11th International Conference on Research in Business, Management and Economics

11th International Conference on Research in Business, Management and Economics

Event type: Academic conference focused on business research, management studies, economics, policy, higher education, research presentation, publishing, and professional networking.

Date: Please verify the final event dates on the organizer’s official event page, as academic conference schedules can change by edition.

Venue: Please verify the final host city and venue on the official event website for the current edition, because academic conferences sometimes rotate locations or confirm venues closer to the event.

Estimated attendance: Typically a small-to-mid-sized international academic conference audience, often in the range of 150 to 500 attendees depending on host city, co-located activities, paper acceptance volume, and hybrid participation options.

This conference is best understood as a research-led, academically oriented event rather than a pure commercial trade show. The attendee base usually includes university faculty, researchers, doctoral scholars, business school leaders, economists, policy researchers, journal contributors, consulting professionals, and institutional representatives connected to management and economic research. From a business targeting perspective, the strongest value usually comes from higher education institutions, business schools, research organizations, professional training providers, academic publishers, consulting firms, market research companies, and knowledge-service businesses that engage with business and economics professionals.

1️⃣ Who attends: Buyers / attendees

The audience at this conference is usually made up of professional and academic participants whose interest centers on research, publication, policy discussion, teaching, institutional collaboration, and thought leadership. This is not the kind of event where procurement-heavy enterprise buyers dominate the floor. Instead, the strongest target profiles are institutional decision-makers, academic leaders, department heads, research-focused professionals, program directors, and knowledge-sector companies that serve the business, management, and economics ecosystem.

Main attendee groups generally include:

• University professors in business, management, economics, finance, marketing, HR, entrepreneurship, and strategy
• Associate professors, assistant professors, lecturers, and academic researchers presenting papers
• Deans, associate deans, department chairs, and business school administrators
• Doctoral candidates, postdoctoral researchers, and master’s researchers
• Research directors, policy analysts, and economists from think tanks or institutes
• Academic journal editors, publication managers, and scholarly communication professionals
• Corporate trainers, executive education leaders, and professional development organizations
• Management consultants, strategy consultants, and market research specialists
• Representatives from education technology, academic software, data analytics, and knowledge-service companies
• International delegates from universities, colleges, research centers, and cross-border education partnerships

The most commercially relevant attendee segments are usually the institutional and professional layer rather than student-only participation. The real value sits with university leadership, faculty decision-makers, program directors, research managers, publishing stakeholders, consulting firms, and professional education providers.

2️⃣ Where the show is happening + attendee geographic origin

Show location: The exact current-edition venue should be confirmed from the organizer’s official website. This is important because conference host cities and venue details can shift by edition.

Attendee geographic origin: The audience is typically international in composition, with a strong concentration from Europe, Asia, the Middle East, and Africa, along with participation from North America and selected Latin American institutions. Because it is a research conference, travel patterns are often driven by academic submission acceptance, institutional budgets, and regional accessibility.

Typical geographic attendee makeup often includes:

• Host-country attendees from local and regional universities
• European business schools and economics departments
• Asian universities with active publication and conference participation cultures
• Middle Eastern institutions investing in higher education and international academic visibility
• African universities and policy researchers seeking publication and collaboration opportunities
• North American attendees in smaller numbers, usually faculty, independent researchers, and specialized academic participants

From a targeting standpoint, this means the event is useful for organizations that can engage internationally and are comfortable with higher education, research, and knowledge-economy audiences rather than only domestic commercial buyers.

3️⃣ Audience reach

Reach type: International, with varying strength depending on the final host city and travel accessibility.

This conference has stronger international relevance than a local business seminar because participants generally submit papers from multiple countries and attend for presentation, publication exposure, and networking. However, it is not a mass-scale exhibition. Its strength is quality of institutional and research representation, not giant footfall. In other words, the conference has global intellectual reach, but a more selective and specialized attendee base.

Best way to classify reach:

• Local reach: Limited, mainly host-city academics and nearby institutions
• National reach: Moderate, especially within the host country’s higher education ecosystem
• Global reach: Strong relative to conference size, because of international paper submissions and academic participation

4️⃣ Sample buyer company names + websites

Below is a practical sample account list of strong-fit organizations that align well with a business, management, and economics research conference audience. These are not random company names. They represent the types of institutions and knowledge-sector organizations most likely to align with this event’s attendee profile.

Top accounts to prioritize first: Harvard Business School, London Business School, INSEAD, Springer Nature, Elsevier, McKinsey & Company, Deloitte, Coursera, Pearson, and SAGE Publications. These give a balanced mix of business schools, academic publishers, consulting firms, and education-focused service providers.

