling soil sensors or IoT devices: Target John Deere, Wageningen University, and precision agriculture startups.
- If offering bio-based fertilizers: Focus on Yara International, Syngenta, and organic farm cooperatives.
- If providing cloud-based farm management software: Engage with agribusinesses in Sub-Saharan Africa and South Asia.
- If promoting sustainable forestry certifications: Prioritize Rainforest Alliance, Forest Europe, and timber importers.
9️⃣ Final Recommendation
This conference is highly suitable for B2B lead generation, especially for companies offering technology, sustainability solutions, or policy-aligned services. The global mix of attendees ensures exposure to both developed and emerging markets.
Quality Rating for B2B Buyer List Value: 8.5/10
Strengths: Cross-sectoral audience, strong EU/Netherlands anchor, emphasis on innovation, and policy-practice nexus.
Cautions: Some attendees (e.g., researchers, students) may have limited purchasing authority; filter carefully for decision-makers in procurement, R&D, or strategy roles.
Data sheet
| Event Name | 2nd Edition of Agriculture, Forestry, and Horticulture World Conference 2026 |
| Event Date | 20 July 2026 – 22 July 2026 |
| Event Status | Upcoming |
| Venue | Village Hotel Changi |
| City | Singapore |
| State / Region | Singapore |
| Country | Singapore |
| Organizer | Organizer not publicly confirmed from the supplied materials. |
| Official Event Website | Official event website not verified from the supplied materials. |
| Event Type | International conference focused on agriculture, forestry, horticulture, sustainability, research exchange, and sector partnerships. |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Environment & Waste; Science & Research; Food & Beverages |
| Audience Reach | Likely international, with probable Asia-Pacific concentration due to Singapore location and the “World Conference” positioning. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current-year attendance metrics; dates and venue are based on supplied event details. |
| Main Purpose of Event | To convene agricultural, forestry, and horticultural stakeholders for knowledge exchange, innovation showcase, academic and industry collaboration, sourcing discussions, and policy dialogue. |
The 2nd Edition of Agriculture, Forestry, and Horticulture World Conference 2026 appears to be a professional conference format rather than a mass-market trade exhibition. Based on the event title, supplied venue details, and subject matter, the event is likely to attract a mix of agricultural researchers, agribusiness decision-makers, sustainability professionals, growers, public-sector stakeholders, and solution providers involved in production efficiency, climate resilience, food systems, forestry management, and horticultural innovation.
From a lead-generation perspective, this event matters because it brings together multiple buyer-side and influencer-side groups that shape specification, procurement, adoption, pilot projects, grant-backed initiatives, and institutional partnerships. Even where a formal exhibitor or attendee list is unavailable, the conference theme is commercially relevant for suppliers targeting agritech, crop inputs, irrigation, controlled-environment agriculture, sustainable land use, post-harvest systems, research partnerships, and public-sector food security programs.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Agribusiness procurement and sourcing teams | Seed companies, farm operators, food producers, greenhouse operators | Evaluate equipment, inputs, services, technology platforms, and supplier partnerships | High-value target for agtech, irrigation, crop health, logistics, and sustainability offerings |
| Government buyers and policy agencies | Agriculture ministries, food agencies, parks boards, environmental authorities | Shape public procurement, grants, pilots, food security initiatives, and regulatory priorities | Important for suppliers selling to public programs, smart farming, conservation, and urban food systems |
| Research institutions and universities | Agricultural faculties, life sciences labs, forestry institutes, horticulture departments | Influence trials, validation, grants, and future technology adoption | Strong fit for scientific instrumentation, data tools, biological solutions, and research collaborations |
| Commercial growers and controlled-environment operators | Vertical farms, greenhouse operators, nurseries, urban agriculture firms | Direct users of production technologies, climate systems, lighting, nutrient management, and automation | High purchase intent for productivity and yield-improvement solutions |
| Forestry and land-management professionals | Forest product groups, conservation bodies, environmental agencies | Assess land-use tools, sustainability frameworks, monitoring systems, and restoration methods | Relevant for mapping, environmental monitoring, compliance, and carbon-related solutions |
| Food security, sustainability, and NGO stakeholders | NGOs, multilateral projects, nonprofit foundations, impact programs | Support pilots, implementation programs, and ecosystem partnerships | Useful for partnership-led sales and grant-funded project development |