5️⃣ Job profiles, industries & event type

Best job profiles to target

• Dean, Business School
• Associate Dean
• Department Chair
• Head of Economics Department
• Research Director
• Director of Research Administration
• Faculty Affairs Director
• Programme Director
• Academic Partnerships Manager
• Executive Education Director
• University Relations Manager
• Publishing Manager
• Journal Development Manager
• Conference Partnerships Manager
• Learning & Development Director
• Institutional Sales Manager
• Research Programs Manager
• Knowledge Manager
• Thought Leadership Manager
• Higher Education Partnerships Director

Best industry filters to use

• Higher Education
• Education Management
• Research
• Professional Training & Coaching
• Management Consulting
• Market Research
• Publishing
• E-Learning
• Information Services
• International Trade & Development
• Public Policy
• Financial Services
• Think Tanks
• Human Resources
• Information Technology & Services

Event type classification

This is best classified as an international academic conference with a research and knowledge-exchange orientation. It is most relevant for university ecosystems, scholarly publishing, policy discussion, executive education, management thought leadership, market research, and business knowledge services. It is less suitable for companies that rely only on large-scale procurement-driven expo traffic.

6️⃣ Estimated attendance / expected total footfall

Estimated total attendance: around 150 to 500 attendees for the in-person component, with possible additional virtual participants depending on the conference format.

Because this is a research conference rather than a broad commercial expo, the footfall should be evaluated by audience quality instead of raw crowd size. The event may have lower total volume than a major trade show, but a higher concentration of academically relevant and institutionally meaningful contacts. The value is usually in targeted conversations with faculty, deans, research directors, publishing stakeholders, and professional education leaders.

Expected attendance drivers include:

• Number of accepted paper presenters
• International travel accessibility
• Strength of university participation from the region
• Whether hybrid attendance is offered
• Co-located workshops, publication sessions, or networking forums

7️⃣ Key focus areas & buyer engagement

Key focus areas typically include:

• Business strategy and competitive management
• Economics and economic development
• Leadership and organizational behavior
• Finance, accounting, and corporate governance
• Entrepreneurship and innovation
• Marketing and consumer behavior
• Human resources and talent management
• Public policy and economic policy
• International business and trade
• Education, research publication, and academic collaboration

Best engagement angle

The best approach is to position the event around access to business school leadership, faculty researchers, department heads, research administrators, academic publishers, consulting knowledge teams, and professional education stakeholders. That framing is much stronger than treating the event like a generic conference audience. This event performs best when positioned around research influence, institutional decision-makers, scholarly collaboration, executive education, and knowledge-led partnerships.

8️⃣ Client-product fit note

Please share your client website with us before we finalize the exact best buyer segments for this event. Once we review the client’s product, service, positioning, and target market, we can narrow down the strongest-fit attendee and company categories much more accurately.

For example:

• If the client sells education technology, we should prioritize universities, business schools, deans, program directors, online learning leaders, and academic partnerships teams.
• If the client sells research databases, analytics tools, or information services, we should prioritize faculty researchers, research directors, journal stakeholders, policy institutes, and knowledge-management leaders.
• If the client sells publishing, editorial, or scholarly communication services, we should prioritize publishers, journal managers, conference partnerships roles, and university research offices.
• If the client sells consulting, executive education, or professional training services, we should prioritize business schools, corporate learning teams, management consulting firms, and executive program leaders.
• If the client sells HR, talent, leadership, or organizational development solutions, we should prioritize HR faculty, management researchers, consulting firms, and executive education departments.

Once we have the client website, we can review the offering and tell you which buyer groups are the best match based on the actual product requirement instead of giving a broad generic recommendation.

9️⃣ Final recommendation

Yes, this is a useful event for reaching a high-intent, knowledge-driven, institutionally relevant audience, but it should be treated as a specialized academic and professional conference rather than a mass commercial trade show.

Best audience segments to prioritize:

• Business schools and economics departments
• University leadership and faculty decision-makers
• Research directors and academic program managers
• Academic publishers and journal portfolio teams
• Consulting firms with knowledge, research, and university engagement functions
• Market research and insights companies
• Professional training, executive education, and e-learning providers
• Policy institutes and research organizations

Overall quality rating for B2B audience relevance: 7.5/10

Why the rating is strong: international reach, concentrated academic decision-makers, strong alignment with higher education and knowledge industries, and useful fit for research, publishing, consulting, and education-related products.

Main caution: total footfall is usually modest compared with large expos, and many participants may be academics rather than direct enterprise procurement buyers. So the quality of targeting matters much more than volume.

Best positioning summary: We should present this event as an international business, management, and economics research audience with strong access to universities, business schools, scholarly publishing, consulting knowledge teams, executive education stakeholders, and institutional research leaders.