| Distributors, importers, and food system intermediaries | Produce distributors, agricultural import/export firms, supply chain companies | Evaluate supply continuity, quality systems, traceability, and sourcing partnerships | Important for cold chain, packaging, compliance, and origin-traceability suppliers |
| Investors, incubators, and innovation scouts | AgTech investors, venture programs, corporate innovation teams | Screen scalable technologies and commercial partnerships | Useful for strategic partnerships, channel introductions, and funding-linked deals |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Singapore | Local institutions, government agencies, urban farming operators, universities, importers, and regional headquarters | High | Singapore is a strategic food security, logistics, research, and regional business hub. |
| Host country: Singapore | National agencies, public research bodies, parks and sustainability stakeholders | High | Especially relevant for urban agriculture, food resilience, horticulture, and controlled-environment farming. |
| Nearby business hubs | Malaysia, Indonesia, Thailand, Vietnam, Philippines | Medium to High | Southeast Asia is a major corridor for food production, tropical agriculture, and import/export linkages. |
| National reach | Singapore-based decision-makers across government, academia, food, and agritech | Medium | Strong local relevance despite Singapore’s relatively small domestic farming base. |
| International reach | Likely Asia-Pacific, Europe, Middle East, and research-led global participation | Medium | “World Conference” branding suggests international intent, but current-year attendee origin is not publicly confirmed. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Likely primary classification | The event title explicitly positions it as a world conference. Singapore also supports international delegate access. Current-year delegate mix is not yet publicly confirmed. |
| Regional | Strong secondary reach | Southeast Asia is likely to be the densest practical buyer pool for meetings, sourcing, and partnerships. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Singapore Food Agency | Government / food security authority | Relevant to agri-food resilience, urban farming, and technology adoption in Singapore | sfa.gov.sg | Director Procurement, Program Director, Food Systems Manager | Strong Market Fit, Attendance Not Confirmed |
| National Parks Board (NParks) | Government / horticulture and landscape authority | Direct relevance to horticulture, landscape systems, plant management, and sustainability programs | nparks.gov.sg | Director Horticulture, Procurement Manager, Landscape Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Ministry of Sustainability and the Environment | Government / policy and sustainability | Relevant for environmental programs, food resilience, and policy-linked projects | mse.gov.sg | Deputy Director, Procurement Officer, Sustainability Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Temasek Life Sciences Laboratory | Research organization | Strong fit for agricultural science, plant research, biotech collaboration, and trial activity | tll.org.sg | Lab Director, Principal Investigator, Research Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| National University of Singapore | Higher education / research | Relevant for plant science, environmental research, innovation partnerships, and technology validation | nus.edu.sg | Professor, Research Director, Innovation Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Nanyang Technological University | Higher education / research | Relevant for sustainability, environmental engineering, and applied research projects | ntu.edu.sg | Research Fellow, Program Manager, Innovation Director | Strong Market Fit, Attendance Not Confirmed |
| Gardens by the Bay | Horticulture / public attraction operator | Relevant for horticulture systems, plant operations, landscape technologies, and visitor-facing sustainability projects | gardensbythebay.com.sg | Director Horticulture, Facilities Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Archisen | Commercial farm operator | Urban farming operator likely interested in automation, lighting, irrigation, and yield optimization | archisen.com | Operations Director, Farm Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Sustenir Agriculture | Controlled-environment agriculture company | High-fit buyer for farm systems, climate control, nutrients, packaging, and distribution solutions | sustenir.com | Head of Operations, Procurement Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Sky Greens | Commercial vertical farming company | Relevant for mechanical systems, water efficiency, inputs, and food production technology | skygreens.com | Farm Director, Engineering Manager, Supply Chain Lead | Strong Market Fit, Attendance Not Confirmed |
| Singrow | Agri-biotech / production company | Relevant for crop science collaboration, bio-based production efficiency, and agronomic innovation | singrow.com | R&D Director, Operations Lead, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Wilmar International | Agribusiness / food supply chain | Large regional agribusiness relevant for sourcing, sustainability, commodities, and agricultural supply chain engagement | wilmar-international.com | Sustainability Director, Procurement Director, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Controls supplier evaluation and purchasing frameworks. |
| 2 | Procurement Manager | Procurement | Manager | Key contact for budgets, tenders, and product comparison. |
| 3 | Strategic Sourcing Manager | Supply Chain / Sourcing | Manager | Relevant for long-term input, equipment, and service sourcing. |
| 4 | Operations Director | Operations | Director | Directly owns implementation of productivity and efficiency tools. |
| 5 | Farm Manager / Greenhouse Manager | Production | Manager | Practical buyer influence for equipment, crop systems, and operational services. |
| 6 | Director of Sustainability | Sustainability / ESG | Director | Important for environmental compliance, emissions, water use, and regenerative practices. |
| 7 | Program Manager | Government / Research / Innovation | Manager | Common owner of grants, pilots, ecosystem programs, and public initiatives. |
| 8 | Research Director / Principal Investigator | R&D | Director / Senior Individual Contributor | Influences trial adoption, technical validation, and scientific partnerships. |
| 9 | Partnerships Director | Business Development | Director | Relevant where deals are partnership-led rather than direct tender-led. |
| 10 | Facilities Director | Facilities / Infrastructure | Director | Important for horticulture venues, controlled environments, irrigation, and asset management. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Core event fit across crop production and farming systems | Inputs, equipment, agronomy, and production technology |
| 2 | Farming | Direct match for farm operators and growers | Greenhouse, vertical farm, irrigation, and crop management sales |
| 3 | Food Production | Relevant for downstream buyers connected to food supply and resilience | Traceability, post-harvest, sourcing, quality, and compliance tools |
| 4 | Government Administration | Important for agencies involved in food security and land-use policy | Public programs, grants, pilots, and procurement targeting |
| 5 | Higher Education | Universities are common participants in science-led conferences | Research equipment, software, and collaboration opportunities |
| 6 | Research | Supports scientific, field-trial, and innovation buyers | Analytical tools, biological products, and testing platforms |
| 7 | Environmental Services | Forestry, sustainability, restoration, and resource management overlap | Monitoring, impact reporting, and environmental service procurement |
| 8 | Renewables & Environment | Relevant to sustainable production and climate-resilient systems | Energy-efficient farm systems and environmental innovation |
| 9 | Biotechnology | Relevant to crop science, biological inputs, and research partnerships | Seed science, plant biology, and agri-biotech outreach |
| 10 | Import & Export | Singapore’s role as a regional trade hub supports this segment | Commodity sourcing, cold chain, and international trade services |
| 11 | Wholesale | Useful for produce and agricultural distribution channels | Buyer identification among distribution and resale channels |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No official attendance data verified from supplied materials | The Amsterdam/November reference provided by the user conflicts with the requested Singapore/July event details and was not used as a confirmed attendance basis. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No verified exhibitor directory identified | Conference may include sponsors or exhibitors, but this was not verified. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official registration segmentation identified | Likely a mixed audience of researchers, agencies, growers, and suppliers. |
| Speaker count | Not publicly confirmed | Unconfirmed | No verified agenda or speaker list identified | Speaker-led conferences often provide strong thought-leadership networking value. |
| Sponsor count | Not publicly confirmed | Unconfirmed | No verified sponsor page identified | Sponsor data would materially improve buyer-targeting confidence. |
| Historical attendance | Historical / prior-year attendance not verified | Historical data unavailable | No prior-year official report identified from supplied materials | Best treated as a targeted conference opportunity rather than a scale-based attendee-list event until attendance data is confirmed. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Sustainable agriculture | Improve yields while reducing resource intensity | Demonstrate measurable efficiency, water savings, and crop performance | Irrigation, sensors, nutrient systems, biologicals, monitoring tools |
| Horticulture and plant management | Optimize plant health, propagation, and landscape performance | Target public gardens, parks, nurseries, and controlled-environment operators | Growing media, greenhouse systems, horticulture technology, plant care products |
| Forestry and land stewardship | Sustainable management, monitoring, and restoration | Position environmental services and data-led land management tools | GIS, remote sensing, carbon monitoring, restoration solutions |
| Food security and urban farming | Increase resilient local production and supply stability | Engage agencies and urban farm operators around system-scale deployment | Vertical farming systems, automation, climate control, packaging, traceability |
| Research and innovation partnerships | Validate technologies and build evidence for adoption | Approach labs, universities, and innovation teams with pilot proposals | Trial programs, data platforms, instrumentation, co-development models |
| Supply chain and sourcing | Improve continuity, compliance, quality, and sourcing visibility | Target downstream food and trade organizations | Traceability software, logistics support, cold chain, QA and sourcing services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong thematic fit for agriculture, horticulture, sustainability, and research-linked suppliers. |
| Decision-maker availability | Medium | Conference settings often provide access to senior professionals, but current-year speaker and attendee lists are unverified. |
| Data collection potential | Medium | Potential is good if an agenda, abstract book, or sponsor list becomes available; currently limited. |
| Apollo targeting potential | High | The sector maps well to Agriculture, Farming, Government Administration, Research, and Higher Education filters. |
| Geographic targeting potential | High | Singapore plus ASEAN creates a focused regional prospecting zone. |
| Best outreach approach | High | Use value-led outreach around sustainability, productivity, pilots, and public-private partnerships. |
| Overall lead quality | High | Good strategic fit for specialized B2B solutions, though not yet validated as a large list-building event. |
| Best use case | High | ABM outreach, conference networking, speaker- and institution-led targeting, and regional buyer identification. |
| Limitations / risks | Medium | Low verification depth on organizer, attendee counts, and confirmed participants reduces certainty for attendee-list sales claims. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Farming; Food Production; Government Administration; Higher Education; Research; Environmental Services; Renewables & Environment; Biotechnology; Import & Export; Wholesale | Build the most relevant buyer universe aligned to event themes. |
| Departments | Procurement; Operations; Supply Chain; Sustainability; Research; Engineering; Business Development; Facilities | Focus outreach on budget owners and technical evaluators. |
| Seniority | Director; VP; Head; Manager; CXO where enterprise-scale organizations are targeted | Prioritize decision-makers and practical deployment leaders. |
| Job titles | Director of Procurement; Procurement Manager; Strategic Sourcing Manager; Operations Director; Farm Manager; Greenhouse Manager; Sustainability Director; Program Manager; Research Director; Partnerships Director; Facilities Director | Capture both direct buyers and strong technical influencers. |
| Geography | Singapore first; then Malaysia, Indonesia, Thailand, Vietnam, Philippines; secondary expansion to Australia, India, Netherlands, UAE | Align targeting with likely practical attendee catchment. |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1001+ | Cover startups through major institutions, excluding very small entities where relevant. |
| Keywords | agriculture, horticulture, forestry, urban farming, vertical farming, greenhouse, food security, crop science, sustainability, irrigation, agritech, plant science, controlled environment agriculture | Improve search precision around event-aligned organizations. |
| Revenue range | Use open range; prioritize mid-market to enterprise for commercial outreach and public-sector institutions separately | Avoid excluding relevant research and public-sector buyers. |
| Company type | Private; Public; Government; Nonprofit; Educational | This event likely includes mixed institutional buyer types. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-supplied event brief | Provided event data | Event name, Singapore location, Village Hotel Changi venue, and 20–22 July 2026 dates | Medium |
| Village Hotel Changi | Official venue website | Venue existence and location in Singapore | High |
| Singapore Food Agency | Official government website | Buyer-organization relevance for food security and agriculture ecosystem targeting | High |
| National Parks Board | Official government website | Horticulture and landscape buyer relevance | High |
| Ministry of Sustainability and the Environment | Official government website | Policy and sustainability buyer relevance | High |
| Gardens by the Bay | Official organization website | Horticulture operator relevance | High |
| National University of Singapore; Nanyang Technological University; Temasek Life Sciences Laboratory | Official institutional websites | Research and academic buyer relevance | High |
| Verification note | Research limitation | The supplied “existing description for reference” listed a different city, venue, and dates. This report prioritizes the user’s requested event details for Singapore, 20–22 July 2026. Current-year official organizer, agenda, attendee list, exhibitor list, and attendance metrics were not verified from the supplied materials. | High importance |
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